Operations Management
Operations Management
Operations Management
Operations management is the process that generally plans, controls and supervises
manufacturing and production processes and service delivery.
It cuts across the sector and industry. In the health sector, operations management
ensures proper health delivery with the right instruments at the right time. It also
helps people like nurses and doctors deliver timely service. A technical savvy
individual knows what is at fault when something goes missing.
1. Product Quality
The operations management is the first unit in a typical firm that checks a product’s
durability and reliability. Operations management deals with the quality of products
or goods which would suit customers on and after delivery. When a product is of
quality, it gives you an edge compared to your competitors.
2. Productivity
Productivity is the ratio of input to output and is the only way to verify employees’
input. Operations management ensures appropriate staffing of employees to
resources to get maximum results. The only way to ensure productivity is through
effective operations management.
3. Customer Satisfaction
3 Revenue Increase –Increased product quality and consumer satisfaction will give
your company to have a good reputation within the industry. This reputation will
further aid your company to attract more customers and expand its market share
Competitive advantage requires the creation of a system that has a unique advantage
over competitors. The main goal is to create customer value and experience in an
efficient and sustainable way. Implementing operations management strategies that
compete on differentiation, low cost and response are usually the best catalysts in
achieving competitive advantage. Differentiation is more concerned about providing
unique and innovative products, it should be regarded as going beyond products and
service attributes to encompass everything that positively influences the value that
customers derive from it. This idea of differentiation creates customer experience as
it serves as a bridge to engage customers. Low cost: Low-cost leadership is about
achieving maximum value from your customers’ viewpoint. This strategy requires
an in-depth analysis of the 10 operations management decisions in an effort to drive
down operations cost while at the same time meeting customers’ expectations. The
ten operations managements decisions consist of: Product Quality, Process,
Location, Layout, Human Resources, Supply chain, Inventory Scheduling,
Maintenance.
Michael Porter, professor and director of the Institute for Strategy and
Competitiveness at Harvard Business School, wrote, “The essence of strategy is
choosing what not to do.” An effective and successful operations strategy must
consider the strengths and opportunities of the business but also fully accept the
limitations and challenges it faces.
Putting together an operational plan can help you define company goals and create
a detailed outline for how each employee, team, or department contributes to them.
If your business strategy is well executed, this operational plan can be fine-tuned
over time to factor in changes that might occur along the way.
Your operations strategy is a vital component to the health of your business, and
should be a consistently evolving mechanism to sharpen your company’s focus and
drive growth.
Some methods through which you can apply business and operational strategies
include:
• Value chain analysis: You can use this to evaluate every step in a value
chain to determine which steps add or subtract value from a final product. It
can help you apply business strategies and improve competitive advantage
through cost reduction and product differentiation.
• Activity-based costing: This method assigns overhead and indirect costs to
products and services, offering a more detailed picture of a business's cost and
a more effective pricing strategy. This expands the basis for assigning
overhead costs and changes the nature of indirect costs such as utilities and
salaries, making them traceable to specific activities.
• Benchmarking: This involves the measurement of key business metrics and
comparing them with those of competitors, industry peers, or companies in
other markets. This ranges from internal, external, performance, and practice
benchmarking and helps a business identify areas for improvement.
• Performance measurement methods: This method of applying business
strategies varies across business types, work environments, job titles, and
occupations. It measures the performance of a business and its employees
while determining compliance with company values and profitability.
Here are some common examples of operational strategies businesses use to improve
resource management and competitive advantage:
Corporate strategy
This strategy involves a business recognizing and vastly improving its strengths,
resources, and capabilities to attain a sustainable competitive advantage. A
business's core competencies include its technical superiority, financial position,
customer relationship management, distribution system, market share, and efficient
processes. This strategy focuses on areas of strength to increase a business's
expertise and applies this expertise in other markets while adding value to the
consumers.
Recognizing a business' core competencies can also reduce the cost of production,
improve revenue generation, attract skilled employees, and promote relationships
with investors. For example, an entertainment company with core competencies in
its animations, unique storytelling, and theme park operations benefits from
promoting its unique services to clients within the industry. In identifying your core
competencies, ensure that the competencies are unique and specialized to increase
business appeal to customers.
Customer-driven strategy
The essence of this strategy is the realization of sustainable profits by attracting and
retaining customers. It concerns satisfying the needs of existing and potential
customers within the target market. A customer-driven strategy seeks to build
customer loyalty, monitor a business's net promoter score, manage customer
feedback, and foster employee branding.
These steps can take the form of directing a business's focus to non-buying, new,
niche, or reserved portions of the market. For example, a software company targeting
business email management can exist in a highly competitive market with similar
products. It's helpful for such a company to direct its resources to a niche market
instead of competing for existing customers. In other cases, it can also offer
competitive prices to customers without brand loyalty.
