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    ACADEMIC SESSION I (2023/2024) Gc32003 Marketing Infromation System Group Assignment

    Uploaded by

    Kelvin Ho
    This document contains information about an upcoming group meeting to discuss the case study "Shell and CRM: One Database for 20 Million Customers". The meeting will be held on January 12, 2024 from 8:30-9:00 AM at Menara 6A. The group members and their roles are identified. An agenda is provided which includes introducing members, discussing the case study, and having each member address a question related to Shell's CRM approach, vision/strategy, roadmap, business case, and usefulness of a global CRM approach.

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    ACADEMIC SESSION I (2023/2024) Gc32003 Marketing Infromation System Group Assignment

    Uploaded by

    Kelvin Ho
    13 views3 pages
    This document contains information about an upcoming group meeting to discuss the case study "Shell and CRM: One Database for 20 Million Customers". The meeting will be held on January 12, 2024 from 8:30-9:00 AM at Menara 6A. The group members and their roles are identified. An agenda is provided which includes introducing members, discussing the case study, and having each member address a question related to Shell's CRM approach, vision/strategy, roadmap, business case, and usefulness of a global CRM approach.

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    5_6122886758494375296 (1)

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    This document contains information about an upcoming group meeting to discuss the case study "Shell and CRM: One Database for 20 Million Customers". The meeting will be held on January 12, 2024 from 8:30-9:00 AM at Menara 6A. The group members and their roles are identified. An agenda is provided which includes introducing members, discussing the case study, and having each member address a question related to Shell's CRM approach, vision/strategy, roadmap, business case, and usefulness of a global CRM approach.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    13 views3 pages

    ACADEMIC SESSION I (2023/2024) Gc32003 Marketing Infromation System Group Assignment

    Uploaded by

    Kelvin Ho
    This document contains information about an upcoming group meeting to discuss the case study "Shell and CRM: One Database for 20 Million Customers". The meeting will be held on January 12, 2024 from 8:30-9:00 AM at Menara 6A. The group members and their roles are identified. An agenda is provided which includes introducing members, discussing the case study, and having each member address a question related to Shell's CRM approach, vision/strategy, roadmap, business case, and usefulness of a global CRM approach.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    LABUAN FACULTY OF INTERNATIONAL

    FINANCE FAKULTI KEWANGAN


    ANTARABANGSA LABUAN JALAN SUNGAI
    PAGAR, 87000 FT. LABUAN
    TEL (0): (+60)87-460486 / 466719

    ACADEMIC SESSION I (2023/2024)


    GC32003 MARKETING INFROMATION
    SYSTEM

    GROUP ASSIGNMENT
    SHELL AND CRM

    NAME MATRICS. PROGRAM


    NO.
    KELVIN HO KIM YEN BG21110168 HE21

    LU YOU LIANG BG21110032 HE21

    CHELSEA CHARLES BG21110018 HE21


    FRANCIS

    DAYANG KU NUR AUDRA BG21110079 HE21


    LAILY BINTI ABDULLAH

    SITI NAZRIANA BINTI BG21110146 HE21


    SABANI

    Secretary of Group 6
    (Dayangku Nur Audra Laily Binti Abdullah)
    NOTICE OF MEETING FOR SHELL CASE STUDY DISCUSSION
    GROUP 6

    Date : 12 January 2024


    Time : 8.30 a.m.
    Venue : Menara 6A

    Attendees:
    Kelvin Ho Kim
    Yen Lu You Liang
    Chelsea Charles Francis
    Dayang Ku Nur Audra Laily Binti Abdullah
    Siti Nazriana Binti Sabani

    NOTICE OF THE CASE STUDY DISCUSSION MEETING: “SHELL AND CRM:


    ONE DATABASE FOR 20 MILLION CUSTOMERS”

    Please be informed that the meeting for the “Shell and CRM: One Database for 20 Million
    Customers” case study discussion will be held to analyse the project. This is crucial for
    coordinating efforts and ensuring a comprehensive understanding of the case study. Your
    active participation is highly valued. The details of the meeting are as follows:

    Date & Day : 12 January 2024,


    Friday Time : 8:30 a.m - 9:00 a.m
    Venue : Menara 6A

    Enclosed is the copy of the agenda for your reference and action. Attendance is compulsory.
    Please be punctual. Thank you.

    Prepared by,

    Dayangk

    Secretary of Group 6
    (Dayangku Nur Audra Laily Binti Abdullah)
    MEETING AGENDA OF THE CASE STUDY DISCUSSION MEETING: “SHELL
    AND CRM: ONE DATABASE FOR 20 MILLION CUSTOMERS”

    The case study discussion meeting for “Shell and CRM: One Database for 20 Million
    Customers” is scheduled from 8:30 a.m. on Friday, 12 January 2024, at Menara 6A. The
    meeting aims to delve into the details of the case study and explore insights. The agenda for
    the meeting will be as follows:

    AGENDA DETAILS

    Agenda Items Actions


    Introduce and welcome the team members Kelvin Ho Kim Yen

    Discussion about the Shell case study All members


    Question 1 Lu You Liang
    ● What are the key factors determining
    the success of Shell's CRM
    Approach?

    Question 2 Chelsea Charles Francis


    ● How would you formulate Shell's
    vision and strategy towards CRM?

    Question 3 Siti Nazriana Binti Sabani


    ● Reconstruct Shell's CRM Road Map

    Question 4 Dayangku Nur Audra Laily Binti Abdullah


    ● Formulate Shell's CRM Business
    case (s).

    Question 5 Kelvin Ho Kim Yen


    ● How useful will a standardised
    global CRM approach be for Shell?
    Why?

    Prepared by,

    Dayangk

    Secretary of Group 6
    (Dayangku Nur Audra Laily Binti Abdullah)

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