The Relationship Between Young Adult Smokers ' Beliefs About Nicotine Addiction and Smoking-Related Affect and Cognitions
The Relationship Between Young Adult Smokers ' Beliefs About Nicotine Addiction and Smoking-Related Affect and Cognitions
The Relationship Between Young Adult Smokers ' Beliefs About Nicotine Addiction and Smoking-Related Affect and Cognitions
DOI 10.1007/s13187-015-0819-y
Abstract Risk beliefs and self-efficacy play important roles suggests that it is important for health messages to counter
in explaining smoking-related outcomes and are important to the possible negative effects of messages that strongly empha-
target in tobacco control interventions. However, information size the addictiveness of nicotine, possibly by emphasizing the
is lacking about the underlying beliefs that drive these con- importance of quitting earlier rather than later. The findings
structs. The present study investigated the interrelationships also add to the evidence base that feelings of risk are powerful
among young adult smokers’ beliefs about the nature of nic- predictors of behavioral intentions. Furthermore, our results
otine addiction and smoking-related affect and cognitions suggest that in some circumstances, feelings of risk predict
(i.e., feelings of risk, worry about experiencing the harms of quit intentions beyond that predicted by worry and self-effi-
smoking, self-efficacy of quitting, and intentions to quit). cacy. Gaining additional understanding of the tobacco-related
Smokers (n=333) were recruited from two large universities. beliefs that can increase feelings of risk and incorporating
Results showed that quit intentions were associated with feel- those beliefs into educational campaigns may improve the
ings of risk, but not with worry or self-efficacy. Furthermore, quality of such campaigns and reduce tobacco use.
higher feelings of risk were associated with lower beliefs that
addiction is an inevitable consequence of smoking and with Keywords Gene-environment interaction . Tobacco use .
lower beliefs that the harms of smoking are delayed. This Risk perception . Health beliefs
about their health were more likely to attempt to quit [4]. physiological and psychological factors [17], including be-
There is also extensive literature supporting the premise that liefs that are associated with continued smoking behavior.
smokers who have high confidence in their ability to quit For example, they underestimate the addictiveness of nico-
smoking (i.e., self-efficacy) are more likely to succeed [5]. tine and overestimate the ease of quitting [17–19].
These constructs—perceived risk, worry about negative Moreover, they display unrealistic optimism about their
health outcomes, and self-efficacy of changing one’s behav- ability to resist nicotine addiction and their ability to quit
ior—are integral components of many health behavior theo- smoking easily [20]. That is, they believe that they are less
ries, including protection motivation theory [6] and the ex- likely to become addicted to nicotine and that will be able to
tended parallel process model [7]. quit more easily than the average smoker their age. In ad-
However, many health behavior theories conceptualize dition, many young adults believe that either the harms of
perceived risk as cognitive in nature [6–8]. For example, cigarette smoking are delayed [21] or that there are no
participants might be asked to indicate how likely they health risks associated with smoking for “only a few years”
think they are to experience an outcome. More recent [22]. However, no amount of smoking is safe [1]. Even
theories suggest that cognitively based perceptions of risk smoking a few cigarettes per day—so-called “light”
are missing an important component—affect [9, 10]. The smoking—increases the risk of a variety of immediate
affective aspect is manifested in feelings about a risk rath- health problems including lower respiratory tract infections
er than thoughts about a risk. Affective risk perceptions and impaired healing [23], as well as delayed health prob-
are correlated with, yet distinct from, cognitive risk per- lems such as coronary heart disease [1]. Considered togeth-
ceptions [11]. They are distinguished by the assertion that er with evidence about the power of nicotine addiction [1],
affective feelings are integral and vital components of risk this research suggests that many (though not all) young
perceptions themselves [9, 10]. Furthermore, although af- smokers may not make plans to quit smoking until they
fective risk perceptions are correlated with other affective are already addicted to nicotine. The challenge for public
constructs such as worry about experiencing a negative health organizations is to identify ways to encourage all
health outcome, they are not identical constructs [11]. smokers, including young adults, to quit smoking immedi-
Measures of affective risk perceptions ask people to indi- ately instead of “in a few years.”
cate how vulnerable they feel, or the extent to which they
feel they are going to experience the outcome.
