The Carnival of Venice lasts 17 days each year in January/February/March and attracts over 1.45 million visitors. Key events include the Grand Opening parade, shows in the Arsenale and around the city, and the Grand Finale parade. Throughout the event there are daily costume contests and cultural activities. Sponsorship opportunities are available and include branding on promotional materials, temporary stores in high-traffic areas, and sponsoring specific locations and events. Customized sponsorship packages can also be arranged.
The Carnival of Venice lasts 17 days each year in January/February/March and attracts over 1.45 million visitors. Key events include the Grand Opening parade, shows in the Arsenale and around the city, and the Grand Finale parade. Throughout the event there are daily costume contests and cultural activities. Sponsorship opportunities are available and include branding on promotional materials, temporary stores in high-traffic areas, and sponsoring specific locations and events. Customized sponsorship packages can also be arranged.
The Carnival of Venice lasts 17 days each year in January/February/March and attracts over 1.45 million visitors. Key events include the Grand Opening parade, shows in the Arsenale and around the city, and the Grand Finale parade. Throughout the event there are daily costume contests and cultural activities. Sponsorship opportunities are available and include branding on promotional materials, temporary stores in high-traffic areas, and sponsoring specific locations and events. Customized sponsorship packages can also be arranged.
The Carnival of Venice lasts 17 days each year in January/February/March and attracts over 1.45 million visitors. Key events include the Grand Opening parade, shows in the Arsenale and around the city, and the Grand Finale parade. Throughout the event there are daily costume contests and cultural activities. Sponsorship opportunities are available and include branding on promotional materials, temporary stores in high-traffic areas, and sponsoring specific locations and events. Customized sponsorship packages can also be arranged.
Carnival of Venice Period: 17 days, every year in January/February/March Number of visitors : 1.450.000 * Official web site: 2.662.318 viewers / year
Main events: 1° weekend Grand Opening The Grand Opening of the Carnival with the Water Parade along the Grand Canal on Saturday and the parade of rowers in costume on Sunday
2nd and 3rd weekend Shows in Arsenale and in the City
“Carnevale Diffuso”, with street artists performing in the many points-show in Venice and mainland. Carnival in the Arsenale, with light shows and sounds on the water The official Venice Carnival Dinner Show & Ball at Ca' Vendramin Calergi
Mardi Gras The Grand Final of the Carnival with the The Festa delle Marie Award Ceremony
Throughout the period: dailiy Best Masked Costume contests, cultural events (special visits to the main museums and cultural city’s sites, exhibition, theatrical performance).
First national public event for potential interest: 31,8 million interested Italian citizens MESTRE, PIAZZA FERRETTO
MAIN LOCATIONS The Carnival of Venice Statistics data Statistics from the official website carnevale.venezia.it Period: 12 months • Visitors: 859.900 • Unique visitors: 630.000 • Page views: 2.450.800 • Pages per visit 3,00 • Rebound frequency 46,38% • Average time on site: 00:03:26 • New visits: 73,85% Most of visitors are Italian and English speakers.
Device 47% 10%
Desktop Mobile Tablet 43% Main channels Statistics social networks Period: 30 days (including the time of the event) FAN NUMBER: 77.000 contacts/day 405.000 – More than 138.000 reactions (like) Sunday 12 February 1.862.000 (Flight of the Angel) Total impressions 12.423.000 - virals 9.953.000 carnevaleveneziaofficialpage
FOLLOWERS: 6.200 Total impressions over 1.332.000 Influence 100% Engagement 100% Venice_Carnival
FOLLOWERS: 14.900 7.000 users pictures with official # 38.200 likes riceived on 90 photos published venice_carnival_official
VIEWERS: 151.000 Uploaded videos: 32 in real time (1h after the event) Watch time: 242.900 minutes Playlist Partnership Commercial proposal Sponsor of the event Exclusive company for its relative market sector; Possibility to use the official logo and the official image of the event
Media Official press conference – Press kit inclusion of one corporate press release inclusion of the company’s advertising material Coordination with the activities of the Official Press Office of the event direct contacts with accredited journalist and TV networks Brand Communication Inclusion of the sponsor’s logo on all official advertising material: − posters coverting the entire municipal area; − website of the event www.carnevale.it linked to the sponsor website; − advertising spaces bought by Vela Spa on media. Banners at the Ice Skating Rink.
Temporary Store Possibility to set up branded temporary stores in location with a constant flow of visitors at the time of the event (effective for advertising and sampling activities).
Maximum expected duration: 15 days pre/post-event
Technical sponsorship and partnership
We offer companies the opportunity to become partners of the event, also by contributing to the production of specific parts of the event or through the supply of the necessary products/services to perform the event. The Carnival of Venice Special Projects The Official Dinner Show and Ball at Ca’ Vendramin Calergi –Grand Canal It is not just a dinner but an exclusive experience where you meet the pleasures of food and soul The extensive menu, impressive performance of the extraordinary international artists, the elegance of the magical location of Ca‘ Vendramin Calergi are the special ingredients of a unique and extraordinary recipe, which will take guests out of space and time. The Official Dinner Show and Ball The majestic Ca' Vendramin Calergi palace with its splendid Renaissance rooms overlooking the Grand Canal, is the stunning location for the Carnival official dinner show and ball. Famous musician, Richard Wagner composed “Parsifal” while living in this fascinating space.
In exclusive surroundings, amid sophistication
and professionalism, you will enter a magical dimension where each detail has been taken care of, rendering your Carnival experience something absolutely unforgettable.
Possibility to agree personalized nights with
the Artistic Direction Piazza Ferretto, Mestre The heart of the Carnival in the mainland
Even the mainland of Venice lives the carnival, especially in Piazza Ferretto and closed areas. A program full of shows, installations and entertainment in the streets and in the theaters, such as the ice skating rink in Piazza Ferretto. The shows involve both the residents and the tourists, livening up the center of Mestre during the night. A company interested about this target can sponsor shows and locations, intercepting a huge audience even through high-impact personalizations. The Cultural Programme of the Carnival
The Carnival cultural schedule aims at making the most
of the network of museums, libraries, theatres and concert halls, holding high-profile indoor events: concerts, musical readings, movie showings, plays. The audience of these events is selected from generally medium/high-profile culture regulars, mostly Italian.
Partnership: the cultural schedule offers the
opportunity to advertise the corporate image by endorsing the entire programme. There are also various product placement options in selected settings (theatre marquee, library hall, music hall) where it is possible to offer product tasting (e.g. coffee, drinks) or to circulate promotional material and samples, subject to prior agreement with the Host Institution.
Location: 15 selected venues including Historical
Palaces, theatres and Museums. The ice skating rink in Campo San Polo Sponsorhip of a location
A single sponsor can personalize
the three squares hosting thematic carnival entertainments (Children.- Music - Tradition), both for the whole programme or specific initiatives.
Partnership: Complete personalization of all the equipments of the square, temporary stores, specific activities for consumers, guests and testimonials on the stage, speeches on the stage by company delegates.
Location: Campo San Polo,
Campo S.M Formosa, Campo S. Stefano, Piazza Ferretto in Mestre
Period: 18 days Personalized events «on request»
The Carnival is not only for the tourists in St. Mark’s square. Vela Spa can arrange with local associations and dealers specific shows or street entertainment. Contacts: Tel. +39 041 2722656 marketing@velaspa.com
