COURSE SYLLABUS IN ENT111

PRICING AND COSTING

Course Name: Earvin John J. Medina

Developers/Instructors: Email Address: earvinmedina01@gmail.com

Course No./Title: ENT 111 PRICING AND COSTING

Course Credit: 3hrs

Delivery Mode: Synchronous / Asynchronous

Course Description: This course presents key pricing concepts and a framework for making pricing decisions. While prices
appear as quantitative ‘numbers,’ pricing decisions are set by addressing key qualitative issues, and
then numbers flow from these issues. For example, prices must be reasonable given competitor
options, prices must be affordable and reasonable for customers, and prices must support company
strategy and profit goals

Learning Culminating Upon completion of the course, the students are expected to:
Outcome: Apply theories, concepts, and tools in pricing in relation to costs

Prerequisite:

Co-requisite: None

Name of MOLE Classroom

Course Learning Outcome:
By the end of this course, students will be able to explain, evaluate and analyze:
1. Use both conceptual analysis and numeric analysis when discussing pricing.
2. Identify strategic issues that should motivate pricing decisions, and how prices should be adjusted
to reflect strategy issues.
3. Recognize various pricing tactical options, and understand some of the purposes, strengths, and
limits of these options (e.g., rental prices, bundled prices, couponing, etc.).
4. Understand how costs should be considered in pricing decisions, and be able to make some profit
projections based on costs and prices

Course Outline:
Assessment Task(s) Teaching and Learning Scoring
(How will I assess the learning Activities (TLA) Week
Tool (How
outcome?) (Time Frame
Topics Learning Outcomes will I
Online F2F Online Online F2F Online Duration)
Asynchronou Asynchronous score?)
s
● Explain the course
Question and Run Video or 1 (1 hour) Checklist
description and the answer through slideshare for
learning outcomes. the course course
● Establish class rules syllabus overview.
and agreement on and topics
Online Course Orientation and submission, quizzes,
Online Course Page Navigation google meetings,
etc.
● Address all
questions,
clarifications, and
concerns regarding
the course.
Week 1
Lecture 1: Business Oral -Online Quiz Lecture Upload a video
Fundamentals: Costing ● Know the factors to
Recitations (multiple (with PPT) of discussion of Online
and Pricing consider for pricing
 choice and the topic and scores/
● Know the basics to
Class identification provide points
determine the price Discussions downloadable achieved
in relation to cost Lecture handouts
● Determine the price Group (narrated PPT)
in relation to the Discussion
type of business

Lecture
Case
Analysis

● Understand the
Lecture 2: Business Costs Oral -Online Quiz Lecture Google Meet Week 2 Online
nature of costs Recitations or Online (with PPT) with shared scores/
● Know the types of Activity PPT and points
costs Class handouts achieved
Discussions -Case Lecture
Analysis Group
Discussion

Lecture
Case
Analysis

Lecture 3: Dynamic Pricing Oral -Online Quiz Lecture Upload a video Week 3 Online
● Definition of terms
Recitations or Online (with PPT) of discussion of scores/
concerning dynamic Activity the topic and points
pricing Class provide achieved
● Data and Algorithms Discussions -Case Lecture downloadable
Analysis Group handouts
● Practical examples Discussion
 of dynamic pricing

Lecture
Case
Analysis
- Week 4 Online
● Objective of price
Lecture 4: Price Skimming Assignments Lecture Upload scores/
skimming Oral (with PPT) narrated points
● Know when price Recitations -Case PowerPoint achieved
skimming is most Analysis presentation
effective Class Lecture Learning
Discussions Group review
● Examples of Discussion rubrics
companies that uploaded
utilizes price
skimming Lecture
Case
Analysis
Lecture 5: The Marketing Mix Oral -Online Quiz Upload a video Week 5 Online
● Explains pricing’s
Recitations or Online Lecture of discussion of scores/
In relation to pricing role in marketing Activity (with PPT) the topic and points
mix Class provide achieved
● Link marketing Discussions -Case downloadable
objectives to pricing Analysis Lecture handouts
objectives Group
Discussion
● Define alternate
pricing strategies
Lecture
● Categorize offerings
Case
into pricing Analysis
strategies

Lecture 6: The Psychology of Oral -Online Quiz Upload a video Week 6 Online
Pricing ● Discuss different
Recitations or Online Lecture of discussion of scores/
techniques that Activity (with PPT) the topic and points
affects the buying Class provide achieved
behavior of the Discussions -Case downloadable
 target market Analysis Lecture handouts
Group
Discussion

Lecture
Case
Analysis
Final Week Week 8 to Grading
● Final Exam
Week 10

Final Online Exam: (CLO 1 and CLO 3)

The type of exam will be multiple choice and essay for critical thinking. It encompasses all the chapters covered in the course.

Textbook:

Other References:

Grading System:

The student will be graded according to the following:

● Major Exams – 50 %
● Projects/Cases/Quizzes – 40 %
● Attendance/Class Participation/Teamwork – 10 %
Total – 100 %

Course Grade = Prelims + Midterms + Finals =

 3

The final grade will be determined based on this scale:

99% - 100% : 1.00 84% – 86% : 2.25

96% – 98% : 1.25 81% – 83% : 2.50
93% – 95% : 1.50 78% – 80% : 2.75
90% – 92% : 1.75 74% – 77% : 3.00
87% – 89% : 2.00 Below 74% : 5.00

Prepared by: Noted by: Approved by:

PROF. EARVIN JOHN J. MEDINA PROF. MELISSA B. MANGALI DR. POLAUS M. BARI
Instructor Chairperson, Marketing Department Dean, CBAA

Classroom Rules, Netiquette, and Feedback Concerns

Classroom Rules
1. Respect the privacy of your classmates and what they share in class.
2. Ask classmates for clarification if you find a discussion posting offensive or difficult to understand.
3. Avoid sweeping generalizations. Back up your stated opinions with facts and reliable sources.
4. Understand that we may disagree and that exposure to other people’s opinions is part of the learning experience.
5. Be respectful of each other. We’re all in this together. Before posting a comment, ask whether you would be willing to make the same
comment to a person’s face.
 6. Keep in mind that everything you write, indeed every click of your mouse is recorded on the network server. On the Internet there are
no take backs.
7. Keep in mind that you are taking a college class. Something that would be inappropriate in a traditional classroom is also inappropriate
in an online classroom.

Online Communication
1. Be aware that typing in all capital letters indicates shouting.
2. Be careful with humor and sarcasm. Both can easily be misunderstood!
3. Review all discussion postings before posting your own to prevent redundancy.
4. Check your writing for errors by reviewing what you’ve written before submitting it.
5. Acronyms (LOL, etc.) and emoticons (smilies) are commonly used online, but be careful not to overuse them.
6. Many communications with your instructor or fellow students are best handled through email. Only post on the classroom discussion
board if the conversation is relevant to others in the class.