1.

JOLLIBEE
 Order and Pick up, application, #87000
 Promos
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How Jollibee Became Filipino Comfort Food
From Singapore and Dubai to Winnipeg, Canada, wherever you find a large
enough Filipino population, you will probably find a Jollibee — easily identified
by the chain's smiling red-and-yellow bee mascot.

Known as the "McDonald's of the Philippines," Jollibee offers hamburgers and

French fries as well as things like rice, spaghetti and palabok, a Filipino noodle
dish with pork, shrimp and eggs. But it's probably best known for its fried chicken,
or "Chickenjoy" — which is so famous that Filpinos will call fried chicken from
any restaurant "Chickenjoy."

The story of Jollibee starts in 1975, when Tony Tan Caktiong — now one of the
richest people in the Philippines — started working with his family selling ice
cream on the streets in Manila. Three years later, they began selling hot food
under the name Jollibee.

By 1987, Jollibee was one of the Philippines' top 100 corporations. It's now the
largest fast food chain in the Philippines — bigger than McDonald's — with more
than 1,200 restaurants in the country, as well as about another 400 around the
world by the end of 2022.

The company says it owes much of its growth to its focus on food, service and
cleanliness. It's also cheaper than McDonald's.

Jollibee is now the place where kids have their birthday parties, and Filipinos
living abroad will line up for hours when a new store opens in their area.

It's so big that it owns other major chains in the Philippines, including a majority
stake in the Burger King Philippines franchise, and a 50% stake in the Philippine
franchise for Japan's Yoshinoya beef bowl chain.

In total, the Jollibee Foods Corporation had a record $5.4 billion in sales around
the world in 2022 — almost as much as the $5.9 billion McDonald's made in the
US that year, although less than a quarter of the $23 billion McDonald's made
around the world.

Jollibee is the largest fast food chain brand in the Philippines, operating a network of more
than 1,500 stores in 17 countries. A dominant market leader in the Philippines, Jollibee
enjoys the lion’s share of the local market that is more than all the other multinational fast
food brands in PH combined. With a strict adherence to the highest standards of food quality,
service and cleanliness, Jollibee serves great-tasting, high-quality and affordable food
products to include its superior-tasting Chickenjoy, mouth-watering Yumburger, and
deliciously satisfying Jolly Spaghetti among other delicious products.

Jollibee has embarked on an aggressive international expansion plan, with more than 270
international branches in the United States, Canada, Hong Kong, Macau, Brunei, Vietnam,
Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain,
Italy, Spain, and in the United Kingdom.

Today, Jollibee Foods Corporation uses 8 proprietary brands (including “Jollibee” for their
core fast food business, “Greenwich” for their pizza and pasta chain, and “Chowking” for
their oriental food outlets), owns many trademarks (including “Bee Happy”, “Yumburger”,
“Chickenjoy” and “Amazing Aloha”) and has registered all of its logos, some of them in
several countries.
Franchising
Jollibee Foods Corporation relies on a franchising model for the exploitation of about half of
its outlets in the Philippines. In order to protect the company’s high quality and service
standards, potential franchisees have to conform to a specific profile (self-driven
entrepreneurs with good management skills, good community standing and excellent
interpersonal skills).
Successful franchising applicants undergo a 3-month full time Operations Training Program
(BOTP) at a designated training restaurant, supplemented with other programs that will
enrich the franchisee's management and analytical skills needed in the operation of the
restaurant.
However, support for franchisees does not end there: Jollibee provides advice for and
assistance with restaurant layout and design, equipment specifications, furniture and fixtures,
and construction management. Field personnel renders consulting services once the outlets
are operational. Creative advertising and marketing programs, product development,
manufacturing and logistics facilities provide further support to franchisee restaurants.
Business Results
Since its establishment at the end of the 1970s, Jollibee Foods Corporation has grown
spectacularly: today, Jollibee is the leading fast food chain in the Philippines with over 50%
market share and hundreds of restaurants all over the country. The company’s public listing
at the Philippine Stock Exchange in 1993 broadened its capital and allowed for the
acquisition of the “Greenwich” pizza and pasta chain in 1994. Other major acquisitions
include the Chinese fast food chain Yonghe Dawang (in 2004) and the Chowking oriental
food outlets (in 2000).
The company is also present in Brunei Darussalam, China, Hong Kong (SAR of China),
Indonesia, Saudi Arabia, the United Arab Emirates, the United States and Viet Nam. By
2020, the group plans to roughly double the number of restaurants to 4,000 outlets
worldwide. Jollibee’s business success relies on its smart branding strategy, complemented
by strong customer orientation, superior menu line-up, innovative new products, creative
marketing programs and efficient manufacturing and logistics facilities.
In a recent survey, the Jollibee group was the only Philippine company that made it to the top
20 of Asia’s best employers list, ranking 16th. Jollibee Foods Corporation ranked third
among Asia’s most admired companies in 2000 and was cited as number one in overall
leadership among the top ten Philippine companies. In 2004, Mr. Caktiong received the Ernst
& Young World Entrepreneur Award.
Through the Jollibee Foundation, the company has established an institutionalized
mechanism of giving back to the community through projects in the areas of education,
leadership development, livelihood, environment, and housing and disaster relief.
Marking their Territory in the Philippines and abroad
Protecting their brands through national and international trademark registration has been
instrumental in Jollibee’s remarkable success – without an easily recognizable brand
associated with highest quality and customer service standards, it would have been difficult to
prevail in the extremely competitive fast food market. “Intellectual property is becoming very
important because you need to distinguish yourself from the others – it’s a very competitive
world [in which] you need to create something unique”, concludes Mr. Caktiong.

2. MC DONALDS
Our Story
1981 – Dr. George T. Yang opens the first McDonald’s restaurant in the
Philippines in Morayta, Manila. Since the start of its operations, McDonald’s has
practiced direct hiring of its crew and managers.

1992 – McDonald’s first opens its stores in Visayas (Cebu City) and in
Mindanao (Cagayan De Oro City).

1996 – Dr. George T. Yang believes in giving back to communities and

launches Ronald McDonald House Charities (RMHC) in the Philippines.

2005 – McDonald’s Philippines proudly becomes 100% Filipino-owned.

2019 – Today, McDonald’s continues to create feel-good moments for

Filipino families in over 600 restaurants nationwide.

Our products and services

Our Food
McDonald’s serves the world some of its favorite food like the Big
Mac, Big n' Tasty, Quarter Pounder with Cheese, Cheeseburger,
French Fries, Egg McMuffin, Apple Pie and Sundae. This is what we
are famous for, globally and locally.

