BST Project Guidelines
BST Project Guidelines
BST Project Guidelines
054)
PROJECT WORK IN BUSINESS STUDIES FOR CLASS XI
Introduction
The course in Business Studies is introduced at Senior School level to provide students with a sound
understanding of the principles and practices bearing in business (trade and industry) as well as their
relationship with the society. Business is a dynamic process that brings together technology, natural
resources and human initiative in a constantly changing global environment. With the purpose to help them
understand the framework within which a business operates, and its interaction with the social, economic,
technological and legal environment, the CBSE has introduced Project Work in the Business Studies
Syllabus for Classes XI and XII. The projects have been designed to allow students to appreciate that
business is an integral component of society and help them develop an understanding of the social and
ethical issues concerning them.
The project work also aims to empower the teacher to relate all the concepts with what is happening around
the world and the student’s surroundings, making them appear more clear and contextual. This will enable
the student to enjoy studies and use his free time effectively in observing what’s happening around.
By means of Project Work the students are exposed to life beyond textbooks giving them opportunities to
refer materials, gather information, analyze it further to obtain relevant information and decide what matter to
keep.
Objectives
After doing the Project Work in Business Studies, the students will be able to do the following:
develop a practical approach by using modern technologies in the field of business and management;
get an opportunity for exposure to the operational environment in the field of business management
and related services;
inculcate important skills of team work, problem solving, time management, information collection,
processing, analysing and synthesizing relevant information to derive meaningful conclusions
get involved in the process of research work; demonstrate his or her capabilities while working
independently and
make studies an enjoyable experience to cherish.
1. Students must take any one topic during the academic session of Class XI.
2. The project may be done in a group or individually.
3. The topic should be selected and discussed with the teacher in the class and should then be
discussed at every stage of submission of the draft/final project work.
4. The project work for each term should culminate in the form of Power Point Presentation/Exhibition/
Skit before the entire class.
Students should identify any one project from the given topics.
The objective of introducing this project among the students is to give a firsthand experience to them
regarding the different types of business units operating in their surroundings, to observe their features and
activities and relate them to the theoretical knowledge given in their text books. The students should select a
place of field visit from the following: – (Add more as per local area availability.)
The following points should be kept in mind while preparing this visit.
1. Select a suitable day free from rush/crowd with lean business hours to visit the place.
2. Students should prepare a worksheet containing points of observation and reporting.
3. Students may carry their cameras (at their own risk) with prior permission for collecting evidence of
their observations.
a) The raw material and the processes used in the business: People /parties/firms from which they obtain
their raw material.
b) The market, the buyers, the middlemen, and the areas covered. c) The countries to which exports are
made.
d) Mode of payment to workers, suppliers etc.
e) Working conditions.
f) Modernization of the process over a period of time.
g) Facilities, security and training for the staff and workers.
h) Subsidies available/ availed.
i) Any other aspect that the teachers deem fit.
2. Visit to an Industry.
a) Sources of merchandise.
b) Local market practices.
c) Any linked up businesses like transporters, packagers, money lenders, agents, etc.
d) Nature of the goods dealt in.
e) Types of buyers and sellers.
f) Mode of the goods dispersed, minimum quantity sold, types of packaging employed.
g) Factors determining the price fluctuations.
h) Seasonal factors (if any) affecting the business.
i) Weekly/ monthly non-working days.
j) Strikes, if any- causes thereof.
k) Mode of payments.
l) Wastage and disposal of dead stock.
m) Nature of price fluctuations, reason thereof.
n) Warehousing facilities available\availed.
o) Any other aspect.
5. Visit to a Mall.
a) Take a product having seasonal growth and regular demand with which students can relate. For
example,
Apples from Himachal Pradesh, Kashmir.
Oranges from Nagpur,
Mangoes from Maharashtra/U.P./Bihar/Andhra Pradesh etc.
