Background Essay Sample
Background Essay Sample
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Background Essay Sample Background Essay Sample
Mcdonald s Food Fight Essay
no. 1 0049
The Piaget s stage theory of cognitive development is also known as the stage theory. It
introduces that, in the expansion of our thinking, we act through an organized and certain
sequence of steps. However, the theory focuses not only on compassionate how the
children obtain knowledge, but likewise on the discernment of the substance of
intelligence. According to the Piaget s theory of cognitive development, there are two
stages in the thinking pattern of a 3 year old preschooler and 9 year old student. They
are the preoperational stage for the 2 to 7 year old and the concrete operations stage
for the 9 year old. The preoperational stage (three years old preschooler), this is where a
new child can intellectually perform and signify to the objects and issues with the
quarrel or the images, and they can act. The concrete operations (nine year old student),
where a child is at the stage and deliver the ability to maintain, reserve their thinking, and
analyze the objects in conditions of their many parts. However, they can also assume
logically and understand comparison, but only about the concrete events. Firstly, the
stage of pre operational, which lasts until about age seven, in which the children have the
ability of many feats that they could not achieve prior. For instance, they commence to
making to believe in play, achieving simple routines, such as venturing to eat or get to
kip. However, in order to organize play, they must symbolize those
Historical Trends and Development of the breakfast cereal...
1. Executive Summary
Breakfast cereals are an important part of the British diet and a key sector of the
grocery market in the UK, with over 90% household penetration. In 2000, 414,000
tonnes of breakfast cereals were sold in the UK, at a retail value of £1.1bn The
breakfast cereals market is made up of two main sectors, firstly, the ready to eat sector,
which consists of staples including corn flakes and wheat. Secondly, the hot cereals
sector, which consists of cereals that require some kind of preparation, such as porridge,
which, will be the main focal product for Outside The Box (OTB) cereals at the start of
its operation.
Since the mid nineties, consumption of breakfast cereals has shown steady growth,
although in 2008, the UK ... Show more content on Helpwriting.net ...
This is an opportunity for our company as UK consumers are the biggest spenders on
breakfast cereals in Europe being ahead of countries like France, Spain, Italy and
Germany (Mintel Global Market Navigator, GMN, 2011).
The strategic role of Outside the Box cereals will be centered on 3 main objectives:
To stay at the forefront as the market leader of innovative and healthy cereals, offering
different varieties through successful product launches.
To strengthen and satisfy the needs of the on the go consumer through the convenience
approach of the FRH technology.
To become a market leader in the functional and convenience segment of cereals with
increased market shares.
The vision and mission of Outside the Box is to be the healthy breakfast cereal of choice.
The mission is therefore, to provide Britain with the finest healthy cereal range, by
satisfying the needs of the on the go consumer, through innovation and creativity.
4. Market Analysis
A market analysis was compiled to find out if there is a demand for OTB s product and
also who within the market, the organisation are catering for.
Market size: In 2010, the hot cereals sector recorded its highest annual value growth in
at least four years with a 12.2% jump to £152 million . This indicated to OTB s
management that there is potential and a huge demand for hot breakfast cereals in the
market,