Let's Talk About

ENTREPRENEURSHIP TRENDS AND

ISSUES

Presented by:
Renier Igloso
Michael Ray Galarde
Danielle Chloe Go
Adonis James Jadulco
Objectives:

TO CAPTURE AND ANALYZE THE CURRENT

TRENDS AND ISSUES IN ENTREPRENEURSHIP
TO UNDERSTAND HOW THESE TRENDS AND
ISSUES ARE IMPACTING THE
ENTREPRENEURSHIP ECOSYSTEM.
WHY IT IS SIGNIFICANT TO THE BUSINESS
FIELD
WHO ARE THE SUCCESSFUL
ENTREPRENEURS
 Introduction
The art of setting up and running businesses is constantly changing in the
field of entrepreneurship due to obstacles and developments. The discussion
will explore current problems and patterns, illuminating the ever-changing
environment-known entrepreneurs will offer their perspectives, highlighting
the essential roles of innovation and determination play in creating
prosperous businesses.Today's entrepreneurs are embracing technology,
environmental concerns, and flexible work arrangements, which is a sign of
the changing nature of entrepreneurship.
 Trends
Trends are new developments in a market or industry that affect the business
environment. They're typically new ways that businesses hope to achieve
their goals or improve their performance among their competitors.

Why is it important for entrepreneurs to look for trends?

