SOCIAL MEDIA

Portfolio Anne Avri Amira

 Social media enthusiast with more
than 2 years of exceptional expertise
in creating engaging content, driving
user engagement and increasing

Overview
brand awareness.

I’m highly motivated to have a career

in Digital Marketing as Social Media
About Me with my experience through digital
creative agency and creating some
Education creative movements.

Professional Experiences
I committed to staying up-to-date with the latest industry
Skills & Tools trends and best practices, delivering exceptional results
in the ever-evolving world of social media.
Notable Projects
Bachelor of Information System
BINUS University, Bekasi - 2023
IPK 3.14
Social Media Specialist
PT Aladdin Sarana Indonesia, Jakarta
June 2022 - Present

Social Media Marketing Social Media Executive

Crowd Creative Network, Bekasi
April 2021 - June 2022
Content Scheduling
Skip Tracer Analyst
Shopee Insonesia, Jakarta
Content Ideation November 2021 - February 2022

Product Support
Ultra Voucher, Jakarta
Content Analysis
February 2019 - February 2020

Et Cetera
Menguasai Seni Content Marketing di Into to The Digital Garage Delegate in IMUN Conferences
Instagram: Strategi dan Tips Terbaik Google Digital Garage - 2021 International Model United Nations
Speaker on Grobeez Webinar - 2023 (IMUN) - 2020
Notable
Project
Project
Content Scheduling

Content Brief
MAH BUMN . RUMAH BUMN . RUMAH BUMN . RUMAH BUMN . RUMAH BUMN . RUMAH BUMN . RUMAH BUMN . RUMAH BUMN .

Instagram
RUMAH BUMN rumahbumn.pertamina
Brand
PERTAMINA Activities
MSMEs are increasingly
advancing with educational
rumahbumn.pertamina
content and interesting
activities that appear on this
Instagram account! I also
created content containing
Go-Digital and Go-Global
strategies

There are many interesting rumahbumn.pertamina Penggunaan media

activities carried out with sosial cukup memberikan impact yang cukup
besar dalam perkembangan marketing, namun
webinars, offline events, ...more

entrepreneurial content and

also MSME Class Up! Target Market :

Pillars: Male & Female, 20-45 yo

rumahbumn.pertamina Banyak hal yang harus
Education, Entertaining, dilalui untuk menjangkau pasar internasional, tapi

Activity Program, Tap in Trend Brand Voice : pasti ada kendala yang menghambat! Nah
berikut merupakan ...more
& Interactive Challenge Friendly, Fun & Educative

MAH BUMN . RUMAH BUMN . RUMAH BUMN . RUMAH BUMN . RUMAH BUMN . RUMAH BUMN . RUMAH BUMN . RUMAH BUMN .
MIE BANDUNG KEJAKSAAN . MIE BANDUNG KEJAKSAAN . MIE BANDUNG KEJAKSAAN . MIE BANDUNG KEJAKSAAN .

Instagram
MIE BANDUNG miebandungkejaksaan1964
Brand
KEJAKSAAN Activities
A typical and legendary food
that is still loved by Gen Z...
miebandungkejaksaan1964
Yup! It’s Mie Bandung
Kejaksaan 1964!
This authentic restaurant
serves the legendary Mie
Yamin and has been around
since 1964

miebandungkejaksaan1964 Mimin mau

Even though the target market mengucapkan terima kasih kepada seluruh
#MieLovers yang sudah setia menikmati menu
is 20 - 45 years old, the legendaris di @miebandungkejaksaan ...more

content packaging is still

millennials! That's what makes
Target Market :
this brand challenge so fun!
Male & Female, 20-45 yo
miebandungkejaksaan1964 Yamin asin porsi
Pillars: lengkap sangat cocok untuk menghapus lelah
Education, Entertaining, Brand Voice : #MieLovers setelah beraktifitas seharian!

Activity Program, Tap in Trend Friendly, Fun & Exclusive

Dengan kelezatan bumbu rahasia dari ...more

& Interactive Challenge

MIE BANDUNG KEJAKSAAN . MIE BANDUNG KEJAKSAAN . MIE BANDUNG KEJAKSAAN . MIE BANDUNG KEJAKSAAN .
IZZA BOXX . PIZZA BOXX . PIZZA BOXX . PIZZA BOXX . PIZZA BOXX . PIZZA BOXX .

