Final KFP Project Paper
Final KFP Project Paper
Final KFP Project Paper
KFP Project
Anna Bird, Ashley Owlett, Erica Cucinella, Sicilia Randazzo, Ira Hogg
Dr. Owens
Introduction
Anxiety disorders are the most common mental disorders affecting individuals in the
United States (Brown, 2016). The American Psychological Association defines anxiety as "an
2023)." Anxiety can lead the body to meet the assumed threat, with muscles becoming tense,
breathing faster, and the heart beating more rapidly. College students dealing with anxiety is an
ongoing struggle continuing to worsen. According to the American College Health Association,
in 2021, 63% of college students in the United States felt overwhelming anxiety (LeBlanc and
Marques, 2019). Behavioral Medicine clinicians at Boston University conducted a survey. They
found that 21.9% of students claimed that in 2016 anxiety affected their academic performance,
This number increased by 18.2% from a 2008 survey (Brown, 2016). The most common causes
of anxiety among college students are financial obligations, social interactions, adjusting to the
college atmosphere, and academic workload, which can affect academic success, self-esteem,
Across the United States, female college students experience stress and anxiety daily.
Specific phobias, social anxiety disorder, and generalized anxiety disorder are the most common
anxiety orders affecting women in the United States (ADAA, 2023). Further research claims
anxiety disorders occur twice as often in women than men (Willett, 2011). Focusing on female
college students allows us a more intimate lens as we look into their situations and learn more
about their mental and emotional struggles in school. To improve female college students' mental
and emotional well-being, researchers must compare the effectiveness of the two interventions
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for reducing anxiety. With exhaustive methods, researchers may have a better chance of finding
help and offering guidance for these young women based on their experiences.
Anxiety is typically treated by the on-campus health center or student wellness center on
college campuses. This type of intervention is less effective because college campuses generally
need help to keep up with the demand for health services (Field, 2022). Although colleges have
used one-on-one counseling for years with moderate success, it takes weeks to access counseling
services on university campuses, so it is not accessible. According to the latest numbers from the
Center for Collegiate Mental Health, caseloads among United States universities have an average
of 90 clients per counselor per year (Field, 2022). In 2019, 90% of counseling center directors
reported an increase in students seeking services (Abrams, 2019). Because of this increased
number of students seeking services, health centers often have to set session limits and space out
appointments. Further, due to the coronavirus pandemic, subsequent budget cuts and financial
downturns nationwide have led student mental health issues to go unaddressed as there are
anxiety disorders, then the frequency and severity of this issue would decrease for those utilizing
those interventions. Understanding the efficacy of fully automated therapy would allow female
college students 24/7 access to therapy services. Therapy would be readily available and
convenient if an individual struggles with anxiety and cannot make an in-person appointment.
(CBT) via a fully automated conversational agent is more effective in lowering rates of anxiety
among female college students (Fitzpatrick et al., 2017). An automated conversational agent
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delivers cognitive behavior therapy through brief, daily conversations and mood tracking within
Understanding the efficacy of this intervention will impact the target population in that
CBT will be more easily accessible and lead to lower anxiety levels among female college
students. The research question we aim to answer is when narrowing the scope to traditional
counseling methods versus CBT via a fully automated conversational agent (Woebot), which
technique will prove most successful among female college students? Our hypothesis is that if
college institutions implement diverse intervention options to address female student anxiety
disorders, the frequency and severity of this issue would decrease for those utilizing those
interventions.
Literature Review
The Center for Collegiate Mental Health at Penn State University conducted a study
where 1,454 therapists saw 9,895 students across 108 university counseling centers. They were
anxiety, social anxiety, eating concerns, hostility, and alcohol use (CCMH, 2019). Throughout
the study, the university counseling centers measured the change during and after treatment and
2019).
Results of this study indicate students who entered university counseling centers with
elevated levels of concern (depression, generalized anxiety, social anxiety, eating concerns,
hostility, and alcohol use) improved over time with the implementation of counseling services
(CCMH, 2019). Clinicians working at university counseling centers were very effective at
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treating students, and results showed that after treatment, students do not return for distress upon
receiving services (CCMH, 2019). For example, 52.6% of students reliably improved, including
In a study by Farabaugh et al. (2018), thirty students, ages 18-24, with a clinical
diagnosis of mild to severe depression were recruited from several local universities in the
CBT intervention reduced depressive symptoms. These outcomes were measured at baseline and
post-test using the Beck Depression Inventory, which includes a 21-item measure with questions
about core symptoms of depression. 76.6% of the participants were female. The findings from
this study included significantly decreased depressive severity, suicidality, anxiety, frequency of
negative cognitions, and dysfunctional attitudes once students completed therapy (Farabaugh et
al., 2018).
