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Publishing Industry in E-commerce: Kantipur Publication Pvt. Ltd

Submitted by:

Dipal Sapkota

BUS 370a E-Commerce

Presidential Business School

Westcliff University

Professor: Rabin Dhungana

August 15, 2021

Table of Contents

Abstract:..........................................................................................................................................3

Summary of CLA 1 Assignment:......................................................................................................5

Publication Industry: Kantipur Publication Pvt. Ltd......................................................................5

Implementation Plan:......................................................................................................................7

1. Identification of Problem.....................................................................................................7

2. SWOT analysis....................................................................................................................7

3. Development and Selection of Alternatives........................................................................8

4. Implementation of Various Factors:....................................................................................9

a) Design:.............................................................................................................................9

b) Search Engine..................................................................................................................9

c) Language Selection........................................................................................................10

d) Security and Encryption:...............................................................................................10

e) Payments System (Online payment gateway):..............................................................11

f) Business Model (Revenue Model):...............................................................................11

g) Marketing Strategy:.......................................................................................................12

5. Review and Innovation:.....................................................................................................12

Conclusion:...................................................................................................................................13
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Abstract:

CLA 2 (Comprehensive Learning Assessment) is all about preparing a detail plan about the

factors which need to be implemented in newly e-commerce business. Here, in this assignment I

have taken a publication house named ‘Kantipur Publication Pvt. Ltd) and transfer its traditional

business model to e-commerce business model. The beginning of the paper explain why it is so

important to transfer the business model into e-commerce in today’s time. Basically, I have

talked about the advantages of e-commerce in today’s competitive market and have described

how e-commerce help us to compete in the competitive market. After this, I have mentioned the

short summary of CLA 1 because CLA 2 is the follow up part of the CLA 1. So, this will help to

understand the background of the assignment. After that, I have given short information about

the publication house ‘Kantipur Publication Pvt. Ltd). I have also mentioned about the SWOT

analysis of publication so that it will be easy to understand what factors need to included and for

which factors more priority should be given. Then I have discussed about the factors which

needs to be implemented so that publication house also can compete in the competitive e-

commerce market. The factors that I have discussed are: design of the website and mobile app,

security, feedback system, intellectual property right, privacy policy, payment systems,

availability, personalization/ customization, return policy, search engine, etc. From this

assignment, I learned that while taking any business into e-commerce many factors need to be

considered and factors should be implemented according to the customers preferences, and

taking publishing industry into e-commerce helps publication house to flourish and reach more

targeted customers.

Keywords: e-commerce, Kantipur Publication Pvt. Ltd, publishing industry, security, payment

systems, design, feedback systems, search engine, personalization.

E-commerce is the process of selling and buying goods and services through the online

platforms. According to Shariari and Gghejji (2015), ‘electronic commerce, commonly known as

E-commerce, is trading in products or services using the computer networks, such as the internet.

E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply

chain management, internet marketing, online transaction processing, electronic data interchange

(EDI), inventory management systems and automated data collection systems (74).’ The

popularity of e-commerce is increasing and most of the shoppers has started shopping and doing

any other activities through online. While taking any business to e-commerce, various things

need to be considered such as: what we are offering to customers, which type of revenue model

that we are adopting, what market space do we intend to serve and what is its size, who are our

competitors, etc.

No doubt to say that e-commerce is flourishing sector and we can noticeable percentage

rise in the sectors of e-commerce (online shopping). According to the Lithuanian Department of

Statistics, e-commerce sales and retail sales increased from 23.2% in 2012 to 33.8% percent in

2016, and the internet access has also increased from 68.3% in 2015 to 75% in 2017 (Išoraitė &

Miniotienė, 2018). The main reason that e-commerce is flourishing is that both shoppers and

merchants are getting benefits form the e-commerce, means that both for both parties there is

win-win situation in e-commerce. Some of the advantages of e-commerce due to which this

sector is flourishing are:

 We are able to save time because we need to visit the store physically.

 We can make the best product selection through product reviews and

recommendations in e-commerce site.