Instagram
pizzaboxx_official
Brand
PIZZA BOXX Activities
Netflix, Pizza and Chill? That's
pure perfection!
pizzaboxx_official
Pizza boxx is a fast food
restaurant that provides
premium pizza at affordable
prices!

Currently, the outlet exists and

opens branches with unique
pizzaboxx_official Makan pizza pas weekend
social media campaign sama temen pasti jadi momen yang paling seru!
Apalagi di @pizzaboxx_official, kamu bakalan
promotions every day~ I made ....more

a content plan and optimized

boost ads for every outlet that
Target Market :
was open and also created
Male & Female, 18-45 yo
reels content pizzaboxx_official Yummm!
Pastiin kalian nggak melewatkan Tuna Cheese

Pillars: Brand Voice : Pizza yang delicioso!

Yuk kunjungi outlet kita di....more
Education, Entertaining, Friendly, Fun & Educative
Activity Program, Tap in Trend
& Interactive Challenge

IZZA BOXX . PIZZA BOXX . PIZZA BOXX . PIZZA BOXX . PIZZA BOXX . PIZZA BOXX .
RESTISA . PRESTISA . PRESTISA . PRESTISA . PRESTISA . PRESTISA . PRESTISA . PRESTISA .

Instagram
prestisa_id
Brand
PRESTISA Activities
Pursuing a gift for a loved one
with a bouquet, parcel or
prestisa_id
hamper?

Prestisa comes with this special

platform with several thematic
campaigns for promotions on
its social media

Pillars: prestisa_id Sudah saatnya kamu persiapkan

parcel cantik di bulan Ramadan kali ini untuk
Education, Entertaining, orang orang tersayang kamu. Makin hemat
Activity Program, Tap in Trend dengan promo ekstra hingga 250k... more
& Interactive Challenge

Target Market :
Male & Female, 20-40 yo
prestisa_id Siapa disini yang suka bolak-balik liat
jam untuk berbuka?
Brand Voice : Nah ini ada resep menjalani puasa ala Prestisan
yang... more
Friendly, Fun & Exclusive

RESTISA . PRESTISA . PRESTISA . PRESTISA . PRESTISA . PRESTISA . PRESTISA . PRESTISA .

OSMO PROTECT . COSMO PROTECT . COSMO PROTECT . COSMO PROTECT . COSMO PROTECT .

Instagram
cosmoprotectsanitizer
Brand
COSMO PROTECT Activities
Use hand sanitizer but make
your appearance more stylish?
cosmoprotectsanitizer
That's why Cosmo Protect is
here!

This hand sanitizer brand

targets the female market with
adorable product designs such
as its bio, namely "Protect you in
cosmoprotectsanitizer Keep up your style but still
style" protected by Cosmo Protect
Warna lilac yang super cantik akan menemani
setiap momen pentingmu!... more
Pillars: Education, Entertaining,
Activity Program, Tap in Trend
& Interactive Challenge
Target Market :
Female, 17-30 yo
cosmoprotectsanitizer Mimin mau tahu dong
dimana tempat favorit #Cosmoners
Brand Voice : menggantung hand sanitizer Cosmo?.. more

Friendly, Fun & Exclusive

OSMO PROTECT . COSMO PROTECT . COSMO PROTECT . COSMO PROTECT . COSMO PROTECT .
LPHAJOY . ALPHAJOY . ALPHAJOY . ALPHAJOY . ALPHAJOY . ALPHAJOY . ALPHAJOY . ALPHAJOY .

Instagram
alphajoy.id
Brand
ALPHAJOY Activities
Providing the best for your little
one, such as essential
alphajoy.id
equipment, is important, right?

Alphajoy presents natural latex

mattresses that eco friendly
which are safe for babies and
pillows that can support your
baby's development without
alphajoy.id Sebagai orang tua yang memiliki baby
worrying about interference newborn, sudah seharusnya mempersiap kan yang
terbaik untuk si Kecil. Memperhatikan crib, matras dan
with their growth kebutuhan si Kecil pun patut diketahui dari sekarang...

