Apple Company

Apple Computers, Inc. was founded on April 1, 1976, by college dropouts Steve Jobs and Steve Wozniak, who
brought to the new company a vision of changing the way people viewed computers. Jobs and Wozniak wanted to
make computers small enough for people to have them in their homes or offices. Simply put, they wanted a
computer that was user-friendly.
Jobs and Wozniak started out building the Apple I in Jobs' garage and sold them without a monitor, keyboard, or
casing (which they decided to add on in 1977). The Apple II revolutionized the computer industry with the
introduction of the first-ever color graphics. Sales jumped from $7.8 million in 1978 to $117 million in 1980, the
year Apple went public.
Wozniak left Apple in 1983 due to a diminishing interest in the day-to-day running of Apple Computers. Jobs
then hired PepsiCo's John Sculley to be president. However, this move backfired and after much controversy with
Sculley, Jobs left in 1985 and went on to new and bigger things. He founded his own company NeXT Software
and he also bought Pixar from George Lucas, which would later become a huge success in computer animation of
such movies as Toy Story, A Bug's Life, Monsters, Inc., and Finding Nemo.
Through the rest of the 1980s, Apple was still doing well and in 1990 it posted its highest profits yet. This was,
however, mostly due to the plans that Jobs had already set in motion before he left, most notably his deal with a
tiny company by the name of Adobe, creator of the Adobe Portable Document Format (PDF). Together the two
companies created the phenomenon known as desktop publishing.
Back in 1985 Sculley turned down an appeal from Microsoft founder Bill Gates to license its software. This
decision would later come back to haunt him because Microsoft, whose Windows operating system (OS) featured
a graphical interface similar to Apple's, became their toughest competition in the late 1980s and throughout the
1990s.
Over the course of a few years, Apple's market share suffered slowly after its peak in 1990 and by 1996, experts
believed the company to be doomed. It was not until 1997, when Apple was desperately in need of an operating
system, that it bought out NeXT Software (Jobs' company) and the board of directors decided to ask for some help
from an old friend: Steve Jobs. Jobs became an interim CEO, or iCEO as he called himself (Jobs was not
officially the CEO until 2000). Jobs decided to make some changes around Apple. He forged an alliance with
Microsoft to create a Mac version of its popular office software. Not long after this decision was the turning point
for the company. Jobs revamped the computers and introduced the iBook (a personal laptop) followed by iPod, an
mp3 player, which became market leader.
The iPhone, a touch screen cellular phone, introduced in 2007 was one of the world' most successful products and
the company has released several new versions since. Other popular products include iPad tablet and Apple
Watch. Most recently Apple has expanded its services segments with its credit card (Apple Card), Apple News for
news, Apple Arcade for games and the Apple TV+ for streaming original content produced by Apple. Steve Jobs
died October 5, 2011, but Apple continues on with his legacy with Tim Cook at the helm as the CEO. The
popularity of iPhones made Apple the first company valued at one trillion dollars in 2018 and two years later it
doubled that figure.

CUPERTINO, CALIFORNIA OCTOBER 27, 2022 Apple today announced financial results for its fiscal 2022
fourth quarter ended September 24, 2022. The Company posted a September quarter record revenue of $90.1
billion, up 8 percent year over year, and quarterly earnings per diluted share of $1.29, up 4 percent year over year.
Annual revenue was $394.3 billion, up 8 percent year over year, and annual earnings per diluted share were $6.11,
up 9 percent year over year.
“This quarter’s results reflect Apple’s commitment to our customers, to the pursuit of innovation, and to leaving
the world better than we found it,” said Tim Cook, Apple’s CEO. “As we head into the holiday season with our
most powerful lineup ever, we are leading with our values in every action we take and every decision we make.
We are deeply committed to protecting the environment, to securing user privacy, to strengthening accessibility,
and to creating products and services that can unlock humanity’s full creative potential.”
“Our record September quarter results continue to demonstrate our ability to execute effectively in spite of a
challenging and volatile macroeconomic backdrop,” said Luca Maestri, Apple’s CFO. “We continued to invest in
our long-term growth plans, generated over $24 billion in operating cash flow, and returned over $29 billion to
our shareholders during the quarter. The strength of our ecosystem, unmatched customer loyalty, and record sales
spurred our active installed base of devices to a new all-time high. This quarter capped another record-breaking
year for Apple, with revenue growing over $28 billion and operating cash flow up $18 billion versus last year.”
Apple’s board of directors has declared a cash dividend of $0.23 per share of the Company’s common stock. The
dividend is payable on November 10, 2022 to shareholders of record as of the close of business on November 7,
2022.

The values we share at Apple inspire the work we share with everyone. They’re also why we’re committed to
leaving the world better than we found it. Each of us contributes to that effort in our own way, bringing a passion
for what we do best and what we believe matters most. Explore our people’s stories and you’ll see that they’re all
different, yet each shows what’s possible when personal and professional values align.

Apple’s Corporate Mission Statement

Apple’s corporate mission is “to bring the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.” This
mission statement considers the changing business landscape that influences the possibilities of what Apple Inc.
can do. For instance, the company recognizes trends in the consumer electronics market and the industry
environment. Apple’s press releases and official statements point to this corporate mission as a way of addressing
current concerns in the global market.

Apple’s Corporate Vision Statement

Apple Inc.’s corporate vision is “to make the best products on earth, and to leave the world better than we found
it.” Similarly, the company’s Vice President for Environment, Policy and Social Initiatives, Lisa Jackson, stated,
“We aim to create not just the best products in the world, but the best products for the world.” Thus, the corporate
vision statement aligns with Apple’s corporate social responsibility strategy, and puts emphasis on sustainability,
environmental conservation, and the ecological impact of the business, in addition to effects on consumers.

