Republic of the Philippines

OCCIDENTAL MINDORO STATE COLLEGE

Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

BACHELOR OF ARTS IN COMMUNICATION

CMO BASIS
The Bachelor of Arts in Communication (BA Comm.) program utilized the CHED Memorandum
Order (CMO) No. 35, series of 2017 Policies, Standards, and Guidelines, and the General Education CMO
No. 20, series 2013.

INTRODUCTION
Bachelor of Arts in Communication (BACOMM) as a field the program covers how humans
communicate. It focuses on how verbal and non-verbal messages create meanings using diverse media
platforms in different contexts. It includes a broad range of subject matter ranging from the study of
communication in interpersonal relationships, groups, organizations, and cultures.

PROGRAM SPECIFICATIONS
Communication as a field of study covers the various ways humans communicate. It focuses on
how verbal and non-verbal messages create meanings using diverse media platforms in different contexts.
It includes a broad range of subject matter ranging from the study of communication in interpersonal
relationships, groups, organizations, and cultures.

Program Goals
This program aims to equip students with the knowledge and skills in the theory and practice of
communication applicable in various professions and contexts, focusing on the media professions.

Specific Professions/Careers/Occupations for Graduates

Graduates of this program may find employment as public and corporate
communication/information officers, social science and communication researchers/analyst,
communication/media planners and managers, program/project development officers, public relations and
advertising practitioners, media practitioners, learning system designers, multimedia designers, and
allied/related professions.

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 5
 Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

Program Outcomes
The minimum standards for the BA in Communication program are expressed in the following
minimum set of learning outcomes:

1. Define access information needs; assess and organize information and knowledge, produce,
share and utilize information and knowledge;
2. Communicate in different formats and platforms(print, broadcast, and online);
3. Prepare a communication/media plan;
4. Conduct communication and media research and evaluation;
5. Develop and produce communication materials in different formats and platforms;
6. Demonstrate communication management and leadership skills;
7. Develop entrepreneurial capabilities;
8. Adhere to ethical standards and practices;
9. Know and practice rights and responsibilities and accountabilities in the communication
profession;
10. Demonstrate a development orientation in communication work; and
11. Apply communication theories/models, principles, practices, and tools in developing work.

CURRICULUM

Curriculum Description
Communication as a field of study covers the various ways humans communicate. It focuses on
how verbal and non-verbal messages create meanings using diverse media platforms in different contexts.
It includes a broad range of subject matter ranging from the study of communication in interpersonal
relationships, groups, organizations, and cultures.

The BS Development Communication has a total of 134 units, of which 42 units are General
Education Courses, 24 units are Core Courses, 18 units are Required Courses, 36 units are Electives, 9
units are Thesis and Internship, 8 units are Physical Education and 6 units are National Service Training
Program (NSTP).

General Education Courses - 42 units

GE Core Courses - 33 units
GE Elective Courses - 6 units

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 6
 Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

GE Mandated Courses - 3 units

Core Courses - 24 units
Required Courses - 18 units
Communication Related Electives - 12 units
Social Science/Humanities Elective Courses - 15 units

Thesis/Special Project - 6 units

Internship - 3 units
Physical Education - 8 units
National Service Training

Program (NSTP) - 6 units

TOTAL 134 units

CURRICULUM OUTLINE (CHED MEMORANDUM ORDER NO. 35, series of 2017)

Equivalent
Subject Courses No. of Units per Total
Code Subjects Subject Units

GENERAL EDUCATION (GE) COURSES

13 3 39

Core Courses 11 3 33

GC1101 Purposive Communication

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 7
 Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

GC1102 Understanding the self

GC1103 Readings in Philippines History

GC1104 Science, Technology, and Society

GC1205 Filipino I

GC1206 Art Appreciation

GC1207 The Contemporary World

GC1208 Mathematics in Modern World

GC1209

Ethics

GC1210

Filipino II

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 8
 Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

GC1211

Filipino III

Elective Courses-Courses covering at least two knowledge 2 3 6

domains from the following:

