Capabilities

Deck
Isle of Wight Office Contact
35 Orchard Street info@solent.co
Newport, Isle of Wight solent.agency
PO30 1JZ facebook/solent.co
T: 01983 556844 twitter/solentco

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 Strategy Digital Design Publications

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 We solve WE DON’T WANT THE TYPICAL AGENCY-
CLIENT RELATIONSHIP. DO YOU?

problems In our experience, the best results come when

we really get to know our clients and become
their sounding board.
through We love to talk through your ideas and then

creativity bring our skills, experience, expertise and

technology partners to the table to help you
succeed. We believe the relationships we build
and our collaborative approach is essential in
delivering results.

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 WHO WE WORK WITH

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 OUR HISTORY

Solent was formed back in 2010 with David Brooks

formerly of Island Holiday media and Tim Addison who
returned to the Island in 2009 after a career in brand
marketing and destination management, which included a
good stint at the Silverstone Grand Prix circuit, as well as
being the Head of Tourism for London, working directly
for the London Mayor in 2002.

Our skills Since our launch in 2010 Solent has become the Island’s
largest marketing agency on the Isle of Wight with 15 full-
time members of staff. We like to think of ourselves as a
help our successful and forward-thinking agency, where talented
people can thrive.

clients thrive Our recent merge with Blank Marketing has added a more
diverse skill set to our digital products library, ensuring we
are at the forefront of our industry and will continue to be
in the future.

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 WHO WE ARE

Solent is equipped with the latest production

tools and technology. Our in-house team of
designers, developers, animators, and technicians
are ready to handle projects at any scale.
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 So what do we do?

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 Our services We love crafting beautiful, smart and inspired work that is
focused on a business’ goals and customers. We do this across
and capabilites multiple touch points to help organizations achieve their goals.

STRATEGY DIGITAL DESIGN PUBLICATIONS

Strategy Brand Development Website Design Copywriting

Discovery & Research Rebranding Website Development Print Management
User Experience Logo & ID Systems UX/UI Editorial Design
Brand Strategy Brand Style Guides Wireframing Advert Creation
Positioning Messaging Custom Content Management Illustration
Content Strategy Print & Packaging Applications Distribution
Marketing Campaigns Signage Web Applications
Iconography Android Applications

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 Our approach DESIGN THINKING

We design solutions with the intention of being noticed by

the end user. This theosophy is applied to products, business
models, branding, publication and especially digital solutions.

We put the needs of the user at the centre of everything we

create, which is the most powerful way to start and finish the
“Buyers Journey”.

In a crowded marketplace, fitting in is a failure. In a busy marketplace,

not standing out is the same as being invisible.
- Seth Godin

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 Prove it, let’s see
some case studies

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 Case WE CREATE UNIQUE EXPERIENCES

The following pages cover a couple of case

Studies studies that demonstrate our process in great

detail. These projects also share some of the
challenges outlined in your brief.

These challenges include brand identity

design, user experience design, user interface
design, visual language, and brand messaging.

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 Watertight
DELIVERABLES
Branding & Identity Design
Signage
Website Design

CHALLENGE
To create a brand identity that would move the
company towards commercial business from
domestic.

OUTCOME
Creation of website and brand identity. Moving
away from the traditional ‘tap’ iconography
symbols and create a more sophisticed high-end
look and feel through website and print.

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 Logo
THE CONCEPT

The concept was heavily inspired

by the shapes of pipes and flow of
water. The logo needed a icon to
compliment the typography, the icon
helps create a strong identity that
adaptable at different sizes.

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 WHAT THEY PROVIDE

Domestic and commercial contracting,

specialising in design and installation of natural
gas and renewable energy. They also provide
large scale multi-house developments.
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 The Bay School
DELIVERABLES

Branding & Identity Design

Photography
Website Design

CHALLENGE

In a time when education on the Isle of Wight has

come under scrutiny and bad press, The Bay CE
School opened as the Island’s first ‘all-through
school’ so a rebrand was needed.

OUTCOME

We created a look and feel that encompasses

the established reputation of the governing body
and gives a nod to the heritage of Sandown
Grammar School.

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 Brand Guidelines Stacked Logo
With both stacked versions and long
versions of the logo it means that the
best iteration is used for the situation
its being applied to...