By being aware of emerging technologies and market trends, you can identify
gaps in the market and develop new products or services that meet the needs
of your customers. This can help you to expand your business, attract new
customers, and increase your revenue.
 Trends
Delivery Business
Delivery businesses in the Philippines
boomed at the start of the COVID-19
pandemic and during its peak.
Businesses were able to capitalize on the
fact that people didn’t feel safe going out
into public, which meant that they were
willing to pay more for a delivery service
than they would have otherwise.
 Trends
Food Carts/ Food Stalls
Food carts are one of the business trends in the
Philippines because it’s not uncommon for
people in Asia to eat out for most meals. These
started appearing in malls and universities
where students would sell snacks, sandwiches,
and other food items. Some people even make
it a side hustle, but most do it out of passion so
that they can earn extra money in their spare
time.
 Trends
Eco-friendly or “Green” Products
A big percentage of consumers in the
Philippines is becoming more environmentally
conscious. More people are choosing to
purchase eco-friendly or “green” products that
are more sustainable and environmentally
friendly. These include recycled/reused
materials like bamboo and juice containers.
While this trend may not be as prevalent in
other Asian countries, it’s definitely something
to keep an eye on, as it could spread to other
markets as well.
 Trends
Beauty and Wellness Business
The Philippines is known for people who are
very conscious about their looks. As a result,
there is an increasing demand for beauty
and wellness services in the Philippines. This
is evident by the number of salons, spas, nail
bars, and barbershops that have opened up
in recent years. In fact, there’s also a
growing trend for premium/sophisticated
barber shops for men like Bossman and
Bruno’s.
 Trends
Water Refilling Station
The country has a big problem with water
scarcity. There’s also a big issue with water
potability, which makes it difficult to drink
tap water straight from the faucet or even
use it for cooking without filtering it first. This
is where water refilling stations come in
handy.
 Trends
Bill Payment Centers
Bill payment centers are new business
trends in the Philippines. They allow
customers to pay bills and make
transactions from different companies at
once. The centers are usually located
near malls and other public places, so it’s
convenient for people to stop by.
 Trends
E-Loading Business
Almost everyone in the Philippines owns a
smartphone that they use every day. However,
not all have unlimited internet or data plans.
That’s why the demand for mobile load credits is
expected to increase because of the growing
popularity of online gaming and social media
platforms, which require a certain amount of
credits to play. An E-Loading business is easy to
start and can be done by a single person. Most
people prefer this type of business because they
do not have to rent or buy an actual store, which
means they can save money on renting or
buying real estate.
 Trends
Laundry Shop
Laundry shops have become a popular
business in the Philippines because of the
increasing number of people who don’t have
time to do their own laundry. It’s also
convenient for them to just drop off their dirty
clothes and pick up clean ones later on.These
shops provide laundry services for individuals
who have dirty clothes that need to be washed,
dried, ironed, or folded. There are different types
of laundry services offered by these shops, such
as handwashing, machine washing, dry
cleaning, and tailoring services.
 Trends
Milk Tea & Other Cold Beverage
Stands/Cafes
Milk tea stands are very popular among
Filipinos because it is an affordable way
to hydrate and cool down during hot
weather without spending too much
money. As a result, people are willing to
spend hours at milk tea cafes because
they offer more than just drinks—they
provide a place for customers to relax
and enjoy themselves.
 Trends
Car Wash Business
There are many car wash businesses in
the Philippines today, and they’re growing
rapidly because of their convenience and
affordability. It can also use by offering
additional services such as waxing or
polishing, which most people don’t
usually do themselves at home anymore,
so they’ll definitely appreciate having this
done professionally instead.
 Trends
Online Education
While online education might not sound like
it’s going to be very profitable, it actually has
become a lucrative industry in the country
right now. In recent years, there’s been an
increase in demand for online education
services like tutoring and coaching services
provided over Skype or Zoom video calls.
Moreover, online education is becoming
popular because it’s also cheaper than
going to a traditional university or college.
 Trends
Digital Marketing Services
(Gig Economy)
With the rise of the gig economy, there are
many people who would like to become online
marketers and entrepreneurs. The Philippines is
one of the countries that have embraced this
trend. The Philippines has a large number of
digital marketing professionals who work for
themselves as freelancers and provide their
services to clients all over the world. These
professionals are often hired by companies that
need help with their marketing campaigns or
social media management.
 Trends
Vlogging/Becoming an Influencer
Influencers are becoming increasingly
popular in the Philippines, especially on
Instagram and YouTube. Vloggers are
making thousands of dollars per month—
and some even millions—by sharing their
lives with fans from all over the world.
That’s why businesses also hire
vloggers/influencers who will create
content specifically for them and promote
their brand through their videos and
posts.
 Trends
Buy and Sell
One of the most promising business
trends in the Philippines is Buy and Sell.
This is one of the most popular online
businesses nowadays because it’s easy
to start and requires little investment (at
least initially). The downside is that you
have to do all the work yourself, but if you
have time and dedication, this can be an
excellent choice for anyone who wants to
start their own business.
 Trends
Microbusinesses and SMEs
Will Define The Future
The Philippines has a lot of potential and
opportunities. This is why many businesses that
have been established in the Philippines over
the years are still running smoothly today. It is
growing rapidly, and many industries are being
developed in the country. So, if you want to
start your own venture in the Philippines, then
you should know what’s the right business for
you because there are many benefits that you
can get from doing so.
 Issues
Issues is that entrepreneurs face challenges at every stage of their business
journey, from securing funding and attracting customers to scaling
operations and adapting to market changes. These hurdles require strategic
planning, resilience, and adaptability to overcome.

Why is it important for entrepreneurs to look for issues?

