UNIT 2

May
FASHION AND STYLE
What is fashion?
O Fashion comes trom a latin word "Facere" means to make.
O Rhythmie imitation and innovation, alternative uniformity and change.
O Style that takes place on body or face that varies from person to person, day to day, time
to time which has a
capacity to attract and copy is called fashion.
O Interpretation of the accepted style at any given time worn by suflicient number of
people.
How Fashion Originated?
O Precolated from higher class. Lower elasses tend to imitate their social superiors.
o Fashion spreads through transportation and media
O Merele's in 1970 recognized fashion as a
concept motivated by change.
O Ross in 1982 suggested that fashion could be seen as a series of recurring changes in the
choice of a group of people.
O Royalty ereated fashions which were then copied by the lower class.
As the Earth grew colder, wearing fur became more of a necessity. It is believed that the
first garment ever created was the tunic, a form of elothing that was made of two
rectangular hides that were sewn together. A cutaway opening was left for the head, and a
belt was usually wrapped around the waist. Archaeologists have also been able to find
eggings and loin cloths on cavemen who died more than 5,000 years ago. High fashion
began as kings and queens established fashion trends within their kingdoms. Cities like
Paris became fashion hubs of the West. In the 20th century, musicians and movie stars
had more of an impact on what people wore, but certain world leaders still had some
measure of influence on the fashion scene. For instance, many women during the 1960s
styled their hair after President John F. Kennedy's wife, Jackie Kennedy. The late
Princess Diana of Wales was also a fashion icon. Wife of Prince William, Kate
Middleton, has become a trend setter around the world.
Fashion
o A continuous process of change in the styles of dresses that are accepted by a large
segment of the public at any period of time.
o Three components- style, change and acceptance
Style
O A type of product that can be easily differenciated from another because of its
characteristic.
o To give a particular characteristic to a groupof garments for ex- line of gowns
Classies and fads
O A particular style that continues as an accepted fashion over a extended period of time
o The fashion which lives for a short period
Fashion Change
O What we use today may be worthless tomorrow but to accept that as we are into fashion.
It stimulates buying. It changes with a sense of timing. Reflects changes in the peoples
lifestyle and events. People need change. Bored with what they have.
Fashion Acceptance
o Purchase by a large number of people, make a style into a fashion. The degree of
acceptance also provides clues to fashion trends for coming season.
 Taste taste" in fashion inpliCs
taste, "Good
Individual preference for style oranother is
one
sensitivity to what is beautiful and appropriate,
Boutique sells stylish clothing, jewelry, or
other usually cxpensIVe
O A boutique is "a small store that mass-market items that
the "boutique" has begun to be applicd to
things. Recently, term
very high prices
are either niche o r produced in intentionally
small numbers to be sold at

Collection collections.
O Collections are found within while a line may be composed of multiple
a line,
lines defined by gender, lifestyle or price point while
A company may have multiple
collections per year per line. Menswear,
women's w e a r and
having upwards of eight
haute couture are considered lines-the clothing shown in each ofthese categories
particular season makes up the collection.
during runway shows for a

Mannequin the meaning

O Mannequin comes from the French word mannequin, which had acquired
word manneken,
"an artist's jointed model", which in turn came from the Flemish
meaning "little man, figurine".
A mannequin (also called a manikin, dummy, lay figure or
dress form) is an often
windowdressers and others
articulated doll uaed by artists, tailors, dressmakers,
especially to display or fit clothing
Fashion Trends indicate
O Fashion trends the styling ideas that major collections have in
are
They common.

the direction in which fashion is moving. Fashion forecasters look for the styles they
new fashion
think are prophetic,ideas that capture the mood of the times and signal a
trend.
High Fashion
o The phrase "high fashion" refers to the most luxurious, elegant and expensive clothing
and accessories from top fashion designers.
O High-fashion clothing is typically custom-made women's clothing
O High-fashion items are commonly sold through boutiques
Fashion Shows
connections showing the
O Formal Presentation of a group of styles or collections often in
seasons new fashionable outfits created by fashion designer.
Knock-Offs
especially fashion clothing, intended to be sold at a
O An unlicensed copy of something,
lower price than the original.
Custom Made
made according to the spocifications of an
O (Clothing & Fashion) (of suits, dresses, etc)
individual buyer
Designer fashion trends interpret and them for their
O "Designers conduct research on clothes which are functional as well as aesthetically
audience". They attempt to design which it will
wear a garment and the situations in
pleasing. They consider who is likely to
combinations of materials to work with and a wide
be worn. They have a wide range and
and styles to choose from
range of colors, patterns
Fashion Consultant
O Fashion consultants, often called personal stylists or image consultants, help clientschoose
clients
their professional and/or personal images. They help
develop and enhance
 and
e a variety ofoccasions and help them decide which styles are tlattering
comanicate the apgeopriate messiag
Fashion Coerdinator
and
coodinators are the people responsible for taking the new trends in
fashion
S ng euplehow to wear them. To achieve this goal, fashion coordinators work
arie ofindusturies inclading publishing.retail and marketing forthe tashaonindust
in varies, the coordinators workin
s e the industry that a fashion coordinator works
coeditions also vary. No matter the industry, coordinators often work in high pressure
ast-gpaced enviroemenes that require the ooordinator to consistently expand his

khowledee of the kashion industry

Hot Number
number
o t statt.Someone or sonething that is carrently popular or fashionable. Style
that sells quickly
Haute coutre
Haute couture French pronunciation: for "high sewing" or "high dressmaking" or "high
ashion" is the creation ofexclusive custom-fitted clothing. Haute couture is high end
tashion that is constracted by hand from start to finish, made from high quality.
expensive often unusual fabric and sewn with extreme attention to detail and finished by

the most experienced and capable sewers, oRen using time-comsuming. hand-executed
techniques
Mass Fashion
o Mass Production (also called Flow Production) is the production of large amounts
Fashion Forward
O At the fore front of a new fashion trend, also called advanced fashion.
Fashion Victims
Fashion victims are the people who blindly followa brand without any discemment and
without any analysis. As it is a latest fashion, they adapt to it without even thinking about
suitability.
Trans sexual Fashions
O An unisexual garment- ex- jeans and waist coat.