Final Soft Drink Raw Data 2021
Final Soft Drink Raw Data 2021
Final Soft Drink Raw Data 2021
Prepared By:
Revised By:
Jan, 2023
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TABLE OF CONTENTS
1. INTRODUCTION................................................................................................................................1
1.3. Methodology.........................................................................................................................................1
1.4.2. Limitation.............................................................................................................................................2
2. COMMODITY DESCRIPTION..........................................................................................................3
3. RAW MATERIALSTUDY..................................................................................................................1
3.5. Utilities..............................................................................................................................................7
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4.1. Carbonated Soft drinks Technical Study...........................................................................................9
5. MARKET STUDY.............................................................................................................................16
REFERENCES.....................................................................................................................................................29
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LIST OF TABLE
Table 3-1: Domestic production of sugar and Carbon dioxide (CO2)...................................................................5
Table 3-2: Import trend of concentrate under Hs code 330210.............................................................................6
Table 3-3: Purchasing sources raw materials and inputs.......................................................................................7
Table 4-0-1 List of processing equipment’s and Machineries Required For Carbonated Soft Drink Production
by Glass Bottle and PET......................................................................................................................................14
Table 5.2.1-1: Ethiopian total Population 2013/14 to 2018/19............................................................................17
Table 5.2.2-1: Domestic Production of Carbonated Soft Drink...........................................................................17
Table 7.2-1: Factory gate selling price (Average price) before VAT..................................................................21
Table 7.2-2: Conversion factor.............................................................................................................................21
Table 7.3-1: Vehicle requirements.......................................................................................................................22
Table 7.3-2: Machinery and Equipment required for CSD production................................................................22
Table 7.4-1: Raw material purchase price with VAT..........................................................................................24
Table 7.4-2: Purchase Price for Uniform.............................................................................................................26
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1. INTRODUCTION
Carbonated soft drink industry is among beverage industry that plays its own role in economic
development. Carbonated soft drink is preferable to all age groups, particularly more consumers
(around 70%) are age groups below 35 (source: field survey, 2020). Following change in
consumers’ behavior from time to time due to improvement in their income and way of life in
general, demand for carbonated soft drink also change positively (Carole Veitch, 2016).
Currently, numbers of industries are producing carbonated soft drink in Ethiopia; Moha Soft Drink
S.C, Zebym Trading PLC, East Africa Bottling S.C, and others. Having their own specific brand
and quality to attract customers and get market share, new soft drink companies are emerging
and/or existing soft drink companies are expanding. To increase the pace of such emergence
and/or expansion of carbonated soft drink industries including other industries, DBE as
government financial institution is meant to provide both financial and technical support based on
viability of prospective project. Hence, this document data is aimed to facilitate such support
activity of the DBE through provision of relevant and up-to-date data.
1.3. Methodology
Primary data were collected through dispatched questionnaires, interview and field visit. On the
other side, secondary data were gathered from internet, publication of various governmental
organizations.
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1.4. Scope and limitation
1.4.1. Scope
The scope of the study is manufacturing and marketing of carbonated soft drinks in Ethiopia.
1.4.2. Limitation
The main limitation of this document is some operational firms were not willing to provide
information and data regarding their firms’ products and conversion related data.
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2. COMMODITY DESCRIPTION
A carbonated soft drink is a drink that usually contains carbonated water a sweetener, and a
natural or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit
juice, a sugar substitute or some combination of these. Soft drinks may also contain caffeine,
colorings, preservatives, and/or other ingredients.
Carbonated soft drinks can be classified in several ways, for example, on the basis of their
sugar and fruit juice content, flavoring, carbonation level, main non water ingredients, and
functionality. The classification could also be made on the basis of soft drink types: (i) ready-
to-drink essence-flavored beverages; (ii) ready-to-drink beverages containing fruits or fruit
juice; (iii) beverages ready-to-drink after dilution. Functional drinks are a rapidly growing
subsector of the market and include drinks enriched with juices, vitamins, and minerals; sports
and energy drinks; wellness drinks and nutraceuticals. Many functional drinks have been
developed to provide specific medical or health benefits, such as promoting heart health,
improving immunity and digestion, and helping to boost energy. The target markets for
functional beverages are diverse, and products are often tailored towards particular target
markets, for instance, according to age and gender, with a growing focus on children, and
women.