In the Philippines, we are also happy to serve local favorites like

Chicken McDo, Burger McDo and McSpaghetti. These favorites were
specially made to cater to the unique Filipino palate.
 24/7 Restaurant and Delivery Service
It was in 2005 when McDonald’s first introduced its 24-hour
restaurants and all-day McDelivery service to the industry. At any
time, customers can dial 86-2-36 or log-on to mcdelivery.com.ph to get
their McDonald’s favorites. And then in 2014, McDonald's expanded
its McDelivery service to mobile through the McDo PH App,
downloadable FREE at the App Store and Google Play Store.
Quality Service and Cleanliness
At McDonald’s, world-class standards are in place for quality, service
and cleanliness. From responsibly sourcing product ingredients,
providing efficient and convenient services to maintaining cleanliness
within our restaurants - these are essential in our daily operations and
procedures.

McDelivery
Property Leasing
Bringing McDonalds
As we continue to accelerate business, we are building and opening more restaurants.
Our Business Development Team provides the most professional and comprehensive support
in order to open a restaurant. McDonald’s is looking for properties for sale or long term lease
that meet any of the following criteria:
 Located in NCR or any major city nationwide
 Located along major thoroughfares and highways
 Located in business and urban centers
 Land area of 1,200 to 2,000 square meters for Free Standing Drive-Thru restaurants
 Minimum of 30 meters frontage
 With commercial zoning qualification
 Commercial floor area of 350 to 400 square meters for traditional or mall restaurants
Franchising
“McDonald’s three-legged stool philosophy attributes the success of McDonald’s to the
collaboration and synergy of the three legs: employees, suppliers and franchisees.”
For over 50 years, McDonald's has been giving opportunities to individuals who share the
same values and vision of serving great tasting quality food fast through franchising. As the
top brand in Entrepreneur’s Franchise 500 in 2018, with more than 90% of its restaurants
owned by independent franchisees, McDonald’s continues to lead in franchising and
empower local entrepreneurs all over the world through their unique model.
In the Philippines, McDonald's opened its doors to franchising to Filipino entrepreneurs in
1985, and has since expanded its network to over 300 franchised restaurants with more than
100 franchisees, most of whom have been part of the McDonald's Family for 5 to 15 years.

What it's all about

A quick look at the industry
The Philippines has seen a tremendous growth in the franchising business over the past
decades. After learning from other international market leaders and developing an ecosystem
that allowed franchising to flourish in the country, what started out as a small, almost non-
existent player in the franchise market has quickly become a leader in both the local and
international sphere.
With over 2,000 local and international franchise concepts in the country, the Philippines has
become known as the “Franchise Hub of Asia” and was also among the 2017 top 5 franchise
markets in the world.
On a more local scale, McDonald’s Philippines was recognized by the Philippine Franchise
Association (PFA) for their outstanding work in the franchising sector during the Franchise
Excellence Awards in 2017, bringing home 6 awards: Best CSR Program for Ronald
McDonald House Charities (RMHC) Read to Learn program, Best Overall Marketing
Campaign under the Food category, International Master Franchise Award, Regional
Franchisee Awards for Ray Ordoveza (South Luzon) and Caroline Andrade (Visayas), and
National Franchisee Award for Ray Ordoveza.
These achievements serve as motivation for the company to do even better and serve even
more Filipinos every single day. But to do this, we need highly-motivated franchisees to be
our partners in expanding our business.
We are glad you have taken the time to learn more about our franchise opportunities and hope
you will consider joining our family.

Why McDonald's?
Giving you more reasons to say “Love ko ‘to”
McDonald's franchisees, also called Owner Operators, play a major role in the System's
success. Choosing McDonald's means joining the force behind one of the world's most
successful and most loved brands and becoming part of a global network of successful and
motivated entrepreneurs.
As a McDonald's Philippines Owner Operator, you gain the following advantages:
 World class training to deliver world class service and business success
 Extensive support system to cover all aspects of the business, which includes
operations, supply chain, and marketing support throughout the entire franchise term
  Access to world class suppliers that provide the necessary goods and services that go
into great-tasting food and excellent services that customers enjoy
 100 percent customer awareness of the world's leading fast food restaurant
 A peer network of more than 100 franchisees locally, and the McDonald's network of
over 60,000 employees nationwide
McDonald's continues to be recognized as a premier franchising company around the world.
The fact that McDonald's management listens to and collaborates with our Owner Operators
has a lot to do with that success.
Our Owner Operators devote full time and best efforts to their restaurant business. Their
focus and passion is what makes McDonald's the number one quick service restaurant in the
world.

Do you have what it takes?

We are inviting partners with significant business experience, have successfully owned or
managed multiple business units/have led multiple departments and have significant financial
resources.

McDonald’s Franchise Fast Facts:

Owning a Franchise
 We grant franchise license only to Filipino or former natural born Filipino Citizen
 We award the franchise on a per restaurant basis. We don't offer it on a territorial or
geographical basis.
Site Selection
 Application for the site and the franchise is treated and processed separately and
independently from each other.
Franchise Terms
 The term of the franchise is good for ten (10) years or the term of the lease whichever
is shorter.
Ways to Franchise
The required investment cost on the part of the franchisee will depend on the kind of store or
site that will be offered to him by the Company. In relation to this, we basically franchise in
three (3) ways:
 The Company awards franchises for a new site or restaurant.
 The Company awards franchises for an existing restaurant owned and operated by the
Company.
 The Company awards franchises for an existing restaurant owned and operated by a
franchisee who would want to sell his or her McDonald's restaurant.
Cost of Investment
Depending of restaurant size, type, location and features the CAPEX is about $1 million US
Dollars or the Philippine Peso equivalent at the time of construction.

This covers the following costs:

 Architectural Planning and Global Design Fees
 Building and leasehold improvements and other relevant site works necessary
 Air-conditioning system, kitchen exhaust and stainless fabs
 Point of sale
 Kitchen equipment, seating, signage and décor
 Other furniture and fixtures
 Government mandated requirement
The above costs depend on the following factors for consideration:
 Restaurant type & size
 Suitability of existing building
 Site location whether provincial or within Metro Manila

3. MANG INASAL
The Mang Inasal Success Story: How a College Dropout made it to Forbes List of 40
Richest Pinoys

Instead of earning his degree in Architecture, Edgar “Injap” Sia II decided to take a
big risk back in 2003. Almost a decade after making the life-changing decision, Sia
makes it to Forbes List of 40 Richest Filipinos. On December 12, 2003, the 30-
something billionaire who founded the popular Filipino barbecue chain Mang Inasal
established his first branch in the most unlikely place- in a 3-year-old unoccupied
space in Robinson’s Mall Carpark in Iloilo.

