Design Case Study
Design Case Study
Design Case Study
course is designed primarily for students at WSU who have no experience placing a
delivery order, but the course could also be beneficial to anyone else who visits campus
and would like to order food. The main goal of this microlearning course is for students
to learn how to place food delivery orders with the Starship robots at Wayne State. This
will be achieved through the following learning outcomes: After instruction, students will
be able to recall key features of a Starship robot, identify criteria necessary to create
their own Grubhub accounts and describe the steps needed to place a delivery order.
The problem is that students have a lack of knowledge on how to place food delivery
orders with the Starship Technology robots on Wayne State’s campus, resulting in low
usage of this new, innovative technology. The specific gaps in learners’ knowledge can
student, no knowledge of how to place food delivery orders, and a lack of knowledge
about the different features of the Starship robots. By providing learners with this
knowledge, they will be able to see the effectiveness and value of using the bots to
order food, and they will be more inclined to try out placing an order, leading to an
increase in orders and improving the accessibility and affordability of dining options for
students on campus.
Research Process
analysis poll that would quickly help identify how many WSU students have already
placed an order using the Starship robots. I posted a poll to the Wayne State University
community Snapchat story that consists of 606 Wayne State students. Out of 65
responses, 80% of students said they had not yet placed an order. This poll helped
highlight the gap in learners' knowledge that I aimed to address with the microlearning
course.
From here, I decided to conduct some interviews with members of the learning
audience to gain more insight and empathy into why a majority of students have not
discovered that they all shared similar concerns about not knowing what the robots can
do, confusion about what app to use, and perceived complexity of the process. These
empathy-based interviews helped identify the specific gaps in knowledge that needed to
guide for developing the course content to ensure those areas were addressed.
I also conducted some interviews with SMEs including my boss who works at
Starship Technologies. He was able to provide me with some direct insight into average
daily order numbers. I found that this number was very low compared to other
previous research by confirming that the gaps in knowledge existed among their friends
and other students they know. These SME interviews helped me gain a deeper
microlearning course to address both learners' needs and the operational elements of
prototyping, and testing. In the ideation step, I brainstormed ideas and goals that I
and conducted interviews and learner audience analysis with members of the learning
audience to understand their specific needs and knowledge gaps. During this step, I
also talked to my boss and coworkers at Starship Technologies for insight into potential
gaps in the operational end of the robot delivery system. I used information and insight
from all of these areas to create a list of learning objectives that would guide the design
After gaining this insight and ideating a general idea of what should be included
where I could outline the structure and flow of the course. Storyboarding allowed me to
visualize the content and ensure it was laid out in a clear and effective manner. I used
insight gained from the previous phase of the design process to write down my clear
and measurable learning outcomes. I made sure that these outcomes were
learner-oriented and based on the needs of actual students at WSU. I also made a table
that outlined what content I wanted to include and how I could effectively chunk this
content. I broke it up in a way that allowed each “unit” to align with an individual learning
outcome, so the content was appropriate and suitable for a microlearning course. This
for specific information in the course, enabling me to make informed design decisions
chunked and a clear visual understanding of how I wanted it to look, I moved on to the
prototyping phase of the design process. This part of the design process was fun, as it
required me to play around with 7taps and start designing a draft of my course. I used
my storyboard to draft my previous ideas into real “cards” in the microlearning course. I
was able to try out different features of 7taps and put together the best possible course
design. While prototyping, we also received peer feedback that helped shape my design
before I put it out and tested it on real WSU students. This was beneficial because
or areas of confusion that I needed to clear up before moving on. Overall, this step of
the design process was crucial in refining and perfecting the design of my e-Learning
Finally, I moved on to the testing phase where I was able to evaluate the
effectiveness of my course and identify whether or not my course achieved its desired
goals. I sent out the link of my course to 4 WSU students, and a parent of a WSU
student, all of whom were interested in learning more about the Starship ordering
process. I also sent them a survey to my validation report that would tell me how well
the course met each learner's needs and if it was effective at helping them achieve their
desired learning outcomes. I found that overall, my course was generally engaging and
the content was easy to complete; however, there were also some setbacks. Many
people mentioned that the course was a bit longer than they expected. This phase of
the design process was critical because it allowed me to identify areas that could
improve. Design is an iterative process and testing my design with learners allowed me
to see what could be refined, optimized, and used as considerations to improve future
designs.
