Value Proposition

VALUE
PROPOSITION
ABELLERA, IRIS KAYE D.
ESPAÑOL, ROSE ANN D.
OSIAN, JASMIN B.
VALUE
PROPOSITION
VALUE PROPOSITION
A value proposition is the value you

promise to deliver to your customers
post purchase. It’s ultimately what
makes your product attractive to your
ideal customer.
VALUE PROPOSITION
VALUE PROPOSITION
A value proposition is a short statement that

communicates why buyers should choose
your products or services. It's more than just
a product or service description — it's the
specific solution that your business provides
and the promise of value that a customer can
expect you to deliver.
VALUE PROPOSITION
SPECIFIC EXCLUSIVE
What are the specific How is it both desirable
benefits your target and exclusive? How well does it
customer will receive? highlight your competitive
advantage and set you
apart from competitors?
PAIN-FOCUSED
How will your product fix
the customer’s problem
or improve their life?
WHY CARE ABOUT THE
VALUE PROPOSITION ?
CREATED VS PERCEIVED
BENEFITS
GIVES
DIRECTION
GIVES DIRECTION
A Value Proposition gives you

direction by defining your ideal
target audience right up-front,
and then identifying and
understanding a core need that
you look to satisfy with your
planned solution.
BENEFITS
GIVES
DIRECTION
CREATES
FOCUS
CREATE FOCUS
Your Value Proposition is your 'True

North’, focusing you on the
who, why and how you're delivering
value.
BENEFITS
GIVES BREEDS
DIRECTION CONFIDENCE
CREATES
FOCUS
BREEDS CONFIDENCE
Having a honed and sturdy Value

Proposition gives you, your team,
and your stakeholders clarity so that
you can progress without
questioning and second-guessing
your every move.
BENEFITS
GIVES BREEDS
DIRECTION CONFIDENCE
CREATES IMPROVES CUSTOMER

FOCUS UNDERSTANDING AND
ENGAGEMENT
IMPROVES CUSTOMER UNDERSTANDING
AND ENGAGEMENT
The Value Proposition gives you

the basis to engage with
customers in a compelling and
resonant manner by
understanding how they view
you, and your products or
services.
BENEFITS
PROVIDES
CLARITY OF
MESSAGING
PROVIDES CLARITY OF
MESSAGING
At an executional level, a refined

Value Proposition will specify
the right wording and phrasing
for your marketing messages by
taking them directly from the
articulation of your Value
Proposition statement.
BENEFITS
PROVIDES INCREASES
CLARITY OF EFFECTIVENESS
MESSAGING OF MARKETING
INCREASES EFFECTIVENESS
OF MARKETING
The Value Proposition directs your

marketing efforts to concentrate on
those activities that will generate
the greatest results.
MAIN TYPES OF VALUE
PROPOSITIONS
PRICE VALUE
PRICE VALUE
You’re highlighting why your

product or service is the most
cost-efficient option.
MAIN TYPES OF VALUE
PROPOSITIONS
PRICE VALUE
UNIQUE PRODUCT
VALUE
UNIQUE PRODUCT
VALUE
You’re highlighting the unique

features of your product or
service.
MAIN TYPES OF VALUE
PROPOSITIONS
PRICE VALUE CUSTOMER EASE

OR
CONVENIENCE
UNIQUE PRODUCT
VALUE
CUSTOMER EASE OR
CONVENIENCE
You're highlighting how your

product makes your
customers’ lives easier.
MAIN TYPES OF VALUE
PROPOSITIONS
PRICE VALUE CUSTOMER EASE

OR
CONVENIENCE
UNIQUE PRODUCT
VALUE CUSTOMER RESULT
CUSTOMER RESULT
You’re highlighting how your

product or service gets
customers results.
VALUE
PROPOSITION
CANVAS
Developed by Dr Alexander Osterwalder

VALUE PROPOSITION CANVAS
• Is a visual tool that helps you position your

business’ product or service around your
customer’s needs.
• Is a framework to ensure that there is a fit

between the product and market.
BUILDING BLOCKS
VALUE MAP CUSTOMER PROFILE

CUSTOMER PROFILE
CUSTOMER PROFILE
the functional, social

and emotional tasks
customers are trying
to perform, problems
they are trying to
solve and needs they
wish to satisfy.
CUSTOMER PROFILE
the benefits which
the customer
expects and needs,
what would delight
customers and the
things which may
increase likelihood
of adopting a value the functional, social
proposition. and emotional tasks
they are trying to
wish to satisfy.
CUSTOMER PROFILE
the benefits which
the customer
expects and needs,
what would delight
customers and the
things which may
increase likelihood
of adopting a value the functional, social
proposition. and emotional tasks
they are trying to
the negative wish to satisfy.
experiences,
emotions and risks
that the customer
experiences in the
process of getting
the job done
BUILDING BLOCKS
VALUE MAP CUSTOMER PROFILE