GE1101 Environmental Science

GE1202 Gender and Society

Mandated Subject

1 3 3

GM2101 Life and Works of Rizal

CORE COURSE IN BA COMM. 7 3 24

CC1101

Introduction to Communication and Media

CC1202

Communication and Media Theory

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 9
 Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

CC2103

Communication Research

CC2104

Communication Culture and Society

CC2205

Communication Media Laws and Ethics

CC2206

Communication Planning

CC2207

Communication Research

CC3108

Communication Management

REQUIRED COURSES 6 3 18

CHED –Required Course 3 3 9

RC2101 Development Communication

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 10
 Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

RC2202 Risk, Disaster, and Humanitarian Communication

RC2203 Knowledge management

Required course based on Institutional and Program 3 3 9

Outcomes(Any three from the subject below)

RC3104 Journalism Principles and Practices

Broadcasting Principles and Practices

RC3205

Social Media Principles and Practices

RC4106

ELECTIVES (based on Institutional and Program Outcomes) 9 3 27

*HEIs may purpose their cluster featuring a unique set of related electives.

A. Communication –Related Electives 5 3 15

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 11
 Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

1. Communication and Socio-Cultural Change

a. Organizational Culture and Communication

b. Science and Health Communication
c. Cross-Cultural Communication
d. Behavioral and Social Change Communication
e. Creative Cultural Content Development

B. Social Sciences /Humanities Electives ** 5 3 15

a. Introduction to Theater Arts

b. Performance Media
c. Creative Writing
d. Digital Imaging
e. Educational Broadcasting

THESIS/SPECIAL PROJECT 1 6

TSP3101 Thesis/Special Project 1 3

TSP3202 Thesis/Special Project 2 3

INTERNSHIP 1 3

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 12
 Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

IP4201 Practicum 3

PHYSICAL EDUCATION (P.E.)

4 8

PE101 Self-Testing Activities

PE102 Fundamentals of Rhythmic Activities

PE103 Individual Sports and Martial Arts 2

PE104 Team Sports

10. NATIONAL SERVICE TRAINING PROGRAM (NSTP)

2 6

NSTP101 CWTS 1

NSTP102 CWTS 2

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 13
 Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

PROGRAM STUDY
FIRST-YEAR
1ST SEMESTER 2ND SEMESTER
PRE- PRE-
CODE SUBJECT DESCRIPTION UNITS CODE SUBJECT DESCRIPTION UNITS
REQ REQ
GC1101 Purposive Communication None 3 GC1206 Art Appreciation None 3
GC1102 Understanding the Self None 3 GC1207 The Contemporary World None 3
Readings in Philippine Mathematics in the Modern
GC1103 None 3 GC1208 None 3
History World
Science, Technology, and
GC1104 None 3 GC1209 Ethics None 3
Society
Filipino 1 -
Filipino 2 - Sosyedad at
GC1105 Kontekstualisadong None 3 GC1210 GC1105 3
Literatura
Komunikasyon sa Filipino
Introduction to
Introduction to
CC1101 Communication None 3 CC2102 None 3
Communication Media
Development
Fundamentals of Rhytmic
PE1101 Self-testing Activities None 2 PE1202 PE1101 2
Activities
NSTP11
NSTP1101 NSTP 1 CWTS None (3) NSTP1202 NSTP 2 CWTS (3)
01
TOTAL UNITS 23 TOTAL UNITS 23

SECOND-YEAR

1ST SEMESTER 2ND SEMESTER

PRE- PRE-
CODE SUBJECT DESCRIPTION UNITS CODE SUBJECT DESCRIPTION UNITS
REQ REQ
Filipino 3 - Filipino sa Iba't- GC12 Communication, Culture,
GC1111 3 CC2205 CC2103 3
ibang Disiplina 10 and Society
GM2101 Life and Works of Rizal None 3 CC2206 Communication Planning CC2104 3
CC2104
CC2103 Communication Theory None 3 CC2207 Communication Research 3
RC2101
Communication Media Laws CC21
CC2104 3 RC2202 Knowledge Management RC2101 3
and Ethics 02
Risk Disaster and
Development
RC2101 None 3 RC2203 Humanitarian RC2101 3
Communication
Communication
Social Science/Humanities Social Science/Humanities
SE2101 None 3 SE2202 None 3
Elective I Elective II
Comm Related Elective I - Comm Related Elective II -
CRE2101 Organizational Culture and None 3 CRE2202 Cross-Cultural SP2101 3
Communication Communication
Individual Sports and Martial PE120
PE2103 2 PE2204 Team Sports PE2103 2
Arts 2
TOTAL UNITS 23 TOTAL UNITS 23