Strawberries from Panchgani,
Aloe vera from Rajasthan,
Walnuts/almonds from Kashmir,
Jackfruit from South,
Guavas from Allahabad,
Pineapples from North East India,
Tea from Assam,
Orchids from Sikkim and Meghalaya,
Pottery of Manipur,
Fishes from coastal areas.
(i) Research for change in price of the product. For example, apples in Himachal Pradesh during
plucking and non plucking season.
(ii) Effect on prices in the absence of effective transport system.
(iii) Effect on prices in the absence of suitable warehouse facilities.
(iv) Duties performed by the warehouses.
(v) Demand and supply situation of the product during harvesting season, prices near the place of origin
and away.
Students may be motivated to find out the importance of producing and selling these products and their
processed items along with the roles of Transport, Warehousing, Advertising, Banking, Insurance,
Packaging, Wholesale selling, Retailing, Co-operative farming, Co-operative marketing etc.
The teacher may develop the points for other projects on similar lines for students to work on.
The teacher may assign this project as ‘group’ project and may give different products to different groups. It
could conclude in the form of an exhibition.
Taking any one AID TO TRADE, for example Insurance and gathering information on following aspects
1. History of Insurance Lloyd’s contribution.
2. Development of regulatory Mechanism.
3. Insurance Companies in India
4. Principles of Insurance.
5. Types of Insurance. Importance of insurance to the businessmen.
6. Benefits of crop, orchards, animal and poultry insurance to the farmers.
7. Terminologies used (premium, face value, market value, maturity value, surrender value) and their
meanings.
8. Anecdotes and interesting cases of insurance. Reference of films depicting people committing fraudulent
acts with insurance companies.
9. Careers in Insurance.
Teachers to develop such aspects for other aids to trade.
IV. Project Four: Import /Export Procedure
Any one from the following
They should find details of the procedure and link it with their Text knowledge.
The specimens of documents collected should be pasted in the Project file with brief description of each.
They may also visit railway godowns/dockyards/ transport agencies and may collect pictures of the same.
At the end of the stipulated term, each student will prepare and submit his/her project report.
Following essentials are required to be fulfilled for its preparation and submission.
1. The total project will be in a file format, consisting of the recordings of the value of shares and the graphs.
2. The project will be handwritten.
3. The project will be presented in a neat folder.
4. The project report will be developed in the following sequence-
i. Cover page should project the title, student information, school and year. List of contents.
ii. Acknowledgements and preface (acknowledging the institution, the news papers read, T.V. channels
viewed, places visited and persons who have helped).
iii. Introduction.
iv. Topic with suitable heading.
v. Planning and activities done during the project, if any. Observations and findings while conducting
the project. Newspaper clippings to reflect the changes of share prices.
vi. Conclusions (summarised suggestions or findings, future scope of study). Appendix (if needed).
vii. Teachers report.
viii. Teachers will initial preface page.
ix. At the completion of the evaluation of the project, it will be punched in the centre so that the report
cannot be reused but is available for reference only.
x. The projects will be returned after evaluation. The school may keep the best projects.
V. Project Five: A visit to any State Emporium (other than your school state).
Development of deeper understanding of the diversity of products in the states like Assam, Tripura,
Nagaland, Mizoram, Manipur, Meghalaya, Sikkim, Arunachal Pradesh, Jammu and Kashmir, Kerala,
Chhatisgarh, Telangana, Andhra Pradesh and other states of the country.
Sensitization and orientation of students about other states, their trade, business and commerce,
Understanding the cultural and socio-economic aspects of the state by the students,
Developing the understanding of role of folk art, artisanship and craftsmanship of the state in its growth
and economic development
Understanding the role of gifts of nature and natural produce in the development of trade, business and
commerce
Understanding the role of vocational skills and abilities on the livelihood of artisans/ craftsman
Understanding of entrepreneurial skills and abilities of the artisans/craftsman
Understanding of the unemployment problem of the state and role of art and craft of the state in generating
employment opportunities
Value aspect -
Sense of gratitude - by appreciating the contributions made by others in the betterment of our lives
Appreciating the dignity of work
Sensitivity towards social, cultural, ethnical and religious differences Benefits of social harmony and peace
Understanding and appreciating the unity in diversity in India
Appreciating differences in race, skin colour, languages, religion, habits, festivals, clothing coexistence
At the end of the stipulated term, each student will prepare and submit his/her project report.