According to business consultant Butz Bartolome, Sia capitalized on finding the best
talents in his community. “He was oozing with passion and full of confidence. He had
a dream in his mind. He put his studies at stake and accepted that fact. He
compensated for his lack of education by tapping the best in the community,”
Bartolome told RAPPLER. Helping His Local Community Because of his lack of
track record, a number of suppliers turned Sia down while he was still starting up his
business. This prompted Sia to scout for suppliers in wet markets as well as
cooperatives in his community in Iloilo. Today, the most famous barbecue chain in
the country helps in alleviating the unemployment rate in the Philippines. Utilizing
banana leaves sourced from communities in Guimaras Island and bamboo sticks
supplied by several cooperatives in Iloilo, Mang Inasal gave endless opportunities to
people who helped build the empire.
“He could have sold 100%. He could have lived a lifestyle. But he has learned to give
back and share to the community which had returned to him the favor [when he was
starting],” Bartolome explained. “Unli Rice” Captures “Make-or Break” City After
establishing 26 branches in Visayas and Mindanao, Sia finally decided to open his
first outlet in the country’s “make-or-break” city Manila in 2006.

So how exactly did Mang Inasal capture the hearts of Metro Manila consumers amidst
numerous competitors? Rice, the staple food for Pinoys, was the answer for Sia.
During a rice shortage in the country in 2006, Sia decided to do the unthinkable and
offered the “Unli Rice” promo to Mang Inasal customers. The big move, which was
supposed to run for two months, attracted more customers. Today, Mang Inasal is
best-known for this promo.

With over 460 stores as of March 2014, Mang Inasal is deemed as one of the largest
and fastest-growing food companies in the country. The restaurant specializing in
grilled chicken became so successful that the Philippines’ biggest food company
Jollibee Food Corporation decided to buy 70% of the company for a whopping P3
billion in October 2010.

Mang Inasal, the Philippines' Grill Expert, is known to customers as the brand that
delightfully serves Ihaw-Sarap food and Unli-Saya experience for the past 20 years.

From a Hiligaynon word for Mr. Barbecue, Mang Inasal was established on
December 12, 2003 in Iloilo City by Edgar “Injap” Sia II. Apart from the delicious,
craveable taste of its Chicken Inasal that has won the hearts of Filipinos, Mang Inasal
was also the first to offer unlimited rice. Over the years, the brand has garnered
numerous awards as a fast-growing local food company, an outstanding quick service
restaurant (QSR), and an excellent Filipino franchise.

Mang Inasal eventually became part of the portfolio of Jollibee Foods Corporation
(JFC) in April 2016. Since then, Mang Inasal has observed the same high standards of
Food, Service and Cleanliness that all JFC brands have been known for. At Mang
Inasal, this commitment is applied across the business, assuring customers of food
quality and safety that they can enjoy whether dine in, takeout, or delivery.

To date, Mang Inasal operates over 570 stores nationwide, 97% of which are
franchised.

All these efforts enabled Mang Inasal to land the top 4th spot among QSRs in the
country and as the number one inasal destination in Manila, according to Southeast
Asia's leading travel inspiration platform, TripZilla.

As part of continuously providing Unli-Saya to its customers, Mang Inasal's presence

on social media has been intensified. In 2022, Mang Inasal Nation, the first restaurant-
managed social community, was launched. With over 100,000 members, the exclusive
Facebook Group has brought the brand and customers together in one platform.
 Mang Inasal has maintained a strong portfolio that includes the best-tasting 2-in-1 sa
Laki, Tagos ang Ihaw-Sarap Chicken Inasal, Pork Barbecue, Extra Creamy Halo-
Halo, and Palabok, continuously delighting its growing customer base whether via
dine-in, takeout, or delivery.

Today, Mang Inasal continues its winning tradition of excellence to provide its
customers the best Ihaw-Sarap food and Unli-Saya experience wherever and however
they want to enjoy it.

4. CHOWKING

Milestones
1985 – Founded by Robert F. Kuan, the first Chowking store opened in Rotary
Arcade, Makati
1989 – Opened first franchise and provincial store in Meycauayan, Bulacan
1991 – Began delivery operations; annual sales hit P1M
1992 – Opened stores in Visayas and Mindanao
1996 – Opened 100th store in San Joaquin, Pasig; annual sales hit P1B 1997 –
Opened first store in California, USA
1998 – Opened first store in Dubai
2000 – Became wholly-owned subsidiary of Jollibee Foods Corporation
2002 – Opened 200th store in Lingayen, Pangasinan
2004 – Opened 300th store in Taytay, Rizal
2005 – Opened first store in Indonesia; won Agora Marketing Awards, Araw Awards,
and Best Meat Processing Plant
2009 – Opened first store in Qatar; won Best Meat Processing Plant in AA Category
2010 – Opened 400th store in Upper Session, Baguio
2012 – Opened our first innovative store in Marcos Highway
2013 - Launched first Drive-Thru store in Urdaneta, McArthur Highway
2017 – Opened 500th store in Legarda, Baguio

START A FRANCHISE

Why Chowking?

We look at our franchisees as our business partners. Just as it is our mission to make our
customers happy, we aim to make our franchise partners happy in our business partnership.
We expect our franchisees to be actively involved in the operation of their store and to be
supportive of our policies and initiatives to build the brand and to make the store successful.
We want our franchisees to be one with us in our system wide mission to delight our
customers and to share our conviction that it takes inspired employees to make this success
happen. We also expect our franchisees to embrace and live by the moral values that guide
our organization. We provide a wide range of business assistance to our franchisees. This
includes: store feasibility study, store design and construction, management and operations,
training, pre-opening support, Quality Management Standards, sales building program, local
store marketing and logistics among others. Our brand-strengthening and sales-building
efforts, anchored on continuing R&D, well-planned marketing and advertising campaigns and
sales-building programs are calibrated to maintain a strong brand and growing market share.
As of October 2020, 59% of total store network are franchised owned.

FRANCHISE FAQS
1. What are the bases of approval for a franchise application?
Viability of the proposed site and personal qualifications of the applicant.
2. What are the qualifications required of an applicant?
Good moral character, entrepreneurial business sense, inspiring people
leadership and financial capacity to invest in the business.
3. How much is the required investment?