Supply chain strategies help businesses move their products and services from
manufacturers or suppliers to distributors and consumers. These strategies involve
the maximization of profit through the flow of data, services, and products between
stages of a supply chain. In maximizing value, these strategies also address sourcing
raw materials, customer services, marketing, financing, and product development.
A supply chain strategy is profitable when the total supply chain costs are lower than
the total revenue generated from consumer purchases. Selecting locations with high
capacity to preserve products and reliable means of transportation are choices that
influence supply chain costs. It's also important to consider market uncertainty when
developing supply chain strategies as they're sometimes expensive to reverse.
Product development strategy
A strong strategy offers the opportunity to turn ideas into profitable products, then
improve on them to remain competitive. Businesses develop their product by
increasing product value, customizing features, offering trial periods, and finding
niche markets. It's most effective to consider how various approaches contribute to
the strategy and improve them based on data and experience.
Cost-driven strategies
These strategies inform a business's decision to base the price of its product on the
cost of its production rather than factors outside production, such as policies, power,
and communication. These strategies are common in stable markets or markets
where prices rather than alternatives influence the purchasing behavior of customer
bases. Competing in such markets requires that a business is highly cost-effective in
its production process to offer competitive prices to consumers. For example, it's
common for people to buy staples such as sugar, spice, flour, and salt based on their
prices, as most brands offer similar products.
Manufacturing systems are important because they provide the means by which
products are created. Without manufacturing systems, it would be difficult to
produce the vast array of goods that we have come to rely on in our everyday lives.
From the simplest of products to the most complex, manufacturing systems play a
vital role in their creation.
Moreover, manufacturing systems are constantly evolving and improving. As new
technologies are developed, they are often incorporated into manufacturing systems
to improve efficiency and quality. This ongoing process of improvement ensures that
the products we rely on are constantly getting better.
The manufacturing system is responsible for the production of goods and materials.
It is a complex system that involves the coordination of resources, machines, and
workers in order to produce finished products. The manufacturing system is an
essential part of any economy and plays a vital role in the production of consumer
goods and services.
A well-functioning manufacturing system is important for a variety of reasons, such
as:
• Ensure that products are of high quality and meet customer expectations
• Improve efficiency and productivity, leading to lower costs and increased profits
• Help create jobs and support economic growth
There are various manufacturing systems, each with its purpose and importance. The
five major types include the following:
Mass Customization
This is the most efficient type of manufacturing system, as it uses assembly lines to
produce large quantities of products quickly and cheaply. However, mass production
is not well suited for products that require customization or have a lot of variation.
The manufacturing process is the set of steps that are followed to transform raw
materials into finished products. It can be a complex and detailed process, depending
on the product being made.
In general, the manufacturing process can be divided into four main steps:
• Planning and design – This step involves creating blueprints or plans for the
product, choosing the right materials, and determining the production process.
• Raw materials – This is the gathering of the raw materials needed for production.
This can involve sourcing materials from suppliers, stocking up on supplies, or both.
• Production – Once the design and raw materials have been finished and collected,
the production stage will take place to produce the product.
• Quality control – This involves inspection of the product to adhere to the
customer’s standards. It is where any defect is checked to ensure quality products
are made for the consumers
S.No.
Manufacturing Operations Service Operations
In order to measure the performance of the In order to measure the performance of the
5. manufacturing operations, sophisticated service operations, simple methods(fast and
methods are used. easier) are used.
Manufacturing operations which include the Service operations are mainly knowledge and
7. production of goods and services are skill but sometimes technology is also required
generally technology-based. to produce services.
Here are some of the main differences between manufacturing and service
operations, including the processes, outputs, customer interactions, and
more. Below is a list of the most important differences between these two
types of operations:
Nature of Output:
Regulatory Compliance:
These are the three main planning strategies available for aggregate planning:
1. Level strategy
The main goal of the level strategy is to create an aggregate plan that keeps both
production and employment stable. This means that the organization invents creative
ways to address changes in customer demand, like modifying inventory levels based
on how demand may evolve in the near future. Companies can establish larger
inventories than necessary at a particular moment in time, anticipating future growth
in demand.
2. Chase strategy
When using the chase strategy, a company adjusts capacity to match demand
constantly. This strategy is complex, as it involves constant employee hires and
layoffs. It also requires the company's management to be highly flexible and ready
to adjust the overall strategy to match new information regarding future demand.
When an entity implements this technique properly, it can minimize the need for
inventory and reduce costs in some contexts.
3. Hybrid strategy
Many companies use a mix of the level and chase strategies to plan their production.
The exact way businesses implement the various parts of the two strategies greatly
depends on the nature of the organization and its production and demand
assessments. Executing a mixed strategy properly and being both prepared and
flexible tends to yield good results.
Tips for creating an aggregate plan
Here are several approaches for decreasing or increasing capacity to fulfill future
demand: