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    Bel Kis
    The owner of Allmart Stores believes in permanently low pricing to attract customers interested in cheap goods rather than higher prices and customer service. Luxmart acknowledges Allmart's lower prices but argues its own higher-priced goods offer better quality and customer service. However, Luxmart accuses Allmart of undercutting it by selling some of the same products at even lower prices.

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    Price

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    The owner of Allmart Stores believes in permanently low pricing to attract customers interested in cheap goods rather than higher prices and customer service. Luxmart acknowledges Allmart's lower prices but argues its own higher-priced goods offer better quality and customer service. However, Luxmart accuses Allmart of undercutting it by selling some of the same products at even lower prices.

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    The owner of Allmart Stores believes in permanently low pricing to attract customers interested in cheap goods rather than higher prices and customer service. Luxmart acknowledges Allmart's lower prices but argues its own higher-priced goods offer better quality and customer service. However, Luxmart accuses Allmart of undercutting it by selling some of the same products at even lower prices.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    21 views4 pages

    Price

    Uploaded by

    Bel Kis
    The owner of Allmart Stores believes in permanently low pricing to attract customers interested in cheap goods rather than higher prices and customer service. Luxmart acknowledges Allmart's lower prices but argues its own higher-priced goods offer better quality and customer service. However, Luxmart accuses Allmart of undercutting it by selling some of the same products at even lower prices.

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    UNIVERSITY OF ALGIERS 3

    FACULTY OF ECONOMICS, COMMERCIAL AND MANAGEMENT SCIENCES


    DEPARTMENT OF ECONOMICS
    SECOND YEAR MASTER
    ENGLISH MODULE

    WORKSHEET N° 11
    PREPARED BY Dr. D. ABDELALI

    PRICE

    A Pricing

    The owner of Allmart Stores talks about its prices:


    “As you know, our goods are low-priced and this permanently low pricing
    means we charge low prices all the time. Our competitors say their goods are
    more expensive because they provide customer service. But we believe that our
    customers are interested in cheap goods and don’t want to pay extra for
    service.”
    “It is true we have loss-leaders-these are cheap items which are there to attract
    customers. We have a policy of selling our goods below the official list price or
    recommended retail price. This policy of discounting- selling at a discount to
    the list price- has been very successful.”
    The owner of Luxmart says:


    Demand (an amount) as a price for a service rendered or goods supplied.

    A loss leader strategy involves selling a product or service at a price that is not profitable
    but is sold to attract new customers or to sell additional products and services to those
    customers. Loss leading is a common practice when a business first enters a market.
    “Allmart’s goods are cheap- low-priced but not of high quality. Our top-quality
    goods are high-priced, I agree, but we have high levels of customer service. In
    fact, most of our goods are mid-priced- not cheap and not expensive. But
    Allmart are undercutting us on some products-selling the same ones at
    lower prices than us.”

    B
    Word combinations with “price”

    BOOM:
    a period CONTROLS:
    for sellers, when
    HIKE:
    prices
    an increase are rising quickly efforts to
    in price.
    government
    LEADER: limit price increases
    a company that is the first CUT:
    to reduce or increase a reduction in price.
    WAR: prices. TAG:
    when competing a label attached to goods,
    companies reduce prices showing the price; also
    in response to each other. means "price"

    PRICE


    Offer goods or services at a lower price than a competitor.
    Mass market and niche market
    C
    Mass market describes goods that are sold in
    large quantities and the people who buy them, for
    example family cars are a mass market product. A
    niche or niche market is a small group of buyers
    with special needs, which may be profitable to
    sell, for example sport cars are a niche in the car
    industry.
    References:

    1. Mascull, B. (2002). Business Vocabulary in Use. United Kingdom:


    Cambridge University Press.
    2. Mascull, B. (2017). Business Vocabulary in Use (Intermediate) (3rd ed).
    United Kingdom: Cambridge University Press.
    3. Https://scoop.eduncle.com/what-is-mass-marketing-and-niche-marketing.

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