DEFINITIONS

 Entrepreneurship - the activity of setting up a business or businesses, taking on financial

risks in the hope of profit
 Innovation - Innovation is the process of bringing about new ideas, methods, products, services,
or solutions that have a significant positive impact and value
 Creativity - Creativity is the ability to use imagination or original ideas to create something new
and valuable
 Franchising Agreement - A Franchise Agreement is a legally binding document that outlines the
terms and conditions for a franchisee to operate a business under the franchisor’s brand
 Entrepreneurs - An entrepreneur is someone who creates and/or invests in one or more
businesses, taking on financial risks in the hope of profit
 Intrapreneurship - Intrapreneurship is a system that allows an employee to act like an
entrepreneur within a company or other organization
 Opportunity Recognition - Opportunity recognition is the process of identifying a new business
opportunity that has the potential to generate economic value and is not currently being
exploited or developed
 Crisis Management - Crisis management is the process of identifying a threat to an organization
and its stakeholders in order to mount an effective response to it
ESSAY
Qualities of an entrepreneur
 Creativity: Entrepreneurs love creating things and have the ability to use their imagination to
come up with innovative solutions to problems 1.
 Self-motivation: Entrepreneurs are typically achievers and go-getters that won’t sit around and
wait for someone to urge them to get things done. They know that if their ideas are to become
reality, they need to put in the effort 1.
 Confidence: Entrepreneurs are confident in their abilities and are not afraid to take risks 2.
 Passion: Entrepreneurs are passionate about what they do and are driven by a desire to make a
difference 3.
 Persistence: Entrepreneurs are persistent and don’t give up easily. They are willing to work hard
and overcome obstacles to achieve their goals 1.
 Adaptability: Entrepreneurs are adaptable and can quickly adjust to changing circumstances 2.
 Leadership: Entrepreneurs are natural leaders who can inspire and motivate others to achieve
their goals 3.
 Vision: Entrepreneurs have a clear vision of what they want to achieve and are able to
communicate that vision to others 2.
 Risk-taking: Entrepreneurs are willing to take calculated risks in order to achieve their goals 3.
 Discipline: Entrepreneurs are disciplined and have the ability to stay focused on their goals 1.
 Factors to consider when citing a business in an area
 Accessibility: Does your business rely on frequent deliveries? If so, it’s important to consider
local transport links, particularly main roads and motorways 1.
 Visibility: Is your business visible from the road? If not, you may need to invest in signage or
other marketing materials to attract customers 1.
 Competition: Are there other businesses in the area that offer similar products or services? If so,
you may need to differentiate yourself by offering something unique or by providing better
customer service 1.
 Demographics: What is the demographic makeup of the area? Are there enough potential
customers to support your business1.
 Cost: What is the cost of doing business in the area? This includes factors such as rent, utilities,
taxes, and labor costs 1.
 Local regulations: Are there any local regulations or zoning laws that could impact your
business? It’s important to research these before making a decision 1.
 Local citations: Local citations are any online mentions of a business’ name, address, and phone
number (NAP) 2. They can help your business gain visibility online, boost search engine rankings,
and improve consumer discovery 2. It’s important to ensure your business’ name, address, and
phone number are accurate and the same across all platforms 2.
steps in creative process
 Preparation: This stage involves gathering information, identifying sources of inspiration, and
acquiring knowledge about the project or problem at hand 1.
 Incubation: During this stage, you let your mind wander and allow your subconscious to work on
the problem. This stage is important because it allows you to approach the problem from a fresh
perspective 2.
 Illumination: This is the “aha!” moment when you come up with a new idea or solution. This
stage can be triggered by a variety of things, such as a conversation with a colleague or a walk in
the park 2.
 Evaluation: During this stage, you evaluate your idea or solution to determine if it is feasible and
meets the needs of the project or problem 2.
 Elaboration: This stage involves refining your idea or solution and turning it into a tangible
outcome. This could involve creating a prototype, writing a business plan, or developing a
marketing strategy 2.
New product development
 Idea generation - The first stage of the process is idea generation, which involves brainstorming
and identifying potential product
 Idea screening - The next stage is idea screening, where you evaluate the feasibility of each idea
and select the most promising ones
 ideas Concept development - Concept development is the third stage, where you develop a
detailed concept for the product, including its features, design, and target market
 Business analysis - Business analysis is the fourth stage, where you evaluate the potential
profitability of the product and determine whether it is worth pursuing
 Product development - Product development is the fifth stage, where you create a prototype of
the product and test it to ensure that it meets customer needs
 Test marketing - Test marketing is the sixth stage, where you launch the product in a limited
market to gauge customer response
 Commercialization - Finally, commercialization is the seventh stage, where you launch the
product on a larger scale and begin full-scale production
challenges entrepreneurs face in Ghana
 Funding availability and accessibility: Entrepreneurs often face difficulties in accessing funding
to start or grow their businesses 1.
 Lack of planning, skilled labor & proper management skills: Many entrepreneurs lack the
necessary skills to manage their businesses effectively, which can lead to poor decision-making
and financial mismanagement 1.
 Lack of competitiveness, technology innovation & customer loyalty: Entrepreneurs often
struggle to compete with established businesses and to innovate in their products or services 1.
 Legal and regulatory framework and social factors: Entrepreneurs face challenges related to
the legal and regulatory framework, such as high taxes and complex regulations, as well as social
factors such as cultural attitudes towards entrepreneurship

