A STUDY ON CONSUMER’S PERCEPTION TOWARDS SANITARYWARE

PRODUCTS IN TIRUNELVELI DISTRICT

QUESTIONNAIRE
APPENDIX –A
I. DEMOGRAPHIC PROFILE
Name (optional)…………
1. Age
a) Below 30 years  b) 31-40 years 
c) 41-50 years  d) 51-60 years 
e) Above 60 years 
2. Gender
a) Male  b) Female 
3. Educational Qualification
a) Below HSC  b) Diploma holders 
c) Graduates  d) Post graduates 
e) Professional Qualification 
4. Occupation
a) Private sector employee  b) Professional 
c) Business  d) Government Employee 
e) Self-employed 
5. Marital Status
a) Married  b) Unmarried 

6. Type of the Family

a) Nuclear Family  b) Joint Family 
7. Size of the Family
a) Up to 4 Members  b) 5 – 7 Members 

c) More than 7 Members 

8. Geographical region
a) Rural  b) Semi-Urban  c) Urban 
9. Monthly Income Rs.
a) Rs. 20,000 & below  b) Rs 20,001 – 30,000 
c) Rs. 30,001 – 50,000  d) Above Rs 50,000 
10. Family Income Rs.
a) Rs. 30,000 & below  b) Rs 30,001 – 40,000 
c) Rs. 40,001 – 60,000  d) Above Rs 60,000 
11. Whom do you buy sanitary ware products for?
a) Commercial  b) Residential 
12. Rank the factors that motivate you to buy branded sanitary ware products.
S. No Factors Rank

1. Trust and durability

2. Quality of products

3. Complete range of sanitary wares

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 4. Good aster-sale service

5. Brands ensure safety

6. Better design and features

7. Comfort of products

8. A brand is an extension of personality

9. Attractive advertisements

10. Product pricing is reasonable.

13. How familiar are you with the following sanitaryware product brands?
Extremely Moderately Slightly Not at all
S. No Brands Familiar
Familiar Familiar Familiar Familiar
1. Kohler

2. Hindware

3. Jaquar

4. Cera

5. Somany

6. Toto

7. Parryware

8. Asian Granito

9. Aquant

10. Prestige

11. Alton

12. Duravit

13. Texaro

14. Roca

15. Johnson

16. Neycer

14. The following are some of the statements relating to prefer a particular brand sanitary ware
Give your opinion on the following scale.
SA – Strongly Agree, A – Agree, N. A – Neither Agree nor Disagree,
DA – Disagree, SDA – Strongly Disagree
S. No Statement SA A NA DA SDA
1. This brand fulfils my needs better than others.
2. My choice of sanitary ware products is heavily influenced
by the brand name.
3. I prefer this brand to attain prestige and social status
4. I choose this brand to adopt new trends and fashion
5. I connect a product’s brand with its quality.
6. I trust the brands that I am familiar with.
7. Innovations offer more value to this brand.
8. The image of a brand is developed through
advertisements.

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 9. The product's availability is important in choosing a
specific brand of sanitary ware products.
10. Branded products are risk free
11. It’s affordable to get my preferred brand.
12. I have a strong emotional connection to this brand.
13. Hands free hygiene

15. The following are some of the statements relating to the factors influencing the buying
behaviour of sanitary ware products. Give your opinion on the following scale.
SA – Strongly Agree, A – Agree, N. A – Neither Agree nor Disagree,
DA – Disagree, SDA – Strongly Disagree
S. No Statement SA A NA DA SDA
1. I choose a common shade of sanitaryware that matches
with the interior of the bath room.
2. The bathroom’s sanitary products must have good glossy
surface for easy cleaning.
3. The sanitary ware surface is not chipped or cracked.
4. I should look for the ISI label on sanitary products.
5. I will prioritize installation simplicity.
6. I consider whether there are enough spare parts available.
7. For me, comfort is important while selecting sanitary ware
products.
8. High durability is required for sanitary ware products.
9. Sanitary ware should be selected based on the bathroom's
size.
10. For sanitary ware products, cleaning convenience is
essential.
11. I stick with plumber’s opinion.
12. Hands free hygiene

14. The following are some of the statements related to the consumer awareness towards sanitary
ware products. Please give your opinion on the following scale.
SA – Strongly Agree, A – Agree, N. A – Neither Agree nor Disagree,
DA – Disagree, SDA – Strongly Disagree
S. No Statement SA A NA DA SDA
1. I am aware of suitable size of sanitary ware products
2. I am aware of various sanitary ware product brands
3. I am aware of the price of sanitary ware products
4. I am aware of the sanitary ware’s quality
5. I am aware of sanitary ware’s durability
6. I am aware of the materials used to make sanitary ware
products
7. I am aware of sanitary ware product warranties
8. I’m aware that sanitary appliances must be certified
9. I am aware of sanitary appliances hygiene
10. I am aware of how sanitary ware works
11. I am aware about availability of hands-free hygiene

