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    Introduction of Digital Marketing

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    rrohitdigital
    Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

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    Introduction of Digital Marketing

    Uploaded by

    rrohitdigital
    29 views20 pages
    Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

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    Introduction Of Digital Marketing

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    Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    29 views20 pages

    Introduction of Digital Marketing

    Uploaded by

    rrohitdigital
    Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 20

    WELCOME

    Introduction Of Digital Marketing


    DIGITAL MARKETING, ALSO CALLED ONLINE
    MARKETING, IS THE PROMOTION OF BRANDS
    TO CONNECT WITH POTENTIAL CUSTOMERS
    USING THE INTERNET AND OTHER FORMS OF
    DIGITAL COMMUNICATION. THIS INCLUDES NOT
    ONLY EMAIL, SOCIAL MEDIA, AND WEB-BASED
    ADVERTISING, BUT ALSO TEXT AND
    MULTIMEDIA MESSAGES AS A MARKETING
    CHANNEL.
    Types Of Website Traffic?

    1.Organic Traffic
    2.Inorganic Traffic
    3.Direct Traffic
    4.Social Traffic
    5.Refferal Traffic
    What is SEO (search engine optimization)

    SEO ~ It is a technic to increase a visibility of our


    website over the SEO.
    Types Of SEO
    White Hat Seo ~ According to google guidelines Don’t copy
    anything.

    Black Hat Seo ~ Copy Content to google.

    Gray Hat Seo ~ They are mix white hat and black hat.
    Off Page SEO

    1. Directory Submission ~ Directory Submission is a process


    of submitting your website URL to various web directories
    (websites) with the aim of building backlinks thus
    increasing business growth. This is the off-page SEO
    technique, used to generate outsider links for your website.
    Classified Submission.

    Classified submission is advertisements that are


    posted to offer information to new customers. Many
    business companies are hiring professionals who
    know what is classified submission these days.
    Social Bookmarking Submission

    Social bookmark submission is an off-page


    optimization activity that enables you store your
    links on online bookmarking sites. These links or
    bookmarks are the tagged pages on the web that
    can be accessed from any computer with internet
    access.
    Image Optimization & Submission

    Image Optimization ~ Image optimization refers to


    the process of creating and delivering high-quality
    images in the right format, dimension, and resolution
    for whatever device is accessing them, all while
    keeping the smallest possible file size.

    Submission ~ Image submission is all about attracting more visitors to your


    website and promoting it. You may want to connect the image back to your
    website where potential visitors can enjoy other pieces of content.
    Blog Creation & submission

    Blog Creation ~ Blog SEO is the practice of creating and updating a blog to
    improve search engine rankings. This approach usually includes keyword
    research, link building, image optimization, and content writing

    Submission ~ Blog submission is a simple and effective


    off-page SEO activity that allows users to reach new
    audiences and visitors by displaying high-quality content.
    This might be a helpful exercise for your blog if you are
    someone who regularly posts new and relevant information.
    BLOG COMMENTING

    Use your full (and real) name instead of your brand name or a keyword. If
    you need to use your brand name, make sure to still use your full name along
    with it. Spammy comments often simply use a brand name, and you want to
    appear as non-spammy as possible.
    PPT SUBMISSION

    PPT submission SEO refers to the practice of creating and


    sharing PowerPoint presentations online for the purpose of
    improving search engine optimization (SEO) and increasing
    website traffic.
    PDF SUBMISSION

    PDF submission is an off-page SEO technique that is one of


    the most influential way backlinking. It helps in submitting
    the PDF to various sites and gain the maximum visibility for
    your website. The PDF documents can be optimized for
    getting higher ranks in the results of the search engine.
    VIDEO SUBMISSION

    Video submission refers to submitting your


    distinctive products, company intro, or
    publishing any type of service in the submission
    sites. Video submission generally is done in two
    ways. You can either upload the video to
    websites like YouTube, Dailymotion, Twitter,
    etc.
    PROFILE SUBMISSION

    It is an off page SEO technique involving creating profiles in


    sites and linking them back to your site. Yes, it is definitely
    valid and will increase your rankings. Yes, you can, indeed, do
    it all by yourself. All you need to do is create a profile and link
    it back to your site.
    ARTICLE SUBMISSION

    Article submission is an off-page optimization activity. It


    refers to attracting traffic by submitting SEO optimized
    articles to popular article submission directories. It is a long
    term SEO activity which helps increase backlinks and boost
    pagerank of your website or blog.
    PRESS RELEASE

    Press release submission refers to writing about new events,


    products or services of the company and submitting it to PR
    sites. It is an off-page SEO strategy the helps popularize your
    events, products or services on the web to improve SEO of your
    site.
    WHAT IS CRAWLING ?

    In the context of SEO, crawling is the process in which search engine bots
    (also known as web crawlers or spiders) systematically discover content on a
    website. This may be text, images, videos, or other file types that are
    accessible to bots. Regardless of the format, content is exclusively found
    through links.

    Crawling is essential because it enables search engines to understand


    your website's content and relevance. If a web page isn't crawled, it
    won't appear in search engine results pages, making it difficult for
    potential customers to find you.
    WHAT IS INDEXING ?

    Indexing is how search engines organize the information and


    the websites that they know about. Indexing is part of a
    normal search engine process – arguably the most important,
    because content that is not in the index has no possibility of
    ranking for a search result.

    Indexing is the practice of compiling economic data into a single


    metric or comparing data to such a metric.
    THANK YOU

    Created By ~ ROHIT PRAJAPATI

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