**Total investment ranges from Php 17 Million to Php 35 Million Pesos

(depending on store type and construction requirement)

 In store Type

 FSDT

 Mall Type
The investment includes: kitchen facilities, construction and finishes, furniture
and fixtures, signages, menu board and others. It also includes the Php
1Million Pesos Franchisee Fee.
4. Does Chowking provide financing?
No.
5. Does Chowking provide site?
No. The applicant will look for the site subject to Chowking’s assessment and
viability study.
6. Does Chowking provide the store personnel required?
No. However, Chowking will assist in the initial recruitment and training of
managers and provides HR management guidelines.
7. Can a corporation apply for a franchise?
 The franchise is awarded to individuals only, although the franchisee can form
a corporation where the applicant is the majority owner or has 67% ownership
and voting rights.
8. How long is the franchise term?
Ten Years, renewable for another term subject to certain conditions in the
contract.
9. What are the requirements to apply?
Letter of Intent, Accomplished Franchise Application Form, Location map of
the site.

In order to expedite evaluation of the prospective site, please include the following
information in the letter of intent:

 Location map of the site

 Floor plan with corresponding space dimension

 General description of the property and locators in the trade area (schools, churches,
hospitals, retails outlets, call centers, etc.)

 Proposed rental rates (if available)

 Pictures of the site

 Contact number of the property owner/ administrator

5. KFC
KFC is a global chicken restaurant brand with a rich, decades-long history of success
and innovation. It all started with one cook, Colonel Harland Sanders, who created a
finger lickin’ good recipe more than 75 years ago—a list of 11 secret herbs and spices
scratched out on the back of his kitchen door. Today, we still follow his formula for
success, with real cooks breading and freshly preparing our delicious chicken by hand
in more than 27,000 restaurants in over 145 countries and territories around the world.

Colonel Sanders was a born innovator and founded KFC on values like hard work,
hospitality and generosity that still live large in the KFC brand today. We believe in
making chicken the right way, by using quality ingredients and freshly preparing them
by hand every day. We also proudly welcome everyone to enjoy a seat at our table.
From our more than 800,000 Team Members to our guests around the world, KFC
treats everyone with generosity and like family.

We are grounded in our heritage but looking forward to the future. KFC is always
evolving to make it easier for our guests to enjoy our chicken. We do this through
digital innovation and building new restaurants with our valued franchise partners. In
fact, every six hours, a new KFC restaurant opens somewhere in the world. As we
grow, KFC is committed to doing so responsibly through commitments like our 2025
global plastic packaging goal, the realization of our 2018 commitment to stop
purchasing chicken raised with antibiotics important to human medicine in the US and
the KFC Harvest program, which to date has donated over 80 million pounds of food
to our local communities around the world.

From KFC’s world famous Original Recipe to our new signature flavours and
formats, we are about making the most crave able, Colonel-inspired chicken in the
world, the right way. If it’s not finger lickin’ good, it’s not us. And with the help of
incredible franchise partners around the world, we’ll continue to be one of the fastest
growing retail brands globally, both in emerging and developed markets alike.

FRANCHISING BENEFITS

1. EXPERT BUSINESS DEVELOPMENT SUPPORT

From site selection and planning to construction, KFC will handle all the necessary
requirements in building your very own KFC Stores. The store construction fee will
include leasehold improvement, seating, signages, POS system, furniture, and
fixtures.

2. GLOBAL BRAND WITH ADVERTISING AND MARKETING SUPPORT

Get exclusive access to KFC’s trademarks and global brand assets. Plus, take
advantage of year-round marketing support to boost your Stores’ Sales.

Above-the-Line Campaigns for Product Launches | Digital Marketing | Out-of-Home |

Merchandising | LSM

3. HASSLE-FREE OPERATIONS AND STORE MANAGEMENT

With globally set Operational Standards, KFC will handle daily operations and full
management of your Stores to reach its maximum potential

Operations | Human Resources (Hiring and Training) | Information Technology |

Procurement

QUALIFICATIONS

There are several factors that we consider when assessing an applicant desiring to
become a KFC franchisee, including but not limited to:

 Multi-Unit Operations Experience or Growth Mindset

 Financial Capability

 Personal and Financial Reputation

  Motivation and Commitment

 Culture and Brand Fit

STORE DESIGNS & INVESTMENT

Franchise investment cost starts at P19 Million. Final cost will be based on asset
type, location, and store area.

6. GOLDILOCKS
On May 15, 1966 the sisters milagros and clarita opened a small bakeshop on
a 70 sq m space on the ground floor of a 3-storied building on pasong tamo, it had 2
display cases and 10 employees to bake, cook, and pack several products. 1st day
sales amounted to only ₱574.00 (or just over $10 in today’s economy).

Their continued success promoted the decision to open as a coffee shop (a

novel concept then) one year later. On 4 tables and and a handful of chairs.
Goldilocks customers were served “short orders” of sotanghon and pancit palabok,
arroz caldo, fresh lumpia, ham sandwich, and halo-halo. 2 years later, a 2nd store was
opened in mandaluyong and on the same year, the first commissary was set up beside
the 3rd branch.
It was also in 1969 that Goldilocks began its catering business, companies like
Philippine Airlines, Air Manila, Filipinas Orient and Monte de Piedad were the first to
avail of this service. This eventually led to numerous catering opportunities for
Malacañang functions that included the 1981 visit of Pope John Paul II for the
beatification of Saint Lorenzo Ruiz. In the 1970s the first Goldilocks store in the U.S.
opened in Artesia, CA. The store was a great success in bringing the Filipinos’
favorite goodies to the community that more stores quickly opened in the Bay Area,
San Diego, and Nevada.

The 80’s began with Goldilocks ready to take on industrial requirements.

Shortly after, Goldilocks became a direct supplier to topnotch food conglomerates like
McDonalds Philippines. Bread buns, puff pastries, muffins, french bread, and
sandwich breads were developed to fulfill the demands of a growing clientele.
Goldilocks reached other milestones when in 1984, they opened their 2nd branch in
Vancouver, Canada in 1986, and they established their first mall branch at SM City
North Edsa.
Following the success of this branch, the company opened stores in various
locations within Metro Manila. Today, it’s hard to imagine a major mall without a
Goldilocks Store. The succeeding decade was distinctly eventful for Goldilocks
President and now Chairman, Mr. Freddie Go Sr. began in 1993, opening the doors
for Filipino entrepreneurs to share in the growth of the brand. In 1995, the Cebu
commissary was established to serve the Southern Region. Its 100th store was opened
in 1999. Within the first 10 years of the new millenium, Goldilocks had several
noteworthy achievements in terms of national and global expansion. The Goldilocks
store in Davao kicked off its Mindanao operations in 2002. Two years later, a 17th US
outlet opened in Las Vegas, Nevada. During the company’s 40th year anniversary in
2006, Goldilocks marked the year by opening its 200th store in the Philippines.