why some entrepreneurs fail

 Lack of funding: Many entrepreneurs face difficulties in accessing funding to start or grow their
businesses 1.
 Lack of planning, skilled labor & proper management skills: Many entrepreneurs lack the
necessary skills to manage their businesses effectively, which can lead to poor decision-making
and financial mismanagement 1.
 Lack of competitiveness, technology innovation & customer loyalty: Entrepreneurs often
struggle to compete with established businesses and to innovate in their products or services 1.
 Legal and regulatory framework and social factors: Entrepreneurs face challenges related to
the legal and regulatory framework, such as high taxes and complex regulations, as well as social
factors such as cultural attitudes towards entrepreneurship 1.
 Not having enough money: Lack of money is the simplest and most straightforward reason any
business fails 1. Whether they self-finance, get a bank loan or take the “Shark Tank” approach
and get partners and investors, many businesses fail before really getting started because they
are not prepared with the capital it takes to operate a new business 1.
 Not knowing your market: Entrepreneurs must be able to answer questions about their market
in order to run a successful business. If they do not fully understand who their customers are,
what they want and where else they can get it, they will be doomed to fail 1.
 Lack of vision: Businesses without well-thought-out, long-term and short-term goals will fail
because they don’t have clear success benchmarks along the way 1.
 importance of crisis management plan

 Risk assessment: A crisis management plan can help organizations identify potential risks and
threats before they occur, allowing them to take proactive measures to prevent or mitigate the
impact of a crisis 3.
 Improved decision-making: A crisis management plan can provide a framework for decision-
making during a crisis, helping organizations make informed decisions quickly and effectively 3.
 Reduced downtime: A crisis management plan can help organizations minimize downtime
during a crisis, allowing them to resume normal operations as quickly as possible 1.
 Protection of reputation: A crisis management plan can help organizations protect their
reputation by responding quickly and effectively to a crisis, minimizing negative publicity and
damage to the brand 1.
factors that hinder creativity
 Lack of time: Creativity requires time and space to develop. When people are too busy or
stressed, they may not have the mental energy to be creative 1.
 Fear of failure: Fear of failure can prevent people from taking risks and trying new things. This
can stifle creativity and innovation 1.
 Lack of resources: Creativity often requires resources such as money, materials, and equipment.
When these resources are scarce, it can be difficult to be creative 1.
 Negative feedback: Negative feedback can be demotivating and can make people feel like their
ideas are not valued. This can discourage creativity 1.
 Lack of diversity: Creativity thrives on diversity of thought and perspective. When people are
surrounded by others who think and act like them, it can be difficult to generate new ideas 1.
 Rigid thinking: Rigid thinking can limit creativity by preventing people from considering new
ideas or approaches 1.
 Lack of motivation: Creativity requires motivation and passion. When people lack motivation, it
can be difficult to be creative 1.