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 14
 Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

THIRD-YEAR
1ST SEMESTER 2ND SEMESTER
PRE- PRE-
CODE SUBJECT DESCRIPTION UNITS CODE SUBJECT DESCRIPTION UNITS
REQ REQ
GC3112 Environmental Science None 3 GC3213 Gender and Society None 3
CC22 CC2207
TSP3101 Thesis/Special Project 1 3 TSP3202 Thesis/Special Project 2 3
07 TSP3101
Journalism Principles and RC22 Broadcasting Principles and
RC3204 3 RC4105 RC3204 3
Practices 02 Practices
Comm Related Elective III -
Social Science/Humanities
interpersonal
SE3103 Elective III- Behavioral and None 3 CRE3203 SP2202 3
Communication in
Social Change
Development
Communication CC22 Social Science/Humanities
CC3108 3 SE3204 None 3
Management 07 Elective IV
TOTAL UNITS 18 TOTAL UNITS 18

FOURTH-YEAR

1ST SEMESTER 2ND SEMESTER

PRE- PRE-
CODE SUBJECT DESCRIPTION UNITS CODE SUBJECT DESCRIPTION UNITS
REQ REQ
Social Media Principles and RC41 4th Year
RC4106 3 IP4201 Practicum 3
Practices 05 Standing
Comm Related Elective IV -
CRE3
CRE4104 Creative Cultural Content 3 TOTAL UNITS 3
203
Development

Social Science/Humanities
SE4105 None 3
Elective V

TOTAL UNITS 9

SUMMARY OF UNITS

COURSES CHED OMSC

General Education Courses 33 39
GE Mandated Course 3 3
CORE Courses 21 24
Required Courses 18 18
Communication-Related Electives 12 12
Social Science/Humanities Elective Courses 15 15
Internship/Practicum 3 6
Thesis/Special Project 6 3
Physical Education Subjects 8 8
CWTS/NSTP 6 6
TOTAL 125 units 134 units

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 15
 Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

COURSE DESCRIPTION

GE CORE COURSES

GC1101 - PURPOSIVE COMMUNICATION

Purposive communication is about writing, speaking, and presenting to different audiences and for various
purposes. (CMO 20 s. 2013). Purposive communication is a three-unit course that develops students'
communicative competence and enhances their cultural and intercultural awareness through multimodal
tasks that allow them to communicate effectively and appropriately to a multicultural audience in a local or
global context. It equips students with tools for critical evaluation of various texts and focuses on the power
of language and the impact of images to emphasize the importance of conveying messages responsibly.
Students' knowledge, skills, and insights from this course may be used in their other academic endeavors,
their chosen disciplines, and their future careers as they compose and produce relevant oral, written, audio-
visual, and web output for various purposes.

GC1102 - UNDERSTANDING THE SELF

The course deals with the nature of identity and the factors and forces that affect the development and
maintenance of personal identity. The directive to Know Oneself has inspired countless and varied ways
to comply. Among the questions that everyone has had to grapple with at one time or other is "Who am
I?" At no other period is this question asked more urgently than in adolescence-traditionally believed to be
a time of vulnerability and great possibilities, issues of self and identity are among the most critical for the
young. This course is intended to facilitate the exploration of the issues and concerns regarding self and
identity to arrive at a better understanding of one's self. It strives to meet this goal by stressing the
integration of the personal with the academic-contextualizing matters discussed in the classrooms and the
everyday experiences of students – making for better learning, generating a new appreciation for the
learning process, and developing a more critical and reflective attitude while enabling them to manage
and improve their selves to attain a better quality of life.
It aims to learn about the nature of identity, factors, and forces that affect the development and
maintenance of personal identity.