In 2015, Goldilocks opened new stores in the Los Angeles Area. In March
2016, another store located in Carson, CA started serving the Filipino and growing
mainstream followers of the Filipino cuisine. Year 2017, Goldilocks opened its doors
to the Daly City residents when it opened its new South San Francisco location.. This
store caters to the highly popular city for Filipinos which is the largest city in the San
Mateo County.

After more than five decades of being part of Pinoy culture, Goldilocks again
modernizes its look and enhances its brand identity – ensuring that the country’s
number one bakeshop remains fresh and relevant for generations to come. In 2016, to
commemorate its 50 Golden years, Goldilocks stores have opened in Asia and North
America. Now with more than 600 stores in the Philippines, Bangkok, Thailand,
Canada, and the U.S. comprising of outlets in Northern and Southern California and
Las Vegas, Nevada.

NOW THAT’S THE SWEET SMELL OF SUCCESS!

WHAT IS THE GOLDILOCKS FRANCHISE AGREEMENT?

What is the Goldilocks Franchise Agreement? The Franchise Agreement grants to the franchisee
the right to operate a specific Goldilocks Store, at a single address, for a period of 8 years. These
rights include the use of Goldilocks trade name and trademarks, proprietary products, store design,
signage, and use of Goldilocks methods of operation.

In return the franchisee agrees to operate the business in accordance with the Goldilocks
established standards of quality, service, cleanliness and customer service. The Franchisee is
expected to do his utmost best to operate his store to achieve the fullest potential of the store in
terms of profitability and customer delight.

WHAT DOES GOLDILOCKS LOOK FOR IN A PROSPECTIVE

FRANCHISEE?
Goldilocks looks for a franchise applicant with the following characteristics:

 Highly motivated and shares the same values as Goldilocks in terms of commitment to
quality and service.
 Dedicated to running the business on a full time basis, not as an investor but as a hands-
on operator.(owner/manager)
  Financially capable of meeting the financial requirements
 With an entrepreneurial drive willing to take calculated risk, and with the strong desire to
succeed.
 With business management skills preferably with food or retail experience.
 Very good interpersonal relationship skills.
 Willing to operate within the Goldilocks system

HOW MUCH IS THE FRANCHISE FEE?

The franchise fee, which is paid upon the signing of the franchise agreement, is for the right to use
the franchisor's trademark and business system as well as for the pre-opening activities at the start
of the franchise agreement such as site evaluation, assistance in recruitment and training for the
initial store team.

Franchise fee for the bakeshop is P800, 000.00 and for the Full Store P1.2 Million.
(Exclusive of VAT tax)

WHAT IS THE INVESTMENT COST FOR A GOLDILOCKS

FRANCHISE?
Investment cost will vary depending on the size of the store, the location, type of store and several
other factors.

Investment cost for a Bakeshop is estimated at P 6 to 8 Million and for the Full Store at P 10 to 15
Million.

Investment cost will cover the Following:

 Franchise Fee
 Collateral
 Design and Construction Management Fee
 Leasehold Improvements
 Operating Equipment
 POS- Point of Sales w/ Hardware Package
 Refrigerated Delivery Truck

DOES GOLDILOCKS PROVIDE FINANCING?

No, Goldilocks does not provide financing.

HOW LONG IS THE FRANCHISE TERM?

The Franchise term is for eight (8) years.

HOW MUCH IS THE ROYALTY FEE?

The royalty fees are paid on a monthly basis for the on going use of the Goldilocks name and
systems as well as for the continuing support activities of Goldilocks.

a) Full Bakeshop- 4% of total value of bakeshop products purchased. Based on the store selling
price.
b) Foodshop-8% of total monthly gross sales.
HOW MUCH IS THE ADVERTISING FEE?
The advertising fee is 3 % of the total sales derived from both bakeshop and foodshop and is paid
on a monthly basis.

WILL TRAINING BE PROVIDED?

Goldilocks will provide training for one Managing Director, the management team and the crew
who must all successfully complete the Store Operations Training Program.

The training for the initial batch of hires will be free of charge but all succeeding training for new
employees will be charged.

Training excludes salaries, meals, transportation, lodging cost of the employees and out of pocket
expenses of trainers for training activities conducted outside of Metro Manila.

The Franchise Managing Director and store crew will also be required to attend trainings during
the duration of the franchise term to upgrade their skills.

A Goldilocks Operations Manual will be provided for reference purposes and will be updated as
needed.

WILL GOLDILOCKS PROVIDE THE MANPOWER TO OPERATE

THE STORE?
Goldilocks team will assist the franchise in the recruitment of its personnel in terms of screening
and testing free of charge for the initial store team but recruitment cost will be charged for
succeeding hires. Transportation, lodging cost and out of pocket expenses incurred for localized
hiring outside Metro Manila will be charged to the franchisee.

The store personnel will be directly hired by the franchisee and will be responsible for their
salaries and benefits.

WHO LOOKS FOR THE LOCATION?

When you apply for the Goldilocks franchise, you may propose a site location, together with an
initial market study of the proposed site, which will include the foot and vehicular count, and
demographics (area profile). Our Business Development Department will assess the site and
validate the market study.

WHAT ARE THE REQUIRED SIZES OF THE STORE SPACE?

a) For the Bakeshop – Minimum of 40 – 60 square Meters
b) For Full store – Minimum of 160 – 200 Square Meters

IS THERE A STANDARD STORE DESIGN?

Yes, there is a standard Goldilocks store design, lay out, equipment and facilities requirements for
each type of store.
 WHAT CONTINUING SUPPORT WILL I RECEIVE?
Ongoing support includes regular in – store visits to help you identify areas of improvement,
assistance in the development of marketing and customer relations programs and activities, new
operating procedures, and much more.

WHAT WILL MY RETURN IN INVESTMENT BE?

Although the brand name of Goldilocks is a strong sales inducing factor, the amount of revenue a
franchisee can expect to make will greatly depend on the ability of the franchisee to manage the
business, drive sales volume, and control operating costs.

IS THERE TERRITORIAL OR AREA EXCLUSIVITY?

Goldilocks does not grant territorial exclusivity. Stores may be situated depending on market and
customer needs.