Following essentials are required to be fulfilled for its preparation and submission.
1. Nature of the business organisation (emporium)
2. Determinants for location of the concerned emporium
3. Is the space rented or owned
4. Nature of the goods dealt in
5. Sources of merchandise of the emporium
6. Role of co-operative societies in the manufacturing and/or marketing of the merchandise
7. Role of gifts of nature or natural produce in the development of goods/merchandise
8. Types of buyers and sellers
9. Modes of goods dispersed, minimum quantity sold and type of carrying bag or package used for delivery of
the products sold
10. Factors determining the pricing at the emporium
11. Comparison between the prices of goods available at the emporium with the prices in the open market.
Also highlight probable causes of variations if any.
12. Kind of raw material available naturally, used in making the products
13. The technique used in making the products i.e., hand made or machine made
14. Has the child labour being used in making the products sold at the emporium
15. Are the products eco-friendly, in terms of manufacturing, disposal and packing
16. Seasonal factors if any affecting the business of the emporium
17. Weekly/ Monthly non-working days
18. Mode of billing and payments - Cash, Credit Card/ Debit Card, Swipe facility.
19. Does the emporium sell its merchandise in installment / deferred payment basis
20. Do they provide home delivery and after sales services.
21. Different types of promotional campaigns / schemes
22. Assistance by Sales Personnel
23. Export orientation of this emporium and procedure used
24. Policies related to damaged/ returned goods
25. Any government facility available to the emporium
26. Warehousing facilities available / availed
27. Impact of tourism on the business of emporium
28. Additional facility offered to customers
29. Any Corporate Social Responsibility (CSR) assumed by the emporium
30. Contribution made by the emporium to its locality
ASSESSMENT
Students are supposed to select one unit out of four and are required to make only ONE project from
the selected unit. (Consist of one project of 20 marks)
1. Help students to select any ONE Topic for the entire year.
2. The topic should be assigned after discussion with the students in the class and should then be
discussed at every stage of the submission of the project.
The teacher should play the role of a facilitator and should closely supervise the process of project
completion. The teachers must ensure that the project work assigned to the students whether
individually or in group are discussed at different stages right from assignment to drafts review and
finalization. Students should be facilitated in terms of providing relevant materials or suggesting
websites, or obtaining required permissions from business houses, malls etc for their project. The
periods assigned to the Project Work should be suitably spaced throughout the academic session.
The teachers MUST ensure that the student actually go through the rigors and enjoy the process of
doing the project rather than depending on any readymade material available outside.
3. The students must make a presentation of the project before the class.
4. The teachers must ensure that the student’s self-esteem and creativity is enhanced and both the
teacher and the student enjoy this process.
5. The teachers should feel pride in the fact that they have explored the different dimensions of the
project in an innovative way and their students have put in genuine work.
1. Changes witnessed over the last few years on mode of packaging and its economic impact. The teacher
may guide the students to identify the following changes:
a) The changes in transportation of fruits and vegetables such as cardboard crates being used in place of
wooden crates, etc. Reasons for above changes.
b) Milk being supplied in glass bottles, later in plastic bags and now in tetra-pack and through vending
machines.
c) Plastic furniture [doors and stools] gaining preference over wooden furniture.
d) The origin of cardboard and the various stages of changes and growth.
e) Brown paper bags packing to recycled paper bags to plastic bags and cloth bags.
f) Re use of packaging [bottles, jars and tins] to attract customers for their products.
g) The concept of pyramid packaging for milk.
h) Cost being borne by the consumer/manufacturer.
i) Packaging used as means of advertisements.
3. Changing role of the women in the past 25 years relating to joint families, nuclear families, women as a
bread earner of the family, changes in the requirement trend of mixers, washing machines, micro wave and
standard of living.
