ATENEO DE DAVAO UNIVERSITY

Jacinto St., Davao City

BUSINESS PLAN

WHIMSICAL BEADS

In partial fulfillment for the Requirement in

ENTREPRENEURSHIP AND NEW VENTURE MANAGEMENT

Prepared by:

Duane Karl Migui C. Playda

Author/ Student

DATE

FEBRUARY 16, 2024

Business Name &

Company Logo

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 I. Executive Summary

Whimsical Beads is a jewelry business specializing in handcrafted necklaces and

bracelets made from an array of high-quality beads. Our products offer customers

unique, customizable accessories that blend style, craftsmanship, and individuality. With

a commitment to quality materials, design innovation, and customer satisfaction,

Whimsical Beads aims to become a premier destination for fashion-forward individuals

seeking distinctive jewelry pieces.

II. General Company Description

Vision:

Here at Whimsical Beads, we dream of being known as the go-to place for stunning

handmade beaded jewelry that's all about expressing your unique style. We pour our

hearts into every piece we create, aiming to craft something that speaks to you on a

personal level and adds a special touch to your look. Our goal is to spark your creativity

and let your individuality shine through with our one-of-a-kind designs, making your life

just a little more colorful and vibrant.

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Mission:

Here at Whimsical Beads, our passion is creating stunning necklaces and bracelets that

blend top-notch craftsmanship, artistic flair, and personalized touches. We're committed

to crafting jewelry that not only makes you look beautiful but also tells your unique story,

capturing your essence, interests, and style.

Philosophy:

At the heart of Whimsical Beads, we hold dear our dedication to realness, imagination,

and meticulousness. We deeply value the artistry of handcrafted work, which breathes

life into every piece, giving it its own distinct personality and allure, ensuring each

creation is genuinely remarkable. Our guiding principle revolves around nurturing

genuine bonds with our customers, encouraging them to showcase their one-of-a-kind

selves through our jewelry.

Goals:

We aim to make Whimsical Beads a go-to name known for top-notch quality and

craftsmanship in the world of beaded jewelry. Our goal is to broaden our range by

bringing in fresh designs, styles, and customizable choices to suit various tastes. We're

committed to building a strong community of loyal customers by providing outstanding

service, tailoring experiences to individual needs, and sharing captivating stories that

strike a chord with our audience.

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Objectives:

Specific Measurable Attainable Realistic Time bound

● Launch ● Achieve ● Increase ● Increase ● Launch

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 to
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r
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seasona
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s.

Target Market:

Whimsical Beads is all about reaching out to fashion-savvy folks who love jewelry that's

as unique and customizable as they are. Our customers come from all walks of life,

spanning from young adults to middle-aged professionals, and they're all on the hunt for

standout accessories that speak volumes about their personal style and flair. Whether

it's to jazz up an outfit or make a bold statement, we've got something for everyone,

regardless of gender.

Industry:

In the world of fashion jewelry, where handmade, artisanal pieces are becoming

increasingly sought after, Whimsical Beads shines bright. We specialize in beaded

jewelry, carving out our own niche in this market by catering to customers who truly

appreciate the artistry, creativity, and personal touch that goes into every piece we

create.

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Legal Structure:

Whimsical Beads operates as a limited liability company (LLC). We are dedicated to

upholding the highest standards of integrity and accountability in all our business

operations. This includes strict compliance with all pertinent laws and regulations

governing the jewelry industry, ensuring transparency and trustworthiness every step of

the way.

III. Products and Services

Description of Products/Services:

At Whimsical Beads, we take pride in presenting an enchanting array of handcrafted

necklaces and bracelets. Each piece is meticulously conceived and brought to life using

an eclectic mix of top-notch beads sourced from various corners of the globe. Our

offerings serve as vivid reflections of personal style, inviting customers to adorn

themselves with distinctive and tailor-made jewelry that speaks volumes about who they

are. Whether it's a striking necklace to make a statement on a memorable occasion or a

versatile stackable bracelet for everyday elegance, our collections cater to a diverse

spectrum of tastes and preferences.

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Problem Worth Solving:

In a world overflowing with cookie-cutter jewelry lacking in personality and personal

touch, discovering accessories that truly speak to one's unique style can feel like

searching for a needle in a haystack. Many shoppers crave pieces that not only boast

exquisite craftsmanship but also radiate a sense of individuality and exclusivity. At

Whimsical Beads, we recognize this longing and strive to fulfill it by providing

handcrafted jewelry that transcends the ordinary. Our creations allow customers to

unleash their personality and imagination through customizable designs and intricate

beadwork, ensuring each piece is as special and one-of-a-kind as the person wearing it.

Pricing and Costing Structure:

At Whimsical Beads, we believe in pricing our jewelry to reflect the true worth of our

dedication to superior craftsmanship, creative design, and personalized attention. Our

necklaces and bracelets are priced based on various factors, including the type of

beads used, the intricacy of the design, and the level of customization available.

We work hard to strike a balance between offering competitive prices within the market

and ensuring fair compensation for our talented artisans and the high-quality materials

they use. Our pricing structure considers expenses related to materials, labor,

overhead, and operational costs, all while striving to maintain profitability.

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Appendices

Here are some sample products that Whimsical Beads are selling:

Sample pictures:

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