 Starting an e-commerce requires less investments than traditional commerce.

 We can reach the targeted customers easily and customer can easily reach to the

merchants.

 Because of e-commerce, people able to manage their hectic and busy life schedule.

Summary of CLA 1 Assignment:

I have mentioned the summary of CLA 1 assignment because CLA 2 is the follow-up

part of the CLA 1 assignment. So, I it will be easy to understand the content and background of

the assignment. CLA 1 was all about choosing one of the publication houses and identifying

some of those factors which need to considered while transferring the traditional business model

into e-commerce business model. For the assignment, I have chosen one of the biggest

publication houses of Nepal, Kantipur Publication Pvt. Ltd. The factors that I have identified

which need to be implemented so that publication house can compete in the e-commerce

competitive market are: design, return policy, payment systems, security systems, availability,

personalization/ customization, intellectual property rights, privacy policy, etc. In CLA 2

assignment, I will be preparing a plan to implement these factors, and together with these factors

I will be others factors as well: revenue model, marketing, etc.

Publication Industry: Kantipur Publication Pvt. Ltd

Fig: Logo of Kantipur Publication Pvt. Ltd (Source: http://www.kmg.com.np)

Kantipur Publication Pvt. Ltd is the Nepal’s largest and fastest growing publication

company. The main reason for being the largest and fastest growing publication company is that

it speaks to all cross-sections of society. This publication company was founded by Shyam

Goenka in 1993. Being a publication company, it focuses

or believes in people’s right to right information.

Fig: Website of Kantipur Publication Fig: Mobile app of Kantipur Publication

Now, talking about the Kantipur Publication Pvt. Ltd in the sector of e-commerce, it has

its own website and mobile app. But various improvement needs to be done so that it can be the

first choice of people in the case of publication house e-commerce. The factors on which

improvement need to be done is its design. Design is the first impression so it should be eye

catchy and should attract customer again and again. There is no any payment methods and no
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any revenue earning model. The next thing is language, website and mobile app should provide

different language to different people so that Kantipur Publication Pvt. Ltd can tell that it has

focuses on people’s right to right information.

Implementation Plan:

We cannot deny the fact that e-commerce is the flourishing sector of today’s time and

many businesses are transferring their traditional commerce to e-commerce. Businesses are

transfer business to e-commerce in order to provide customers with more convenience, where a

person can buy at a convenient time. E-commerce allows a person to save time spent in

searching for a particular product and driving through shops.

Now, while implementing the e-commerce over traditional commerce, we need to go through the

certain processes. Let’s discuss the process detailly:

1. Identification of Problem

While solving any problem, the first and most important step is to identify the problem. We

able to search for the proper solution, when we are able to identify the right problem at right

time. Many businesses are transferring their business into e-commerce model due to which there

are able to compete in market properly. So, Publication industry also need to transfer their

business into e-commerce to exist in market for long period of time.

The problem is that: - Kantipur Publication houses have its own website and mobile apps but

also this publication house is not able to lead the market.

2. SWOT analysis

SWOT analysis is the strategic tool which helps to identify the strength, weakness,

opportunities and threat. There are four components in SWOT analysis, among those component,

two component (strength and weakness) falls under internal environment because they can be
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controlled by an organization, and next two component (opportunities and threat) falls under the

external environment because they cannot be control by an organization. It is necessary to

conduct SWOT analysis because it helps to know what we were at the beginning, what we are

now, what we are aiming for and what we need to perform to achieve the aim.

SWOT analysis of Kantipur Publication:

Strength: It is the one of the largest and growing business of Nepal. So, it has large market size

already.

Weakness: Poor decision making and employees satisfaction can the weakness.

Opportunities: Changing habit is one of the biggest opportunities. According to the Survey

conducted in U.S, people prefer to buy books online because people can access them anywhere

at any time and people get books at cheap price (Maxim & Maxim, 2012). Increasing the number

of internet user, in 2020, 21.5 million people have access to internet and this data increase to

27.3 million in 2021, according to Nepal Telecommunications Authority (onlinekhabar , 2021).

