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    MGT602 Quiz-3 by Vu Topper RM

    Uploaded by

    Ishmal Rizwan
    The document is a quiz on business plans and related concepts. It contains 20 multiple choice questions about business plans, ideas, competition, and the NABC framework. Key points covered include: - A business plan precedes a business idea and leads to the refinement of a business output. - Short-term incentives to encourage sales are called sales promotions. - The appendix holds supporting documents for the business plan. - The length of a business plan depends on factors like the complexity of the business. - The Need section of the NABC framework addresses the target market and their needs.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    MGT602 Quiz-3 by Vu Topper RM

    Uploaded by

    Ishmal Rizwan
    154 views5 pages
    The document is a quiz on business plans and related concepts. It contains 20 multiple choice questions about business plans, ideas, competition, and the NABC framework. Key points covered include: - A business plan precedes a business idea and leads to the refinement of a business output. - Short-term incentives to encourage sales are called sales promotions. - The appendix holds supporting documents for the business plan. - The length of a business plan depends on factors like the complexity of the business. - The Need section of the NABC framework addresses the target market and their needs.

    Original Description:

    MGT602 Quiz-3 By Vu Topper RM (1)

    Original Title

    MGT602 Quiz-3 By Vu Topper RM (1)

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    The document is a quiz on business plans and related concepts. It contains 20 multiple choice questions about business plans, ideas, competition, and the NABC framework. Key points covered include: - A business plan precedes a business idea and leads to the refinement of a business output. - Short-term incentives to encourage sales are called sales promotions. - The appendix holds supporting documents for the business plan. - The length of a business plan depends on factors like the complexity of the business. - The Need section of the NABC framework addresses the target market and their needs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    154 views5 pages

    MGT602 Quiz-3 by Vu Topper RM

    Uploaded by

    Ishmal Rizwan
    The document is a quiz on business plans and related concepts. It contains 20 multiple choice questions about business plans, ideas, competition, and the NABC framework. Key points covered include: - A business plan precedes a business idea and leads to the refinement of a business output. - Short-term incentives to encourage sales are called sales promotions. - The appendix holds supporting documents for the business plan. - The length of a business plan depends on factors like the complexity of the business. - The Need section of the NABC framework addresses the target market and their needs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    MGT-602 Quiz-3 By Vu Topper RM

    Contact What’s app 03224021365.


    Which of the following statement is most true regarding a business plan?
    A. Business idea and business plan are same components
    B. Business idea precedes business plan
    C. Business plan precedes business idea
    D. Business idea is irrelevant to a business plan

    A well written business plan leads to:


    A. Refinement of a business output
    B. Generation of a business idea
    C. Measurement of a business performance
    D. Effective initiation of a business

    Short-term incentives to encourage the purchase or sale of a product or


    service is called:
    A. Advertising
    B. Personal selling
    C. Public relations
    D. Sales promotion

    A complex business is likely to have a very short business plan.


    A. True
    B. False

    Business idea is about concept of a business.


    A. True
    B. False

    Appendix holds the supporting documents for the actual business plan.
    A. True
    B. False
    MGT-602 Quiz-3 By Vu Topper RM
    Contact What’s app 03224021365.
    Product value and packaging-related attributes are best discussed in the
    “Need” section of an NABC framework.
    A. False
    B. True

    Nature of the business competition decides the length of a business plan.


    A. True
    B. False

    Consumer products are offered to firms for further processing or for use
    in conducting the business.
    A. True
    B. False

    Business idea then business plan then business practice is the right
    sequence.
    A. True
    B. False

    Appendix is not a glimpse of the whole business plan document.


    A. True
    B. False

    Business plan and business idea are different to each other.


    A. True
    B. False

    Business plan tells us details about planning a business.


    A. True
    B. False
    MGT-602 Quiz-3 By Vu Topper RM
    Contact What’s app 03224021365.
    Business plan and business idea are same.
    A. True
    B. False

    Business plan then business idea then business practice is the correct
    sequence.
    A. True
    B. False

    Business plan then business idea then business practice is the wrong
    sequence.
    A. True
    B. False

    Which of the following factors directly relate to the length of a business


    plan?
    A. Number of employees
    B. Complexity of the business
    C. Amount of the investment
    D. Number of customers

    Which of the following questions is directly answered in the Need


    section of an NABC framework?
    A. Who are the suppliers of the raw material being involved?
    B. What technology does the company need to prepare the prototype?
    C. Does the target market potentially meet the investment
    opportunity?
    D. Which are the competing brands in the market?
    MGT-602 Quiz-3 By Vu Topper RM
    Contact What’s app 03224021365.
    Companies extend a current brand name to new or modified products in
    a new category is called Brand extension.
    A. True
    B. False

    The term “Backbone of a business startup” is entitled to a:


    A. Business outcome
    B. Business plan
    C. Business concept
    D. Business idea

    Which of the following questions is directly answered in the Need


    section of an NABC framework?
    A. Who are the suppliers of the raw materials involved?
    B. What is the need?
    C. What technology does the company need to prepare the prototype?
    D. Which are the competing brands in the market?

    The information about the customers' demographics is an attribute of the


    “Need” section of an NABC framework.
    A. True
    B. False

    Which of the following sections of an NABC framework features the


    decision about the selection of media type for the marketing campaign of
    the business?
    A. Benefits
    B. Need
    C. Approach
    D. Competition
    MGT-602 Quiz-3 By Vu Topper RM
    Contact What’s app 03224021365.
    Which of the following section of a business plan is a glimpse of the
    whole document?
    A. Appendix
    B. Table of contents
    C. Management plan
    D. Executive Summary

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