During the whole design process, I faced a handful of constraints and limitations
that affected the development of my course. First, as a student, I had limited time and
resources, as I worked under the constraints of the free version of 7taps. I had limited
access to certain features, like the number of videos I could include and the inability to
resourceful with the features I did have access to. I spent time playing around with
7taps and determining how I could use it to its full potential and deciding which features
would be most beneficial to my learners. In regard to lack of time, there was a due date
for this project, which forced me to cut off designing at a certain point and turn in what I
had. This limited time meant I was unable to iterate through multiple rounds of
prototyping, testing, and refining. Ideally, I would have wanted to refine and update
aspects of my course after testing it with a sample of the learning audience, but due to
time constraints, I was only able to go through one round of prototyping and testing,
which limited my ability to shape the course around direct learner feedback. In order to
best address this limitation, I made sure to gather as much feedback as possible from
my small group of learners. I took note of all their ideas, suggestions, and the
Design Solution:
My final solution was this microlearning course on 7taps that used a variety of features
including text, images, audio files, and videos to describe the ordering process with
the fact that I chunked the content into 3 smaller topics that addressed each phase of
the delivery process in a clear and concise manner. One of my major concerns was that
my course would be too long since I had a lot of information to cover, and I do think my
overall course ended up being a bit longer than I anticipated, but the fact that I divided
the content in this way allowed the learners to process the information in different steps
of each topic to assess learners’ understanding of the content before they move on.
This is an optimal solution because I made sure that each question aligned directly with
a learning outcome. This means if a learner gets all of the questions right, they should
multiple choice questions ensure that learners are getting immediate feedback on their
progress toward the learning outcomes. If they get a question wrong, they will be able to
identify which areas of instruction they need to review before they are able to
successfully transfer their knowledge and order from the Starship delivery robots.
Another feature that is effective for my design is the different types of multimedia
I incorporated. At the start of the instruction, there are some GIFs of the robots. These
grab the learners’ attention while also giving them an idea about how the robots look
when they travel around campus. Later in the e-Learning, there is an audio file that
explains a step of the ordering process. This is effective because it follows the modality
principle of design mentioned in our textbook which says how audio narration can help
screen recordings that show someone ordering from the Starship robots. This is
effective because the videos are an engaging way to present the information, so
learners are more inclined to remember what they learned from the videos, compared to
text. It also mirrors what learners will see on their own phones, so it gives them the most
realistic and clearest understanding of what to expect during the ordering process.
thought-out and effective at addressing the problem statement. The course includes
features like multiple choice questions aligned with the learning outcomes, audio
explanations, and videos. The incorporation of these features was done with the
learners in mind to present them with an effective and optimal solution that provides
Results:
Overall, the microlearning course was successful and effective in achieving its desired
learning outcomes. Learners responded by saying that they felt the course was easy to
navigate and understand. They liked the screen recording videos and felt those were
most effective in getting them to understand the ordering process. After completing the
validation report, most learners said they felt in the range of “confident to very confident”
in placing a delivery order after, which tells me that the course was effective. I do think
there are certain changes that could be made to get all learners in the “very confident”
range. Some of the learners felt that the course was too long, so it might be beneficial to
go through and eliminate any information that doesn’t directly correlate to a learning
outcome. Overall, my course was effective, but design is an iterative process, and the
insights I gained from this project will be used to improve future designs.
Reflection:
Overall, this project was a helpful and insightful way to gain experience with the design
process. Some things that went well for me were the ideation and storyboarding phases
conducting interviews with SMEs and members of the learning audience, so I felt
comfortable gaining insight into my audience and getting to know gaps in their
figure out how I wanted my content to be structured and allowed for a smooth transition
into actually designing the course. I think one of the areas I struggled with was the
actual prototyping. While creating the course, I became very focused on adding content
and features, so I had to keep reminding myself to design for the learners rather than
myself. I had to step back and make sure my content actually aligned with my learning
outcomes, and still, I felt that I added more content than necessary. My course ended
up being longer than I anticipated and looking back, I do think there is some information
in the course I could remove or refine. This phase was hard for me for many reasons;
first off, I was using a brand new program that I had never used before. I had to
navigate 7taps. Having this experience will allow me to design more effectively in the
future if I decide to use 7taps again, but even beyond 7taps, I feel like completing this
project has set me up for success in all future design projects. I was able to experience
skills in problem-solving and creativity that enhanced my ability to design content in all
forms. I was also able to see the impact of learner feedback and how this can be used
to refine a design. In future projects, I will leave more time to conduct formative
rounds of prototyping, testing, and refining, before submitting my design. Overall, this
work against any constraints to optimize design; this is all information and experience