The language tone is used for

Target Market :
mothers who have just had
Male & Female, 20-45 yo
children (New Mom) aged 20 - alphajoy.id Amankah posisi tidur Si Kecil saat ini?
35 years. #Alphaparents perlu memperhatikan posisi tidur
Brand Voice : Si Kecil agar terhindar dari resiko yang
menghantui si Kecil ...more

Pillars: Friendly, Fun & Exclusive

Education, Entertaining,
Activity Program, Tap in Trend
& Interactive Challenge

LPHAJOY . ALPHAJOY . ALPHAJOY . ALPHAJOY . ALPHAJOY . ALPHAJOY . ALPHAJOY . ALPHAJOY .

ROWD CREATIVE INDONESIA . CROWD CREATIVE INDONESIA . CROWD CREATIVE INDONESIA .

Instagram
CROWD CREATIVE crowdcreative.id
Brand
INDONESIA Activities
Living as a social media
marketing partner with Crowd~
crowdcreative.id

Crowd Creative is a digital

agency that holds several MSME
brands, I hold several content
containing tips about Digital
Marketing to transform
businesses, brands and
crowdcreative.id Starbucks sangat sukses dalam
customer experiences through mendapatkan perhatian konsumen dengan
menawarkan customer experience ...more
creativity

Pillars:
Target Market :
Education, Entertaining, Tap in
Male & Female, 18-45 yo
Trend & Interactive Challenge crowdcreative.id Brand Storytelling adalah salah
satu senjata paling kuat dalam bisnis kamu!
Brand Voice : Kamu mungkin memiliki produk/jasa terbaik yang
ada di pasar, tetapi ...more
Friendly, Fun & Educative

ROWD CREATIVE INDONESIA . CROWD CREATIVE INDONESIA . CROWD CREATIVE INDONESIA .

OMMEE TIPPEE . TOMMEE TIPPEE . TOMMEE TIPPEE . TOMMEE TIPPEE . TOMMEE TIPPEE .

Instagram
tommeetippeeindo
Brand
TOMMEE TIPPEE Activities
Having become a
world-famous signature brand
tommeetippeeindo
in the UK, Tommee Tippee exists
to help parents in parenting
with its superior product, that’s
Closer to Nature milk bottles!

I create some content to

increasing brand awareness by
tommeetippeeindo Welcoming our Exclusive
collaborating with several KOLs, Collaboration with @Noroid.id!
Persiapkan produk terbaik untuk Si Buah Hati
carrying out both small and sedini mungkin dari ...more

large campaigns, as well as

creating an offline event
Target Market :
campaign at Tommee Tippee
Male & Female, 20-35 yo
tommeetippeeindo Kualitas nutrisi ASI/susu
Pillars: harus dijaga dengan media pemberiannya yang
Education, Entertaining, Brand Voice : berkualitas
Botol susu PPSU memiliki ketahanan ...more
Activity Program, Tap in Trend Fun, Educative & Exclusive
& Interactive Challenge

OMMEE TIPPEE . TOMMEE TIPPEE . TOMMEE TIPPEE . TOMMEE TIPPEE . TOMMEE TIPPEE .
ZAKAYA NINKI . IZAKAYA NINKI . IZAKAYA NINKI . IZAKAYA NINKI . IZAKAYA NINKI . IZAKAYA NINKI .

Instagram
izakaya_ninki
Brand
IZAKAYA NINKI Activities
Does All You Can Eat have to be
expensive? Oops! Of course
izakaya_ninki
not~

Izakaya Ninki is the ninja way if

you want to eat AYCE with a
budget-friendly! Carrying the
theme "Japanese BBQ", it has a
target market of 18 - 40 years
izakaya_ninki IT’S GRILL TIME!
old which is ready to provide Daging premium khas Izakaya siap menyambut
#SobatNinki buat cobain dengan saus
the best all-you-can-eat dining spesialnya... more
experience

Pillars: Target Market :

Education, Entertaining, Male & Female, 18-35 yo
Activity Program, Tap in Trend izakaya_ninki Siapa nih #SobatNinki yang sering
& Interactive Challenge makan dengan cara dibalut selada kayak gini?
Brand Voice : Ini sering disebut “SSAM” yaitu membungkus...
more
Fun, Educative & Exclusive

ZAKAYA NINKI . IZAKAYA NINKI . IZAKAYA NINKI . IZAKAYA NINKI . IZAKAYA NINKI . IZAKAYA NINKI .
OPI CURHAT . KOPI CURHAT . KOPI CURHAT . KOPI CURHAT . KOPI CURHAT . KOPI CURHAT .

