AccuRadio Media Kit 2023 KH v2

AccuRadio
Media Kit
2023
Online audio’s most upscale and adult audience
Our AccuRadio is one of the world’s two leading
brands of personalizable online radio
story • One of the earliest pioneers in online radio and a two-time Webby
Award winner, today AccuRadio offers consumers over 1,400
curated and customizable channels of music spanning over 60
musical genres
• Unlike the vast majority of online music services, AccuRadio is

100% free (i.e., entirely ad supported, with no annoying
subscription upsells)
• AccuRadio offers a fully curated listening experience—

programmed by people, not algorithms
• According to data from Triton Digital and The Media Audit,

AccuRadio has online radio’s most educated, upscale, and loyal
audience
What is
AccuRadio?
Easy to use: Well-organized, with
just one click launching hours of
great music.
Incredible variety: Both a broad

variety of genres and an deep
collection of channels within
each genre.
Curated: Every channel is hand-

crafted by music lovers and
experts, not algorithms.
The music of
AccuRadio
Rock, pop, R&B, country,
jazz, oldies, classical,
Broadway, and more
AccuRadio features an amazing
collection of the greatest music released
in the past sixty years, from which we’ve
created…
Instrument
Hundreds of Decade
channels
channels
Artist
Composer
channels Festival
curated channels channels
channels Soundtrack
Covers
channels
Lean-back listening for channels Year Exercise
channels
every taste and mood channels
AccuRadio’s human curators have built
over 1,400 personalizable channels of Crowd-
music, spanning over 60 genres and sourced Tempo
presented in a wide variety of different channels channels “Listeners’
and creative ways. Regional Top 100”
One sounds channels
Song channels Blend
Radio channels
channels
Millen-
AccuRadio has nials
online radio’s
most ADULT
audience
AccuRadio’s audience is about 60% male
and is perfect for advertisers who want
Baby
to reach Millennials (currently age
27-42), Generation Xers (age 43-58) and/
Boomers
or Baby Boomers (age 59-77)
Source: First-party user data, for logged-in listeners, based

on hours tuned. Age ranges are in 2023
Gen X
AccuRadio has
online radio’s
most UPSCALE
audience
Compared to its major competitors,
AccuRadio has the highest index for such
categories as high household income,
graduate-degree education, frequent air
travel, and luxury car ownership.
Source: The Media Audit, national multi-market compilation

(N=61,388)
AccuRadio
listenership is
largely during
workdays and
on DESKTOP
computers
About 89% of AccuRadio listening hours
are on desktop or laptop computers (i.e.,
not smartphones or other devices)
AccuRadio has
online radio’s
most LOYAL
audience
Note that AccuRadio’s ATSL (Average Time
Spent Listening, a measure of product
quality and listener loyalty), at 1.74 hours
per session, is more than double that of
most of its competitors.
Source: Triton Digital’s “Webcast Metrics Top 20”

monthly rankers, with a chart-leading ATSL every month
for the past several years
Percentage of AccuRadio audience that does NOT
Most 100% listen to this competitor in a given week

91.4% 92.1% 92.1%
AccuRadio
90%
82%
listeners 75% 73%
can NOT be
effectively
To reach all of
these these
50% AccuRadio
reached via
listeners, you’d
have to buy every
FM station in
America
other music 25%
services
Even if you bought a saturation
schedule on both Spotify and 0%
Local FM station SiriusXM music Spotify (C/F) Spotify (ad-supported) Pandora Other *
Pandora, you’d miss reaching Commercial- Commercial- * “Which one?” Apple
about 84% of AccuRadio free service free service Music, YouTube,
Amazon Music,
listeners. iHeartRadio, etc.
Source: Qualaroo market research intercept study, February 2023

• Approximately eight spots per hour including
On
typically no more than two spots per break, so
your campaigns stand out
AccuRadio, • 300x250 synched companion banner included
your with all audio spots
campaigns • Custom host-read ads and/or mentions (:30s

and/or :10s) available
command • Supplemental display ad options available
higher share include 300x250s, 300x600s, and 728x90s
of mind • Genre sponsorship can include 100% share-of-

voice display ads and a 300x50 sponsorship
image in the page header
AccuRadio
Media Kit
2023
Online audio’s most upscale and adult audience
Get in touch! Kurt Hanson, Founder/CEO: kurt@accuradio.com

AccuRadio Media Kit 2023 KH v2

Uploaded by

Copyright:

Available Formats

AccuRadio Media Kit 2023 KH v2

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

AccuRadio Media Kit 2023 KH v2

Uploaded by

Copyright:

Available Formats

AccuRadio

• Unlike the vast majority of online music services, AccuRadio is

• AccuRadio offers a fully curated listening experience—

• According to data from Triton Digital and The Media Audit,

Incredible variety: Both a broad

Curated: Every channel is hand-

Source: First-party user data, for logged-in listeners, based

Source: The Media Audit, national multi-market compilation

Source: Triton Digital’s “Webcast Metrics Top 20”

Most 100% listen to this competitor in a given week

listeners 75% 73%

other music 25%

Source: Qualaroo market research intercept study, February 2023

AccuRadio, • 300x250 synched companion banner included

your with all audio spots

campaigns • Custom host-read ads and/or mentions (:30s

command • Supplemental display ad options available

higher share include 300x250s, 300x600s, and 728x90s

of mind • Genre sponsorship can include 100% share-of-

You might also like