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3. RAW MATERIALSTUDY
In this section, the raw materials and inputs required for the manufacturing of carbonated soft
drinks are identified. The sources of the raw materials are also considered in this section.
3.1. The Required Raw Materials and Inputs
Required raw materials and inputs could vary as per specific brand or business strategy of the
founder. The health effect of the final product (in this case, carbonated soft drink) could also be
considered as a factor that determines the type and quantities of raw materials and inputs used.
Specific characteristics of the product can be attained with fewer lists of raw materials as a result
of those specific characteristics of the materials. For instance, ZEBYM soft drinks use variety of
health beneficial domestic herbs (e.g. Moringa leave, Hibiscus leave, etc.) to extract concentrate
that satisfies other chemical requirements such as antioxidant and others. Given, such variations
from industry to industry, list of required materials and inputs presented below.
Direct raw materials:-
Concentrate flavor
Sugar Carbon dioxide
Citric acid Water
Preservatives:-
Sodium benzoate
Potassium benzoate
Antioxidants:-
Common salt
Calcium chloride
Water treatment Chemicals:-
Activated carbon for sugar
Calcium hypochlorite
Washer (bottling) chemicals:-
DivoNp Caustic soda
Divi LE DivoBrite
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Sugar purification chemicals
HyfloSupercel
Packing Materials:-
Crown cork,
Plastic case,
PET perform with cap , and
Glass bottle and labeling materials
Utilities:-
Electricity
Water
The major demanders of sugar include food and beverage industries, cafeteria and hotels, and
households; and demand for Carbon dioxide mainly comes from beverage industries.
3.2.2. Supply of sugar and carbon dioxide
Supply of sugar is both from domestic production and import; while supply of carbon dioxide is
only from domestic production. Past five years data for sugar is presented in table below but no
complete data reported for carbon dioxide production.
Table 3-1: Domestic production of sugar and Carbon dioxide (CO2)
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3.3. Supply of raw materials from Import
Raw materials like concentrate are also imported from foreign market. For the last five years
Ethiopia import concentrate from Ireland, South Africa, India, China, Egypt, Turkey, Spain
United kingdom and Netherlands.
Table3-2: Import trend of concentrate under Hs code 330210
Türkiye 42 32 47 12 20
United Arab
Emirates 7 6 3 4 15
Spain 28 21 45 35 11
Netherlands 26 28 13 9 10
United
Kingdom 19 23 15 15 8
Source: ITC Trade Map
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3.4. Purchase Source of Raw Materials and Inputs
According to the survey data, the source of raw materials and inputs required for the
manufacturing of carbonated soft drinks area valuable from both local sources and/or abroad.
*Remark: The usage of concentrate for CSD requires strict assurance from concerned
government body. Concentrate in CSD is sourced mostly from known companies by franchising
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3.5. Utilities
In order to run the operation n the existence of utilities like water and electricity is crucial. Water
is used for mixing of raw materials and staff of the organization.
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3.7. Marketing Arrangements
Marketing arrangement of materials and inputs is an agreement made between the two parties’
i.e. the seller and buyer, about the means of transportation, ownership transfer and other legal
agreement. It enables to specify which party (buyer or seller) pays for which shipment and
loading costs, and/or where responsibility for the goods is transferred. For those materials
imported from abroad, there are two types market arrangement in general. The first is a direct
purchase from the producer themselves. The second option is from the brokers of foreign
countries who buy from the main suppliers and sell it to the manufacturers. On the other hand the
market arrangement for these materials is order base and the payment is based on L/C system.
For those raw materials purchased from local market the modality of payment is on cash bases.
Generally as a summary the modality of payment to purchase locally available raw materials is
on cash bases whereas modality of payment for imported materials is international method of
payment by opening L/C.
