Business Plan - Commodity - 101

BUSINESS PROPOSAL
I. PROJECT TITLE : Hydrocucumber: A Modern Leap to Success

Proponent : Mary Carolyn Nolasco and Jevic Bautista
Funding : Young Farmers Association Challenge
Location : Madalag, Alcantara, Romblon
Project Cost : Php. 80,000
Adviser : Ruel Galvero
II. RATIONALE
Hydroponics is a modern farming technique that has gained popularity over the
years due to its numerous benefits. The method involves growing plants in nutrient-rich
water solutions without using soil. Cucumber is one of the most popular crops grown
using hydroponics due to its high demand and profitability. This business proposal aims
to introduce and propose the establishment of a hydroponics cucumber farm. The farm
will utilize the latest technology and expertise to produce high-quality cucumbers that
meet the market’s demands. The proposal paper will highlight the benefits of
hydroponics cucumber farming, the market potential, and the financial projections of the
proposed business venture.
This is a small scale business that aims to take advantage of land limitation but
still produce a high-quality, nutrient rich products and also organic.
Hydroponic systems can produce higher yields and faster growth rates compared
to traditional soil-based farming methods. Additionally, hydroponic systems allow for
better control over environmental factors such as temperature, light, and nutrient levels,
which can result in higher quality and more consistent crops.
III. OBJECTIVES
 To establish a profitable hydroponic cucumber farming business

that can generate consistent revenue and profits.
 To produce high-quality cucumbers that meet market demand.
 To build a sustainable and socially responsible business that
contributes to the local community and environment.
 To encourage aspiring agripreneur with small land area to establish
a business.
 To create opportunity for hydroponics acceptability in the market.
 To generate income that will expound and innovate the business
furthermore.
IV. MARKETING ASPECTS
a. Demand and Supply Analysis
The demand for cucumbers is high all year round, especially in the summer
months when they are in season. Cucumbers are a staple in many cuisines and are
used in salads, sandwiches, and pickles. The demand for high-quality, fresh, and locally
grown cucumbers is increasing due to the growing interest in healthy eating and
sustainable agriculture. Our hydroponic cucumber farming business aims to meet this
demand by producing premium quality cucumbers that are fresh, pesticide-free, and
available year-round.
b. Market Strategies
The supply of cucumbers is dependent on seasonal fluctuations and weather

conditions. Traditional field-grown cucumbers have a limited growing season and are
susceptible to pests and diseases. Hydroponic farming offers a solution to these
challenges by providing a controlled environment that can produce cucumbers year-
round with higher yields and quality. Our hydroponic cucumber farming business will
leverage this advantage to meet the demand for fresh, high-quality cucumbers
throughout the year. We will also use innovative farming techniques and automation to
optimize production efficiency and reduce costs.
V. TECHNICAL ASPECT
A. Calendar of Activities
B. Production Technology
C. Production Description
The production cycle for hydroponic cucumber farming typically spans around 2
to 3 months. Cucumbers will be cultivated in a controlled environment, allowing for year-
round production. The harvested cucumbers will be sold to local wholesalers or retailers
to meet the demand for fresh produce.
D. Production Process
a. Procurement of Seeds
Quality cucumber seeds will be procured from reputable sources known for their
high-quality hydroponic seeds.
b. Seedling Establishment
Seeds will be carefully germinated in a dedicated germination area using rock

wool or any suitable hydroponic grow medium. The seedlings will receive the required
nutrients and adequate lighting to promote healthy growth.
c. System Setup
The hydroponic system will be prepared, ensuring that all components such as
reservoirs, pumps, grow lights, and nutrient delivery systems are in place for optimal
growth.
d. Planting and Maintenance
Cucumber seedlings will be transplanted into the hydroponic system at the

appropriate stage of growth. The system will then be consistently monitored to ensure
proper nutrient levels, pH balance, and adequate lighting.
e. Nutrient Application
A balanced nutrient solution will be consistently supplied to the plants to support

healthy growth, flowering, and fruit formation. This will be managed using a carefully
calibrated nutrient delivery system.
f. Pest and Disease Management
Preventative measures such as regular system cleaning and maintaining optimal

environmental conditions will be implemented to minimize the risk of pests and
diseases.
g. Cultivation and Pruning
Periodic maintenance such as pruning of lateral shoots and unwanted leaves will be
performed to promote plant vigor and optimize fruit production.
h. Harvesting
Cucumbers will be harvested when they reach the desired stage of maturity. Harvesting
will be strategically scheduled to ensure peak freshness and quality.
i. Marketing
Local wholesalers and retailers will be engaged in advance to establish a reliable
market for the harvested cucumbers.
j. Waste Management
Unused plant matter and any other waste generated will be composted within the site,
contributing to a closed-loop waste management system and yielding organic compost
for future use within the hydroponic system.
E. Materials Input
Other Expenses
Green house – Php 50,000
Labor and Maintenance per annum – Php 10,000
Water Pump and Electric Pump – Php 12,100
Total Cost – Php 80,000
VI. FINANCIAL ASPECT
Assumption:
Income Statement
Estimated Sales per Month……………………Php
30,000
Total Income Php 30,000
Expenses
Materials……………………………………..Php 7,900
Labor and Maintenance(10000/12)……..Php 833.33
Greenhouse (50000/36)……………….…Php1388
Water and Other Requirements(12,100/36)…..Php
336.11
Electricity………………………………….Php 500
Water……………………………………...Php 500
Total Expense 11,457.44
Net Income Php 18, 543
ROI 61.81%

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BUSINESS PROPOSAL

I. PROJECT TITLE : Hydrocucumber: A Modern Leap to Success

 To establish a profitable hydroponic cucumber farming business

IV. MARKETING ASPECTS

a. Demand and Supply Analysis

The supply of cucumbers is dependent on seasonal fluctuations and weather

Seeds will be carefully germinated in a dedicated germination area using rock

d. Planting and Maintenance

Cucumber seedlings will be transplanted into the hydroponic system at the

A balanced nutrient solution will be consistently supplied to the plants to support

f. Pest and Disease Management

Preventative measures such as regular system cleaning and maintaining optimal

g. Cultivation and Pruning

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