It's important for entrepreneurs to identify and address issues because doing
so helps them anticipate challenges, minimize risks, and seize opportunities
for growth. By actively seeking out and addressing issues, entrepreneurs can
improve their business strategies, enhance their competitive advantage, and
increase their chances of long-term success.
 Issues
Poor Public Utility Services
Entrepreneurs in the Philipine provinces,
are continuously annoyed by brownouts,
slow internet connection, supply of water,
and etc. These poor services do not only
destroy the efficiency of their business
operation but also cause them a lot of
stress.
 Issues
Lack Of Financial Support
For startup founders not yet earning operating
income, getting financial aid from the
government or obtaining loans from banks in the
Philippines would be almost impossible. To get a
loan, you must have a collateral or show some
years of operating income. The people who can
borrow money are those who don’t actually
need the loans. It's understandable that the
banks will act in such manner because it’s their
business, but for the government, it doesn't just
make sense!
 Issues
Lack of Marketing Skills
You need to sell, build great customer
relationships, earn lasting profits, and
continuously grow your business. But
many aspiring entrepreneurs in the
Philippines don’t care to spend enough
on marketing campaigns. They rely too
much on their product while forgetting
about the other elements of marketing
such as place, price, people and
promotion which are the most essentials.
 Issues
Ineffective Management
You might have passion for business, but
don’t have any passion for management
and leadership. Managing and organizing
things inside a business is a tough job.
Leading people is an even tougher job.
Without the ability to motivate employees
and build stronger teams in your
company, you cannot succeed and grow
your business.
 Issues
Inability To Innovate
As new business processes and
marketing strategies emerge you must
be innovative so as to blend seamlessly
with these changes. A lack of innovation
in business means a loss of productivity,
reduced customer engagement and an
inevitable decline in profits.
 Issues
Lack Of Customer Care
You need to consistently satisfy and
make your customers happy. If don't give
satisfaction to your customers, your
business can never survive in the long
run. Many entrepreneurs focus on making
money rather than winning loyal
customers which makes them fail over
tine.
 Issues
Lack Of Self-growth
Finally, what hinders the success of some Filipino
entrepreneurs is the lack of personal
development. They lack self-control to
concentrate on their core goals. They lack self-
leadership to lead others. They also lack
patience, compassion and some love to always
make their customers smile. Without good habits
and personal qualities, an entrepreneur cannot
advance. Without self-growth, an entrepreneur
cannot also achieve business growth.
Top 12 Most Successful
Entrepreneurs in the
Philippines
1. Henry Sy
(Shoe Mart)
Shoe Mart, or SM for short, is one of the
country’s retail behemoths, and far more
than just a mall. It is now a well-loved
institution of which many Filipino families
hold fond memories. It provides a wide range
of services, including shopping, theatres,
locations for date nights, parties and other
special occasions, ice skating, and food
courts. SM started modestly and from
humble beginnings, despite its now upmarket
reputation.
2. Tony Tan Caktiong
(Jollibee Food)
The cheerful tagline “langhap sarap” – a Jollibee
trademark – is well-known among Filipinos. He bought
an ice cream shop in 1975, but owing to low sales, he
decided to add other items such as fried chicken, fries,
and burgers. Customers came to the store to buy his
products after word spread in his area. Caktiong was
able to expand across the country after embracing the
fast-food business model, growing his humble
restaurant into one of the Philippines’ most successful
businesses.
3. Socorro Ramos
(National Bookstore)
National Book Store, Inc. (also spelled National
Bookstore and abbreviated as NBS) is a retail
company based in Mandaluyong, Metro Manila,
Philippines. It operates a bookstore and office-
supplies store chain of the same name. It is the
largest bookstore chain in the Philippines with
over 230 branches nationwide. With a capital of
PHP200, she and her husband launched National
Book Store in Escolta at the age of 19, selling
books and school supplies to children. She and
her husband supplemented their income by
selling other products such as candles and soaps.
4. John Gokongwei Jr.
(J.G. Holdings)
When his father died, however, the family fortune
evaporated and he had to support his family by peddling
goods from his bicycle in the streets of Cebu. He then began
to trade by boat and truck until he began importing from the
United States. JG Summit Holdings, Inc. (JGSHI) is one of the
largest conglomerates in the Philippines with business
interests in air transportation, banking, food manufacturing,
hotels, petrochemicals, power generation, publishing, real
estate and property development, and telecommunications.
Although this business venture was a success, he did not
stop there. He began adding more goods, such as Blend 45,
and soon changed the name of his company to Universal
Robina Corporation.
5. Edgar Sia
(Mang Inasal)
Edgar Sia, the brains behind Mang Inasal, is widely
regarded as the Philippines’ pioneer in limitless rice meals.
Sia, who is native to Iloilo City, dropped out of college at
the age of 19 to start his own laundry and photo-
developing business. Sia, then 26 years old, decided to
launch the fast-food restaurant Mang Inasal – meaning “Mr
Barbecue” in his native Hiligaynon – in 2003. In his
hometown, the first branch was erected in a mall parking
lot. Jollibee’s Tony Caktiong bought Mang Inasal for PHP5
billion after hearing about Sia’s growing business. Sia
invested the proceeds from the sale of Mang Inasal into
banking and healthcare. He is the country’s youngest
billionaire, at the age of 42. If you dream of launching a
fast-food franchise, you’ll need to make sure that the
products you sell are safe to eat. Take our Introduction to
Nutrition and Food Safety course to get off on the right
foot.
6. Mariano Que
(Mercury Drug)
Following WWII, Mariano Que discovered a commercial
opportunity. Que, who had worked at a local drugstore before
the war, opened his own drugstore when he noticed the
demand for sulfa, a type of antibiotic used to treat bacterial
illnesses. He began selling good-quality sulfa for a low price. As
a result, he was able to expand his clientele. In 1945, he
founded the Mercury Drug chain of pharmacies. Mercury Drug
was named after the Roman god Mercury, who was known for
his speed as well as for originating the medical industry’s
symbol, the caduceus. He helped the company grow over time,
and it is today one of the best-known drugstores in the country.
Que’s knowledge of pharmaceutical principles propelled him to
success. With Future Learn, you too can learn the essentials of
good pharmacy practice.
7. Cresida Tueres
(Greenwich Pizza)
Tueres had a natural talent for cooking; her
friends and family were so taken with her food
that they supported her in developing her
humble shop into a national franchise.

