McClellands Social Motivations
McClellands Social Motivations
McClellands Social Motivations
Each of the following consists of three related statements. Mark the statement
that most closely describes your preference, most of the time. There are no right
or wrong answers.
10. _x__ a. I set goals and think about how to attain them.
___ b. I think about ways to change people.
___ c. I think a lot about my feelings and the feelings of others.
Motivational Analysis Key
For each question, mark your answer in the space provided. For example, if your
answer to #1 was “b”, put a mark on the line titled “influence”. Then total the
number of marks for each of the three categories.
{ Achiever
circle one
[Volunteer Management Training Series, Points of Light Foundation; adapted from Mackenzie, Marilyn and Gail Moore. The Volunteer Development Toolbox. 1993.]
McClelland’s Social Motivators
Motivation is at the heart of successful volunteer leadership.
3 Primary Motivators
t Achievement
• Desire for excellence
• Want to do a good job
• Want to advance
• Desire feedback
• Need a sense of accomplishment
t Affiliation
• Like to be popular
• Like to be well thought of
• Dislike being alone in work or play
• Like to help others
• Enjoy and want interaction • Desire harmony
t Power/Influence
• Likes to lead
• Enjoys giving advice
• Enjoys job status
• Like to have their ideas carried out
• Likes influencing an important project
ST
Strengths: At Their BE
• Well organized They May Display
• Innovative Empowering Behavior:
• Good planners
• Set goals and organize efforts
• Problem solvers
• Measure progress fairly
• Strong initiative
• Share responsibility and authority
• Take personal responsibility
• Clearly communicate vision
• Entrepreneurship
• Want input for greater improvement
Struggles: • Share credit
• Understand it takes satisfied people
• Delegation to others - may not want to give up to achieve success
personal involvement with the task
RST
At Their WO
• Management (interested in doing well, not in
influencing others to do well)
• Process (can be impatient) They May Display
• Valuing relationships and team
• Sensitivity to feelings/needs of others.
Dictatorial Behavior:
• Tend to expect those they work with to also be • Must do things their way
results-driven • Repress innovation or new ideas
• Perfectionism • Block changes
• Calculated risk taking - since they seek to • Are rigid, inflexible
excel, they avoid both low-risk and high-risk
situations
ST
Strengths: At Their BE
• Good barometer of climate They May Display
• Team players Caring Leader Behavior:
• Sensitivity
• Good listeners • Build teams to accomplish goals
• Persuaders • Can articulate goals in people terms
• Are sensitive to people's feelings
• Understand that people must see progress
toward goals in order to feel successful
Struggles: and good about themselves
RST
At Their WO
• Over-sensitive
• Dealing with conflict
• Not sensitive to time They May Display
• Need a great deal of affirmation
• Can over-react
Pollyanna Behavior:
• Being alone or with strangers • Will sacrifice goals and outcomes to keep
• Difficulty with being objective other people happy
• Non assertive, dependent • Pay too much attention to socialization
• May show favoritism • Get side-tracked in people's personal lives
• Confuse personal and professional bound-
aries
• Lose their way en route to goals
Needs:
j To help and be needed
j To be with friendly people
j To feel included and liked by a larger group
j To be supervised by a "leader-friend"
Still Not Sure if Your Volunteer is an “Affiliator”? j Personal recognition
j Opportunities to express feelings
A Possible Clue:
He/she has the biggest list of email
addresses, phone numbers and addresses
The Power/Influencer What They Think About:
Impact, influence and status
What’s in it for me?
Empowering others
ST
What They Think About: At Their BE
• Impact, influence others to further
larger goals, such as those of an
They May Use Power in an
organization. (institutional power) Institutional Manner:
• What's in it for me? Keeping the • Exercise power for benefit of others to attain
power I have. (personal power) group goals
• Leadership, prestige and job • Inspire others to action
status (institutional & personal
• Create confidence in others - help them
power)
achieve group goals
• Empowering others
• Demonstrate clear vision for all to follow
• Finding ways to influence powerful people
• Understand that success results from people
empowered to achieve success
Strengths:
RST
At Their WO
• Door openers
• Strategic thinkers
• Fundraising from individuals They May Use Power in a
• Teachers / trainers Personal Manner:
• Work through hierarchy
• Management • Make groups dependent and submissive
• Exert personal dominance
Struggles: • Use personal power and authority (autocrat)
• Need prestige supplies (biggest desk, nicest
• Dominating
office, newest car)
• Argumentative and outspoken
• Hang on to information (information is power)
• Possibly intimidating to Affiliators
• Use people to get their own way