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4. PROCESS FLOW AND REQUIRED MACHINERY
4.1. Carbonated Soft drinks Technical Study
The production of carbonated soft drink (CSD) has the following main production sections;
Syrup preparation section
Sugar
Raw syrup
Filtered syrup
Syrup cooler
Cooled syrup
Final syrup
Precision filter/strainer
Final To proportioner
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The proportioning, carbonation and filling section
Final syrup
Proportional vessel
Chilled Water Carbon dioxide
Carbonated beverage
Spent water
Filler and sealer
Cork or cup
Washed
bottle
Bottle washer
Inspecting machine
Date coder
Crate
Pet bottle products
Pet blow molding
Crate washer Pet preform
Labels Labeler
Final product
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Water treatment section
Chlorine
Water storage tank
Sand Filter
Carbon filter
Polishing filter
Ultra filter
Deionizer
Stripper Mia
ppm separator
To carbonation process
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5 Syrup vessel (mixing and Stainless still vessel equipped To mix the sugar with ingredients and
maturation vessel) with agitator water
6 Water chiller Water Chilling machine
7 Proportioning and Consists of mixing vessels and To mix the syrup, water and carbon
carbonation system different injection systems dioxide
B. Machineries for PET bottle packaging
1 PET Preform blow molder To produce pet bottle
machine
2 Mono block PET Filling Filling machine To wash, rinse, fill and seal the filled
machine bottle
3 Bottle Labeling for pet Pressure-Sensitive Labeler, labeling
bottling Rotary Labeler
4 Shrink rapping machine for Packaging of the product
pet bottle packing
5 Case Packing "drop packers" and "pick and Packaging of the product
place packers
6 conveyers To transport the bottle from one unit
operation to the other
C. Machineries for glass bottle packaging
1 Case un-packer To pick up the return bottle from the case
feed to the washer
2 Return glass bottle washer To wash the return glass
machine
3 Glass bottle filler machine To fill the soft drink
4 Case Packing "drop packers" and "pick and Packaging of the product
place packers
5 conveyors To transport the bottle from one unit
operation to the other
D. Utility and auxiliary machines
1 Carbon dioxide production Carbon dioxide recovery plant Carbonation of the soft drink
plant
2 Boiler Boiler machine For process heating
3 Refrigerator plant Chilling machine To cool the process water
4 CIP(clean in point) Cleaning tanks and machines For cleaning and disinfecting the process
lines
5 Compressed air Compressors For instrumentation of machineries and
blow molding the pet
6 Water treatment plant Water treatment plant To purify the water to required standard
7 Waste water treatment Waste water treatment plant To treat the waste water
plant
8 Electricity Supply National grid, and Generator To run the whole plant
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5.MARKET STUDY
Market experience of carbonated soft drink in Ethiopia shows supply from local production with
insignificant import quantity and no export practice. Hence, market segment for carbonated soft
drink is domestic market.
There are varieties of carbonated soft drink products, say, in terms of sugar content, flavor content,
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and others specific parameters. Accordingly, demanders’ preference varies. Age is the main factor
that affects demand for CSD. Young adulthoods are the primary targets for CSD marketing, as
there is strong demand for CSDs within this segment (approximately 70% of age group below 35).
People above this age are demanding a little amount of CSD, as these groups becoming
increasingly health cognizant and more prone to illnesses such as diabetes. Apart from this fact,
sometimes demand might come from all age group of people based on specific characteristics of
the product.
Given age of people as main factors that affect demand, there are a number of determinants that
determine carbonated soft drink demand. Demand for CSD is mainly depend on level of
population size, disposable income of consumers and urbanizations, price of the product, and
season (e.g. demand for CSD might increase during dry season and vice versa).
Considering population size among other determinants, with increase in population size, so does
the demand for carbonated soft drinks. According to latest United Nations data, Ethiopia
population data estimation includes the following:-
The current population of Ethiopia in 2023 is 126,527,060, a 2.55% increase from 2022.