HOW CAN I APPLY FOR A FRANCHISE IN THE PHILIPPINES?

1) Download and print a copy of the Goldilocks Franchise Application Form.

Franchise Application Form 1-4

Franchise Application Form 5-6
Franchise Application Form 7-12

2) Prepare the following

 Letter of intent addressed to the Franchise Relations Manager

 Address, location, and vicinity map of proposal (to include site description, including
business establishments within 1 km. radius)
 Filled up Goldilocks Franchise application form

3) Mail the documents to:

GOLDILOCKS BAKESHOP INC.

Franchise Relations Department
439 Shaw Boulevard
Mandaluyong City 1550

Or email us at:

lin.deres@goldilocks.com.ph

7. GREENWICH
HISTORY
Greenwich Pizza is one true Filipino pizza chain – a small entrepreneurship that made
an extraordinary leap to the big league. What started out as a small over-the-counter
pizza store in the Greenhill’s Commercial Center in 1971, is now the Philippines’
biggest pizza chain.

The initial steady growth of its business is credited to the entrepreneurial spirit of
Mrs. Cresida Tueres. By 1994, her store counter grew to 50 branches. It was then that
fast food giant Jollibee Foods Corporation saw the great potential in venturing into the
growing market of pizza and decisively obtained a deal, acquiring 80% of Greenwich
shareholding. The new company became known as Greenwich Pizza Corporation and
went through exciting rapid developments with the mobilization of experienced
marketing and operations teams.

Successive innovations happened for the company immediately after the acquisition.
In September 8, 1994, Greenwich opened its first store at Ever Gotesco
Commonwealth Shopping Mall, sporting the new and vibrant image of Greenwich.
New packaging designs were introduced in June 1995 and 7 different pizza flavors
were launched in July of the same year. The Greenwich Special Pizza, with 7
toppings, became the classic favorite of customers.

In October 1995, the Greenwich marketing campaign went into full swing. With the
young and the young-at-heart as the target market, a tri-media campaign was launched
to reveal Greenwich’s new image. By year-end, Greenwich had more than doubled
the previous year’s sales from Php100 million to Php200 million with a base of only
53 stores.

The ensuing years saw a remarkable boom in Greenwich’s operations and revenues.
In 1996, launching local actor and personality Rico Yan as the image model proved to
be a successful campaign strategy. By the end of that year, the number of stores had
grown to 80 and sales rose to nearly Php500 million.

In September 1997, Greenwich opened its 100th store in Fairview Regalado – that’s
twice the number of outlets in just three years! By year-end, 20 more stores were
added and sales doubled to Php1 billion.

To support the expected growth in 1999, Greenwich acquired new pizza equipment in
late 1998 and complemented its state-of-the-art pizza crust production line in the
Pasig commissary. This automated system produces consistently high quality pizza
crust to ensure customer satisfaction and meet operational efficiencies.

In August 1999, Greenwich made a significant improvement by loading all pizza

flavors with more toppings of choice meat and vegetables without increasing its
selling price. Within the same year, new appetizing Pasta Supreme dishes were
launched: So Meaty Spaghetti, Lasagna Supreme, and Baked Chicken Macaroni.
Today, Greenwich is present from as far north as Tuguegarao to General Santos City
down south. With over 240 stores and sales of more than 3 billion as of end of 2005,
Greenwich continues to write business history by consistently improving its product
offering and quality through research and development, as well as continuous
expansion of its stores nationwide.

FRANCHISING
1. How can I be qualified as a Greenwich Franchisee?
You should have the financial capability to support and grow the business,
possess entrepreneurial business capability in pursuing a long term business
partnership with Greenwich, capability and the commitment to undergo the
required training programs for business operations and possess good moral
character with sound business repute in the community where the applicant
resides and does business.

You should be dynamic, success-driven entrepreneurs, and should possess the

capability and willingness to learn our business and should enjoy working,
communicating and relating with employees and customers.
2. What are the basic expectations or qualifications that I will have to meet?
Although past restaurant management may be helpful, Greenwich does not
require previous franchise or restaurant experience. Greenwich will provide
basic business management training that will enable you to run your franchise
successfully.
3. What type of franchise is available?
Greenwich offers full store franchise units.
4. How much do I need to invest for Greenwich?
The total investment requirement ranges from 15 million to 31 million
depending on the final store type & size. The size of the property required is
dependent on the store model that will be developed in a particular market.
Floor area requirement may range from 60 square meters to 150 square
meters. There is also a franchise fee of 1.2 million (vat-in, net of 2% EWT).
5. What is included in the investment package?
The investment includes the initial set-up fee, design fees, construction cost,
equipment and facilities, furniture and fixtures, air-conditioning system,
signage, pre-opening expenses (training hours of crew and managers), initial
inventory and initial hiring selection.
6. What is the average return on investment?
Based on franchisee and company data, the estimated return on investment is
4-5 years.
7. How much is the royalty key?
The royalty fee and advertising fee is five percent (5%) of gross sales. This fee
will be used to provide the franchise store with support services (i.e., mass
media advertising).
8. What is the term of the franchise?
 The franchise term is ten (10) years and is renewable, depending on the
performance of the franchisee and the store.
9. Where can I put up a Greenwich Store?
The site should be in high foot traffic commercial/residential areas, accessible
to both pedestrians and motorists.
10. How long does it take to open a Greenwich Store?
Each location is different. Once a site is ready for construction, you can expect
the store to be fully operational in 45-60 days.
11. Who will do architectural planning and construction?
Greenwich shall assist you in the architectural planning and construction
process through its accredited architects and contractors. Should you wish to
get non-Greenwich accredited suppliers, they will be requested to go through
the accreditation process prior to building a store.
12. Who does the hiring?
Greenwich will assist you in the recruitment and training of your store
management team. You will be then become responsible for your team’s
compensation and benefits.
13. What form of support will I continue to receive as a franchisee?
The Greenwich Operations team will be your consultant and will continue to
assist you and ensure alignment with company standards. They will also help
you maximize sales and profitability.
14. What are the requirements to apply as a Franchisee?
Simply submit a letter of intent, vicinity map of proposed site, legal document
certifying applicant’s ownership of the site (optional), and a detailed resume or
biodata.