Instagram
Brand
KOPI CURHAT Activities
Drinking coffee isn't enough if
you don't talk while venting,
right? That's why Kopi Curhat is
here.

Kopi Curhat carries the theme

of teenagers 17-30 years old
sharing stories in a cup of
coffee. The language style is
kopcurofficial Weekend Checklist! Meskipun
made as if the admin is the weekend, #TemanCurhatku harus tetap produktif
dengan secangkir kopi istimewa... more
"bestie" of the followers, not
forgetting to highlight viral
trends.
Target Market :
Pillars: Male & Female, 18-30 yo
Education, Entertaining, kopcurofficial Apa sih yang bikin kamu nahan diri
buat curhat? Di @kopcurofficial kamu bisa bebas
Activity Program, Tap in Trend
Brand Voice : meluangkan hatimu dengan menu spesial... more
& Interactive Challenge
Friendly, Poetic & Fun

OPI CURHAT . KOPI CURHAT . KOPI CURHAT . KOPI CURHAT . KOPI CURHAT . KOPI CURHAT .
 Optimization With KOL

In Collaboration with:

@mgdalenaf @makanyubeb @rafinagi @irishbella

Project : Project : Project : Project :
Mie Bandung Kejaksaan 1965 Mie Bandung Kejaksaan 1965 Mie Bandung Kejaksaan 1965 Tommee Tippee
Instagram Stories
on Instagram . Insight on Instagram . Insight on Instagram . Insight on Instagram . Insight on Instagram . Insight on Instagram . Insight on Instagram . Insight on Insta

Insight on Instagram

Project : Tommee Tippee

on Instagram . Insight on Instagram . Insight on Instagram . Insight on Instagram . Insight on Instagram . Insight on Instagram . Insight on Instagram . Insight on Insta
 On Instagram
In a month I gained

On Instagram Account Engage On Instagram Total Followers

+41.9% +48.1% +39.7% +5.5%

Tommee Tippee Instagram performance experienced a

nice lift compared to before (in a July)
On TikTok

Project : Tommee Tippee

ight on TikTok . Insight on TikTok . Insight on TikTok . Insight on TikTok . Insight on TikTok . Insight on TikTok . Insight on TikTok . Insight on TikTok . Insight on TikTo

Insight on TIKTOK

Project : Tommee Tippee

ight on TikTok . Insight on TikTok . Insight on TikTok . Insight on TikTok . Insight on TikTok . Insight on TikTok . Insight on TikTok . Insight on TikTok . Insight on TikTo
 Reels &TikTok Videos

Apps that I use :

Scan through this link

to see the videos!
 Copywriting

I applied AIDA
(Attention, Interest, Desire and Action)
technique of copywriting to grab
audience more
 Captions
Excellent copywriting and right tone of voice can humanize the brand by
making it feel like a close friend rather than just a faceless entity

Before

After
Attention with question and
bold statement
Keep their interest with
highlight the usp and
advantages so that the
audience wants to know
more Create a desire for why the
audience is interested in what
the results of the product are
Action with CTA!
 Other Activities
became a speaker at the Grobeez webinar
discussing improving MSME businesses by
utilizing the art of content marketing on
Instagram and the target audience is MSMEs

Scan through this link

to see the videos!
 Other Published Works

Project: Ultra Voucher Website

 Let’s Connect!
Get In Touch With Me :

Mobile Phone:
0812-8436-7415

Linkedin:
Anne Avri Amira

Instagram:
@neneavri

Behance:
anne-avri

Email:
anneavriamira@gmail.com