Adoption of Blockchain Technology A Case Study of Walmart
Adoption of Blockchain Technology A Case Study of Walmart
Adoption of Blockchain Technology A Case Study of Walmart
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Chapter 13
Adoption of Blockchain
Technology:
A Case Study of Walmart
Minky Sharma
https://orcid.org/0000-0002-9956-6754
Chandigarh University, India
Pawan Kumar
Chandigarh University, India
ABSTRACT
In today’s world, society has become totally digitalized where technology is playing
a very important role in everyone’s life. Blockchain is a method that is useful in
recording information and makes its difficult to change, hack, or fraud system. A
blockchain is fundamentally a digital ledger of volume of transactions that is distributed
across the overall network of IT system on the blockchain. This technology acts as
a reliable layer in the evolution of e-commerce. Walmart has been working with
IBM on a food safety blockchain solution to add transparency to the decentralized
food supply ecosystem by digitizing the food supply chain process. This chapter will
cover the concept and origin/emergence of blockchain technology and implications
of blockchain technology in supply chain (Walmart), the significance and role of
blockchain technology for the users and the stakeholders, the implications for the
users, challenges faced by Walmart during the adoption of blockchain technology,
and the approachability of Walmart to IBM for the implication of blockchain to
their organization.
DOI: 10.4018/978-1-7998-8081-3.ch013
Copyright © 2021, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited.
Adoption of Blockchain Technology
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Adoption of Blockchain Technology
In the 15th century the Venetian Republic established double entry bookkeeping
where Ledgers are traditional technology that hasn’t replaced much after all this.
They were digitised since 20th century, but they remained centralised until the
blockchain was invented in 2008. As per (Nussbaum 1933, Allen 2011) The ledger
is an accounting technology that keeps track of owners who own what and is vital
to modern capitalism.
Blocks
Every chain is made up of several blocks, each of which has three basic elements:
A nonce generates the cryptographic hash when the first block of a chain is
generated. Unless it is mined, the data in the block is considered signed and forever
linked to the nonce and hash.
Miners
Mining is the mechanism by which miners add new blocks to the chain. When a
block is successfully mined, all nodes on the network approve the update, and the
miner is compensated financially.
Nodes
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Adoption of Blockchain Technology
(Tiwari, 2016). Walmart’s block chain pilot’s progress hinged on cooperation with
government departments. Blockchain technology and its potential piqued regulators’
attention because it coincided with their work (McDermott, 2017). Walmart was
able to introduce blockchain technology to pork protection and supply chain
management after forming a team and obtaining regulatory approval. Blockchain
outperformed other innovations [supply chain with restricted infrastructure, social
media, radio frequency identification (RFID), enterprise resource planning (ERP),
and IoT combined with RFID] in a report on the Indian organic food industry using
analytic hierarchy method research. A network based on blockchain technologies
ensures fair trade and a circular economy, and blockchain will help farmers increase
the quality of their products in the supply chain.
Albertsons Companies (Eugene, Oregon, USA) is one of the leading food and drug
stores in the United States, with approximately 2300 outlets throughout the world. In
Albertsons, food safety is a crucial step. The opportunity to trace any move from the
field to the customer’s cart, due to product provenance, can be very empowering for
their consumers. Albertsons aims to test IBM Food Trust to help solve the problems
that have historically arisen when tracing high-risk foods like romaine lettuce. The
world’s largest grocery retailer will begin by tracing bulk romaine lettuce from one
of its delivery centres, then extend to other food categories through its distribution
network. The need for more reliable methods of tracing items and easily finding
possible causes of pollution. As a result, retailers are experimenting with emerging
technology in order to strengthen the system that serves the global food supply
chain. Furthermore, Albertsons would support both customers and market players
in achieving food traceability. Furthermore, a system of record can be developed
for food items and can be used to monitor and authenticate artefacts as they pass
through the supply chain, as well as a digital record of any purchase or contact.
From the date of packaging to the temperature at which an item was delivered to
its appearance on a grocery store shelf, all is registered. For major retailers and
customers, improved openness will resolve a wide variety of food safety concerns.