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15. The following are some of the statements related to the problems faced by consumer while
using sanitary ware products. Please give your opinion on the following scale.
SA – Strongly Agree, A – Agree, N. A – Neither Agree nor Disagree,
DA – Disagree, SDA – Strongly Disagree
S. No Statement SA A NA DA SDA
1. Sanitary ware products need to be maintained regularly.
2. Plumbing and sanitation services have substantial costs.
3. Plumbers are unskilled with the installation and
maintenance of sanitary ware.
4. Water supply pipelines have leaks, poor pressure,
breakage, and rust.
5. There are leaks and clogs in the wash basin
6. Water closet flush does not work properly
7. There is overflow in the flushing cistern
8. There is a foul odor in the bathroom
9. The water closet has back flow and spills
10. These leaks create seepage in a wall and cause structural
damage.
11. The sink is leaking and clogged.
12. Inadequate after-sales service.
13. Any issues with sanitary products should be addressed
immediately.

16. The following are some of the statements related to the consumer perception towards sanitary
ware products. Please give your opinion on the following scale.
SA – Strongly Agree, A – Agree, N. A – Neither Agree nor Disagree,
DA – Disagree, SDA – Strongly Disagree
S. No Statement SA A NA DA SDA
Wash Basin
1. The cost of the washbasin is affordable
2. The wash basin is durable
3. Wash basin is resistant to cracks
4. A wash basin is always accessible
5. The company provides quality post-purchase support.
Bath Tub
6. The cost of the bathtub is reasonable.
7. Bathtubs are simple to maintain
8. I can purchase a bathtub whenever I want from my local
dealer.
9. The bathtub's design is modern and robust.
10. The size of the bathtub will permit me to bath
comfortably.
11. Bathtub provides an effective warranty option.
Urinals
12. Urinals requires less maintenance and cleaning
13. Urinals are reasonably priced.
14. Urinal designs make it simple to use.
15. Water consumption per flush can quickly add up
16. It occupies less space than toilets
17. Better flush options are available in the urinal.
18. Urinals are available in a variety of designs and styles.
19. Urinals have a better GPF (gallons per flush) rating than
toilets

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 Water Closet
20. Water closets are easier to clean
21. The water closet's bowl height affects both its safety and
use.
22. Water closets are affordable.
23. The dual flush mechanism is preferable to the single flush
mechanism.
24. Many decorated designed water closets are accessible.
25. The water closet's size is determined by the bathroom's
size.
26. A water closet's level of comfort must be quite high.
27. The water closets must be durable

17. The following are some of the statements related to the consumer satisfaction towards
sanitary ware products. Please give your opinion on the following scale.
SA – Strongly Agree, A – Agree, N. A – Neither Agree nor Disagree,
DA – Disagree, SDA – Strongly Disagree
S. No Statement SA A NA DA SDA
1. I am satisfied with the functionality of sanitary ware
products
2. I am satisfied with the sanitary ware products’ quality and
reliability
3. I am satisfied with the after-sale services
4. I am satisfied with the warranty period of sanitary ware
products
5. The price of the sanitary ware products is satisfactory to
me.
6. I am satisfied with features of sanitary ware products
7. I am satisfied that sanitary ware products are readily
available.
8. I am satisfied with visual appearance of sanitary ware
products
9. I am satisfied with the durability of the sanitary
ware products .
10. I am satisfied with the availability of spares for sanitary
wares.

18. The following are some of the statements related to the consumer expectations and Reality of
sanitary ware products. Please give your opinion on the following scale.
SA – Strongly Agree, A – Agree, N. A – Neither Agree nor Disagree,
DA – Disagree, SDA – Strongly Disagree
Expectation Reality
S.
Statement S A NA DA SDA SA A NA DA SDA
No
A
1. Sanitary wares should be cost
effective.
2. Sanitary wares should be good
for long run.
3. Sanitary wares should have
water-saving features.
4. The ease of installation is
essential for sanitary wares.
5. I expect prompt and instant
customer support from seller.
6. Sanitary wares that can make
my life a little more
comfortable
7. Sanitary wares must be

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 certified
8. Warranties must be provided
for sanitary wares.
9. Spare parts should be available
for sanitary wares.
10. The sanitary ware companies
should train plumbers to
service the particular brand
sanitaryware.

OBJECTIVES
1. To analyse the demographic profile of the consumer purchasing sanitary ware products in
Tirunelveli District.
2. To analyse the brand preference of consumer in selecting sanitary ware products.
3. To examine the factors influencing the buying behaviours of consumer in purchasing sanitary
ware products.
4. To find out the consumer perception towards sanitary ware products.
5. To explore the problems faced by the consumer while using sanitary ware products.
6. To evaluate the level of satisfaction of the consumer towards sanitary ware products.
7. To offer concrete suggestions based on the findings of the study.