4. The changes in the pattern of import and export of different Products.
5. The trend in the changing interest rates and their effect on savings.
6. A study on child labour laws, its implementation and consequences.
7. The state of ‘anti plastic campaign,’ the law, its effects and implementation.
8. The laws of mining /setting up of industries, rules and regulations, licences required for running that
business.
9. Social factors affecting acceptance and rejection of an identified product. (Dish washer, Atta maker, etc)
10. What has the effect of change in environment on the types of goods and services? The students can take
examples like:
a) Washing machines, micro waves, mixers and grinder.
b) Need for crèche, day care centre for young and old.
c) Ready to eat food, eating food outside, and tiffin centres.
11. Change in the man-machine ratio with technological advances resulting in change of cost structure.
12. Effect of changes in technological environment on the behaviour of employee.
Fayol’s principles
1. Division of work.
2. Unity of command.
3. Unity of direction.
4. Scalar chain
5. Espirit de corps
6. Fair remuneration to all.
7. Order.
8. Equity.
9. Discipline
10. Subordination of individual interest to general interest.
11. Initiative.
12. Centralisation and decentralisation.
13. Stability of tenure.
OR
They may enquire into the application of scientific management techniques by F.W. Taylor in the unit visited.
Tips to teacher
(i) The teacher may organize this visit.
(ii) The teacher should facilitate the students to identify any unit of their choice and guide them to identify the
principles that are being followed.
(iii) Similarly they should guide the students to identify the techniques of scientific management implemented
in the organisation.
(iv) It may be done as a group activity.
(v) The observations could be on the basis of
The different stages of division of work resulting to specialisation.
Following instructions and accountability of subordinates to higher authorities.
Visibility of order and equity in the unit.
Balance of authority and responsibility.
Communication levels and pattern in the organisation.
Methods and techniques followed by the organisation for unity of direction and coordination
amongst all.
Methods of wage payments followed.The arrangements of fatigue study.
Derivation of time study.
Derivation and advantages of method study.
Organisational chart of functional foremanship.
Any other identified in the organisation
vi. It is advised that students should be motivated to pick up different areas of visit. As presentations of
different areas in the class would help in better understanding to the other students.
vii. The students may be encouraged to develop worksheets. Teachers should help students to prepare
observation tools to be used for undertaking the project.
Examples; worksheets, questionnaire, interviews and organisational chart etc.
III. Project Three: Stock Exchange
The purpose of this project is to teach school students the values of investing and utilising the stock market.
This project also teaches important lessons about the economy, mathematics and financial responsibility.
The basis of this project is to learn about the stock market while investing a specified amount of fake money
in certain stocks. Students then study the results and buy and sell as they see fit.
This project will also guide the students and provide them with the supplies necessary to successfully monitor
stock market trends and will teach students how to calculate profit and loss on stock.
The students may be required to report the prices of the stocks on daily basis and present it diagrammatically
on the graph paper.
They will understand the weekly holidays and the holidays under the Negotiable Instruments Act.
They will also come across with terms like closing prices, opening prices, etc.
During this period of recording students are supposed to distinctively record the daily and starting
and closing prices of the week other days under the negotiable instrument act so that they acquire
knowledge about closing and opening prices.
The students may conclude by identifying the causes in the fluctuations of prices. Normally it would
be related to the front page news of the a business journal, for example,
Change of seasons.
Festivals.
Spread of epidemic.
Strikes and accidents
Natural and human disasters.
Political environment.
Lack of faith in the government policies.
Impact of changes in government policies for specific industry.
International events.
Contract and treaties at the international scene.
Relations with the neighbouring countries.
Crisis in developed countries, etc.
The students are expected to find the value of their investments and accordingly rearrange their portfolio.
The project work should cover the following aspects;
1. Graphical presentation of the share prices of different companies on different dates.
2. Change in market value of shares due to change of seasons, festivals, natural and human disasters.
3. Change in market value of shares due to change in political environment/ policies of various
countries/crisis in developed countries or any other reasons
4. Identify the top ten companies out of the 25 selected on the basis of their market value of shares.
It does not matter if they have made profits or losses.