8. SHAKEYS
1954
The history of Shakey’s Pizza Parlor begins in 1954, when Sherwood “Shakey”
Johnson opened the first Shakey’s Pizza Parlor® in a remodeled grocery store on 57th
and J Street in Sacramento, California. Originally established as “Ye Public House”
for pizza & beer, Johnson indulged his passion for Dixieland jazz and added live
ragtime music to mix, featuring banjos and player pianos throughout his rapidly
expanding franchise.
1975
Shakey’s expanded to the Pacific Rim, including Japan and the Philippines. Shakey’s
Philippines was under the ownership of the country’s largest food conglomerate – San
Miguel Corporation, primarily to promote their San Miguel draft beer. Beginning with
a restaurant on Makati Avenue in Makati, the brand expanded rapidly in Metro
Manila, with most of the restaurants offering live music.
1987
San Miguel sold the franchise held by International Family Food Services, Inc. (now
Shakey’s Pizza Asia Ventures Inc.) to a group led by sports executive Leo Prieto. The
Prieto Family then became the master franchisor of the Shakey’s brand and sub-
franchised stores in the Philippines.
1997
The Shakey’s brand transformed into a fast-food franchise.
1999
In 1999, Golden Gourmet Ltd (GGL), an entity also owned by the Prieto Family,
purchased the Shakey’s trademark and acquired perpetual rights over the Shakey’s
brand in the Philippines. As owner, the Prieto Family would no longer be required to
pay royalties or other fees for using the Shakey’s brand.
2003
International Family Food Services, Inc. (now Shakey’s Pizza Asia Ventures Inc.)
began reengineering Shakey’s Philippines as a family-oriented casual dining brand.
2004
In 2004, Shakey’s partnered with Sports Vision for the launch of the Shakey’s V-
League, one of the pioneering volleyball leagues in the country.
2005
In October 2005, as part of its vertical integration strategy and to have further control
of the supply chain, the Prieto family established Bakemasters, Inc. to supply baked
goods and ingredients to Shakey’s restaurants.
2014
In 2014, the Prieto family acquired through Shakey’s International Limited (SIL)
Shakey’s trademarks in the Middle East, Asia (excluding Japan and Malaysia),
Australia and Oceania.
2016
In March 2016, Century Pacific Group, Inc. (CPGI) and Arran Investments acquired
control of the Shakey’s group from the Prieto family. The transaction included control
over the commissary company Bakemasters, Inc. (BMI) and the trademark companies
Golden Gourmet Limited (GGL) and Shakey’s International Limited (SIL). CPGI, the
holding company of the Po family, is the parent company of leading canned food
producer Century Pacific Food Inc. (CNPF) while Arran Investments is wholly-
owned by GIC, Singapore’s sovereign wealth fund, a leading global investment firm.
International Family Food Services, Inc. also officially changed its corporate name to
Shakey’s Pizza Asia Ventures Inc. (SPAVI). In December 15, 2016, SPAVI listed in
the Philippine Stock Exchange (PSE) at P11.26 a piece and ticker symbol PIZZA.

Franchising
SHAKEY'S Business is a GREAT Business!
Shakeyʼs shares its opportunities with the right partners who trust in the Shakeyʼs
name. We have grown to 220 stores nationwide and still growing!
 Proven brand and track record for more than 41 years with attractive store
design.
 Low investment cost, great margins, one of the best Return-On-Investment
(ROI) rate.
 Fantastic growth opportunities.
 Wide array of the well-loved products.
 A committed team who has the vision of making the company
“The Leading and Preferred Family Casual Dining Restaurant serving pizza as it's
core product.”

Franchising Details
Discover the World of Shakeys. A world teeming with opportunities for businessmen,
entrepreneurs, visionaries and big thinkers. We challenge you to be part of the Family
which has a proven record for business excellence. A Saga of Success…
40 years of Market Dominance
More than a hundred restaurants nationwide owned and operated by the company and
by different franchisees. It has remained a strong force in the pizza market and has
been among the top three pizza chains in the country since it’s inception.
Nationwide Store System
Easy to operate with simplified operations systems. Integrated Point-of-Sale and
Inventory Systems. #1 Delivery System in Metro Manila. Investors have been
attracted to the business because of its low capital investment resulting to quick and
high-yielding returns. Expertise, unwavering support and an exciting blueprint for
growth and success are just some of the reasons that sets itself apart from other
franchise opportunities. Be Our Partner for Growth and Expansion!
As part of the family, our resources are at your disposal and these include:
 Marketing and advertising services.
 Standardized financial systems.
 Centralized Purchasing and Distribution.
 Operations standards, systems and support.
 Human resources training and development.
 Research and Development/Quality assurance.
 Design, construction, and technical support.
Our partnership will be built on our commitment to give Service Excellence through
innovations on products, systems and people so that we deliver only the best to our
customers.

Financial Investments
The financial requirement for franchising a restaurant ranges from P18M to P25M
depending on store size, location and other factors (but does not include site
acquisition cost).
The investment will be for the:
Construction of the restaurant (interiors and exteriors).
Purchase and installation of kitchen equipment, furniture and fixtures.
Pre-operating expenses.
Franchise Fee.
* The Franchise grant is for a ten (10) year period applicable to a specific location
only with an option to renew for another five (5) years based on mutual agreements.

Application Process
Upon receipt of the letter of intent, an application form will be provided to the
Franchise Applicant who then undergoes a three phased application process:
 The Screening
  The Validation
 Final Review

9. PIZZA HUT
OUR HISTORY

One day in 1958, two enterprising college students, Frank and Dan Carney, borrowed
$600 from their mom and opened a small pizza restaurant in their hometown in
Wichita, Kansas.

Frank and Dan Carney's secret of success was using only the freshest meat and
vegetable toppings, with each pizza baked fresh to order. By December of the same
year, they opened their second restaurant. By 1968, just 10 years later, they had
opened over 300 restaurants.

Today, Pizza Hut serves over a million pizzas a day in more than 15,600 restaurants
in 90 countries making it the No.1 pizza brand in the world.

In the Philippines, Pizza Hut began in 1984. It is now the country's most popular pizza
chain serving Metro Manila and surrounding provinces, as well as Visayas and
Mindanao with its Dine-In Restaurants, Delivery Units and Express Counters.

The Home of Pan Pizza has indeed come a long way. It is still delighting millions of
customers with pizza that is like no other - no wonder it's the world's favorite. So why
don't you take home to your loved ones one of our world-famous pizzas today?

Pizza Hut's Secret of Success

The reason behind Pizza Hut's success all over the world is its steadfast belief and
uncompromising drive in providing customers the best in terms of product quality,
service, cleanliness and value.

Pizza Hut pizzas are made with fresh dough baked daily and smothered with our very
own Pizza Hut special tomato sauce, tender meat toppings, crunchy vegetables and a
double layer of 100% pure imported Mozzarella cheese.

