Write An Essay Online
Write An Essay Online
Write An Essay Online
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Write An Essay OnlineWrite An Essay Online
Relationship Selling And Transaction Selling
Chapter 1
Question 4: There is a difference between relationship selling and transaction selling. The
book defines relationship marketing as, The process by which a firm builds long term
relationships with customers for the purpose of creating mutual competitive advantages
(Stanton 9). As learned throughout this chapter, relationship selling is very important for
success. Relationship selling allows the salespeople to understand customers needs and
wants and allows them to provide solutions. These solutions are value added, which may
be information and services as shared in the book.
Some roles in relationship selling include retaining existing accounts, become the
preferred supplier, price for profit, manage each account for ... Show more content on
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In transaction selling, salespeople call on a large number of accounts and he or she
does not focus on building relationships with these customers. Salespeople involved in
transaction selling, focus on getting the sale. I feel that these salespeople focus solely on
the price and try to fit the customer s needs on the basis of cost to get the sale.
Stanton, William J., Rosann Spiro. Management of a Sales Force, 12th Edition. McGraw
Hill Learning Solutions, 2012 11 02. VitalBook file.
Chapter 2
Question 5: Marketing people rely on salespeople, while salespeople rely on marketing
people. In marketing management there is a lack of communication between the two
departments, marketing and sales.
As learned in the chapter, the marketing department is responsible for developing a firm s
marketing strategy. This strategy includes decisions on how to promote, distribute, and
price the products (Stanton 45). The marketing department relies on the salespeople to
determine the dependability. It is vital that the salespeople communicate the marketing
strategy. If something is not selling, letting the marketing department know will allow
them to make decisions and changes to the strategy.
Also, the salespeople work first hand with the customers and should know what is and is
not working for the customer. The salespeople should collect this information from the
customers
Should Romeo And Juliet Get Married
I think Romeo and Juliet shouldn t get secretively married because they just met each
other and her nurse doesn t want her to get married because she thinks Juliet is going to
have a baby if she get married. Another thing is the Montagues and the Capulets doesn t
get alone. So if she was to get married to him there would be a fight or an argument like
everyday.
The biggest and most obvious reason is that the Montagues and Capulets have a blood
feud. The families can barely pass each other in the street without the situation devolving
into a sword fight. It isn t likely, then, that either family would approve of a marriage
between Romeo and Juliet. Another reason they shouldn t get married is because Juliet
already has a prospective suitor
Single Life Altering Event Analysis
Question #1a The single life altering event that has happened to me was entering a
long term relationship. Many often wonder how their life has changed when they add
another person to it, but for myself, it impacted my life in a very big way. I used to
rarely do activities with friends, as I would mostly do activities by myself. I was
always okay with being alone, however, when I met my boyfriend everything changed.
We started spending every waking minute with each other and doing activities that we
equally liked doing. It became more of a partnership than anything. This changed my
leisure pattern because now I rely on my partner and what he is doing, as well as plan
any and all my activities with him. We take into account each of our similarities