There is extensive empirical support for distinguishing Objective and Research Questions
between cognitive and affective risk perceptions. For a
variety of health behaviors (including but not limited to Typically, health behavior constructs such as perceived risk,
cigarette smoking), feelings of risk have been found to be worry, self-efficacy, and intentions are examined in relation to
more predictive of health behavior and/or behavioral in- one another and/or to an outcome of interest. However, to
tentions than cognitively oriented risk perceptions improve the effectiveness of behavioral interventions, a better
[12–15], worry about experiencing the health problem understanding of how these health behavior constructs are
[14, 15], and self-efficacy of changing behavior [13]. related to specific tobacco-related beliefs is needed.
Therefore, it is likely important for smoking cessation Additional knowledge is also needed about feelings of risk
interventions to consider people’s feelings about their and their relationship with cognitions related to tobacco use,
risk of experiencing negative health outcomes from particularly among young adult smokers. Understanding these
smoking. This idea is consistent with many current inter- issues might lead to the identification of potential content
ventions, which attempt to increase cognitive perceptions areas for future smoking prevention or cessation interventions
of risk, self-efficacy of changing behavior, and negative targeted to young adults. The present study addresses these
emotions such as fear of developing lung cancer [2]. gaps in the literature by examining the following research
However, these interventions do not focus on feelings question and hypotheses:
of risk per se.
Unfortunately, several factors act counter to the efforts of & RQ1: How are beliefs about the nature of nicotine addic-
public health agencies, which results in millions of continu- tion, the ease of quitting smoking, and perceptions of de-
ing smokers. One reason for the resistance of cigarette layed harm related to cognitive and affective constructs
smoking to tobacco control efforts is that the vast majority associated with quitting smoking, such as feelings of risk,
of smokers begin smoking when they are teenagers and worry, self-efficacy of quitting, and quit intentions?
young adults [1]. However, very little is known about feel- & H1: Feelings of risk will have a stronger relationship with
ings of risk among youth and young adults [16]. quit intentions than worry.
Furthermore, youth and young adults are uniquely vulner- & H2: Feelings of risk will have a stronger relationship with
able to becoming addicted to nicotine due to a variety of quit intentions than self-efficacy.
340 J Canc Educ (2016) 31:338–347
This paper describes the secondary analysis of data collected Preliminary Analyses Participants who reported smoking
for the purpose of testing the effect of genetic risk information even a puff on some or every day of the 30 days prior to the
on smoking-related beliefs [16]. That study reported that experiment were considered smokers. Smokers were further
informing college-aged smokers that there was a genetic basis classified into those who smoked less than one cigarette per
for nicotine addiction did not affect beliefs about nicotine day vs. those who smoked at least one per day. Pearson and
addiction, quitting, or the immediacy of harm. Nor did it affect Spearman correlations were used to identify potential con-
other social-cognitive variables related to quitting smoking founding variables. Details about the exploratory factor anal-
(i.e., self-efficacy, feelings of risk, worry about the harms of ysis that led to the scales and subscales described in Table 1
smoking, and intentions to quit). can be found in [16].
Participants completed the study using the Internet-based As noted previously [16], most of the 333 individuals who
survey administration platform SurveyMonkey. After completed the study were aged 18–22 (97 %; n=322; M=
consenting, participants provided information about their 19.3, SD =2.0), were women (66.4 %; n=221), and were
demographics and past smoking behavior. Demographics Caucasian (85 %; n=283). On average, participants smoked
included age, race, gender, and school attended. Smoking few cigarettes daily (M=2.7, SD=4.3), with more than half
behavior was assessed with the following items: “Within smoking less than one cigarette per day (58.6 %; n=195).
the last 30 days did you smoke…? [Not at all, not even a Over half of participants were considered “established”
puff/Some days/Every day]”; “Have you smoked at least smokers; that is, they had smoked at least one cigarette on at
100 cigarettes in your entire life? [Yes/No]”; “On average, least one of the last 30 days and had smoked at least 100
how many cigarettes do you now smoke per day?”. cigarettes during their lifetimes (53 %; n = 177).