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Contents Odi ut latur, ut ut que
It abo. Ullor as corro tem ipsam, que
experumendae volesse moluptatur, tor aute
Introduction dipsum sitatio imos eture
doluptat vellaborem
ipsandae plibusae nulpa
qui de dis del eraectur
• School Story exerchit quiam as atiam, vendaeped
• Ethos laborepudae. molo denihicimaio quam
volorendem quunt delene
Simpore rciur, Ovid et rehendit faccus nobit,
Branding estisquiatem eum et vita inimolo
Logo
• Long Logo Logo
• Stacked Logo Uniform
• Badge & scroll • Badge & • Versions
• History & application
Development • Uniform list Printed Media Digital • Application
Colours • Ties • Advert templates • Email Signatures • Rules
• Main palette • P.E kits • Prospectus • E-Newsletter
• Complementary • Extras - Hoodies • Newsletters Templates • History & Development
palette • Lanyards • Powerpoint
Signage Template
Typography Stationary • Main Signage • Digital Wallpaper
• Typefaces • Letterheads • Wayfinding • Screensavers
• Typographical • Comp slips • Flags • Awards
applications • Business Cards • Banners Presentation
• Presentation • Vehicle wrap Templates
Photographic/ folders
Imagery Style • Staff I.D Cards

Brand
• Composition • Poster templates
• Content

Logo History & Development Complimentary Palette Typographical applications Job Packs
It was important to demonstrate a These four colours are to use as a
degree of continuity as well as project supporting palette for instances when the
Headings - Adobe Garamond Pro
a secure and stable image for the main palette might need a little back-up. Pt size: 18pt
Position 4 (Secondary site):

This position is to support a Year 7 pupil with

a physical disability. Could you help develop
independence, support access to learning

newly extended school.

and social opportunities whilst sensitively

Inspiration from the stretching sands and Leading: 20.5pt

managing the mobility and physical needs
of this young person?

30 hours a week

Kerning/ Tracking: 0
Position 5 (Secondary site):

sea of Sandown Bay. This position is to support a pupil in key stage

3 who has mental health needs. We are seeking
a calm and motivated individual with excellent

The concept and For practical reasons

communication and interpersonal skills, and the
Job Information ability to work as part of a supportive team. Are
you the type of person that is able to sensitively
and discreetly help this delightful pupil with her

development of the is was important that

complex educational and social needs.
SEN Learning Assistants — 7 positions
30 hours a week
Pay: Hay scale 5 - £18,680.00 pro rata

Sub Headings - Adobe Garamond Pro

Term Time only Positions 6 & 7 (Secondary site)

all-through school was these elements were Each position is a fixed term post linked to pupils
with EHCPs for the time the pupil is at our school
or as needs change.
Positions 1 & 2 (Primary site):

Each position is to support the specific

We are looking for someone to work with two new
year 7 pupils who will be attending The Cove, our
specialist Autism centre at the secondary site. We
are seeking a calm and motivated individual with

undertaken at a pace, simplified, so that the

communication and interaction needs of two
There are exciting opportunities ahead for unique pupils starting in Reception. Each position will excellent communication and interpersonal skills,
and committed people who would like to join our be linked to one pupil but will work flexibly and the ability to work as part of a supportive
new All Through School from September 2018 together for meeting the needs of both. team. Do you have the personal qualities to

Pt size: 14pt
and help us make a difference to some very Knowledge and understanding of ASD would help these young people manage their complex

so it was important to new badge would be important pupils. be an advantage. education and social needs.

We are looking for SEN Learning Assistants Each position 25 hours a week. 30 hours a week.

Leading: 16pt
that will be:

avoid any sense of this recognisable and could

Position 3 (Primary site):
• Passionate about ensuring our children are
able to fulfil their potential in all areas. This position will be to support a pupil starting
in Reception who has a visual impairment.

Kerning/ Tracking: 0
• Resilient and enthusiastic. The role will be to develop independence,

process being rushed. be applied in a range of • Committed to our inclusive ethos, putting
the safety and wellbeing of the children
and the school community at the
modify materials and support access to the
curriculum and learning environment.

20 hours a week

places from uniform and

forefront of all they do.

• Be part of our Cornerstone Federation team

Initial soundings letterhead to sportswear

suggested that a and websites. Intro Paragraphs - Quicksand Bold
traditional school shield
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elements included should C: 40 C: 5 C: 0 C: 100 lorepero illessi nihiciuntota quam aditior
be meaningful. M: 25 M: 15 M: 25 M: 20 endunt, sequias ex esedit endioreped...
• Assist in the development and implementation of

Y: 0 Y: 60 Y: 50 Y: 50
appropriate behaviour management strategies. PERSON SPECIFICATION
JOB TITLE: Special Needs Assistant B
• Establish constructive relationships with parents

Pt size: 12pt / carers, exchanging information, facilitating DEPARTMENT: Education

Job Description their support for their child’s attendance, access
1. EXPERIENCE, direct work experience, other relevant experience. W=
and learning and supporting home to school D

K: 0 K: 0 K: 0 K: 0
Experience working with children of relevant age. A/I
and community links.