Apple’s organizational structure

In 2011, shortly after unveiling the second-generation iPad, Apple underwent a restructuring that would help the
company move onwards and upwards. This companywide restructuring was intended to increase collaboration
between Apple’s hardware, software, and services divisions.
Under Steve Jobs, every decision had to go through him. Jobs and only Jobs made every single strategic decision
that would affect the company. When Tim Cook took over in late 2011 following Job’s resignation and passing,
Cook restructured the company, and part of this restructuring included changing how the company’s hierarchy
worked. This means that Apple’s VPs now have more autonomy, something which was greatly limited under
Jobs.
Apple uses a company structure that is commonly known as “functional organization”. This means that the
company has been organized around areas of expertise, rather than individual products. The products themselves
are then worked on by individuals from across the different areas of expertise.
Apple is split into focused divisions. Each division has their own upper management and vice presidents. As an
example, this means that Apple has a Senior Vice President for Operations (Sabih Khan), one for Hardware
Engineering (Dan Riccio) and one for Machine Learning (John Giannandrea).
Sony-Ericsson is a joint corporate venture established in the year 2001 by the japanese consumer electronics giant
SONY Corporation and the swedish mobile communications company Ericsson. Its goal is to be a leading
provider in multimedia mobile phone technology and wireless communications. According to the company itself
"the 50/50 joint venture combines the mobile communications expertise of Ericsson with the consumer electronics
and content expertise of SONY Corporation.
Sony Ericsson was the result of a joint venture in 2001 between the Japanese electronics giant and the Swedish
telecom equipment maker Telefonaktiebolaget LM Ericsson. The objective: to pool the two companies’ cellular
handset manufacturing businesses and challenge market leaders Nokia and Motorola. Sony and Ericsson sold
around 50 million cellular phone units between them with collective profits of $7.2 billion in 2000 before they
joined forces. However, the early-2000s was a soft period for the mobile phone market. Like many other
telecommunications companies at the start of the twenty-first century, the information technology meltdown hit
Ericsson hard. The world’s largest producer of mobile telecommunications equipment hurtled into a financial
abyss, recording heavy losses. To stem the hemorrhaging, Ericsson had to retrench tens of thousands of staff
worldwide. This was a company that was Sweden’s pride, the country’s largest employer. When Ericsson’s stock
dropped, so did the Swedish Krona. systems at the time accounted for 40 percent of Ericsson’s total sales, the
handset consumer business was starting to spiral downwards. Press reports criticized Ericsson’s phones as being
“over-engineered and ugly”. Their launches were often delayed. The division faced another crisis when in March
2000 a fire at a Philips factory in Mexico, where Ericsson handsets were manufactured, contaminated the sterile
facility. Delivery was halted for months. As a consequence, the production of current models and the launch of
new ones was held up. While Finnish competitor Nokia continued to surge ahead with its high-profile entrance
into the mass market, Ericsson was unable to make an impact. Per-Arne Sandstrom, CEO at the time, stated
candidly: “We come with a lot of telecom technology, but consumer competency is not part of he legacy.” Sony
was to prove to be Ericsson’s white knight, bringing to the joint venture table its strength in design and
knowledge of consumer marketing.

Values

As an industry and society we must work together to ensure a sustainable and connected future, because what we
do today sets the foundation for what’s possible tomorrow. Our purpose and vision set out the power of mobile
connectivity to deliver positive change, and the focused role that Ericsson will play in shaping that change to
create a better world.

Mission
By creating connections that make the unimaginable possible, we are helping to shape an exciting and positive
future. A world where limitless connectivity improves lives, redefines business and pioneers a sustainable future."
- Börje Ekholm, CEO and President, Ericsson

Vision
A world where limitless connectivity improves lives, redefines business and pioneers a sustainable future
Improving lives
Connectivity improves lives every day – from using our smartphone to navigate across town, to providing
financial services to those without traditional banking. But in the future, it will mean so much more – from
democratized access to healthcare and wearables that avoid illness; to connectivity for all schools and experiential
learning in virtual worlds; and even the augmentation of human abilities.

Company Chart and Structure

Function-Based Groups. This structural feature involves Sony’s business functions. For example, Research &
Development functions are grouped together. The objective is to use the corporate structure to support functional
efficiency and effectiveness. Sony has the following function-based groups in its organizational structure:
1. CEO
2. Finance
3. Research & Development
4. Legal, Compliance, Corporate Communications, CSR, External Relations, Information Security & Privacy
5. Manufacturing, Logistics, Procurement, Quality & Environment
6. Engineering
7. New Business (Strategy)
8. Sales & Marketing
9. Human Resources & General Affairs
Business Type Divisions. In its organizational structure, Sony maintains divisions based on business type or
product type. For example, the Storage Media Business is responsible for producing storage devices. The
company now focuses on three main business segments, namely, (1) Devices, Game and Network Services, (2)
Pictures, and (3) Music. However, the business type divisions that compose the segments in Sony’s organizational
structure are as follows:
1. Energy Business
2. Storage Media Business
3. Imaging Products and Solutions Business
4. Game & Network Services Business
5. Pictures Business
6. Music Business
7. Home Entertainment & Sound Business
8. Mobile Communications Business
Geographic Divisions. This structural characteristic is the least significant in Sony Corporation’s business. The
company uses geographic divisions for finance, planning and strategic decision-making. For example, geographic
divisions are used in financial reports. Sony uses the following geographic divisions:
1. Japan
2. United States
3. Europe
4. China
5. Asia-Pacific
6. other areas

Strategic Type
Sony Ericsson is a defender strategic tyoe because sony ericsson doesn’t have any innovation about their brand.