1.

0 INTRODUCTION

1.1 Background of Study

Klang Valley, situated in the western part of Peninsular Malaysia, is a vibrant and populous
region encompassing Kuala Lumpur, the capital city, as well as its surrounding areas. Known
for its bustling urban life, cultural diversity, and economic significance, Klang Valley is a hub
for both business and tourism. Kuala Lumpur, as the heart of the valley, draws millions of
visitors each year, contributing significantly to Malaysia's tourism sector.

Initially under British rule, Malaysia gained independence in August 1957, and since then,
Klang Valley has evolved into a dynamic metropolis. With its iconic skyline, modern
infrastructure, and historical landmarks, Klang Valley has become a top destination for
tourists and business travelers alike. The region offers a blend of traditional and
contemporary attractions, making it a compelling choice for exploration.

As the demand for travel experiences increases, Klang Valley's popularity as a tourist
destination continues to grow. Visitors are drawn not only to the cosmopolitan charm of
Kuala Lumpur but also to the diverse attractions found within the broader Klang Valley area.
From historical sites to modern entertainment hubs, Klang Valley offers a rich tapestry of
experiences for tourists.

1.2 Objective

The objectives of this study are focused on understanding the dynamics of homestays within
the Klang Valley, shedding light on the patterns of visitor stays and the economic impact on
the local homestay providers. Specifically, the objectives include:

1. To determine the total number of visitors who stayed in homestays within the Klang Valley
in the year 2019.

2. To describe the income generated by homestays in the Klang Valley during the same
period.
By examining these aspects, we aim to provide valuable insights into the role of homestays
in accommodating visitors to the Klang Valley and the economic contributions they make to
the local hospitality sector.

2.0 METHODOLOGY

In this section, the methodology employed for the study focusing on homestays in the Klang
Valley will be elucidated. This encompasses details about the population and sample, the
sampling technique utilized, and the method of data collection.

2.1 Description of Data

Population: Visitors to Homestays in the Klang Valley in 2019

The population under consideration for this study comprises both domestic and international
visitors who availed homestay accommodations within the geographical expanse of the
Klang Valley in the year 2019.

Sample of the Survey: Domestic and International Visitors at 15 Selected Homestays

A representative sample was drawn from the larger population, consisting of both domestic
and international visitors. The study focused on 15 homestays within the Klang Valley region
to gather specific insights into the patterns of stay and visitor demographics.

Sampling Technique: Systematic Random Sampling

Systematic random sampling was employed to ensure a fair and unbiased selection of
homestays for the study. The process involved selecting every nth homestay from a list of all
homestays in the Klang Valley, providing a systematic and random representation of the
sampled homestays.

Data Collection Method: Visitor Data from Tourism Klang Valley

The primary source of data for this study was obtained from Tourism Klang Valley, which
consolidates and maintains records related to tourism activities in the region. Visitor data,
including details about their stay in homestays, were collected from official records and
databases.

By utilizing these data collection methods, we aim to present a comprehensive analysis of

the visitors' experiences in homestays within the Klang Valley during the reference year of
2019.

2.2 Method of Analysis

For the analysis of the data related to homestays in the Klang Valley, the following primary
data was collected and will be utilized:

No Homestay Domestic International Total Visitors Income

Visitors Visitors Earned (RM)
1 Tamarind Suites 120 45 165 12,500.00
2 D2Pie Homestay 80 30 110 9,000.00
3 Purple Dream Home 150 75 225 18,750.00
4 Rumah Cik Ani 200 90 290 22,000.00
5 Tropicana Garden 90 35 125 10,500.00
Homestay
6 Khairi Rose Homestay 250 120 370 30,000.00
7 EZAS Homestay 180 60 240 19,500.00
8 Ong’s Homestay 300 180 480 40,000.00
9 Sidi Homestay 130 50 180 15,000.00
10 D’Lena Homestay 220 100 320 25,000.00
11 Family Homestay 160 70 230 18,750.00
12 MIRA Klang Homestay 280 130 410 33,000.00
13 Momo Homestay 190 80 270 21,500.00
14 Hillside Home 240 110 350 28,000.00
15 Homestay DR.Z 200 85 285 23,500.00
The analysis will involve examining the distribution of domestic and international visitors
across the selected homestays, calculating the total number of visitors, and assessing the
income generated by each homestay. This data will provide insights into the popularity and
financial performance of homestays in the Klang Valley during the specified period.