GC1103 - READINGS IN PHILIPPINES HISTORY

The course analyzes Philippine history from multiple perspectives through the lens of selected primary
sources coming from various disciplines and different genres. Students are given opportunities to analyze
the author's background and main arguments, compare different points of view, identify biases and
examine the evidence presented in the document. The discussions will tackle traditional topics in history
and other interdisciplinary themes that will deepen and broaden their understanding of Philippine political,
economic, cultural, social, scientific, and religious history. Priority is given to primary materials that could
help students develop their analytical and communication skills. The end goal is to develop the historical
and critical consciousness of the students so that they will become versatile, articulate, broadminded,
morally upright, and responsible citizens.

GC1104 - SCIENCE, TECHNOLOGY, AND SOCIETY

The course deals with interactions between science and technology and social, cultural, political, and
economic contexts that shape and are shaped by them. (CMO No. 20, series of 2013)

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 16
 Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

This interdisciplinary course engages students to confront the realities brought about by science and
technology in society. Such realities pervade the personal, the public, and the global aspects of our living
and are integral to human development. Scientific knowledge and technological development happen in the
context of a society with all its socio-political, cultural, economic, and philosophical underpinnings at play.
This course seeks to instill reflective knowledge in the students that they can live the good life and display
ethical decision-making in the face of scientific and technological advancement. This course includes
mandatory topics on climate change and environmental awareness.

GC1105 - FILIPINO 1 (KONTEKSTUALISADONG KOMUNIKASYON SA FILIPINO)

Ang KONKOMFIL ay isang praktikal na kursong nagpapalawak at nagpapalalim sa kontekstwalisadong

komunikasyon sa wikang Filipino ng mga mamamayang Pilipino sa kani-kanilang mga komunidad sa
particular, at sa buong lipunang Pilipino sa pangkalahatan. Nakatuon ang kursong ito sa makrokasanayang
pakikinig at pagsasalita, gayundin sa kasanayan sa paggamit ng iba’t ibang tradisyonal at modernong
midya na makabuluhan sa kontekstong Pilipino sa iba’t ibang antas at larangan.(https://chedro1.com/wp-
content/uploads/2018/05/FILSUBJS-1.pdf)

GC1206 - ART APPRECIATION

This course aims to develop students' ability to appreciate, analyze, and critique works of art. This course
equips students with a broad knowledge of the arts' practical, historical, philosophical, and social relevance
through interdisciplinary and multimodal approaches to hone students' ability to articulate their
understanding of the arts. The course also develops students' competency in researching and curating art
and conceptualizing, mounting, and evaluating art productions. The course aims to develop students'
genuine appreciation for Philippine arts by providing them opportunities to explore the diversity and
richness and their rootedness in Filipino culture.

GC1207 - THE CONTEMPORARY WORLD

This course introduces students to the contemporary world by examining the multifaceted phenomenon of
globalization. Using the various disciplines of the social sciences, it examines the economic, social,
political, technological, and other transformations that have created an increasing awareness of the
interconnectedness of peoples and places around the globe. To this end, the course provides an overview
of the various debates in global governance, development, and sustainability. Beyond exposing the student
to the world outside the Philippines, it seeks to inculcate a sense of global citizenship and global ethical
responsibility. This course includes mandatory topics on population education in the context of population
and demography.

GC1208 - MATHEMATICS IN THE MODERN WORLD

This course provides with nature of mathematics, appreciation of its practical, intellectual, and aesthetic
dimensions, and application of mathematical tools in daily life. This course begins with an introduction to
the nature of mathematics as an exploration of patterns (in nature and the environment) and as an
application of inductive and deductive reasoning. By exploring these topics, students are encouraged to go
beyond the typical understanding of mathematics as merely a set of formulas but as a source of aesthetics
in patterns of nature, for example, and a rich language in itself (and of science) governed by logic and
reasoning. The course then proceeds to survey how mathematics provides a tool for understanding and
dealing with various aspects of present-day living, such as managing personnel finances, making social
choices, appreciating geometric designs, understanding codes used in data transmission and security, and
dividing limited resources fairly. These aspects will provide opportunities for doing mathematics in a broad
range of exercises that bring out the various dimensions of mathematics to know and test the students'
understanding and capacity. (CMO No. 20, series of 2013).