Participants were then randomly assigned to read one of Approximately one-third (34.5 %, n=115) of those who had
three news articles described in [16]. Next, they completed smoked 100 cigarettes in their lifetime had made at least one
survey items assessing comprehension of the information unsuccessful quit attempt. The main analysis includes only the
and beliefs about genetic determinism. Beliefs about nico- 306 participants who provided complete data on all the vari-
tine addiction and quitting, feelings of risk, worry about ables of interest.
experiencing harm from smoking, self-efficacy of quitting,
and intentions to quit were assessed. See Table 1 for word- Main Analysis
ing of items. We debriefed participants and provided them
with smoking cessation resources. The complete survey Step Demographic and smoking characteristics. Table 2
can be obtained from the corresponding author. 1 contains detailed information about the relationships
J Canc Educ (2016) 31:338–347 341
Response options all included 5-point Likert-type scales. The anchors changed based on the question
a
Strongly disagree–strongly agree
b
These items were intended to be components of two scales titled Deterministic Addiction (never addicted, unavoidable addiction) and Agentic Quitting
(complete control, really want to stop, willpower), but their internal consistency was limited
c
No control–total control
d
Not at all possible–completely possible
e
Not at all confident–completely confident
f
Not at all certain–completely certain
g
Not at all difficult–extremely difficult
h
Not at all worried–extremely worried
between demographic and smoking characteristics and associated with higher feelings of risk and higher
the outcomes of interest. In brief, being a woman was worry. Being non-white was also associated with
Table 2 Addiction and quitting beliefs (n=306)a
342
Step 1 0.05 (F=2.47, p=0.024) 0.09 (F=4.65, p=0.000) 0.22 (F=14.31, p=0.000) 0.09 (F=4.78, p=0.000)
Demographic and smoking characteristicsb
School −0.06 0.36 −0.02 0.69 0.06 0.26 −0.02 0.78
Experimental condition
A vs. C 0.04 0.53 −0.10 0.11 0.00 0.96 0.03 0.62
B vs. C 0.06 0.41 0.01 0.90 0.03 0.57 0.00 0.94
Gender 0.09 0.12 0.22 0.00 0.22 0.00 0.03 0.65
Race −0.03 0.62 −0.03 0.60 −0.18 0.001 0.03 0.61
Number of cigarettes −0.15 0.01 0.17 0.003 0.40 0.00 −0.29 0.000
Step 2 0.08 (F=1.31, p=0.24) 0.15 (F=2.91, p=0.004) 0.24 (F=0.56, p=0.81) 0.20 (F=4.89, p=0.000)
Addiction beliefs
Covariates were included in each step of the analysis but are not shown here for clarity of presentation.