The median age in Ethiopia is 18.8 years (2023)
Currently, 22.1 % of the population of Ethiopia is urban (27,959,894 people in 2023)
Table 7.1: Projected Population (In '000s) Of Ethiopia by Variant and Urban Population,2007-37
Year Total population Urban population
Medium High Low Population Percentage
Source: CSA
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The supply of CSD in Ethiopia comes from domestic production, while imported items are few
and of insignificant volume. Therefore supply is equals to domestic production. There are number
of companies engaged in production of carbonated soft drink in Ethiopia; Moha Soft Drinks S.C,
East Africa Bottling S.C, asku plc
As shown in CSA report and information obtained from Food, Beverages and Pharm+aceuticals
Industry Developments Institute carbonated soft drink annual production increased from
428,937,700 liters in 2014 to 760,278,603 liters in 2019. Regarding designed and actual
production capacity of operating companies, the institute revealed that currently there is no
organized data that shows annual designed and actual production capacity of companies. But
carbonated soft drink production data for the past six years indicated in table below.
Descripti 2019
on 2014 2015 2016 2017 2018
CSD 428,937,7 350,997,0 405,203,7 465,984,2 535,881,8 760,278,6
00 00 00 55 93 03
Source: CSA and Food, Beverage, pharmaceuticals Industry Development Institute, and field survey, 2020
Marketing strategy for CSD companies include aspiration for continues business growth by
serving customer needs using feasible marketing channels [mainly both direct marketing (direct
sales – e.g. door to door selling) and indirect marketing (through agents and/or depot system)] at
desired time, quality and affordable price.
In door to door distribution, the products are supplied at every customer door; this system is
applied for customers found nearby from a factory.
In depot system depots are selected from big cities nearby the factory, agreements are signed
between the factory and owners of the depot, unit selling price of depots is fixed in the contractual
agreement, a factory supply the product at depot get and a depot is distributing products for
different customers. Depots are working as marketing partner of a factory by making: customer
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need assessment, market development work and etc; and report to a factory which helps a factory
to act according to customer need.
Agent system is mostly used to reach customers at large distances from a factory. Strong and
financially capable agents at big cities far away from a factory are selected by the factory; agents
purchase products at factory get and transport to their warehouse by their own or rental heavy
trucks with thriller.
The marketing arrangements (sales) are made mostly on cash basis, sometimes credit sales for one
month is also possible.
CSD Factories
Door to door
Agents Depots
distribution to
every customer
Hotels, Hotels,
Retailers Unversties, Retalirs
Unversties,
Hospitals, Hospitals
Groceries Groceries
and etc and etc
Consumers Consumers
The price trend of the products is not available as result the current price is depicted in the
parameter part of the study.
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6.PROBLEMS, CONSTRAINTS, RISKS, SUCCESS FACTORS, AND OPPORTUNITIES
Problems, Constraints, and Risk factors are external factors that are outside the control of the
business owner, but significantly have impact on the business. Whereas, Success factors and
exploitation of existing Opportunities are under the control of the business owner and should be
followed in order to make the business successful:
Problems Constraints
Production below designed capacity due to Foreign exchange shortage
raw materials supply shortage Lack of separate policy and guideline that
Inflation effect encourages Carbonated Soft Drink
Selling of new product in regions where producers (for companies using major
formerly soft drink products exist is raw materials from domestic country).
challenging (e.g. coca cola soft drinks, and For example, support in terms of reducing
Moha Soft drinks) excise tax, availing sufficient financial
Frequent power failure support, etc.
Success factors:-
Political instability, and
Professional management,
Pandemic disease – Covid-19
Technology selection, and
Others
Opportunities:-
Growing market demand,
Population growth, and
Fast economic growth
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7.PARAMETERS, TECHNICAL COEFFICIENTS AND ASSUMPTIONS
This part of the study is devoted on the assessment of the coefficients and parameters, which are to
be used on the determination of costs and revenue in the production of carbonated soft drinks. The
very important caution which has to be taken by the users of this data is that the parameters and
prices determined are just indicatives, which help understand where the real parameter lays.