GC1209 - ETHICS

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 17
 Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

Ethics deals with principles of ethical behavior in modern society at the level of the person, society, and
interaction with the environment and other shared resources (CMO 20 s. 2013).
Morality pertains to the standards of right and wrong that an individual originally picks up from the
community. The course discusses the context and principles of ethical behavior in modern society at the
level of the individual, society, and in interaction with the environment and other shared resources. The
course also teaches students to make moral decisions using dominant moral frameworks and applying a
seven-step moral reasoning model to analyze and solve moral dilemmas. The course is organized
according to the three (3) main elements of the moral experience: (a) agent, including context – cultural,
communal, and environmental; (b) the act, and (c) reason or framework (for the act).

GC1210-FILIPINO 2
Ang SOSLIT ay isang kurso sa pag-aaral at paglikha ng panitikang Filipino na nakatuon sa kabuluhang
panlipunan ng mga teksto ng literari at iba’t ibang bahagi ng kasaysayan ng bansang Pilipinas. Sinasaklaw
nito ang mga isyung panlipunan na tinatalakay ng mga akdang Filipino tulad ng kahirapan, malawak na
agwat ng mayayaman at mahihirap, reporma sa lupa, globalisasyon, pagsasamantala sa mga
manggagawa, karapatang pantao, isyung pangkasarian, sitwasyon ng mga pangkat minorya at/o
marhinalisado, at iba pa. (CMO No. 57, Series 2017).

GC1111-FILIPINO 3 (Filipino sa Iba’t Ibang Disiplina(FILDIS))

Ang FILDIS ay isang Praktikal na kursong nagpapalalim sa kasanayan sa malalim at mapanuring pagbasa,
pagsulat, at pananaliksik sa wikang Filipino sa iba’t ibang larangan, sa konteksto ng kontmeporaryong
sitwasyon at mga pangangailangan ng bansa at ng mga mamayang Pilipino. Nakatuon ang kursong ito sa
makrokasanayang pagbasa at pagsulat, gamit ang mga makabuluhang pananaliksik sa wikang Filipino,
bilang lunsaran ng pagsasagawa ng pananaliksik (mula sa pnagangalap ng datos at pagsulat ng borador
ng pananaliksik hanggang sa publikasyon nito) na nakaugat sa mga suliranin at realidad ng mga
komunidad ng mga mamamayan sa bansa maging sa komunidad ng mga Pilipino sa iba pang bansa.
Saklaw rin ng nkursong ito ang paglinang sakontekstwalisadong komunikasyon sa Filipino (KOMFIL).

GC3112 - ENVIRONMENTAL SCIENCE

The course provides integrated coverage of Ecology's basic concepts and principles and the major human
implications of these concepts. This involves a holistic approach to dealing with man's relationship in his
environment. Included are topics on the nature of ecosystems, relations of individuals and populations, the
major communities, and man's impact on the environment. It also discusses a familiarization and
orientation on the basic environmental management system, environmental assessments and monitoring
systems principles, and the impact on the Human Environment.

GC3213 - GENDER AND SOCIETY

This course will look specifically at the social and political context in which gender is played out as a
complex process of identity and performance. Exploring key institutions such as family, state, and
workplace will give us some understanding of the social, economic, and cultural factors that shape our lives
as women and men. We will also look closely at various forms of media that provide gendered messages
that reflect and reproduce gender inequality and empower us to change.

GM2101 - LIFE AND WORK OF RIZAL

This course studies the life and works of Jose P. Rizal and their influence and relevance in contemporary
Philippine society. It aims to deepen and strengthen the student's sense of nationalism by making her fully
realize her worth as a Filipino. Among the topics covered are Rizal's biography and writings, particularly the
novels Noli Me Tangere and El Filibusterismo, some essays, and various correspondence.