Leading: 13.5pt
D Experience of working with pupils with additional needs.
A/I
Identifying Facts • Assist in the development, implementation and
A/I
monitoring of systems relating to attendance

STYLE GUIDELINES
2. KNOWLEDGE, without which the job cannot be done effectively. W=
Job Title: Special Needs Assistant B and integration.
Full working knowledge of relevant policies / codes of practice
D A/I/T

Kerning/ Tracking: -25

Directorate: Education • Clerical / administrative support e.g. dealing and awareness of relevant legislation.
with correspondence, compilation / analysis / D Working knowledge of national curriculum and other relevant learning programmes. A/I/T
Section: Classroom Learning Support

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reporting on attendance, exclusions etc., making D Understanding of principles of child development and learning processes
Responsible to: Class Teacher phone calls etc. D and in particular, barriers to learning. A/I
D Full understanding of the range of support services / providers. A/I
Support for the Curriculum A/I

Job Purpose • Implement agreed learning activities / teaching

programmes, adjusting activities according to
3. SKILLS & ABILITIES, Essential/Capable of doing, Desirable/Able to train. W=

pupil responses / needs. D Ability to plan effective actions for pupils at risk of underachieving. A/I

Working under guidance – provide • Be aware of and appreciate a range of activities, D Ability to self-evaluate learning needs and actively seek learning opportunities. A/I

Body Font - Quicksand Regular support in addressing the needs of courses, organisations and individuals to Ability to relate well to children and adults.
A/I
provide support for pupils to broaden and
pupils who need particular help to E
Work constructively as part of a team, understanding classroom roles A/I
enrich their learning. and responsibilities and your own position within these. A/I
overcome barriers to learning. D
• Determine the need for, prepare and use Generic quality statement – The Isle of Wight Council
Major Tasks specialist equipment, plans and resources to expects that its staff will adhere to its policies and 4. QUALIFICATIONS, TRAINING & EDUCATION, also identify training to be given. W = A/I

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support pupils. procedures. All members of staff are expected to be
• Promote equality as an integral part of a role E English and Maths GCSE Grade C or above or equivalent. A/I
familiar with procedures and undertake appropriate
and treat everyone with fairness and dignity. across phases / integration of those who Support for the School D NVQ 2 for Teaching Assistants or equivalent qualification or experience. A/I
activities to support their learning and development.
have been absent.
• To develop and maintain a generic skill set that

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• Be aware of and comply with policies Safeguarding – The Isle of Wight Council is A/I
allows the Isle of Wight Council to employ your • Provide information and advice to enable pupils and procedures relating to child protection, 5. PERSONALITY, SOCIAL SKILLS, Relationships, thinking style, disposition. W=
committed to safeguarding and promoting the
skills, abilities and experience across the Council to make choices about their own learning / health, safety and security, confidentiality welfare of children and vulnerable adults and A/I
and its formal partnerships as needed. behaviour / attendance. and data protection, reporting all concerns A/I
operates stringent safer recruitment practices.
to an appropriate person.

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• Challenge and motivate pupils, promote and 6. OTHER FACTORS, Physical, Mobility, Availability, Conditions, etc. W = A/I
Support for students Diversity and Equality – All employees are expected
reinforce self-esteem. • Be aware of and support difference and ensure to treat others with dignity and respect.
• Provide pastoral support to pupils. pupils have equal access to opportunities to
• Provide feedback to pupils in relation to progress, learn and develop. Health and Safety – The Isle of Wight Council has a CONTRA INDICATIONS, if any W=

qui nobis eles quamus vel magni ad molorepre ne aut • Receive and supervise excluded from, or achievement, behaviour, attendance, etc. duty to protect employees and all employees have a
• Contribute to the overall ethos / work / aims of A/I
otherwise not working to, a normal timetable. duty to protect themselves and others from harm as
Support for teachers the school. far as is reasonably practicable.
• Attend to pupils’ personal needs and provide

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advice to assist in their social, health and • Liaise with feeder schools and other relevant • Establish constructive relationships and Data Protection and ICT Security – All employees