Service is an attitude in Pizza Hut. Crew members are trained to make customers feel
appreciated. Customers are treated with courtesy, attentiveness, respect, and
enthusiasm.

Cleanliness is a must in Pizza Hut as much as giving customers the best value for their
money.

Pizza Hut Delivery: The country's pioneer and leader

The equation of Pizza Hut's secret for success sums up to customer's total satisfaction.
In 1989, Pizza Hut started its delivery service through its Restaurant Based Delivery
(RBD) units located in Quad Parksquare, Greenbelt (Makati City) and Delta, Quezon
 Ave. cor. West Ave. (Quezon City). The growing demand for delivery prompted the
opening of the first Delivery and Carryout (DELCO) unit in Greenhills, San Juan in
1990.

A DELCO unit is a special Pizza Hut store catering mainly to delivery and carryout
patrons. It provides facilities for carryout customers who may want to eat in the store.
Today, Pizza Hut has a total of 60 DELCO, 110 Restaurants and 3 Express Slice
Counters - another Pizza Hut Innovation.

Another creation of Pizza Hut is the slice unit which caters to customers who want to
avail of quick food service. This was conceptualized precisely for people on the go,
individuals who want to eat pizza without the usual waiting time.

About Pizza Hut

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza,
pasta and wings than any other restaurant in the world. The company began 57 years
ago in Wichita, Kansas, when two brothers borrowed $600 from their mom to start a
pizzeria. What started out small has become the biggest pizza company in the world
and today operates more than 15,600 restaurants in more than 90 countries serving
innovative pizzas, traditional favorites like the signature Pan Pizza, and much more.
For more information, visit www.pizzahut.com . Follow Pizza Hut on Facebook
(www.facebook.com/PizzaHut ) and Twitter (www.twitter.com/pizzahut ).

About Yum! Brands

Yum! Brands, Inc., based in Louisville, Kentucky, has over 41,000 restaurants in
more than 125 countries and territories. Yum! Is ranked #216 on the Fortune 500 List
with revenues of over $13 billion. In 2014 Yum! Was named among the top 100
Corporate Citizens by Corporate Responsibility Magazine and one of the Aon Hewitt
Top Companies for Leaders in North America. The Company's restaurant brands -
KFC, Pizza Hut and Taco Bell - are the global leaders of the chicken, pizza and
Mexican-style food categories. Outside the United States, the Yum! Brands system
opens over five new restaurants per day on average, making it a leader in international
retail development.

10. ROASTERS
Kenneth Ray Rogers, universally known as Kenny Rogers, was born in Texas in
1938. He won a talent show at the age of 11, and the rest – as they say – is history.
Although known primarily as a country singer, Rogers’ highly successful, 6-decade
career included music of many genres including folk and jazz and pop and rock. He
sold upwards of 100 million records; an achievement matched by very few recording
artists.

He is best known for The Gambler, a song that had been unsuccessfully recorded by a
number of people including the composer, and Johnny Cash. Kenny’s 1978 rendition
caught on and won him a Grammy. It was a huge success and spawned a number of
made-for-TV movies starting with Kenny Rogers and the Gambler. Future titles were
a variation on the theme. In 2018, the song was chosen to be included in the Registry
of National Recording (part of Congress’s Library using their criteria of being
“culturally, historically, or artistically significant”.

In his early years he worked with jazz musician Bobby Doyle and The New Christy
Minstrels. He formed the group The New Edition, which led to his second most
famous song, the Vietnam era Ruby don’t take your love to town. He was a
reasonably successful actor beyond the Gambler franchise, as in Six Pack, a 1982
movie about a race-car driver.

He was a passionate photographer and produced two books of his work: Kenny
Rogers’ America in 1986 and Your Friends and Mine a year later. He also released an
autobiography Luck or Something Like it: A Memoir about his life in the music
business. And a cookbook: Cooking with Kenny Rogers. He had served as a
spokesman for Dole Foods, so it is perhaps not surprising that every recipe uses a
Dole product. One of the recipes is for Pineapple Chicken Cheese Melt.

Could this have been the inspiration behind Kenny Rogers Roasters? Kenny Rogers
Roasters was a collaboration between Rogers and John Y. Brown, Jr beginning in
1991. The idea of rotisserie chicken offered a healthier alternative to fried. The use of
Kenny Rogers’ celebrity name helped launch a chain which was very successful until
competitors began popping up and eventually it was completely sold to Berjaya
Corporation Behad, a vast conglomerate headquartered in Kuala Lumpur. There are
no longer Kenny Rogers Roasters in the US, but the brand is flourishing in Asia and
Mena region with over 200 outlets operating across the United Arab Emirates,
Kingdom of Saudi Arabia, Qatar, Malaysia, Philippines, Brunei, Thailand, India, and
soon it will be reopened again in the United States of America.

Birth of Kenny Rogers Roasters

Aside from his immensely successful musical career, Kenny Rogers was a bit of an
entrepreneur and enthusiastic cook. In 1991, he got together with John Y. Brown, Jr
to launch Kenny Rogers Roasters, a second career for both men.

John Brown was a fascinating man. He was Governor of Kentucky from 1979 to
1983, and he built the KFC Empire. He bought Kentucky Fried Chicken from Harland
Sanders (the Colonel) in 1964 and transformed it into the huge enterprise that it is
today. He sold his interests in 1971 (for the equivalent in today’s money of about 2
billion dollars) and invested in numerous other ventures including some restaurants
and three basketball teams. His highest-profile investment was with country music
legend Kenny Rogers.

Kenny Rogers Roasters introduced the idea of healthy restaurant eating. Turning his
back completely on the deep-fried fast food KFC, Young promoted rotisserie chicken
with a slew of wholesome sides. Their slogan – less fat – less salt – less calories – was
catchy, if grammatically questionable. The menu was roast chicken marinated with
herbs, citrus and spices, plus a selection of homemade muffins, baked (jacket)
potatoes and salads. It expanded to include ribs, and of course, soups, deserts and
beverages. New additions to the menu (which varies by location) are mashed potatoes
and plant-based burgers. Vegetable servings are still present, but seem to have
shrunk. And rice! How could one not have rice in Asia? Some locations are now
branded as Smokehouse BBQ roast and ribs. The menus have expanded, but the
appeal remains the same – casual dining and a (mostly) healthy menu. Kenny Rogers
Roasters declared bankruptcy in the US in 2011. It was bought by Nathan’s, of hotdog
fame, and continued for a couple of years and then eventually bought by Berjaya
Corporation Behad.