PE1101 - PHYSICAL EDUCATION 1

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 18
 Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

This course deals with physical fitness and self-testing activities concerned with developing muscular
strength, flexibility, cardiovascular endurance, speed, agility, coordination, and self-achievement through
the performance of certain skills.

PE1202 - FUNDAMENTALS OF RHYTHMIC ACTIVITIES

This course is designed to develop one’s skills to dance with ease and grace movement and encourage the
students to become more creative and appreciate the significance of an individual and others.

PE2103 - INDIVIDUAL SPORTS AND MARTIAL ARTS

Provides playing basic skills and performance and dual sports, strategies, rules, scheduling, officiating, and
modifying games leading to sports.

PE2204 - TEAM SPORTS

This course provides basic skills and performances in team sports, strategies and rules, scheduling, and
officiating. In addition, built-in development of skills necessary for playing the event is emphasized for
instructional purposes such as a lead-up game, organized game activities, and modified games leading to
sports.

NSTP1101 - NSTP 1 CWTS

It is designed to immerse students in activities that will arm them with the capability to contribute to the
upliftment of the general welfare and the quality of life of the community and the enhancement of its
facilities, especially those that are developed to improve the health, environment, entrepreneurship,
safety, recreation, and morale of citizens.

NSTP1202 - NSTP 2 CWTS

It is designed to immerse students in activities that will arm them with the capability to contribute to the
upliftment of the general welfare and the quality of life of the community and the enhancement of its
facilities, especially those that are developed to improve the health, environment, entrepreneurship,
safety, recreation, and morale of citizens.

CORE COURSES

CC1101 - INTRODUCTION TO COMMUNICATION DEVELOPMENT

The course focuses on a field-based approach to instructional strategies and practices to develop written,
verbal, non-verbal, and technical communication skills. It orients students to various dimensions of
development and communication for social change and provides strong theoretical foundations and
experiential learning to meet the existing market demands for trained professionals in participatory
development communication processes and program management.

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 19
 Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

CC2102 - INTRODUCTION TO COMMUNICATION MEDIA

Overview of communication as a discipline, field of study, and profession; the communication process and
its element, history growth, and development of communication media.

CC2103 - COMMUNICATION THEORY

The course deals with theories, principles, and concepts in communication, issues, and perspectives in the
study of communication.

CC2104 - COMMUNICATION MEDIA LAWS AND ETHICS

Principles underlying freedom of expression, information, and the press; statutes dealing with the
communication media and their operations; case studies, issues, and problems on regulatory and self-
regulatory mechanisms, including professional codes of ethics.

CC2205 - COMMUNICATION, CULTURE, AND SOCIETY

The course deals with the emerging global and national communication media landscape. The role of
communication and culture in society emphasizes the issues in the Philippine setting, including the rights
and responsibilities of communicators.

CC2206 - COMMUNICATION PLANNING

The course tackles the principles underlying developing an evidence-based and results-oriented
communication campaign plan. It covers the planning process, elements of a communication plan, and
measuring effects and impacts. In addition, the campaign may refer to public information and education,
advocacy, social mobilization, and similar communication-related programs.

CC2207 - COMMUNICATION RESEARCH

The Communication research process: principles, methods, and techniques in the conceptualization,
design, implementation, analysis, interpretation, and communication studies.

CC3108 - COMMUNICATION MANAGEMENT

This course introduces the student to concepts of communication management: its definition, purposes,
and objectives. Management concepts and principles relevant to communication are outlined and
discussed. Describes the stages and phases in the communication management process. Further, this
course deals with management concepts applicable to the communication management process.

REQUIRED COURSES

RC2101-DEVELOPMENT COMMUNICATION
The course focus on the concepts, theories, principles, and practices in communication in development
contexts. Includes case studies of development communication programs locally and internationally.

RC2202 - KNOWLEDGE MANAGEMENT

The course analyzed the principles, processes, and strategies for identifying, capturing, analyzing, storing,
and sharing knowledge. The use of ICT facilitates these elements.