Threats: Threats can be hacking, change in the government rules and regulation, and political

instability.

3. Development and Selection of Alternatives

Based on the SWOT analysis, we need to identify the alternatives in order to solve the

problem identified at first step. We can go through various ways while solving a problem. But

among the various ways, we need to identify that way which solve problem completely in less

time and also need to look at the future demand.

The various alternatives to solve the problem can be:

 Removing the e-commerce concept and focusing in traditional e-commerce.

 Implementing the new technologies in e-commerce.

 Making improve in the current e-commerce site and running business by targeting the

customers.

Among these alternatives, I have selected third alternatives in which new factors will be

implemented and current e-commerce will be made more better and business will be done by

targeting customers.

4. Implementation of Various Factors:

Among the various alternatives, we selected that alternative in which we will be

implementing various factors to uplift the current e-commerce sites. Some of the factors that are

considered are described below:

a) Design: Design is the first impression of e-commerce is its design. Design of the e-

commerce site should be attractive and easy to use so that customers attracted towards the

site again and again. E-commerce site design should be able to make every touch point a

shopping haven for customers. While designing the website, I will be focusing in four

components: the frame for the page, the site identity (logotype), how the user can use the

site and content (anything from images, text video that can be found on webpages)

(Beronius & Andrén, 2016). While posting a image in website, I will be posting a 3D

picture because it gives more opportunities in terms of picking the best shots and showing

products from a different point of view.

b) Search Engine: While buying a product in e-commerce, a customer goes through certain

process. Among the process, in second step people search for the information. For this, I

will be creating the best search engine due to which their will not be any affects in the

purchasing process of a customers. It will be better, if I connect my website with the most
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powerful search engine, ‘Google’. One of the reasons for increasing the number of e-

commerce user is that they can easily search product.

c) Language Selection: The language selection option is next important factor which helps

the uplift the e-commerce site of any business. But in the case of publication house,

language selection is the most important because publication is all about information

sharing. In Nepal, 123 different languages are spoken. It is not possible to make option

for all 123 languages, but we add top seven language spoken in Nepal: Nepali (44.6%),

Maithili (11.7%), Bhojpuri (6.0%), Tharu (5.8%), Tamang (5.1%), Newari (3.2%) and

Magar (3.0%) (Khanal, 2019). The next thing that I can do is connect the google

translation with the site so that people can easily translate the information into their

preferred languages.

d) Security and Encryption: In order to achieve the highest degree of security in e-

commerce, new and advanced technologies should be adopted, proper organizational

policies and procedures should be formed, and industry should adopt the government

laws and industry standards. The most common security threats in e-commerce are:

hacking, data breach, credit card fraud, spoofing and pharming, Denial of Service (DoS)

attack, Cybervandalism, sniffing, etc. (Patro, Padhy, & Panigrahi, 2016). One of the

ways that I will be implementing to protect e-commerce is encryption. In encryption,

sender and receiver use the same digital key to encrypt and decrypt message. This will

provide security because it requires different set of keys for each transaction. I will also

be implementing the double authentication for login to the website. Many social media

have this feature like Facebook. Knowing password is not enough to open a personal

account, code is sent in mobile or through Gmail, and we can login to account when we
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enter that code. I will also be implementing such feature so that more security can be

provided. Now a days every mobile and laptop have biometrics so I will be features to

open the account. Biometrics includes: Renal scan, fingerprints, voice, etc. Next feature

that I will be implementing is that passwords strength. I will be implementing this

feature because through this customer can look at the strength of passwords and can put

highest strength of password so that hacker cannot easily hack the passwords. Like these,

other measure that I will implement to secure my e-commerce site are: firewalls-

software and hardware, public key infrastructure, encryption software, cryptography,

security certificates, digital signatures, etc. (Patro, Padhy, & Panigrahi, 2016).

e) Payments System (Online payment gateway): In order to maintain the security in e-

commerce, most secured payment systems should be used. E-commerce should have

excess to the online payment so that customers can easily buy the products and services.