IV. Project Four: Marketing
1. Adhesives 40. Lipstick
2. Air conditioners 41. Microwave oven
3. Baby diapers 42. Mixers
4. Bathing Soap 43. Mobile
5. Bathroom cleaner 44. Moisturizer
6. Bike 45. Music player
7. Blanket 46. Nail polish
8. Body Spray 47. Newspaper
9. Bread 48. Noodles
10. Breakfast cereal 49. Pen
11. Butter 50. Pen drive
12. Camera 51. Pencil
13. Car 52. Pickles
14. Cheese spreads 53. Razor
15. Chocolate 54. Ready Soups
16. Coffee 55. Refrigerator
17. Cosmetology product 56. RO system
18. Crayons 57. Roasted snacks
19. Crockery 58. Salt
20. Cutlery 59. Sarees
21. Cycle 60. Sauces/ Ketchup
22. DTH 61. Shampoo
23. Eraser 62. Shaving cream
24. e-wash 63. Shoe polish
25. Fairness cream 64. Shoes
26. Fans 65. Squashes
27. Fruit candy 66. Suitcase/ airbag
28. Furniture 67. Sunglasses
29. Hair Dye 68. Tea
30. Hair Oil 69. Tiffin Wallah
31. Infant dress 70. Toothpaste
32. Inverter 71. Wallet
33. Jams 72. Washing detergent
34. Jeans 73. Washing machine
35. Jewellery 74. Washing powder
36. Kurti 75. Water bottle
37. Ladies bag 76. Water storage tank
38. Ladies footwear 77. Wipes
39. Learning Toys
The teacher must ensure that the identified product should not be items whose
consumption/use is discouraged by the society and government like alcohol
products/pan masala and tobacco products, etc.
Identify one product/service from the above which the students may like to
manufacture/provide [pre-assumption].
Now the students are required to make a project on the identified product/service
keeping in mind the following:
1. Why have they selected this product/service?
2. Find out ‘5’ competitive brands that exist in the market.
3. What permission and licences would be required to make the product?
4. What are your competitors Unique Selling Proposition.[U.S.P.]?
5. Does your product have any range give details?
6. What is the name of your product?
7. Enlist its features.
8. Draw the ‘Label’ of your product.
9. Draw a logo for your product.
10. Draft a tag line.
11. What is the selling price of your competitor’s product?
(i) Selling price to consumer
(ii) Selling price to retailer
(iii) Selling price to wholesaler
On the basis of the work done by the students the project report should include the
following:
1. Type of product /service identified and the (consumer/industries) process involve
there in.
2. Brand name and the product.
3. Range of the product.
4. Identification mark or logo.
5. Tagline.
6. Labeling and packaging.
7. Price of the product and basis of price fixation.
8. Selected channels of distribution and reasons thereof.
9. Decisions related to transportation and warehousing. State reasons.
10. Promotional techniques used and starting reasons for deciding the particular
technique.
11. Grading and standardization.
Following essentials are required to be fulfilled for its preparation and submission.
1. The total length of the project will be of 25 to 30 pages.
2. The project should be handwritten.
3. The project should be presented in a neat folder.
4. The project report should be developed in the following sequence-
Cover page should include the title of the Project, student information, school
and year.
List of contents.
Acknowledgements and preface (acknowledging the institution, the places
visited and the persons who have helped).
Introduction.
Topic with suitable heading.
Planning and activities done during the project, if any.
Observations and findings of the visit.
Conclusions (summarized suggestions or findings, future scope of study).
Photographs (if any).
Appendix
Teacher’s observation.
Signatures of the teachers.
At the completion of the evaluation of the project, it should be punched in the
centre so that the report may not be reused but is available for reference only.
The project will be returned after evaluation. The school may keep the best
projects.
ASSESSMENT
Allocation of Marks = 20 Marks
Total 80 100%