According to the Website 101Blockchains1, The Block chain technology was
first introduce in 1991-2008 by “Stuart Haber and Scott Stornetta” who worked
first time on this technology. In year 2009-2013 the various coins were introduced
in the line of block chain technology which includes Bitcoin, Ethereum & NOE. In
year 2009 Satoshi Nakamoto Publish Bitcoin White Paper and in year 2010 the First
Bitcoin of 10,000BTC was purchased .In year 2013 Bitcoin Marketplace Surpasses
$1 Billion and “Vitalik Butetin” released Ethereum White Paper. EOS.IO is a new
blockchain protocol for the implementation of decentralised applications that was
announced by block one in year 2017. In fig 1 the step by step view is explained
to show how Blockchain works as it starts from the 1st step i.e A user requests for
a transaction than in 2nd step A block representing the transaction is created than
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Adoption of Blockchain Technology
in 3rd step The block is broadcasted to all the nodes of the network than in 4th step
All the nodes validate the block and the transaction after that in 5th step The block
is added to the chain and at last step 6th step is The transaction gets verified and
executed till transactions get verified and executed is being presented in a flow as
a process. In year 2015-2018 The Evolution of Blockchain Technology Increased
use of cryptocurrency, as well as companies using technology to improve efficiency,
demonstrate this trend.
Block chain when connected with the supply chain than it will be considered as a part
of Marketing. Saberi et al. (2019, p. 2120) discuss many aspects of the blockchain
that can be used in the sense of supply chain management. When it comes to the
flow of knowledge in supply chains, attributes like reliability, traceability, and
authenticity become important. These characteristics, combined with the help of
smart contracts, have the potential to allow supply chains to be built without relying
on the trust layer as a foundation (Saberi et al., 2019, p. 2120). Unlike the many
implementations of blockchain in financial contexts, however, all of the technology’s
usable roles in the supply chain setting have yet to be decided. As a result, there are
still opportunities to interpret and apply the data.
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Adoption of Blockchain Technology
1. https://101blockchains.com/ultimate-blockchain-technology-guide/
About the fact that Block chain technology has yet to be established as a proven
technological medium for optimum Supply chain results, engineers have already begun
combining block chain and the Internet of Things to include “resilient, genuinely
peer-to-peer distributed networks, providing the freedom to communicate with
peers in a “trustless” (Firms can do business without having trust on one another),
auditable manner,” rather than as another IT or database solution ([17], p. 2301). They
believe it will not only enhance trust among system participants (who are involved
in a transactional relationship such as buyers, suppliers, and distributors), but also
allow a trustless system that ensures the protection of transactions. Its advantages
include improved product protection and security, quality control, reduced unlawful
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Adoption of Blockchain Technology
Customer, inventory, and sale details are all abundant in the E-commerce store.
For accurate performance, these data must be properly stored and managed. This
problem is addressed by block chain technology, which combines transactions into
blocks and connects each block into a chain. Since each block is saved on its own
disk, it is stable, scalable, and durable. If you run a Magento 2 e-commerce store,
you can consider integrating it with Blockchain technology to get the best results.
Despite the positive effect that the e-commerce market has had on the global
economy, things have not been looking well for e-commerce retailers, who have
faced several obstacles since the industry’s birth. It has been searching for a stable
technical infrastructure that can sustain it and solve the many problems it faces for
years. Fortunately, Blockchain technology is now capable of doing the same2 .
When Blockchain approaches major economic markets, a growing array of
e-Commerce software development companies are discussing the potential use
of Blockchain in a variety of fields other than banking, such as E-commerce. The
e-commerce industry has changed the way people buy all over the world. Now,
Blockchain is poised to revolutionize the way the E-commerce industry works.
E-commerce using Blockchain would help to create a revolutionized economy.
Although both Blockchain and E-commerce allow for transfers, Blockchain allows
them both faster and more safe.
Block chains are specialized networks that are linked to the outside world using
cutting-edge technologies.
However, not every Blockchain is the same. There are four kinds of Block chains
which are widely used in E-commerce. For E-commerce retailers, all four of these
options are readily available.
