Kathlyn J.

Jambalos
BSBA FM 3

Social Responsibilities of Colgate Philippines

History

Colgate is an American brand principally used for oral hygiene products such as
toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by
Colgate-Palmolive, Colgate's oral hygiene products were first sold by the company in 1873,
sixteen years after the death of the founder, William Colgate.

The Palmolive Co. Philippines was established in 1926 with an office in the Binondo
district of Manila with just five employees. In 1928. Popular products, such as Colgate
Ribbon dental cream and Cashmere Bouquet toiletries, were added to the product range,
along with Palmolive soaps, pushing accelerated growth for the next few years. Products at
that time were delivered to stores by carabao or horse-drawn carts.
In 2007 Colgate’s nationwide Super Mega Brushing campaign earned it a Guinness
World Record for the most number of children brushing their teeth at the same time. A total
of 41,000 students participated in Manila, Cebu and Davao. The Colgate Bright Smiles,
Bright Futures program has been supporting oral-health education across the country through
free dental screenings and tooth-brushing drills, distribution of oral-care kits, and integrating
oral-health education materials with Kinder and First Grade school curricula. This is made
possible by the company’s partnership with the Department of Education for nearly two
decades.
Colgate has also been an exclusive partner of the Philippine Dental Association’s
annual Kabarangay sa Dental Health Program, raising oral health awareness all over the
country through free dental check-ups and product sampling. As part of its 90th year
activities, Colgate-Palmolive collaborated with Puregold to support Operation Smile
Philippines, an NGO focused on providing free surgeries to indigent children afflicted with
cleft lips/palates; as well as Robinsons Supermarket to help raise funds for World Vision
Philippines, an NGO that provides assistance to impoverished children.
Kathlyn J. Jambalos
BSBA FM 3

Social Responsibilities of Colgate Philippines

Colgate Philippines is committed to social responsibility and sustainability. They have

a strong focus on building a more sustainable lifestyle for people, communities, and the
planet. Colgate Philippines is working on building partnerships with key organizations to
achieve their sustainability goals. They have a comprehensive sustainability and social impact
strategy in place, with excellent progress being made. Colgate Philippines also emphasizes
responsible sourcing and has a Supplier Responsible Sourcing Assessment program to ensure
social and environmental compliance.
The Social responsibilities of Colgate Philippines is to promote oral health education and
awareness among the Filipino population. They are committed to improving oral health and
hygiene practices in the country.

Oral Health Campaigns, colgate philippines conducts various oral health campaigns to
educate and raise awareness about the importance of oral hygiene these campaigns aim to
reach a wide audience, including children, adults, and families, through different channels
such as television, social media, and community events.
School Programs, colgate philippines collaborates with schools and educational institutions
to implement oral health programs they provide educational materials, resources, and tools to
teachers and students to promote good oral hygiene habits, these programs help instil proper
oral care practices from a young age.
Community Outreach, colgate philippines actively engages in community outreach
initiatives to provide oral health care and education to underserved communities, they
organize dental missions and mobile dental clinics to offer free dental check-ups, treatments,
and oral health education to those who may not have access to regular dental care.
Partnerships and Collaborations, colgate philippines partners with dental professionals,
non-profit organizations, and government agencies to strengthen their impact on oral health
education by collaborating with experts in the field, they can develop effective strategies and
programs to improve oral health outcomes in the community.
Dental Professionals Support, colgate philippines supports dental professionals by
providing training, resources, and continuing education opportunities, they organize
seminars, workshops, and conferences to enhance the knowledge and skills of dental
professionals, enabling them to better serve their patients and promote oral health.
Through these initiatives, Colgate Philippines aims to empower individuals with the
knowledge and tools to maintain good oral health, ultimately improving the overall
well-being of the Filipino community.
Purposes of Colgate Philippines

The main purpose of Colgate is to create a healthier future for people, their pets, and
the planet they are a caring and innovative growth company that is dedicated to providing
health and hygiene products that promote the well-being of families and enable cleaner,
greener living. Colgate Philippines aims to improve oral health and overall well-being
through their range of oral care, personal care, and home care products.
Colgate also values sustainability and the long-term sustainability of the planet. They
strive to preserve the environment and take steps to minimize their impact on the
environment.

Promoting Oral Health colgate philippines is dedicated to promoting good oral health
practices among Filipinos, they aim to educate and empower people to take care of their teeth
and gums through their range of toothpaste, toothbrushes, mouthwashes, and dental floss.
Enhancing Overall Well-being, colgate believes that good oral health contributes to overall
well-being. Their products are designed to not only improve oral health but also enhance the
overall hygiene and cleanliness of individuals and their families.
Providing Trusted and Reliable Products, colgate has been serving the Filipino community
for many years, and they have built a reputation for providing trusted and reliable products.
They strive to deliver products that meet the needs and expectations of their consumers.
Supporting Sustainability colgate philippines is committed to sustainability and minimizing
their environmental impact, they work towards sustainable sourcing, reducing water usage,
and implementing eco-friendly practices in their manufacturing processes.
Making a Positive Social Impact, colgate actively engages in social initiatives and programs
to make a positive impact on society, they support various community development projects,
oral health campaigns, and educational programs.

By fulfilling these purposes, Colgate Philippines aims to contribute to the overall health and
well-being of Filipinos and create a positive impact on the community and the environment
Corporate Social Responsibility affect the Community

Corporate social responsibilities positively affect the community by addressing social

and environmental challenges, fostering economic development, engaging stakeholders,
supporting philanthropy and volunteerism, and promoting sustainable practices CSR
initiatives contribute to the well-being, prosperity, and sustainability of the community.

The social responsibility of Colgate Philippines also has an affect on the community and
these are the effects of Colgate in the community

Improved Oral Health, colgate plays a crucial role in improving the oral health of the
community, through their range of oral care products, they provide effective solutions for
maintaining good oral hygiene, by promoting proper oral care practices and raising awareness
about the importance of oral health, Colgate Philippines helps individuals in the community
achieve healthier smiles and better overall oral health.
Accessible Dental Care, colgate is committed to providing access to dental care, especially
for underserved communities, they organize dental missions, partner with dental
professionals, and operate mobile dental clinics to offer free dental check-ups, treatments,
and oral health education to those who may not have regular access to dental services, this
helps address oral health disparities and ensures that more individuals receive the necessary
dental care they need.
Oral Health Education, colgate actively promotes oral health education in schools,
communities, and through various outreach programs, they provide educational resources,
conduct workshops, and engage in awareness campaigns to educate individuals about proper
oral care practices, by empowering the community with knowledge and information, Colgate
Philippines helps individuals make informed decisions about their oral health and encourages
preventive measures.
Community Engagement, colgate philippines actively engages with the community through
various initiatives, they collaborate with local organizations, non-profit groups, and
government agencies to support community development projects, educational programs, and
social initiatives, by actively participating and contributing to the community, Colgate
Philippines strengthens its bond with the people and makes a positive impact on their lives.
Economic Contribution, colgate also contributes to the local economy by providing
employment opportunities to individuals in the community, they have a dedicated workforce
and support the livelihoods of many employees and their families, this economic contribution
helps stimulate local economies and supports the overall well-being of the community.

Through their commitment to oral health, access to dental care, education, community
engagement, and economic contribution, Colgate Philippines positively affects the
community by promoting oral health, empowering individuals, and making a difference in the
lives of Filipinos.