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    Citibank Campaign Approach

    Uploaded by

    muffinssharma
    Citi Bank is launching a 360-degree digital campaign to promote its institutional business and financial solutions to Indian businesses. The campaign aims to enhance the bank's brand visibility, engage target audiences such as startups, SMEs and corporates, and drive adoption of Citi Bank's fintech solutions. The campaign will utilize digital channels, content marketing, webinars, influencer partnerships, customized landing pages, social media, email marketing, data analytics, and mobile apps to educate audiences and showcase how Citi Bank's solutions address the evolving needs of Indian businesses. The campaign aims to generate awareness and leads by the end of the campaign period.

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    Citibank Campaign Approach

    Uploaded by

    muffinssharma
    15 views2 pages
    Citi Bank is launching a 360-degree digital campaign to promote its institutional business and financial solutions to Indian businesses. The campaign aims to enhance the bank's brand visibility, engage target audiences such as startups, SMEs and corporates, and drive adoption of Citi Bank's fintech solutions. The campaign will utilize digital channels, content marketing, webinars, influencer partnerships, customized landing pages, social media, email marketing, data analytics, and mobile apps to educate audiences and showcase how Citi Bank's solutions address the evolving needs of Indian businesses. The campaign aims to generate awareness and leads by the end of the campaign period.

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    Citibank approach note

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    Citi Bank is launching a 360-degree digital campaign to promote its institutional business and financial solutions to Indian businesses. The campaign aims to enhance the bank's brand visibility, engage target audiences such as startups, SMEs and corporates, and drive adoption of Citi Bank's fintech solutions. The campaign will utilize digital channels, content marketing, webinars, influencer partnerships, customized landing pages, social media, email marketing, data analytics, and mobile apps to educate audiences and showcase how Citi Bank's solutions address the evolving needs of Indian businesses. The campaign aims to generate awareness and leads by the end of the campaign period.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    15 views2 pages

    Citibank Campaign Approach

    Uploaded by

    muffinssharma
    Citi Bank is launching a 360-degree digital campaign to promote its institutional business and financial solutions to Indian businesses. The campaign aims to enhance the bank's brand visibility, engage target audiences such as startups, SMEs and corporates, and drive adoption of Citi Bank's fintech solutions. The campaign will utilize digital channels, content marketing, webinars, influencer partnerships, customized landing pages, social media, email marketing, data analytics, and mobile apps to educate audiences and showcase how Citi Bank's solutions address the evolving needs of Indian businesses. The campaign aims to generate awareness and leads by the end of the campaign period.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Brand Product Job No.

    Date
    Citi Bank Fintech Solutions 1 26/12/2023
    Task Success Criteria
    Promoting Citi Bank Institutional Business and financial solutions to
    Awareness and Lead Generated by end of campaign
    Indian Business

    Who are we trying to influence? (Target Profile)

    Startups, SME’s, Corporates, Investors (Individuals and institutions looking for online investment platforms and robo-
    advisors), Unbanked and Underbanked Populations (People in regions with limited banking infrastructure seeking inclusive
    and accessible financial solutions), Cross-border Businesses and Individuals, Compliance and Risk Management
    Professionals.

    What do we want them to DO because of this communication? (Objective)


    The primary objective of this approach is to launch a 360-degree digital-first campaign to promote Citi Bank's institutional
    business and showcase its fintech solutions to Indian businesses. This campaign aims to enhance brand visibility, engage the
    target audience, and drive adoption of Citi Bank's innovative financial technologies

    How do we expect communications to work towards achieving this? (Campaign Components)


    1. Digital Platform Dominance: Leverage a mix of digital channels such as social media, email marketing, search
    engine optimization (SEO), and display advertising to maximize reach and engagement.

    2. Strategic Content Marketing: Develop high-quality, industry-specific content to demonstrate Citi Bank's expertise
    and showcase the benefits of its fintech solutions. This content can include blog posts, whitepapers, case studies,
    and video testimonials.

    3. Interactive Webinars and Virtual Events: Host webinars and virtual events featuring industry experts, thought
    leaders, and Citi Bank representatives. These events will serve as educational platforms to discuss the latest fintech
    trends and highlight how Citi Bank's solutions can address the evolving needs of Indian businesses.

    4. Influencer Partnerships: Collaborate with key influencers and thought leaders in the Indian business and finance
    sector to amplify the campaign's reach and credibility. Encourage influencers to share their experiences with Citi
    Bank's fintech solutions.

    5. Customized Landing Pages: Design and optimize landing pages tailored to specific industries and business needs.
    These pages will serve as dedicated hubs for information related to Citi Bank's institutional offerings, providing a
    seamless user experience.

    6. Social Media Engagement: Implement a social media strategy that combines organic and paid efforts to foster
    engagement, answer queries, and address concerns. Utilize targeted ads to reach decision-makers within the target
    businesses.

    7. Email Drip Campaigns: Develop personalized email campaigns that nurture leads and guide potential clients
    through the customer journey. Highlight key features, success stories, and the competitive advantages of choosing
    Citi Bank's fintech solutions.

    8. Data Analytics for Personalization: Leverage data analytics to understand customer behaviour and preferences.
    Utilize this information to personalize marketing messages and recommendations for a more targeted and effective
    outreach.

    9. Mobile App Integration: Ensure seamless integration with mobile platforms, offering user-friendly apps that
    showcase the convenience and efficiency of Citi Bank's fintech solutions.

    10. Performance Metrics and Optimization: Implement robust tracking mechanisms to monitor the performance of
    the campaign in real-time. Analyse key performance indicators (KPIs) regularly and make data-driven optimizations
    to maximize campaign effectiveness.

    Creative Assets Sample: Content Sample:


    Website Showcase Citi’s institutional
    services
    Your freedom to Your freedom to Your thought to
    Content Citi’s milestones/existence,
    grow is here dream big is ‘Make in India’ is
    financial solutions, case studies

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