FINAL PROJECT

INTERNATIONAL
BUSINESS
DATE 23/5/2023

FINAL REPORT |BUS 350|DR.H. K. |SPRING 2023

Table of contents :

Table of contents No.page

Cover page Page………………….1

Introduction Page…………………. 3 & 4

How it began and expanded Page…………………..5 & 6

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Introduction:

Universal Studios Hollywood™ , The Entertainment Capital of L.A.SM,

includes a full-day, movie-based Theme Park and Studio Tour plus
Universal CityWalk®, our entertainment, shopping and dining
complex, which includes the Universal Cinema and the “5 Towers”
state-of-the-art outdoor concert venue.

As a leading global entertainment destination, Universal Studios

Hollywood delivers highly themed immersive lands that translate to
real-life interpretations of iconic movie and television shows. Recent
additions include The Wizarding World of Harry Potter™ which
features a bustling Hogsmeade village and such critically-acclaimed
rides as Harry Potter and the Forbidden Journey™ and Flight of the
Hippogriff™, Universal Studios Hollywood's first outdoor
rollercoaster.

Other immersive lands include Despicable Me Minion Mayhem and

Super Silly Fun Land as well as Springfield, hometown of America's
favorite TV family, located adjacent to the award-winning The
Simpsons Ride™. The world-renowned Studio Tour is Universal
Studios Hollywood's flagship attraction, inviting guests behind-the-
scenes of the world's biggest and busiest movie and television studio
where they can also experience such authentic and immersive thrill
rides as Fast & Furious—Supercharged. Universal CityWalk is
Southern California's dynamic entertainment, dining and shopping
destination, reflecting the region's rich cultural diversity. The iconic
outdoor leisure and nightlife complex has served as a prototype for
similar destinations, offering "always the unexpected" entertainment

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options. Universal CityWalk is home to the dynamic, high-tech 5
Towers concert venue, while Universal Cinemas offers his L.A.'s best
cinematic experience, featuring unique venues such as iFly Indoor
Skydiving.

Universal Studios Hollywood is a division of Universal Parks &

Resorts, a division of NBCUniversal.

NBCUniversal is one of the world's leading media and entertainment

companies that develops, produces and markets entertainment,
news and information to audiences around the world. NBCUniversal
owns a valuable portfolio of news and entertainment television
networks, major motion picture studios, major television production
operations, major television network groups, world-renowned theme
parks, and many leading Internet-based companies. and operate.

NBCUniversal is owned by Comcast Corporation.

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How it began and expanded:

The biggest film and television production firm in the world is

Universal Studios, however it handed off a substantial portion of its
television activities in late 1997. Many entertainment-related businesses
are included under the Universal brand, including those that create and
release music and movies.Additional Universal activities include book
publishing, concert promotion, two theme parks run by Universal
Studios, administration of six amphitheaters, and licensing and
marketing of goods based on its movies. Moreover, to running the
Spencer Gifts retail chain, which has over 500 locations nationwide,
Universal also owns twenty-five percent of the in Loews Cineplex
Entertainment, which runs roughly 450 movie theaters.

In 1912, Carl Laemmle established Universal Studios in Chicago

. The world's first film studio established specifically for the creation of
feature-length films was purchased by him in 1914 when he paid
$165,000 for a 230-acre ranch near the eastern end of the San
Fernando Valley. On March 15, 1915, Laemmle received a solid gold
key from Lankershim Township that he used to unlock the entrance to
Universal City. Laemmle hosted a large gathering at Universal City for
its big opening. It signaled Hollywood's ascent to the top position in
American filmmaking. As well, it marked the start of a sector of the

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economy that would have a tremendous and sweeping influence on the
world.The first Universal production was a silent movie, and Lon
Chaney, one of the greatest actors in Hollywood history, had a
significant role in its success. The money Chaney made at the box
office was crucial in getting Universal off the ground. He was the most
appreciated person during the Silent Era and is most known for his role
in The Hunchback of Notre Dame.
Joe Pasternak served as the head of Universal's German production
company, Deutsche Universal-Film AG, which was established in 1926.
As Hitler's control over central Europe grew, this unit moved to Hungary
and later Austria, where it continued to create three to four movies year
until 1936. These productions were made in German, or sporadically
Hungarian or Polish, before the invention of sound. Universal was
negotiating contracts with cartoon makers at the beginning of 1927
because they wanted to resume making them. R. H. Cochrane,
Universal's vice president, was present when Charles Mintz signed a
contract with the company on March 4. 26 "Oswald the Lucky Rabbit"
cartoons were to be created by Mintz's business, Winkler Pictures, for
Universal. The Walt Disney Company
After a successful run-in theater, Mintz would strike a contract with
Universal that would guarantee three more years of Oswald cartoons.
But after trying unsuccessfully to get Disney to agree to a reduced price
for making the movies, Mintz hired the majority of Walt's animators to
work at his own company. Disney and Iwerks would work on Mickey
Mouse covertly while completing the Oswald movies they were
contractually required to do. After that, Universal cut its ties to Mintz
and established its own internal animation studio under the direction of
Walter Lantz to create Oswald shorts.then The Walt Disney Company
purchased all of the Disney-animated Oswald cartoons from
NBCUniversal in February 2006, along with the character's rights.
Disney granted ABC's Al Michaels his contract release in exchange so
that he could work on NBC's recently purchased Sunday night NFL
football package.