To dive deeper into the effects of cognitive behavioral therapy on young adult women,
we will also look at the impact on pregnant women as they fit into our chosen demographic. In
an article titled "Cognitive behavioral therapy and pharmacotherapy for anxiety: Treatment
preferences and credibility among pregnant and non-pregnant women," Joanna Arch examines
the most effective therapy for lessening anxiety symptoms (Arch, 2014). Recruitment for this
experiment was fulfilled by posting links on pregnancy and women-related websites, CraigsList,
and a site called Mechanical Turk (Arch, 2014). These links connected women to the study
consent and survey, where they indicated that they met the inclusion criteria: female, currently
pregnant, English-speaking, and at least 18 years old (Arch, 2014). For the non-pregnancy
portion of the study, women had to meet the same criteria but also indicate they were not
currently pregnant and were between the ages of 18 and 44, to match the age range of the
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pregnant sample (Arch, 2014). Of the participants recruited, 377 pregnant women and 399 non-
Treatment credibility and willingness were measured to determine the participants' desire
for cognitive behavioral therapy when battling anxiety. The study consisted of one-page
descriptions of multiple treatments for anxiety, including CBT and pharmacotherapy. The goal
was to present a thorough treatment rationale and describe the risks and benefits of each
treatment (Arch, 2014). The participants then filled out a questionnaire rating their willingness to
participate in each form of therapy. Women, pregnant and non-pregnant, both preferred anxiety-
related treatment that included psychotherapy. In response to treatment descriptions, both groups
rated CBT more favorably than pharmacotherapy on treatment willingness, credibility, and
concern, with this preference significantly greater among pregnant than non-pregnant women
In concluding the study, pregnant and non-pregnant women chose CBT over all other
treatment options. In the future, in this particular research, the status of being pregnant did not
pose a significant difference in the desire for CBT as their chosen form of therapy. The
effectiveness of CBT outweighed other treatment plans. Helping the participants focus more on
restructuring their cognitions to improve anxious behavior proved the most effective choice.
In a research study, Attridge, Morfitt, Roseborough, and Jones examined the impact of
the Self-Directed Internet-Based Cognitive-Behavioral Therapy Model and college students with
anxiety and other illnesses. The study was conducted among 951 college students from four
colleges and universities in the Midwest region of the United States (Attridge et al., 2020). Over
six months, students in the study were measured through a Self-Directed Internet-Based
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Cognitive Behavioral Therapy Model for clinical symptoms and put into different groups based
on their condition: depression, stress, anxiety, social anxiety, and insomnia (Attridge et al.,
2020). Various factors were examined, such as age, gender, comprehensive preliminary
assessment, duration, live coach support, and peer support (Attridge et al., 2020).
The results from the study show that students who used the Self-Directed Internet-Based
Cognitive Behavioral Therapy Model improved with more than one session in areas such as
support, satisfaction, academic outcomes, and successful integration into university counseling
(Attridge et al., 2020). Significantly lower rates of stress and anxiety levels were found in more
male college students than female college students (Attridge et al., 2020). Overall, the Self-
psychoeducational chatbot successfully supported healthy coping with stress and anxiety among
university students. One group of 71 university students was enrolled voluntarily and asked to
use the Atena psychoeducational chatbot 2 times per week for 4 weeks. Over half (67.6%) of the
students in the study were female, and all students were first-year college students, with an
average age of 20.6 years old (Gabrielli et al., 2021). Evidence-based approaches and
intervention strategies informed the conversations between Atena and the user. The goal of the
conversations was to support the participant in self-reflecting on personal thoughts and emotions
experienced in stressful settings. One limitation of this study is that it reports data from the
population of university students without a control group. Also, the study was conducted during
the second wave of the coronavirus pandemic, which increased rigid restrictions on social
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behavior and educational practices that might have strongly impacted our participants' mental
affect their mental state. Results also showed Atena was effective because there was a significant
improvement in the ability of participants to describe and accept their emotions and practice
mindfulness and self-reflection based on conversations with the chatbot (Gabrielli et al., 2021).
Online stress management interventions were shown to be more effective for students with
higher levels of stress, anxiety, and depression than traditional in-person counseling (Gabrielli et
al., 2021).
These findings were also supported in a case study conducted by Fitzpatrick, Darcy, and
Vierhile (2017), which examined the efficiency of web-based Cognitive Behavior Therapy as a
fully automated conversational agent (Woebot) in treating college students experiencing anxiety
symptoms and depression. The study examined seventy individuals aged 18-28 recruited from an
online university platform. Of the research pool, 67% of the participants were female (Fitzpatrick
et al., 2 017). Using the General Anxiety Disorder-7 online screening tool, the data indicated a
significant reduction in anxiety levels from participants utilizing the automated conversational
agent. The results yielded greater emotional awareness among college students using CBT in
brief, daily conversations and mood tracking (Fitzpatrick et al., 2017). Participants expressed that
the required daily check-ins and the empathic manner of the automated bot encouraged personal
accountability and emotional insight. With over two-thirds of the participants female, the study
denotes CBT via Woebot to effectively reduce anxiety levels among female college students.