SEN Learning Assistants

hygiene development. bodies to gather pupil information. communicate with other agencies / are required to ensure that any information or data Key
professionals, in liaison with the teacher, to collected or input in to a Council system complies
• Participate in comprehensive assessments • Support pupils’ access to learning using support achievement and progress of pupils. A = APPLICATION
with the standards set out and any associated
appropriate strategies, resources etc. (SOURCE OF EVIDENCE)

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of pupils to determine those in need of processes that are specific to an area of work.
particular help. • Attend and participate in regular meetings.
• Work with other staff in planning, evaluating and I = INTERVIEW
This job description is correct as at the date given

June 2018 • Assist the teacher with the development and adjusting learning activities as appropriate. • Participate in training and other learning above. In consultation with the postholder it is liable
activities as required E = ESSENTIAL
implementation of Individual Education /

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• Monitor and evaluate pupils’ responses to variation by management to reflect or anticipate
Behaviour / Support / Mentoring plans. changes to the job. As a term of employment the D = DESIRABLE
and progress against action plans through • Recognise own strengths and areas of expertise
observation and planned recording. and use these to advise and support others. postholder may be required to undertake other duties
• Support provision of support for pupils with in this post or, following consultation, any other post in T = TEST
special needs. any of the Isle of Wight Council’s Directorates.

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• Provide objective and accurate feedback and • Assist in the supervision, training and
• Establish productive working relationships with reports as required, to other staff on pupils’ development of staff.
pupils, acting as a role model. achievement, progress and other matters,
ensuring the availability of appropriate evidence. • Implement planned supervision of pupils out of
school hours.

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• Develop 1-2-1 mentoring arrangements with
pupils and provide support for distressed pupils. • Be responsible for keeping and updating records
as agreed with other staff, contributing to • Supervise pupils on visits, trips and out of school
• Promote the speedy / effective transfer of pupils reviews of systems / records as requested. activities as required.

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A long-standing symbol of National flower of England Denote proximity to the Pt size: 9pt

An indepth style guide was an

Sandown and represents and as a symbol of union sea and are included in Leading: 11pt
security and safety and of working together the Isle of Wight flag. Kerning/ Tracking: -25
and is part of the Royal Waves also represent a
badge of England. life force.

essential part in showing the Typefaces

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Letterhead & Comp Slip

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rebrand across different print Main Communication

Adobe Garamond Pro
Adobe Garamond Pro Italics

and web aspects. The guide

Quicksand Bold
Quicksand Regular

Logo Fonts
Adobe Garamond Pro Bold

would also allow the staff to

Primary Secondary Contact bayceschool.org
Adobe Garamond Pro Italics Winchester Park Road,
Sandown, PO36 9BA
The Fairway,
Sandown, PO36 9JH
01983 403284
info@bayceschool.org

Scroll
Arkhip

continue using the branding,

Primary Secondary Contact Website
Winchester Park Road The Fairway 01983 403284 bayceschool.org
Sandown, PO36 9BA Sandown, PO36 9JH office@bayprimary.org

keeping the longevity of the Ties Long Logo

Digital Wallpaper & Screensaver

identity consistent.
Uniform List With both a long versions and stacked
versions of the logo it means that the best
To give the older students a sense
of seniority and maturity they will have
iteration is used for the situation its being
a more formal traditional blazer and tie applied to...
uniform whereas the primary uniform
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will not change much but will ne newly
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Primary It abo. Ullor as corro tem ipsam, que
• Navy or black jumper with badge experumendae volesse moluptatur, tor aute
• Light blue polo shirt with badge
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• Black or navy trousers or skirt
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Secondary exerchit quiam as atiam, vendaeped
• Black blazer with badge laborepudae. molo denihicimaio quam
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bayceschool.org
B e l ie ve spire
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bayceschool.org

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 A huge part of a schools image and reputation
comes from the communications and the way
in which it presents itself to the community.
Every school is unique and branding must
clearly communicate the ethos and values.
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 What people say about Solent

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 I love the new badge and everything it represents. This is the Isle
of Wight creating a positive and forward thinking development for
local education. We have the full backing of our MP, the Department
for Education and our colleagues at the Hampshire LA.

- Councillor Paul Brading, Cabinet Member for Children’s Services

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 Solent quickly achieved an early objective to establish a
clear and uncluttered distinctive brand style. This is now fully
implemented. We constantly receive positive feedback. At all
times we find the Solent team to be responsive to our needs and
demands. At times this has included examples of flexible work at
weekends an over Bank Holidays.

- Peter Vail, General Manager, Isle of Wight Steam Railway

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Thank You.