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 ABOUT THE BUSINESS ENVIRONMENT IN SAUDI ARABIA :
The NCC, in integration with more than 60 government entities, implemented
more than 550 legislative and procedural reforms that contributed to improving,
facilitating, and developing the business environment in Saudi Arabia. Moreover, it
formed a solid basis for launching a new generation of reforms that contribute to
the transition of the economy to global competitiveness in its most
comprehensive concept, based on productivity, sustainability, and inclusiveness,
and to achieving the goals of the Kingdom's Vision 2030 to be among the ten

Business Environment Enablers:

1\ Improving national skills in Saudi Arabia and developing talents to match the
Saudization plan in all sectors and provide the skills required in the current and
future labor market.

2 \Working to reach the sustainable development goals, which include

supporting the participation of women, youth and remote areas in the labor
market, and contributing to combating climate change

3 /Updating the systems and working methods in companies and factories to

match the requirements of the local and global market and production
developments, and supporting the development of workforce and expertise to
increase productivity.

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Universal studios success :
Universal studios succeeded in making many movies and parks, and these parks
Are:
 Universal studios hollywood became the first Universal Studios theme park when it opened its
doors on July 15, 1964, long after it was originated as a studio tour in 1915, after the Universal
original founder, Carl Laemmel, opened Universal City, California near Los Angles. In May
1993, Universal CityWalk opened outside the gates of the theme park, featuring 65
entertainment-themed restaurants, nightclubs, shops, and entertainment spots. It also contains
Universal Cinema operated by AMC Theatres, offering 19 screens including an IMAX Theatre
and stadium-style seating.

 After that Universal Orlando Resort (formerly called Universal Studios Escape) opened to the
public on June 7, 1990, in Orlando, Florida, starting at Universal Studios Florida.

 After almost three years of construction, Universal Studios Japan opened on March 31, 2001, in
the Konohana-ku district of Osaka, Japan, and was the first Universal Studios theme park to
open outside of the U.S. It was also the first Universal theme park to operate within the Asian
region. The park incorporates attractions from both Universal Orlando and Hollywood and
features a CityWalk district.

 Universal Studios Singapore Construction of the Singapore park began within Resorts World
Sentosa on Sentosa, Singapore on April 19, 2008. Universal Studios Singapore was given a soft
opening on March 18, 2010 and later a wide opening on May 28, 2011. It was the second
Universal Studios theme park to operate on Asia and also the first in Southeast Asia.

 Universal Beijing Resort is the Universal resort that opened on September 20, 2021, in Beijing,
China. Phase 2 of Universal Beijing Resort is planned to open in 2025.
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And for the upcoming theme parks:
 Universal Epic Universe is an upcoming theme park coming to Universal Orlando Resort in the
summer of 2025.

 On January 11, 2023, The park, to be constructed in Frisco, Texas.

 On January 11, 2023, Universal also announced a new "horror experience,"

And there is some of the failed parks which they canceled:

 Universal Studios Europe, Melun-Sénart, Seine-et-Marne, France.

 Universal Studios, Manila, Philippines

 Universal Studios Dubailand, Dubai, United Arab Emirates (Broke ground 2008, no
construction since 2009)
 Universal's Hollywood land, Krefeld, Germany
 Universal Studios Moscow
 Universal Studios South Korea, Hwaseong, South Korea

Also, some of the former parks:

 Universal Mediterránea, Salou, Spain (1998–2004)

 Costa Caribe Aquatic Park, Salou, Spain (2002–2004)

 Wet 'n Wild Orlando (Universal Orlando Resort, Orlando, Florida, United States; wholly
owned) (1977–2016)

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How is Universal studios being relevant to Saudi Arabia:

Its relevance to Saudi Arabia is that Majid Al Futtaim Distribution has signed a new distribution deal
with Universal Pictures International, the international distribution arm of Universal Pictures.

Effective February 1, 2023, Universal movies will be released in the Kingdom of Saudi Arabia, the
GCC and Egypt by Majid Al Futtaim Distribution, one of the major film distributors in the region and a
subsidiary of Majid Al Futtaim Leisure, Entertainment & Cinemas.

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