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Type of chemical use level
Chlorine 4-7 ppm (0.0000039954 to 0.000006992 Kg per liter)
Citric acid 0.00036 kg per case (0.00005 Kg per liter)
Fumadose 0.0000488 ml per case (0.0000068 ml per litter)
Caustic soda 0.1602 kg per case (0.0223 Kg per litter)
Trisodium phosphate 0.0004878 ml per case (0.000068 ml per litter)
Divo 0.00138 kg per case (0.00019 kg per liter)
Source: Previous Carbonated Soft Drinks Document, 2020
NB: the chemical use level can differ based on the technology selection and production capacity.
ppm-----Part per Million
m/m----- Mass per Mass
m/v------ Mass per volume
7.3. Investment Cost
Vehicles
Table 7.3-8: Vehicle requirements
Type of vehicle Purpose
Service vehicles For employees service
Medium vehicle For door to door sales
Heavy Trucks For delivery of products and collection of inputs
A. Process machineries common for carbonated soft drink production by Glass bottle
and PET bottle
1 Sugar dissolving vessel Stainless still vessel To dissolve the sugar with filter
equipped with agitator aid and activated carbon
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dissolving
5 Syrup vessel (mixing Stainless still vessel To mix the sugar with ingredients
and maturation vessel) equipped with agitator and water
2 Mono block PET Filling Filling machine To wash, rinse, fill and seal the
machine filled bottle
4 CIP(clean in point) Cleaning tanks and For cleaning and disinfecting the
machines process lines
6 Raw Water treatment Water treatment plant To purify the water to required
plant standard
7 Waste water treatment Waste water treatment To treat the waste water
plant plant
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Miranda Citric acid Dry 456.99 unit
7 up flavor 24,692.61 Unit
7 up dry component 699.11 Unit
Miranda tonic flavor 24571.17 unit
Miranda tonic dry component 821.56 unit
Miranda apple flavor 29,098.01 unit
Miranda apple dry 399.86 unit
sugar 21.00 kg
Citric acid(acidulate) 55 kg
CO2 27 kg
Chemicals
Sodium benzoate 39 kg
Potassium benzoate 40 kg
Bottle washing chemicals
Caustic soda 45 kg
DivoBrite 153.06 liter
Divi LE 300.41 liter
DivoNp 268.84 liter
Water treatment Chemicals
Activated carbon for sugar 78 Kg
Calcium hypochlorite 173.2 Kg
Cleaning and Sanitation Chemical
Citric acid 55 Kg
Chlorine 70 Kg
Packing materials
Crown cork 0.265 Pcs
Plastic Case 239.42 pcs
Glass Bottle 8.9 pcs
Closure 0.38 pcs
Label 538.34 kg
PET pre form pet 24 gram 2.93 Pcs
pet 25 gram 2.9 Pcs
pet 37.3 gram 4.3 Pcs
pet 43 gram 4.95 Pcs
Poly sheet 155 Kg
Source: Field survey, 2021
*NB: The PDM Team Highly Recommends Using Three Comparable Preform Invoices While
Appraising.
Concentrate in CSD is sourced mostly from known companies by franchising it. Therefore, this critical
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aspect should be evaluated during this data usage.
→ Bottle breakage rate is 0.3%
According to Moha soft drinks company information concentrate, flavor and some materials are imported in
unit where it is unit of measurement by itself. According to information from Vietnam trade website one unit
is equivalent with
1 unit = 3918 kg
Source: https://www.vietnamtrades.com/vietnam-import-data/kg/hs-code-33/unit-unit.html
Overhead Expenses
Travelling and Per diem Expense: The cost of travel and per diem is found to be on average
1.27% of annual salary.
Medical expense: 5% of wage and salaries.
Telephone, post & internet: on average 0.12% of annual sales.
Promotion cost: on average 0.11% of annual sales.
Utilities:-
Water consumption:- as per the specification of machinery
Electricity consumption:- as per the specification of machinery
Fuel and Oil lubricants:
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Fuel and lubricant oil for vehicle depends on the distance purpose of the vehicles intended for. However the
Fuel cost:
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REFERENCES
o Existing Operating Companies, Moha soft drinkc SC, Zebym soft drinks
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