Instant Download Ebook PDF Economics For Healthcare Managers 4th Edition PDF Scribd
Instant Download Ebook PDF Economics For Healthcare Managers 4th Edition PDF Scribd
Instant Download Ebook PDF Economics For Healthcare Managers 4th Edition PDF Scribd
List of Cases...............................................................................................xv
Preface to the Fourth Edition....................................................................xvii
vii
Chapter 8. Elasticities......................................................................125
8.1 Introduction............................................................125
8.2 Elasticities................................................................126
8.3 Income Elasticities...................................................127
8.4 Price Elasticities of Demand.....................................127
8.5 Other Elasticities......................................................130
8.6 Using Elasticities......................................................130
8.7 Conclusion...............................................................132
Exercises........................................................................133
References......................................................................134
Chapter 9. Forecasting....................................................................137
9.1 Introduction............................................................137
9.2 What Is a Sales Forecast?..........................................138
9.3 Forecasting..............................................................140
9.4 What Matters?..........................................................145
9.5 Conclusion...............................................................148
Exercises .......................................................................149
References......................................................................152
xv
xvii
Instructor Resources
Key Concepts
Economics provides a map for decision making. Maps do two things. They
highlight key features and suppress unimportant features. To drive from Des
Moines, Iowa, to Dallas, Texas, you need to know how the major highways
connect. You do not want to know the name and location of each street in
each town you pass through. Of course, what is important and what is unim-
portant depend on the task at hand. If you want to drive from West 116th
Street and Ridgeview Road in Olathe, Kansas, to the Truman homestead in
Independence, Missouri, a map that describes only the interstate highway
system will be of limited value to you. You need to know which map is the
right tool for your situation.
Using a map takes knowledge and skill. You need to know what infor-
mation you need, or you may choose the wrong map and be swamped in
extraneous data or lost without key facts. Having the right map is no guar-
antee that you can use it, however. You need to practice to be able to use a
map quickly and effectively.
1.3.2 Insurance
Because risk and uncertainty are inherent in healthcare, most consumers
have health insurance, and healthcare organizations have to contend with
the management problems insurance presents. First, insurance creates confu-
sion about who the customer is. Customers use the products, but insurance
plans often pay most of the bill. Moreover, most people with private medi-
cal insurance receive coverage through their employer (in large part because
the tax system makes this arrangement advantageous). Although economists
generally agree that employees ultimately pay for insurance via wage reduc-
tions, most employees do not know the costs of their insurance alternatives
(and unless they are changing jobs, they have limited interest in finding out).
As a result of this situation, employees remain unaware of the true costs of
care and are not eager to balance cost and value. If insurance is footing the
bill, most patients choose the best, most expensive treatment—a choice they
might not make if they were paying the full cost.
In addition, insurance makes even simple transactions complex. Most
transactions involve at least three parties (the patient, the insurer, and the
provider), and many involve more. To add to the confusion, most providers
deal with a wide array of insurance plans and face blizzards of disparate claim
forms and payment systems. Increasing numbers of insurance plans have
negotiated individual payment systems and rates, so many healthcare provid-
ers look wistfully at industries that simply bill customers to obtain revenues.
The complexity of insurance transactions also increases opportunity for error
and fraud. In fact, both are fairly common.
Why is the healthcare system of the United States in such turmoil? One expla-
nation is common to the entire developed world: rapid technical change. The
pace of medical research and development is breathtaking, and the public’s
desire for better therapies is manifest. These demands challenge healthcare
managers to regularly lead their organizations into unmapped territory. To
make matters worse, changes in technology or changes in insurance can
quickly affect healthcare markets. In healthcare, as in every other sector of
the economy, new technologies can create winners and losers. For example,
between 2000 and 2007, Medicare payments to ambulatory surgery centers
more than doubled. Medicare changed its policy, and growth slowed down
(Medicare Payment Advisory Commission 2018). What appears profitable
today may not be profitable tomorrow if technology, competition, rates, or
regulations change significantly.
The Affordable Care Act (ACA) has resulted in a wave of innovations
by providers, insurers, employers, and governments. (See chapter 6 for more
detail.) Which of these innovations will succeed is not clear. In addition,
some healthcare organizations will thrive in the environment of the ACA,
CHAPTER VIII.
Youth a happy period.—My young days.—A summer morning.—A
day’s adventures.
Stokes’ Humming-Bird.
Stokes’ humming-bird may perhaps be cited as a rival of this little
gem of beauty. The head and whole of the back is covered with
scale-shaped feathers, those on the head being brilliant blue and
changing to violet, those on the back being bright emerald green.
The cheeks are purplish green, with small pink spots. Was there ever
any lass of a fancy ball more gaily decked?
Such are a few of the species of this famous race. There are
more than a hundred kinds, all noted for their littleness and their
surpassing beauty. What a beautiful conception in the Author of
nature were these little fairies! It is as if the flowers had taken wings,
and life, and intelligence, and shared in the sports of animal life. And
if we regard their beauty—the delicacy of their feathers—their energy
and power compared with their size—if we consider the ingenious
mechanism of their structure—can we sufficiently admire the
Architect who made them and bade them go forth to add life, and
beauty, and brilliancy to the landscape, while sharing themselves in
the joys of existence?
Madagascar.