Amount to addiction 0.06 0.35 0.08 0.15 0.07 0.22 0.06 0.28
Can avoid addiction −0.06 0.33 0.01 0.86 0.00 0.98 −0.07 0.28
Judgment 0.05 0.44 −0.05 0.43 0.01 0.90 0.04 0.44
Determinism1 (never addicted) −0.05 0.46 −0.13 0.03 0.04 0.44 0.11 0.07
Determinism2 (unavoidable) −0.05 0.38 −0.16 0.01 −0.07 0.22 0.06 0.33
Agentic1 (control addiction) −0.02 0.76 −0.02 0.77 0.02 0.68 0.18 0.00
Agentic2 (quit if really want to) 0.13 0.05 0.05 0.42 −0.04 0.45 0.16 0.01
Agentic3 (willpower) 0.02 0.71 0.02 0.77 0.02 0.75 0.04 0.53
Step 3 0.09 (F=3.69, p=0.06)
Worry
Amount to addiction 0.05 0.42
Can avoid addiction −0.06 0.32
Judgment 0.05 0.44
Determinism1 (never addicted) −0.05 0.41
Determinism2 (unavoidable) −0.05 0.45
Agentic1 (control addiction) −0.02 0.72
Agentic2 (quit if really want to) 0.13 0.04
Agentic3 (willpower) 0.02 0.74
Worry 0.12 0.06
Step 4 0.11 (F=6.15, p=0.014)
Feelings of risk
Amount to addiction 0.04 0.51
Can avoid addiction −0.07 0.31
J Canc Educ (2016) 31:338–347
Table 2 (continued)
−0.02 0.69
Agentic1 (control addiction) −0.02 0.78
Agentic2 (quit if really want to) 0.12 0.06
Agentic3 (willpower) 0.02 0.75
Worry 0.04 0.56
Feelings of risk 0.17 0.01
Step 5 0.12 (F=2.81, p=0.10)
Self-efficacy
Amount to addiction 0.03 0.61
Can avoid addiction −0.06 0.36
Judgment 0.05 0.40
Determinism1 (never addicted) −0.04 0.56
Determinism2 (unavoidable) −0.03 0.66
Agentic1 (control addiction) −0.04 0.56
Agentic2 (quit if really want to) 0.10 0.12
Agentic3 (willpower) 0.02 0.81
Worry 0.06 0.42
Feelings of risk 0.18 0.01
Self-efficacy 0.11 0.10
a
Includes only the 306 participants who provided complete data
b
Experimental conditions: A=There is a genetic link to nicotine addiction; B=There is not a genetic link; C=Attention control. Gender: 1=Men; 2=Women. Race: 1=Non-white; 2=White. Number of
cigarettes: 1=less than 1 per day; 2=1 or more per day
343
344 J Canc Educ (2016) 31:338–347
higher worry. Smoking more than one cigarette per day Discussion
was associated with higher feelings of risk, higher
worry, lower quitting self-efficacy, and lower inten- Strong prior correlational evidence for the importance of cog-
tions to quit. These significant demographic and nitive and affective risk perceptions and self-efficacy in
smoking characteristic covariates were controlled for explaining smoking-related outcomes indicates that that they
in the remaining steps. are important to target in risk communications [3–5, 14].
Step Correlates of feelings of risk, worry, self-efficacy, and However, information about the underlying beliefs driving
2 intentions. There were mixed results for the these constructs is scant, despite their possible role in guiding
relationships between addiction beliefs and future smoking prevention and cessation interventions. The
perceptions of delayed harm and the cognitive and results of the present study supported our hypotheses that
affective variables of interest. None of the feelings of risk would be more strongly associated with quit
addiction or quitting beliefs (Table 2) or perceived intentions than worry about becoming ill due to smoking and
delayed harm measures (Table 3) were associated self-efficacy of quitting. This suggests that interventions that
with worry about experiencing the harms of increase feelings of risk may motivate quit attempts and re-
smoking. However, smokers had lower feelings of duce tobacco use. This finding adds to the growing body of
risk if they endorsed beliefs that addiction was evidence suggesting that feelings of risk are stronger predic-
inevitable or of they believed that the harms of tors of health behavior and/or behavioral intentions than some
cigarette smoking would be delayed. None of the social cognitive and affective constructs [12–15]. It is also
other addiction belief variables were associated consistent with several theoretical perspectives emphasizing
with feelings of risk. Self-efficacy was also asso- the important role of feelings in influencing perceptions of risk
ciated with few addiction beliefs. Two of the three and health decision making [9, 10]. The reasons why feelings
items assessing agentic beliefs about quitting pre- would be more influential or motivating than cognitive risk
dicted higher quitting self-efficacy, but none of the perceptions should be investigated in future research.