This study was not without limitations. Participating individuals expressed concerns with
the Woebot's inability to understand specific responses from the members or produce replies to
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unexpected answers. Members also noted a repetitive nature to some encounters preventing the
conversations from feeling natural. Subsequently, multiple participants reported technical issues
and glitches that hindered their interactions. Considering this study was conducted at one
university with a small research group, the results may not be representative of all college
These studies suggest that cognitive-based therapy conducted by an online agent can be
effective when used to help female college students combat anxiety. Among the population
studied, CBT via a conversational agent provided greater emotional awareness and improved
overall mental health. If college institutions implement diverse intervention options to address
female student anxiety disorders, the frequency and severity of this issue would decrease for
Methods
Research Design
more effective than traditional CBT for lowering the rates of anxiety among female college
students. We will use a quasi-experimental design and utilize a pre, mid, and post-survey to
determine the effectiveness of each intervention. This design is the best option for our research
because it demonstrates causality between an intervention and an outcome (Harris et al., 2006).
Throughout the study, it allows for measurements of non-randomly selected control groups of
our demographic. By considering the case study's financial aspect, this design proves the most
cost-efficient to facilitate our study. We will collect qualitative data by using surveys to assess
the participant's progress and compare the results from the group utilizing CBT via a
While this design is most effective for our research, it has strengths and weaknesses. The
strengths of this approach are that it is inexpensive and more feasible to conduct, and many
flexible design options can be utilized depending on the content of the study. The quasi-
experimental design can also administer significant evidence without randomization (Office for
Health Improvement and Disparities, 2021). Weaknesses are the need for a control group,
making it difficult to determine if the intervention method caused the results. It also does not
consider pre-existing variables outside the experiment that could have influenced the
participant's responses. Threats to internal validity include maturation and attrition. Maturation
(Saleem, 2019). Factors that play a role in our study include tiredness, loss of patience, and
boredom, particularly among college students, which could impact the validity of the research.
These factors could also lead to attrition or participants dropping out of the study or not
Sampling Design
The ideal sample size for this study is 30 participants. This relatively small sample size is
most effective as accurate measurements can be made, and errors and biases can be easily
controlled and identified. 15 participants will receive CBT via a conversational agent, and the
remaining 15 will receive traditional cognitive-based therapy. The sampling method that will be
used is non-probability quota sampling. The sample of participants will be obtained voluntarily
from students at the University of South Carolina. The University of South Carolina's counseling
center will post a QR code around campus with a quick questionnaire about the participant's
demographics and choose 30 students who fit the criteria. Non-probability sampling is necessary
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because the study requires a specific demographic for this study: college-aged females with
anxiety symptoms.
Non-probability sampling, specifically quota sampling, is the best choice for our
research. Quota sampling focuses on a clear and specific population, and our particular group is
female college students with anxiety (Statistics How To, 2022). The strengths of non-probability
sampling are that, in general, it is fast, easy, cost and time-effective, and accessible for our
college demographic (Statistics How To, 2022). Finding respondents is easy and simplistic,
which increases the likelihood of our population participating. The weaknesses of non-
probability quota sampling are that it is subjective by nature because of the conductor's bias,
beliefs, and prejudices (Java T Point, n.d.). This aspect is critical in determining who will
participate in a study. To add, specifically, quota sampling needs multiple researchers. No two
people will have the same amount of competence; therefore, the conclusions drawn from the
Data Collection/Measurement
The survey we administer will assess the changes in the level of anxiety experienced by
each participant. This information will help us to determine which intervention is more effective
in lowering rates of anxiety among our target population. The 84-day research will reveal the
Some clients may prefer a human presence facilitating the counseling sessions, while others may
opt for alone time with an automated app designed to act as the client's conversational agent.
When measuring anxiety levels during the pre, mid, and post-therapeutic intervention, the
dependent variable is the level of anxiety captured, and the independent variable is the two
comparable interventions being studied. A behavioral and cognition assessment survey will act
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as our measurement tool. The survey will ask questions about anxiety symptoms, with the
allowed answers being chosen on a numerical scale. The scale will display the lowest interval,
"1" as strongly disagree, "2" as disagree, "3" as unsure, "4" as agree, and the highest interval, "5"
as strongly agree. The answers will be tallied and totaled to equate a score we will refer to an
answer key. The answer key will determine the client's level of anxiety.
We will administer this survey 3 times: pre, mid, and post-intervention, and participants
will be separated into 2 groups. Half of the participants will participate in traditional in-person
CBT for 12 weeks, and the other 15 will participate in CBT via an online conversational agent
application for 12 weeks. The first survey will be taken before engaging in these interventions to
gauge the anxiety level of the participants before partaking in the study. Then, there will be a 6-
week check-in where the same survey is administered. This check-in will show signs of
resilience or resistance from the participants. Also, it will allow us to assist anyone facing
difficulties using the non-traditional CBT method. Lastly, a post-intervention survey will
determine which intervention was more successful in lowering anxiety rates. It will assess
participants' opinions on technical ease with using the conversational app and time management
in traditional in-person sessions. This particular data will identify the better counseling solution,
depending on many variables that could hinder clients from receiving treatment for anxiety.
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