RC2203 - RISK, DISASTER, AND HUMANITARIAN COMMUNICATION

The course focuses on communicating effectively with vulnerable stakeholders before, during, and after the
onset of risk situations. It also seeks to familiarize students with communication strategies used in
humanitarian aid operations, which contribute to protecting people and property in times of disasters or
emergencies.

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 20
 Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

RC3204 - JOURNALISM PRINCIPLES AND PRACTICES

Principles and practices in the use and operations of radio and television as broadcast media, including
basic skills in writing for broadcast.

RC4105 - BROADCASTING PRINCIPLES AND PRACTICES

Principles and practices in the use and operations of radio and television as broadcast media, including
basic skills in writing for broadcasting.

RC4106 - SOCIAL MEDIA PRINCIPLES AND PRACTICES

The different types of social media channels (e.g., social networking sites, collaborative projects, blogs and
micro-blogs, and content communities such as YouTube), distinct characteristics, and applications of each
channel. Ethical considerations in the use of social media are also discussed.

COMMUNICATION-RELATED ELECTIVES

CRE2101-ORGANIZATIONAL CULTURE AND COMMUNICATION

Communication processes in any type of organization create a distinct organizational culture, achieve the
company's goals and objectives, and spur organizational productivity. Includes the relationship between
communication and organizational effectiveness.

CRE2202- CROSS-CULTURAL COMMUNICATION

This course will introduce the students' theories, conceptual and practical dimensions of communication
within and between various cultures, and different facets of cross-cultural communication and cultural
differences, social interactions, education, government, gender, workplace, romance, and religion.
Moreover, this will focus on how our cultural differences at diverse levels influence work styles and
customs, particularly communication, and how cross-cultural knowledge becomes an important aspect in
various and globalized workplaces. Finally, this course ends with reflections on intercultural ethics and
approaches for resolving ethical problems and conflicts within cross-cultural settings providing the
awareness they need to advance more success in their future intercultural encounters.

CRE3203 - BEHAVIORAL AND SOCIAL CHANGE COMMUNICATION

Theories of change; research-based and participatory behavior and social change, principles, and
strategies supporting development initiatives.

CRE4104 - CREATIVE CULTURE CONTENT DEVELOPMENT

A survey of the steps involved in creative content development emphasizes developing skills in research,
writing, and development of prototypes in promoting culture.

SOCIAL SCIENCE ELECTIVES

SE2101-INTRODUCTION TO THEATER
The Introduction to Theater Arts is designed to provide the student with an exciting overview of the theater
by closely examining the elements of playwriting, acting, directing, design, dance, movement, voice, and
speech. The course will demonstrate how these elements are first created by various artists and effectively
brought together within a process that ultimately leads to a live theater production.

SE2202- SOCIAL CHANGE AND DEVELOPMENT PERSPECTIVES

The critical analysis of social change, development and transformation theories, and good practices in
development work emphasizes their relevance and impact on developing countries.

SE3103 - INTERPERSONAL COMMUNICATION IN DEVELOPMENT

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 21
 Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

In this course, you will be introduced to historical and interpersonal concepts related to interpersonal
communication. In addition to demonstrating mastery of these concepts (via objective assessment),
students will also be expected to engage in various applications and exercises, such as oral communication
(public speaking), which will be utilized to demonstrate the student's knowledge of these interpersonal
concepts. This course examines the interpersonal communication skills of the learners before proceeding
toward the actual process, principles, issues, and problems occurring within an interpersonal
communication setting. Interpersonal skills examine basic verbal and nonverbal elements affecting
communication between individuals in family, peer groups, work, and social contexts. This course requires
participation in activities designed to develop interpersonal communication skills.

SE3204 - SOCIOLOGY
This course is an introduction to sociology to understand the world. Sociology is a field of study that
explains social, political, and economic phenomena in social structures, social forces, and group relations.

SE4105 - CIVIC ENGAGEMENT AND PARTICIPATORY COMMUNICATION

Participatory communication theories, principles, and strategies can lead to civic engagement. Special
attention is given to social media channels and mobile technologies to facilitate civic journalism, user-
generated content, crowdsourcing, and similar concepts.