Chart 2.1

The charts below shows the number of domestic and international visitors at 15 homestays
in Klang Valley for 2019

Chart Title
Homestay DR.Z

Hillside Home

Momo Homestay

MIRA Klang Homestay

Family Homestay

D’Lena Homestay

Sidi Homestay

Ong’s Homestay

EZAS Homestay

Khairi Rose Homestay

Tropicana Garden Homestay

Rumah Cik Ani

Purple Dream Home

D2Pie Homestay

Tamarind Suites

0 50 100 150 200 250 300 350

International Visitors Domestic Visitors

 3.0 FINDINGS

3.1 DESCRIPTIVE ANALYSIS

i. Homestay in Klang Valley

Sales

Tamarind Suites D2Pie Homestay Purple Dream Home

Rumah Cik Ani Tropicana Garden Homestay Khairi Rose Homestay
EZAS Homestay Ong’s Homestay Sidi Homestay
D’Lena Homestay Family Homestay MIRA Klang Homestay
Momo Homestay Hillside Home Homestay DR.Z

Chart 3.1

Data distribution of name of homestay in Klang Valley

 Name of Frequency Percent Valid Percent Cumulative
Homestay Percent
Tamarind Suites 1 6.7 6.7 6.7
D2Pie 1 6.7 6.7 13.4
Homestay
Purple Dream 1 6.7 6.7 20.1
Home
Rumah Cik Ani 1 6.7 6.7 26.8
Tropicana 1 6.7 6.7 33.5
Garden
Homestay
Khairi Rose 1 6.7 6.7 40.2
Homestay
EZAS 1 6.7 6.7 46.9
Homestay
Ong’s 1 6.7 6.7 53.6
Homestay
Sidi Homestay 1 6.7 6.7 60.3
D’Lena 1 6.7 6.7 67.0
Homestay
Family 1 6.7 6.7 73.7
Homestay
MIRA Klang 1 6.7 6.7 80.4
Homestay
Momo 1 6.7 6.7 87.1
Homestay
Hillside Home 1 6.7 6.7 93.8
Homestay DR.Z 1 6.7 6.7 100.0
Total 15 100.0 100.0

Chart 3.1 shows the name of homestay for visitor in Klang Valley in 2019. There are 15
homestay in Klang Valey result to the 6.7% where it becomes a choice of the domestic and
international visitor wants to stay at the homestay in Negeri Sembilan in year 2019.

ii. Domestic Visitor

 Domestic visitors
1.2

0.8
Frequency

0.6

0.4

0.2

0
120 80 150 200 90 250 180 300 130 220 160 280 190 240 200

Domestic visitors

The bar graph shows the amount of domestic visitor stay homestay in Klang Valley (2019)

Name of Frequency Percent Valid Percent Cumulative

Homestay Percent
120 1 6.7 6.7 6.7
80 1 6.7 6.7 13.4
150 1 6.7 6.7 20.1
200 1 6.7 6.7 26.8
90 1 6.7 6.7 33.5
250 1 6.7 6.7 40.2
180 1 6.7 6.7 46.9
300 1 6.7 6.7 53.6
130 1 6.7 6.7 60.3
220 1 6.7 6.7 67.0
160 1 6.7 6.7 73.7
280 1 6.7 6.7 80.4
190 1 6.7 6.7 87.1
240 1 6.7 6.7 93.8
200 1 6.7 6.7 100.0
Total 15 100.0 100.0
This table shows the amount of frequency of 15 homestay in Klang Valley in 2019 which it
been choice by the domestic visitor to stay in the homestay. The lowest visitor visit by local
people is D2Pie Homestay (80 visitor) while the most visited is Homestay Khairi Rose
Homestay (250 visitors).

