NAME:__________________________________________

GRADE/SECTION:______________________________
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ENTREPRENEURSHIP
Quarter III – Week 7
Develop a Brand Name

CONTEXTUALIZED LEARNING ACTIVITY SHEETS

SCHOOLS DIVISION OF PUERTO PRINCESA CITY
 Let’s Explore and Discover

What is branding?
Friend
Unlocking of Difficulty
He is great lover - Advertising.
Branding
Boyfriend
Branding is the
I am a good lover - Marketing.
process of positioning
and establishing
positive view of your Girlfriend
company, and its
product in your I believe that he is a good lover.
customers’ mind

A good branding is when your customer believes in your product & services.

Branding is a marketing practice where a company creates a name, a symbol or design

belonging to the company that is easily recognized.

• This helps to identify a product and distinguish it from other products and
services.
• It allows customers and clients to know what to expect from your company.
• It is a way of separating you from the competitors and explaining what is it you
offer that makes you the better choice.
• Your brand is built to be a representation of who you are as a business, and how
you wish to be perceived.

A brand name or trade name is a name used by a manufacturer or organization to a

certain product or service.

Different types of Brand Name

1. Eponymous – a type of brand name which uses a name after a particular person.

Example: Annie Versarilyo is an owner of a party shop and

uses her name as the name of her shop

Annie Versarilyo = AnnieVersary

Combination of Annie and Versarilyo

2. Descriptive – a brand name that illustrate what is the product or services. is

presenting explanations about the characteristics of someone or something.

Example: Building Depot

A warehouse (Depot) of tools, furniture’s and other
appliances.

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3. Acronymic – a set of initials signifying a name or organization with each letter is
pronounced separately.

Example: LPW

Used his name LEGS PLUS WINGS initial “LPW”.

4. Associative – reflecting the meaning of the word back to the brand.

Example: Cheetah

An Internet provider company uses “Cheetah” as brand

name because it is the fastest land animal, capable of
running at 80 to 128 km/h therefore the Cheetah is the
fastest internet provider that provides fast internet
connection.
5. Suggestive - Characteristic composed of words or word-parts that suggest but do not
exactly describe the good or service with which they are associated. It can function as a
metaphor, analogy, or an association.

Example: Travelocal
A travel agency that promotes tours within their locality.

6. Non-english – a type of brand name that is not an English word.

Example: Medagbes
A Pala’wan word which means “Beautiful”.

Steps how to develop a brand name:

1. Identify the product and services you are offering to the customer.
2. Consider your purpose and objectives.
3. Identify the objective of your brand.
4. Conduct a research for the other competitor brands in your industry.
5. Identify your target customer.
6. Summarize the qualities & benefits your brand. Highlight the benefits of the
products or services associated with the brand.
7. Describe the brand characteristics to be communicated.

Tips in developing your own brand name:

1. A brand name must be appropriate to your offered product.
2. It must be simple yet unique.
3. Catchy and easy to remember.
4. Avoid using ambiguous words.
5. A brand name should have a strong visual identity. It can easily translate into a
visual communication like logo and tarpaulin.
6. Make sure that the brand name you choose does not have a negative meaning in
other language.
(Source: “Types of Brand Name: The Anatomy of a Name,” Jeremy Miller, accessed
February 9, 2021, https://stickybranding.com/types-of-brand-names-
the-anatomy-of-a-name/.)
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 Let’s Practice
Directions: Below are the Core Competencies of
ACTIVITY 1 Entrepreneurship. Match the competency in Column A to its
definition in Column B and connect them with an arrow.

Column A Column B

A. A type of brand name that is not an

1. Acronymic
English word.
B. A type of brand name which uses a name
2. Associative after a particular person.
C. A type of brand name which presents
3. Descriptive observations about the characteristics of
someone or something.
4. Eponymous D. A type of brand name that reflects the
meaning of the word back to the brand.
E. A type of brand name with a set of initials
5. Non- English representing a name or organization with
each letter is pronounced separately.

Directions: Identify the brand name used in each number. Write

ACTIVITY 2
your answer in the space provided.

Associative Eponymous Acronymic

____________1. Shella Mug is an owner of a SMC which means Shella Mug Clothing.

___________2. Marajay is a brand name that came from the name of the owner Jenny
Marajay.
___________3. Mars is a brand name of the hottest sauna in Quezon, Palawan.

What is the use of brand name? Explain your answer briefly.

__________________________________________________________________________________
__________________________________________________________________________________

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 Let’s Do More

ACTIVITY 1 Directions: Develop and explain a brand name. Write your

answer in the space provided.

Type of Brand Situation Developed Explanation

Name brand name
Acronymic Potato French
Fries
Descriptive Palawan Airport
Transportation

Eponymous Romy Perez

Directions: Develop your own brand name. Identify and

ACTIVITY 2 explain your developed brand name.

Activity
Explained the type of brand name used 60%
Correct identification of brand name 10%
Creativity and Uniqueness 20%
Effort of doing the task 10%

Type of Brand Brand name Explanation

What do you think is the most used brand name? Explain your answer briefly.
___________________________________________________________________________________
___________________________________________________________________________________
Why is it important to create your own brand name? Explain your answer briefly.
___________________________________________________________________________________
___________________________________________________________________________________

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 Let’s Sum It Up

Directions Read and answer each question and write the letter of the
correct answer in the space provided.

A. Descriptive B. Branding C. Brand name

D. Eponymous E. Acronymic F. Associative

__________1. What type of brand name reflects the meaning of the word back to its
brand?
__________2. What type of brand name is used in “BSH” which means beef steak
house?
__________3. What type of brand name is used in “Francis” that came from the
owners name Francis France?
__________4. What is the name used by a manufacturer or organization to a certain
product or service?
__________5. What is the process of positioning and establishing positive view of your
company, and it’s product in your customers’ mind?
__________6. What type of brand name presents an observations about the
characteristics of someone or something?

of someone or something.
Let’s Assess
Directions: Read each question carefully. Write the letter of the correct answer on the space
provided before the number.

___ 1. What type of brand name is “Peacock”, a beautiful blue-green plumage and spotted
tail feature, which folds and opens into an elaborate beautiful hand fan.
A. Acronymic B. Associative C. Descriptive D. Eponymous

___ 2. What do you call a brand name that has a set of initials representing a name or
organization which each letter is pronounced separately?
A. Acronymic B. Associative C. Eponymous D. Non-english

___ 3. What type of brand name is presenting observations about the characteristics of
someone or something?
A. Acronymic B. Associative C. Descriptive D. Eponymous

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___ 4. What do you call a process of positioning and establishing positive view of your
Company, and its product in your customers’ mind?
A. Branding B. Brand Name C. Label d. Package

___ 5. What do you call the brand name which uses a name after a particular person?
A. Associative B. Descriptive C. Eponymous D. Non-english

___ 6. What do you call brand name that does not use an english word?
A. Acronymic B. Associative C. Descriptive D. Non-english
___ 7. Which of the following type of brand name is reflecting the meaning of the word
back to its brand?
A. Associative B. Descriptive C. Eponymous D. Non-english

___ 8. What type of brand name is “SFC” which means Segovia Fried Chicken?
A. Acronymic B. Associative C. Descriptive D. Eponymous

___ 9. What type of brand name is “Menongang mesobo” a pala’wan word which means
good morning?
A. Acronymic B. Associative C. Descriptive D. Non-english

___ 10. What type of brand name is “Sygovia” which came from the owners name Becca
Sygovia?
A. Associative B. Descriptive C. Eponymous D. Non-english