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    OriginKreatif X KinderCastle Brand Guidelines Proposal

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    zidanalfarizi321
    The document is a proposal from Origin Kreatif Digital Agency to create brand guidelines for KinderCastle over the course of 1 month. It outlines conducting research on KinderCastle's brand, competitors, and target audience. It will develop brand strategies and design concepts, create a brand guideline document, and provide implementation recommendations. It details a 7-week methodology and lists deliverables such as reports, concepts, and the final guideline document. It provides an Rp8,000,000 budget breakdown and specifies an initial 50% advance payment followed by revisions and a final 50% payment upon delivery. The proposal aims to create an identity to outshine competitors and excite KinderCastle's audience.

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    OriginKreatif X KinderCastle Brand Guidelines Proposal

    Uploaded by

    zidanalfarizi321
    38 views5 pages
    The document is a proposal from Origin Kreatif Digital Agency to create brand guidelines for KinderCastle over the course of 1 month. It outlines conducting research on KinderCastle's brand, competitors, and target audience. It will develop brand strategies and design concepts, create a brand guideline document, and provide implementation recommendations. It details a 7-week methodology and lists deliverables such as reports, concepts, and the final guideline document. It provides an Rp8,000,000 budget breakdown and specifies an initial 50% advance payment followed by revisions and a final 50% payment upon delivery. The proposal aims to create an identity to outshine competitors and excite KinderCastle's audience.

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    OriginKreatif x KinderCastle Brand Guidelines Proposal

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    The document is a proposal from Origin Kreatif Digital Agency to create brand guidelines for KinderCastle over the course of 1 month. It outlines conducting research on KinderCastle's brand, competitors, and target audience. It will develop brand strategies and design concepts, create a brand guideline document, and provide implementation recommendations. It details a 7-week methodology and lists deliverables such as reports, concepts, and the final guideline document. It provides an Rp8,000,000 budget breakdown and specifies an initial 50% advance payment followed by revisions and a final 50% payment upon delivery. The proposal aims to create an identity to outshine competitors and excite KinderCastle's audience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    38 views5 pages

    OriginKreatif X KinderCastle Brand Guidelines Proposal

    Uploaded by

    zidanalfarizi321
    The document is a proposal from Origin Kreatif Digital Agency to create brand guidelines for KinderCastle over the course of 1 month. It outlines conducting research on KinderCastle's brand, competitors, and target audience. It will develop brand strategies and design concepts, create a brand guideline document, and provide implementation recommendations. It details a 7-week methodology and lists deliverables such as reports, concepts, and the final guideline document. It provides an Rp8,000,000 budget breakdown and specifies an initial 50% advance payment followed by revisions and a final 50% payment upon delivery. The proposal aims to create an identity to outshine competitors and excite KinderCastle's audience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    You are on page 1of 5

    2024

    Project
    Proposal
    Brand Guideline Creation for
    Presented to: KinderCastle by Origin Kreatif
    Digital Agency
    Fathur
    Proposal by:
    Origin Kreatif
    EXECUTIVE SUMMARY

    Origin Kreatif Digital Agency is thrilled to present a comprehensive proposal for the development of KinderCastle
    Brand Guidelines. Our proposal outlines the methodology, approach and deliverables we will provide to establish
    a strong and unified brand identity for KinderCastle.

    PROJECT OVERVIEW: CREATION OF BRAND GUIDELINES FOR KINDERCASTLE

    Client: KinderCastle
    Title: Brand Guidelines Development
    Duration: 1 Month
    Objective: To create a comprehensive brand guideline that ensures consistency and coherence across all brand
    touchpoints.

    PROJECT SCOPE: ENHANCING YOUR BRAND

    Outlined below are the proposed action items for the project:

    Conduct a comprehensive brand analysis that takes into account all brand elements, such as the logo, color
    palette, typography, imagery, and messaging.
    Perform a competitor analysis to identify industry trends and ensure that the brand stands out from its
    competition.
    Research the target audience's preferences and expectations to align the brand accordingly.
    Develop a brand strategy that encompasses the brand's essence, values, and unique selling propositions.
    Generate multiple design concepts for the brand's visual elements that resonate with the target audience.
    Create a comprehensive brand guideline document that covers logo usage, color codes, typography rules,
    imagery guidelines, and messaging tone.
    Provide recommendations and a roadmap for the gradual implementation of the new brand guidelines.

    Phases Involved in Project Methodology

    Outlined below are the various phases involved in the project:

    Discovery Phase: The initial meetings with KinderCastle will be scheduled to gain insight into their brand, goals,
    and preferences.
    Research Phase: Following the initial meetings, an in-depth analysis of the industry, competitors, and target
    audience will be conducted.
    Concept Development: Multiple design concepts for the brand's visual identity will be created.
    Guideline Creation: A detailed brand guideline document will be developed based on the selection of an
    approved design concept.
    Client Collaboration: To ensure alignment with KinderCastle's vision, regular feedback sessions and iterations
    will be conducted.

    Originkreatif.com
    Expected Deliverables: Listen up, folks! Here's the plan:

    A detailed report on Brand Analysis Weeks 1-2: Explore and Investigate


    A comprehensive report on Competitor Analysis Weeks 3-4: Let's Get Creative with Brand Strategy
    A brief summary of Target Audience Research and Design
    A thorough Brand Strategy Document Weeks 5-6: Teamwork Makes the Dream Work:
    Several Design Concepts to select from Crafting Brand Guidelines with Clients
    A refined Brand Guideline Document Week 7: Ta-dah! The Grand Delivery of Your Brand
    A carefully crafted Implementation Roadmap. Guideline Document.

    Exploring the Financial Aspect of Our Project


    Money is always a crucial factor in any project. Here's a brief breakdown of the expenses
    involved:

    Step 1: Research and Discovery - Rp1,500,000


    Step 2: Develop Brand Strategy and Design Concept - Rp3,000,000
    Step 3: Collaborate with the Client and Establish Brand Guidelines - Rp3,500,000
    With the Sum of Rp8,000,000

    Here are the details of our partnership with KinderCastle:

    We'll begin with a 50% advance payment.


    After that, we will work through two rounds of revisions and feedback sessions to ensure we are on the right
    track.
    Once we have nailed your brand identity, you'll pay the remaining 50%.
    We will provide you with a brand guideline document that will make your heart sing.

    Get ready for a brand overhaul that will leave your competition in the dust! The Origin Kreatif Digital Agency
    and KinderCastle are teaming up to create a brand identity that will knock your socks off. We're excited to spill
    the beans on our collaboration and what you can expect from our dream team.

    We're not just any old agency. We're obsessed with helping businesses find their unique voice and making
    sure it's heard loud and clear. We know that your brand is the heart and soul of your business, which is why
    we take our job seriously. With our brilliant minds and strategic masterminds, we're confident we can create a
    brand identity that will make your audience fall head over heels in love with your business!

    So, if you're ready to take your brand to the next level, we are eager to help. Please contact Zidane A. at Origin
    Kreatif to learn more about our services and how we can work together to create an unforgettable brand
    identity. Let's make some magic happen!

    Originkreatif.com
    Behold our sparkling Work Portfolios! For a closer look at our creative services, hop
    over to https://originkreatif.com/servicekami/.

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