1. Bitcoin
2. Ethereum
3. IBM
4. Custom
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Adoption of Blockchain Technology
Bitcoin: Bitcoin is a cryptocurrency that is the driving force behind the development
of Blockchain technology. Several well-known companies have embraced Bitcoin,
including Tesla, Microsoft, Google, and Shopify. Following that, a slew of other
companies began to consider Bitcoin as a payment option. Accepting Bitcoin for
payment processing is a convenient way to use Blockchain, as well as a way to tap
into the vast cryptocurrency market.
Ethereum: It is also a cryptocurrency like Bitcoin. However, as opposed to its
competitor, it has its own combination of advantages and disadvantages. While it has
not gained the same level of popularity as Bitcoin, the network is capable of hosting
a variety of other cryptocurrencies. Hosting smart contracts is one of Ethereum’s
most common applications. The fact that Ethereum provides merchants with a place
to operate their full-fledged Block chains makes it perfect for E-commerce vendors.
IBM: IBM does not have a block chain of its own. The Blockchain technology
that it offers, on the other hand, is incredibly useful for large, diverse online retailers.
Custom: This is the most straightforward and adaptable Blockchain solution
for E-commerce merchants. Companies would be able to customize Blockchain to
suit their unique needs with the help of a Blockchain development company. It is
therefore very cost-effective in the long run for increasing gross margins3.
There are different categories of E-commerce which are adopting the Block chain
technology or are in the process of doing so are mentioned as:
1. Banking & Finance: the various Organisation of Banking & finance are also
working on the adoption of block chain industry some of them are discussed
below:
a. A.1. HSBC: By the end of March 2020, HSBC intends to launch a
blockchain-based network. More importantly, they would migrate from
paper-based records to a completely digital, decentralised Vault platform.
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Adoption of Blockchain Technology
As a result, their investors can now monitor their funds in real time. It
will also have some private functions.
b. A.2. VISA: Visa is one of the Blockchain technology firms that has
progressed significantly in the industry. They had previously launched a
Blockchain network for business-to-business payment services in 2016.
However, putting the project online took some time. By the end of 2019,
they hoped to have covered 90 markets in which companies could make
payments.
2. B. Supply Chain: The block chain technology has been adopted by different
organisation Supply chain few of which are explained below:
a. B.1. Unilever: Unilever is another company that uses block chain in
its supply chain. In fact, Unilever is using technology to manage its tea
business. They can monitor all of their supply chain transactions with
the aid of technology. Furthermore, they can monitor suppliers to ensure
that quality is maintained at all times.
b. B.2. Walmart: Walmart has long been a supporter of block chain
technology. In fact, IBM’s supply chain technology – the hyper ledger
Fabric platform – is being used to support the company’s supply chain
operation. They also plan to monitor their foods all the way back to their
farmers and allow consumers to verify the provenance before purchasing
an item.
3. C. Healthcare: In the health care industry they are also moving ahead for the
adoption of Block chain technology some of the organisations are mentioned
below:
a. C.1. DHL: DHL is another major corporation that has adopted block
chain technology. They’re working on a proof of concept with Accenture
to monitor pharmaceuticals from the point of origin to the end user. As
a result, businesses will be able to finally eliminate any tampering or
counterfeit drug problems that they face on a daily basis.
b. C.2. Pfizer: Pfizer is another major corporation that has adopted block chain
technology. Clinical Supply Block chain Working Group (CSBWG), led
by Biogen and Pfizer, recently completed proof of concept for monitoring
records and maintaining the digital inventory of pharmaceutical products.
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Adoption of Blockchain Technology
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The case study on Walmart is being conducted on the bases of their market shares
as we have taken the market share value of different companies such as Walmart,
Hindustan Unilever, UPS, VISA, Ford and FedEx as shown in Table 1
Table: 1 presents the companies’ percentage who had adopted the Blockchain
technology for their organisational work from which it is justified that the market
share holding of Walmart is the highest (66%) among other stated organisations with
38.90%, 35%, 16%, 5.94%, 5.50% so that why the case study has been conducted on
Walmart in this chapter. The detail growth history of Walmart has been explained
with the basic introduction of the Walmart and the hyperledger.