THESIS/SPECIAL PROJECT

THESIS/SPECIAL PROJECT I
This course enables the student to conceptualize and write a project or research paper covering chapters 1
to 3. The topics covered are research classification, research purpose, research variables, conceptual
frameworks, introduction to the thesis, related literature and studies, and research methodology.

THESIS/SPECIAL PROJECT II
Enables students to apply research skills, from conceptualization of a research topic to data gathering,
report writing, and presenting findings or production of creative work.

IP4201 - PRACTICUM
As Stated in the CHED Memorandum No. 36, s. of 2017, the practicum shall provide the students a hands-
on experience in the use of communication in the industry. Therefore, the Bachelor of Arts in
communication curriculum requires an internship with a minimum of 200 hours of communication-related
work, preferably in a development-oriented organization. Moreover, to provide exposure to communication-
related work, students shall be deployed to agencies that cater, to public/corporate communication,
information officers, social sciences and communication researchers/analysts, communication/media
planners and managers, program/project development officers, media petitioners, learning system
designers, multimedia designers, and in allied/related profession.

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 22
 Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

Program Outcomes Samples Performance Indicators

Define and access information Efficient accessing and gathering of need-based, accurate, authentic, and
needs; assess and organize reliable information through print, broadcast, and online sources,
information and knowledge; research, and other investigative techniques.
produce, share, and utilize,
information and knowledge. Skillful selection, analysis, organization, and presentation of essential
information in the development and production of print, broadcast, and
online stories.

Appropriate and responsible sharing and use of information and

knowledge generated from different sources.
Communicate in different Clear and effective writing for different formats and platforms.
formats and platforms (print,
broadcast, and online. Clear, fluent, and engaging delivery of speeches, broadcast news and
commentaries, and other oral presentations.

Effective and responsible use of non-verbal cues, pictures, graphics, and

images in oral and online communication.
Prepare communication/media Evidence-based situational analysis.
plan.
Audience-specific communication objectives and strategies.

Concrete monitoring and evaluation indicators.

Conduct communication and Comprehensive literature review and exhaustive research.
media research and
evaluation. Appropriate research or evaluation framework.

Sound research or evaluation design.

Develop and produce Creative and innovative conceptualization and design of audience-specific
communication materials in communication materials.
different formats and
platforms. Skillful and responsible use of relevant technical equipment and software.

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 23
 Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

Skillful use of gender and culture-sensitive and politically-correct language

in message development.
Demonstrate communication Efficient and effective use of resources.
management and leadership
skills. Sound design of communication programs and projects.

Competent use of planning, monitoring, and evaluation (controlling) tools.

Develop entrepreneurial Skillful business analysis and identification of communication-driven
capabilities. business opportunities.

Innovative and creative engagement in business ventures.

Effective use of marketing communication strategies.

Adhere to ethical standards
and practices. Strong foundation in moral philosophy and ethical system.

Clear understanding of professional codes of conducts, standards, and

practices.

Ethical in making choices and decisions professionally

Know and practice rights, Clear understanding of freedom, rights, and responsibilities.
responsibilities, and
accountabilities in the Observance of communication media laws.
communication profession.
Clear understanding of the role of media in a democratic society.
Demonstrate development Clear understanding of local, national, and global development issues and
orientation in communication agenda
work.
Clear understanding of development theories and paradigms.

Deft integration of development issues and concerns in communication

projects
Apply communication theories/ Skillful use of participatory strategies in planning, implementing, and
models, principles, practices, evaluating communication programs.
and tools in development
work. Skillful use of communication strategies in mediation, negotiation, and
resolution.

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 24
Republic of the Philippines
OCCIDENTAL MINDORO STATE COLLEGE
Labangan, San Jose, Occidental Mindoro
Website: www.omsc.edu.ph Email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231

COLLEGE OF ARTS, SCIENCES, AND TECHNOLOGY

BA IN COMMUNICATION
COURSE CATALOG 2022
Page | 25