VALUE MAP
VALUE MAP
the products and

services which
create gain and
relieve pain, and
which underpin the
creation of value for
the customer.
VALUE MAP
how the product or

service creates
customer gains and
the products and how it offers added
services which value to the customer.
create gain and
relieve pain, and
which underpin the
the customer.
VALUE MAP
how the product or

service creates
customer gains and
the products and how it offers added
services which value to the customer.
create gain and
relieve pain, and
which underpin the
the customer. a description of
exactly how the
product or service
alleviates customer
pains.
Galaxy Z Flip4: The Ultimate Tool
for Self-Expression
ACCESS TO INTERACTIVE
MEDIA
GOOD QUALITY SHOTS UPGRADE TO LATEST
TECHNOLOGY
COMPACTIBLE DEVICE
CREATE CONTENT
ADAPTABILITY TO
WORKING ENVIRONMENT
DEVICE SECURITY
FLEXIBLE MEANS OF
CHARGING DEVICE
ANDROID PROCESSOR:
4NM OCTA-CORE
PROCESSOR
FLEXCAM,10MP SELFIE
CAMERA, 12MP ULTRA WIDE
CAMERA, 12MP WIDE ANGLE
CAMERA
FOLDED: 71.9MM*84.9MM*17.1MM ACCESS TO INTERACTIVE
VS UNFOLDED: 71.9MM* MEDIA
165.2MM*6.9MM
GOOD QUALITY SHOTS
COMPACTIBLE DEVICE
UPGRADE TO LATEST
GALAXY Z TECHNOLOGY
FLIP 4
MAIN CREATE CONTENT
SCREEN:
6.7-INCH
FHD+
COVER
SCREEN:
1.9-INCH ADAPTABILITY TO
3700 MAH WORKING ENVIRONMENT
(DUAL DEVICE SECURITY
BATTERY)
4NM OCTA- FLEXIBLE MEANS OF
WATER RESISTANCE: IPX8
CORE CHARGING DEVICE
PROCESSOR
SENSORS: CAPACITIVE
FINGERPRINT
UP TO 50% CHARGE IN
AROUND 30 MINS W/ 25W
ADAPTER
FAST WIRELESS CHARGING
WIRELESS POWER SHARE
VALUE PROPOSITION CANVAS
WHAT? WHO?
Insert more Insert more
info here info here
WHERE? WHEN?
info here info here
SOLUTION
PRODUCTS INNOVATION
info here info here
SERVICES SUPPORT
info here info here
BUSINESS MODEL
STEP 1 STEP 3
info here info here
STEP 2 STEP 4
info here info here
THE TEAM
MEMBER 1 MEMBER 3
info here info here
MEMBER 2 MEMBER 4
info here info here
BUSINESS IDEA
IDEA 1 IDEA 3
info here info here
IDEA 2 IDEA 4
info here info here
BUSINESS IDEA
IDEA 1 IDEA 3
info here info here
IDEA 2 IDEA 4
info here info here
MARKET
WHAT? WHO?
info here info here
WHERE? WHEN?
info here info here
SOLUTION
PRODUCTS INNOVATION
info here info here
SERVICES SUPPORT
info here info here
BUSINESS MODEL
STEP 1 STEP 3
info here info here
STEP 2 STEP 4
info here info here
THE TEAM
MEMBER 1 MEMBER 3
info here info here
MEMBER 2 MEMBER 4
info here info here

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VALUE

A value proposition is the value you

A value proposition is a short statement that

A Value Proposition gives you

Your Value Proposition is your 'True

Having a honed and sturdy Value

CREATES IMPROVES CUSTOMER

The Value Proposition gives you

At an executional level, a refined

The Value Proposition directs your

You’re highlighting why your

You’re highlighting the unique

PRICE VALUE CUSTOMER EASE

You're highlighting how your

PRICE VALUE CUSTOMER EASE

You’re highlighting how your

Developed by Dr Alexander Osterwalder

• Is a visual tool that helps you position your

• Is a framework to ensure that there is a fit

VALUE MAP CUSTOMER PROFILE

the functional, social

VALUE MAP CUSTOMER PROFILE

the products and

how the product or

how the product or

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