June 2023 - Present: Linkedin

KONARK ARORA +91-7508007558|konarkarora12@gmail.
com|LinkedIn
WORK EXPERIENCE
PRODUCT MANAGER, PRODO TECHNOLOGIES Gurugram, India June 2023 – Present

First Product manager at Prodo, a seed-stage startup backed by Titan Capital, Inflection Point Ventures, and Let’s Venture, building a full stack marketplace
for procurement and manufacturing needs
● Led the product direction for a team of 10+ engineers across 4+ products
● Executed the product development, from ideation to launch for Prodo App (Client facing app), Partner App (for manufacturers), web-based
dashboard for B2B customers, Pulse (internal CRM), building the entire tech stack within 3 months
● Introduced new features to ease client’s manual processes on the app, bringing in 5% of September’s revenue
● Worked closely with CXOs and other stakeholders on key product adoption strategies, achieving 20% existing client adoption and acquiring ~30
B2B clients per day within 2 months of release of the Prodo App
● Led partner network engagement by implementing push app notifications and WhatsApp messages, cutting out manual effort for quoting our
clients and automating the entire lifecycle of RFQs, reducing quotation TATs from 4 days to ~4 hours
ASSOCIATE PRODUCT MANAGER, SHIPROCKET Gurugram, India July 2022 – May 2023
Managed 3+ products across logistics, third party insurance and customer support at shipRocket, a Series E startup valued at over $1.3B, providing an
all-in-one logistics solution for D2C retailers
● Led a team of 5+ engineers and set the product direction for “SR Care”, a SaaS tool to help Shiprocket sellers interact with their customers in the
most efficient way possible
● Independently conducted customer interviews for 50+ Shiprocket sellers to understand market needs and ideate an MVP for a ready to ship
product
● Oversaw development of a new feature for providing third party insurance to major players in the logistics industry, estimating an increase in
monthly revenue by INR 18 Lakhs
● Executed marketing activities with Business POCs to grow product revenue and achieve success metrics leading to successful conversion of multiple
customer accounts, increasing adoption rates by approximately ~5%
● Spearheaded the development of new features to enable tracking of shipments, leading a team of 10+ engineers
● Worked closely with engineering to stabilize the current system, increasing customer satisfaction rates by 20%
● Implemented “State-Machine”, a set of rules based on which order tracking works, improving stability in the journey of a shipment in terms of
visibility to the end customer and dependency of other teams on tracking events
BUSINESS ANALYST INTERN, A.T. KEARNEY Gurugram, India Jan 2021– Jun 2021
Worked with a team of senior consultants on an EBITDA enhancement project for a leading textile and apparel player in India
● Program managed 15+ initiatives across store expansion, like-to-like exclusive business outlet sales growth, indirect distribution channel growth
for 3 major brands
● Conducted a lead time analysis, benchmarking client numbers with other major players in the industry. Led expert calls to further understand
the industry’s scenario in outsourcing of weaving and in-house production of fabric
● Developed a sell through analysis model to track progress of like-to-like exclusive business outlet sales growth
● Performed a market mapping exercise, identifying coverage gaps by leveraging data from external agencies, increasing business outlet coverage
by ~25% for 3 major brands
SKILLS
Agile Methodologies, Scrum, Wireframing, User stories, Product Vision, Product Roadmap, Sprint Planning, Python, Numpy, Pandas, MongoDB Compass,
SQL, Postman, Figma, Metabase, Mixpanel, Google Analytics, Microsoft Excel, Microsoft Office, Jira, Confluence
EDUCATION
YEAR COURSE/ SPECIALISATION UNIVERSITY/ BOARD SCORE
2018-2022 Bachelor of Technology, Civil Engineering Punjab Engineering College (PEC), Chandigarh, India 8.04/10 (CGPA)
EXTRA CURRICULAR ACTIVITIES AND ACHIEVEMENTS
JOINT HEAD, MARKETING AND INFRASTRUCTURE, PECFEST 2018-2019

● Led a team of 15+ members to raise and manage funds from companies (including Toyota, Airtel, HDFC Bank) for ‘PECFEST 2019’, the annual
three-day college techno-cultural festival that has been rated as one of the biggest festivals in Northern India
● Managed a team of 20+ members to handle day-to-day logistics of the fest that sees over 45,000 footfalls each year
EXECUTIVE MEMBER, MUSIC SOCIETY, PEC 2019 - 2022
● Managed logistics for Chords 2019, the annual festival organized by the music society
● Gave a solo performance as a vocalist and guitarist at the event for 200+ students
INTERESTS: Music (play 2 instruments – guitar and keyboard as well as a vocalist), Table Tennis, Learning new languages (proficient in French)

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KONARK ARORA +91-7508007558|konarkarora12@gmail.

PRODUCT MANAGER, PRODO TECHNOLOGIES Gurugram, India June 2023 – Present

YEAR COURSE/ SPECIALISATION UNIVERSITY/ BOARD SCORE

EXTRA CURRICULAR ACTIVITIES AND ACHIEVEMENTS

JOINT HEAD, MARKETING AND INFRASTRUCTURE, PECFEST 2018-2019

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