remaining addiction beliefs or perceptions of de- Our results indicate that the belief that addiction is an in-
layed harm items were associated with self-effi- evitable consequence of cigarette smoking is associated with
cacy. In this step, intention to quit was associated lower feelings of risk. It could be that smokers, who may feel
only with smoking less than one cigarette per day; personally threatened by addiction, disregard the health threat
neither addiction beliefs nor perceptions of de- to reduce the threatening feeling. It is therefore important that
layed harm were related to quit intentions. public health messages counter the possible negative effects of
Steps Cognitive and affective correlates of intentions to messages that strongly emphasize the addictiveness of nico-
3–5 quit. The roles of worry, feelings of risk, and self- tine by providing information about smoking cessation strat-
efficacy in predicting intentions to quit were ex- egies [6, 7]. Moreover, believing that the harms of smoking
amined in steps 3–5. Adding worry to the model are delayed was associated with lower feelings of risk. This
that included addiction beliefs did not account for suggests that smokers may believe they will quit before they
a statistically significant amount of increased var- experience harm. Hence, it is important for tobacco control
iance in intentions (Table 2, step 3). Furthermore, messages to emphasize the urgency of quitting earlier rather
worry was not associated with quit intentions. than later.
However, feelings of risk did account for a statis- The limited associations found between the remaining ad-
tically significant amount of increased variance diction and quitting beliefs variables and feelings of risk and
(Table 2, step 4). Higher feelings of risk were intentions to quit indicate that they may not be optimal targets
associated with higher intentions to quit. Self-ef- for intervention. It also suggests that risk feelings may origi-
ficacy, on the other hand, was not associated with nate from some source other than beliefs about addiction,
quit intentions after feelings of risk had been possibly more visceral or experiential in nature (e.g., the ex-
accounted for (Table 2, step 5), nor did it account tent to which people are able to imagine themselves getting
for increased variance in intentions. The same lung cancer) [24, 25]. Future research efforts and public health
pattern of findings can be seen for the analyses practice would benefit from investigating these other sources
examining perceptions of delayed harm. Worry of addiction and quitting beliefs.
was not related to intentions to quit (Table 3, step
3), but higher feelings of risk were associated with Limitations and Future Directions
higher quit intentions (Table 3, step 4). However,
self-efficacy was only marginally related to inten- As with all cross-sectional surveys, the directionality of the
tions once feelings of risk were accounted for relation between feelings of risk and beliefs about the nature
(Table 3, step 5). of addiction cannot be determined. Longitudinal and
Table 3 Delayed harm beliefs (n=306)a
Variables entered β p R2 (F change, sig. F change) β p R2 (F change, sig. F change) β p R2 (F change, sig. F change) β p R2 (F change, sig. F change)
Step 1 The findings for step 1 in this table are identical to those described in Table 2, step 1.
Demographic and smoking
characteristics
Step 2 0.06 (F=2.40, p=0.12) 0.10 (F=4.81, p=0.03) 0.22 (F=0.35, p=0.56) 0.1 (F=3.48, p=.06)
Delayed harm
Covariates were included in each step of the analysis but are not shown here for clarity of presentation.
Delayed harm −0.09 0.12 −0.12 0.03 −0.03 0.56 −0.10 0.06
Step 3 0.07 (F=3.52, p=0.06)
Worry
Delayed harm −0.08 0.14
Worry 0.12 0.06
Step 4 0.09 (F=8.05, p=0.005)
Feelings of risk
Delayed harm −0.06 0.25
Worry 0.03 0.67
Feelings of risk 0.19 0.00
Step 5 0.1 (F=3.90, p=.05)
Self-efficacy
Delayed harm −0.05 0.39
Worry 0.05 0.52
Feelings of risk 0.21 0.00
Self-Efficacy 0.12 0.05
a
Includes only the 306 participants who provided complete data
b
Experimental conditions: A=There is a genetic link to nicotine addiction; B=There is not a genetic link; C=Attention control. Gender: 1=Men; 2=Women. Race: 1=Non-white; 2=White. Number of
cigarettes: 1=less than 1 per day; 2=1 or more per day
345
346 J Canc Educ (2016) 31:338–347
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