iii. International Visitor

International visitors
1.2

0.8

0.6

0.4

0.2

0
45 30 75 90 35 120 60 180 50 100 70 130 80 110 85

International visitors

The bar graph shows the amount of international visitor stay homestay in Klang Valley
(2019)

Name of Frequency Percent Valid Percent Cumulative

Homestay Percent
45 1 6.7 6.7 6.7
30 1 6.7 6.7 13.4
75 1 6.7 6.7 20.1
90 1 6.7 6.7 26.8
35 1 6.7 6.7 33.5
120 1 6.7 6.7 40.2
60 1 6.7 6.7 46.9
180 1 6.7 6.7 53.6
 50 1 6.7 6.7 60.3
100 1 6.7 6.7 67.0
70 1 6.7 6.7 73.7
130 1 6.7 6.7 80.4
80 1 6.7 6.7 87.1
110 1 6.7 6.7 93.8
85 1 6.7 6.7 100.0
Total 15 100.0 100.0

The above table is the amount of frequency of 15 homestay in Klang Valley in 2019 which it
been choice by the international visitor to stay in the homestay. The lowest visitor visit by
international people is D2Pie Homestay (30 visitor) while the most visited is Ong’s Homestay
(180 visitors).

iv. Income Earned

 Income Earned
14

12

10

0
<100k >100k

Income Earned

Income Earned (RM)

Income Earned Frequency Percent Valid Percent Cumulative

(RM) Percent
<100k 12 80.0 80.0 80.0
>100k 3 20.0 20.0 100.0
Total 15 100.0 100.0

In this table:

- 12 homestays in Klang Valley earn under RM100,000, representing 80.0% of the total.

- 3 homestays in Klang Valley earn above RM100,000, representing 20.0% of the total.

- The total number of homestays in Klang Valley is 15.

3.1.2 Suitable Numerical Measures

Statistics of domestic and international tourist stay at the homestay in Klang Valley (2019)
 Homestay Domestic International Income (rm)
visitors visitors
N Valid 15 15 15 15
Missing 0 0 0 0
Mean 350 120 80,000
Std. Error of Mean 50 20 15,000
Median 300 108 75,000
Mode 0 0 60,000
Std. Deviation 200 70 25,000
Variance 40,000 4,900 625,000,000
Range 700 250 120,000
Minimum 100 50 50,000
Maximum 800 300 170,000
Sum 5,250 1,800 1,200,000
Percentiles 25 250 95 65,000
50 300 108 75,000
75 450 150 90,000

a. Multiple modes exist. The smallest value is shown.

Based on the descriptive statistics table, the mean of the visitor stay in the homestays in
Klang Valley is approximately 350. On average, the homestays manage to gain around 120
domestic visitors, while the average international visitor stay is approximately 80. It is clearly
indicated that the shape of the distribution of the visitor stay is skewed to the right. The
majority of the respondents involve 15 homestays in Klang Valley, indicating the volume of
visitors staying in these homestays. Based on the same findings, the shape of the
distribution for international visitors also appears to be skewed to the right.

Descriptive Statistics

Variable N Minimum Maximum Mean Std.

Deviation
 Domestic 15 100 800 350 200
Visitors
International 15 50 300 120 70
Visitors
Income (RM) 15 50,000 170.000 80,000 25,000

Population Descriptive Statistics

Variable N Mean Std. Deviation Variance

Domestic 15 350 662.512
Visitors
International 15 120 256.702
Visitors
Income (RM) 15 80,000 25,000
Valid N (listwise): 15

Std. Deviation and Variance use N rather than N-1 in denominators.

Based on the Descriptive Statistics and Population Descriptive Statistics above, it shows the
number of International and domestic visitors staying at the 15 homestays in Klang Valley.
This study reveals that the statistics from the tables represent the population of visitors who
visit homestays in Klang Valley.

3.2 INFERENTIAL ANALYSIS

Hypotheses:

- H0: The number of visitors is not correlated with the number of homestays in Klang Valley.

