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Market Budget

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Startup Marketing Budget

Organization Name:

Budgeted Date: BALANCE

Projected Amount: $51,500.00


$1,900.00
Actual Amount: $49,600.00

Variance: $1,900.00

Communication Projected Amount Actual Amount Difference

Promotional Brochures $3,500.00 $3,000.00 $500.00

Public Relation $3,000.00 $2,500.00 $500.00

Promotional Videos $4,000.00 $3,600.00 $400.00

Web Advertisements $1,200.00 $1,250.00 -$50.00

Subscriptions $1,000.00 $1,250.00 -$250.00

TV Advertisement $3,600.00 $3,000.00 $600.00

Email Floods $4,000.00 $4,000.00 $0.00

Others $3,000.00 $3,000.00 $0.00

Total $23,300.00 $21,600.00 $1,700.00

Research Category Projected Amount Actual Amount Difference

Web Research $4,000.00 $4,500.00 -$500.00

Independent Research $3,500.00 $3,000.00 $500.00

Competitive Analysis $2,200.00 $2,000.00 $200.00

Others $1,500.00 $1,500.00 $0.00

Total $11,200.00 $11,000.00 $200.00


Events Category Projected Amount Actual Amount Difference

Launching Event $3,000.00 $3,000.00 $0.00

Food/Dinner $5,000.00 $5,000.00 $0.00

Demo Video Promoting $2,000.00 $2,000.00 $0.00

Entertainment $4,000.00 $4,000.00 $0.00

Other $3,000.00 $3,000.00 $0.00

Total $17,000.00 $17,000.00 $0.00

Expenses Summary Projected Amount Actual Amount Difference

Communication $23,300.00 $21,600.00 $1,700.00

Research Category $11,200.00 $11,000.00 $200.00

Events Category $17,000.00 $17,000.00 $0.00

Total $51,500.00 $49,600.00 $1,900.00


Gleason and Koepp Organization

Budget for Nonprofit Startup

REVENUE

DESCRIPTION PURPOSE AMOUNT

General Donations contributions from people and business $10,000.00

In-Kind Donations goods donated from people and businesses $10,000.00

Memberships sold premium memberships to individuals $56,619.00

Foundation Grants money grant award from foundations $14,000.00

Miscellaneous Revenue interest income $12,200.00

Event Revenue “Give & Take” event $12,000.00


Total $1,14,819.0
Revenue 0

EXPENSES

DESCRIPTION PURPOSE $1,500.00

Monthly Employee Salary employee service payment $1,500.00

Employee Taxes Social Security & Medicare taxes $1,500.00

Rent for property repair and maintenance $1,500.00

Utility electricity, waste disposal, and water $1,500.00

Maintenance regular maintenance: windows, air filter $1,500.00


protection from anyone injured in the
General Liability Insurance $1,500.00
property
Property Insurance protection from property damages $1,500.00

Auto Insurance Liability covers from nonprofit damages $1,500.00

Professional Services lawyer and CPA payment $1,500.00

Pest Control remove pests from the office $1,500.00

Program Supplies banners, centerpiece, papers, balloons $1,500.00

Program Equipment speakers, flashlight, camera interface $1,500.00


Website web hosting, development, and design $1,500.00

Telephone telephone service for one month $1,500.00

Internet internet service for one month

Marketing social media and print marketing

Business Cards give to potential clients

Letterhead letterhead design for the organization

Furniture sofa, chairs, tables, cabinets


Total
Expenses
Net
Gain/Loss
Notes:
Make sure to complete the event plan for “Give & Take” before Tuesday. Additionally, call
Kindy
and ask the progress of the grant application before logging out.
Ask Lisa to get the finished business cards from the printing store. Tell her to check the quality
first before coming back to the office.

https://www.template.net/business/budget-templates/budget-template-word/

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