In Nepal also there are around ten online payment service, among them most popular

payment systems are: eSewa, Khalti, IME pay, etc. I will be connecting eSewa with the

website and mobile apps and will also provide the direct bank payment systems.

f) Business Model (Revenue Model): The ultimate aim of any business is to earn revenue.

Revenue model talks about how you will warn money. Major types of revenue models

are: advertising revenue model, subscription revenue model, transaction fee revenue

model, sales revenue model and affiliate revenue model. Among these revenue models, I

will be adopting three revenue model: advertising revenue model, sales revenue model

and subscription model. I will be implementing the monthly and yearly subscription

model, from which customers can access to the daily news. I will also be implementing

the sales revenue model for e-books, where customers will buy a product and they need
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to pay the amount for a product. Next revenue model is advertisement model, where

revenue is earned by advertising.

g) Marketing Strategy: In order to compete in the competitive market, one should make

the proper marketing strategy. Marketing means information about the product and

service that we are providing. The most effective marketing features are: more

personalized, more participatory, more peer-to-peer and more communal. Different

marketing plans that I will be implementing are: traditional online marketing, social

marketing, mobile marketing, offline marketing (word of mouth), and gaming marketing.

Among these marketing plans, I will be focusing on gaming marketing because today’s

youth are more towards playing video games.

5. Review and Innovation:

After implementing all the factors which are necessary to uplift the e-commerce. Now,

we need to check whether that implementation has worked properly or not. And if any other

improvement is needed then that should be carried out. Review can be done by looking at the

customers feedbacks.
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Conclusion:

This assignment was all about the implementing those factors which necessary for

making a powerful e-commerce site. E-commerce is the process of buying goods and services

through online. Because of its vast advantages, the size of e-commerce market is increasing day

by day. In today’s time taking business in e-commerce helps business to compete in the market

and exist in market for long period of time. Kantipur publication is the Nepal’s most fastest

growing and biggest publication house which have its own websites and mobile apps. But there

are various factors which need to be implemented to make better e-commerce site. While

implementing plan, I have gone through five processes. The first is identifying a problem and

main cause of problem. Then, conducting a SWOT analysis, to know about the publication

industry. After this, in third step, I have developed alternative and have selected the best

alternatives on the basis of SWOT analysis. In the fourth step, I have implemented various

factors like: design, language, marketing model, business and revenue model, security and

encryption, payment systems, search engine, etc. Then at the final step, review and innovation is

done to look whether the implemented factors have worked properly or not, or to know what new

factors need to implemented.

References:

Išoraitė, M., & Miniotienė, N. (2018). Electronic Commerce: Theory and Practice. IJBE

(Integrated Journal of Business and Economics), 2(2), 73.

http://dx.doi.org/10.33019/ijbe.v2i2.78

Maxim, A., & Maxim, A. (2012). The role of e-books in reshaping the publishing industry.

Procedia - Social and Behavioral Sciences, 62, 1046-1050. https://dx.doi/

10.1016/j.sbspro.2012.09.178

onlinekhabar . (2021, July 11). The number of internet users in Nepal up by 5.8 million in 1 year.

https://english.onlinekhabar.com/the-number-of-internet-users-in-nepal-up-by-5-8-

million-in-1-year.html

Beronius, G., & Andrén, S. (2016). E-Commerce Web design – The importance of a first

impression. University of Boras , 1-41.

http://www.diva-portal.org/smash/get/diva2:1110024/FULLTEXT03.pdf

Khanal, R. (2019). LINGUISTIC GEOGRAPHY OF NEPALESE LANGUAGES. Department

of Geography Education, 18(19), 45-54. https://doi.org/10.3126/ttp.v18i0.27994

Patro, S. P., Padhy, N., & Panigrahi, R. (2016). Security Issues over E-Commerce and their

Solutions. International Journal of Advanced Research in Computer and Communication

Engineering, 5(2), 81-85. http://dx.doi.org/10.17148/IJARCCE.2016.51216