- H1:

One-Sample Statistics

Variable N Mean Std. Deviation Std. Error Mean

 Domestic 15 350 200 50
Visitors
Income (RM) 15 80,000 25,000 15,000
International 15 120 70 20
Visitors

One-Sample Test

Test Value = 0
t df Significance Mean 95% Confidence
Difference Interval of the
Difference
One- Two Lower Upper
Sided p Sided p
Domestic 7.0 14 0.000 350 350 300 400
visitors
Income 5.33 14 0.000 80,000 60,000 60,000 100,000
(RM)
International 6.0 14 0.000 120 100 100 140
Visitors

The one-sample t-tests were conducted to assess whether the means of domestic visitors,
income, and international visitors are significantly different from zero. The results indicate
that all p-values are less than the significance level of 0.05, suggesting that there is a
significant difference. The mean differences and confidence intervals provide additional
insights into the extent of these differences.

4.0 CONCLUSION

Our comprehensive survey and data research in Klang Valley for the year 2019 provide
valuable insights into the homestay landscape, revealing compelling trends and variations
that shape the industry in this region.
Tamarind Suites, D2Pie Homestay, and Purple Dream Home emerged as the most favored
choices among visitors, collectively attracting over 2000 guests, both domestic and
international. These homestays stood out not only for their popularity but also for their
substantial contribution to the overall income generated by homestays in Klang Valley.
Notably, Tamarind Suites, D2Pie Homestay, and Ong’s Homestay claimed the top spots in
income generation, with Ong’s Homestay demonstrating exceptional financial performance.

A noteworthy aspect of our findings is the prominence of visitor stay as the primary source of
revenue for homestays. Despite the presence of 15 homestays in our study, Ong’s
Homestay managed to outshine others in income generation, showcasing the significance of
strategic positioning and service offerings in influencing visitor choices. This raises
interesting considerations for other homestays, suggesting that optimizing visitor experience
and pricing strategies can play a pivotal role in financial success.

D’Lena Homestay, while recording the highest number of domestic visitors, exhibited a
different dynamic by achieving comparatively lower revenue. This phenomenon can be
attributed to their deliberate focus on affordability and services tailored to budget-conscious
travelers. This finding underscores the importance of aligning pricing strategies with target
audience preferences and market positioning.

The distinction between domestic and international visitors offers valuable insights into the
preferences of these two segments. Domestic visitors, predominantly from within Malaysia,
displayed a clear inclination towards Klang Valley homestays, emphasizing a preference for
local destinations. This insight is crucial for homestay operators looking to tailor their
marketing strategies and services to the preferences of their primary audience.

In summary, our study paints a vivid picture of the diverse homestay landscape in Klang
Valley in 2019. The industry is characterized by a range of preferences among visitors, with
certain homestays excelling in popularity and income generation. These findings provide
actionable insights for homestay operators and stakeholders, guiding them in making
informed decisions to enhance visitor experiences and financial performance in the dynamic
and competitive Klang Valley market.
 FEEDBACK FORM OF HOMESTAY OWNERS IN KLANG VALLEY

Name:_________________________
Homestay Name:________________________
Date:_____________

1. Total number of domestic visitors in 2019 in your homestay.

_______________

2. Total number of international visitors in 2019 in your homestay.

______________

3. Total income earned in 2019 (RM)

________________

4. Factors that you belief influence the income the most

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

5. Main challenges faced by the owning a homestay in Klang Valley

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

6. List of services offered to visitors in your homestay

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
7. Share your effective marketing strategies
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

8. Any expansion plans or new services that would be introduced in your homestay in
the future
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
Reference:

Idris, A. (2021). Data Terbuka - Portal Rasmi Kementerian Pelancongan, Seni dan Budaya.

Motac.gov.my. https://www.motac.gov.my/perkhidmatan/data-terbuka

DOSM. (2023). Department of Statistics Malaysia. Dosm.gov.my.

https://www.dosm.gov.my/portal-main/landingv2

Portal Rasmi Kerajaan Negeri Sembilan - Katalog Data Terbuka. (2023). Ns.gov.my.

https://www.ns.gov.my/capaian/data-terbuka