Greenwich Pizza started in 1971 as a small store

at Greenhills Shopping Center in San Juan,
Rizal (now part of Metro Manila).
8. Cecilio Kwok Pedro
(Lamoiyan Corporation)

He is a classical example of Filipino

entrepreneurs’ spirits overcoming the
odds.
He is the owner of Lamoiyan Corporation,
which became the manufacturer of the first
locally produced toothpastes.
9. Alfredo M Yao
(Zest-O)

The owner and founder of Zest-O.

He grew up in poverty and could barely finish

elementary and highschool but was able to
overcome those many challenges and have
clearly succeed in life.

He put up a company called SEMEXCO

Marketing Corporation and launched Zest-O
orange juice drink in 1980.
10. Gregorio G Sanchez Jr
(LactoPAFI)

In 2003-2004, He went into research and

performed experiments using only pots and pans
and a small tank as his equipment.

He invented a probiotic health drink that prevent

several illnesses.

As a result, his LactoPAFI products are now being

exported nationwide.
 11. Jose Magsaysay
(Potato Corner)
Potato Corner is a well-known food cart company in the United
States and founded in 1990.

He dropped out of school to work at a fast-food restaurant. And

offered the opportunity to become a manager; his store
management abilities came in handy when he and a friend
decided to open Potato Corner.

Mr. Potato Corner, having established the flavored fries

franchise and shepherding its phenomenal growth from the
onset: Potato Corner went from one small food cart in 1992 to
70 stores in 1994, up to 120 in 1997, and currently at 1,100 in
the Philippines, with 200 stores overseas.
12. Milagros Clarita and
Doris Leelin
Milagros and Clarita were two of the nine children of
Pascual Leelin and Trinidad Tancioco.

Their products were made in their family kitchen. The

store offered freshly-made cakes and pastries which
were sold out every day. So they began accepting
franchisees. And when the franchising began to grow in
the Philippines, hundreds of Goldilocks branches
opened around Metro Manila serving customers that
also grew in number every day.

Goldilocks became known internationally because of

(Goldilocks) their unique Filipino desserts, snacks, and bread.
Answer the following questions:
1. What is the difference between trends and issues? Explain
2. How does changing market demands affect entrepreneurs?
3. Do you believe that entrepreneurship is accessible to
individuals of all ages and genders? Explain why.
4. What are some common challenges that entrepreneurs
often face, and how can they overcome them?
5. If you become a successful entrepreneur, what products or
service you will provide to the people? And why?
Conclusion:
In conclusion, entrepreneurship trends and issues are constantly
evolving in response to changes in technology, consumer
behavior, market demands, and regulatory environments.
Entrepreneurs must stay informed about current trends and be
prepared to adapt their strategies to remain competitive.
However, they also face various challenges, such as securing
funding, navigating regulatory requirements, and managing
evolving market dynamics. Despite these obstacles,
entrepreneurs who demonstrate resilience, innovation, and
adaptability can capitalize on emerging trends and overcome
the challenges to build successful and sustainable ventures.
THANK YOU!!!