Walmart Inc. (NYSE: WMT) helps consumers save money and live better in
grocery stores, online, and on their mobile devices all over the world. Every week,
nearly 265 million customers and members visit our more than 11,200 stores and
e-commerce websites through 55 banners in 27 countries. Walmart hires over 2.2
million associates worldwide and produced $500.3 billion in sales in fiscal year 2018.
Hyperledger is an open source community project aimed at advancing block
chain technology through industries. It’s a multinational partnership involving
leaders in banking, finance, IoT, manufacturing, supply chain, and technology. The
Hyperledger Project is hosted by the Linux Foundation.
“Creating a (traceability) mechanism for the entire food supply ecosystem has
been a problem for years, and no one had found it out,” says Karl Bedwell, Senior
Director of Walmart Technology. Because of its emphasis on confidence, immutability,
and transparency, we thought block chain technology could be a good fit for this
problem.” With its open, shared ledger, block chain seemed tailor-made for the food
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Adoption of Blockchain Technology
system!” Walmart began working on two proof of concept (POC) projects with IBM
after the company’s interest in block chain technology was verified.
In October 2016, Walmart and its technology partner IBM revealed two projects:
one to track the origin of mangos sold in Walmart stores in the United States, and the
other to trace pork sold in Walmart stores in China. “Yiannas” began by establishing
a benchmark for the mango POC. He purchased a bag of sliced mangoes from a
nearby Walmart and asked his team to figure out where they came from as quickly
as possible. After calling and emailing distributors and suppliers, the team received a
response about seven days later. By market standards, this was not bad, but Walmart
needed to do a lot better5.
As a result, they collaborated with IBM to develop a block chain-based food
traceability framework. Archana Sristy, Director of Engineering at Walmart she
explained the core design and the main setup of the applicability and integration
of enterprise system with IBM. She explained the concept of GS1 (the standards
authority in barcodes and labelling) to define the data attributes for block chain
upload the chain code was written by IBM.
Suppliers used new labels and used a web-based interface to upload their results.
For the two products, the Hyperledger Fabric block chain-based food traceability
framework worked. It allowed for the uploading of certificates of authenticity to
the block chain for pork in China, adding more trust to a system where trust was
previously a major problem. And the time it took to trace the provenance of mangoes
in the United States went from 7 days to... 2.2 seconds!
Working with Hyperledger was a good experience for the Walmart team. “It
seemed that the Hyperledger group had already been working on answering every
question we had,” Bedwell says. The Walmart team, for example, was concerned with
interoperability with other block chain-based traceability systems when designing
a fully open system. Hyperledger recently revealed its partnership with Ethereum,
as if in response to their concern. “It seems that the Hyperledger group is solving
all that companies are concerned about,” he adds. As shown in Fig 2 the working
of Walmart year wise has been explained as in October 2016 Walmart announces
two POCs for Blockchain based food tracking after that in August 2017 After the
Successful POCs, Walmart works with IBM, Nestle, and Unilever to Launch IBM
Food Trust Likewise in year September 2018 Walmart traces over 20 products
with the system powered by Hyperledger and after that in same duration Walmart
announces that all supplies of the fresh leafy greens will be required to start using
the Blockchain-based system in 2019.
Walmart also uses IBM Block chain, which is based on Hyperledger Fabric, to
monitor over 25 items from five different suppliers. Produce like mangoes, bananas,
and leafy greens; meat and poultry like chicken and pork; dairy like yoghurt and
almond milk; and even multi-ingredient goods like packaged salads and baby foods
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are among the items on the list. “This solution allows us to see the entire chain in
seconds!” Yiannas says of the effect. We can take a jar of baby food and look at
where it was made, as well as track all of the ingredients back to the farms!”
In collaboration with IBM Food Trust, Walmart expects to expand the system
to more goods and categories in the near future. In reality, the company recently
announced that it would begin requiring all of its fresh leafy greens (such as salad
and spinach) suppliers to use the system to monitor their products.
In a letter to suppliers, Walmart wrote, “We have shown that using the IBM Food
Trust network, which relies on block chain technology, we can reduce the amount of
time it takes to monitor a food item from a Walmart Store back to source in seconds,
as opposed to days or sometimes weeks.”
The company may start tracking other data, such as sustainability, in addition
to the products’ journey.
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