Instagram Messaging SOP
Instagram Messaging SOP
○ “Hey (Name), loved this video. Also the last one you posted about
[something valuable about another post they made]. By the way, I sent
you a message. Would love to connect although it might be in your
message requests 😅”
○ “Hey (Name), awesome content as usual! Btw, did you ever get my
message? Might be stuck forever in requests 💀 😅”
○ Hey (Prospect Name), just saw your page and looks like you’re doing
awesome with your business, congrats! May I ask how long you’ve owned
your business?
Sample:
● Hey Jerry, just saw your page and looks like you’re doing awesome with your
business, congrats! May I ask how long you’ve owned your business?
Sample:
First message: Awesome, we're actually looking for one home renovation company to
partner with in Seattle. We’ll bring you 7 jobs guaranteed within 14 days free of charge.
Followed by a second message: Would you be interested to connect and see how we
do this for other home renovation companies?
● FOLLOW-UP PATHS
● If someone doesn’t respond to your initial message…
● Hey what’s up! Doing good??
● “(Name)? 😅”
● “GIF”
● “This is what being ghosted feels like doesn’t it?” 😆
● Did you get my last message?
● “I guess life got the best of you aha, shoot me a text!”
● “Sounds good! Really quick, what’s your best email and phone number for me to
book us in?”
Sample: Awesome, thank you! Already booked us in and someone from our team will
reach out to you on Monday!
● If Prospect Say “Yes”, get their referral’s IG handle then reach out to them:
● If Prospect Say they like what we offer, proceed them to the call:
○ Great, well the next step would be to schedule a quick 10-15 minute chat
to give you more info. Does that sound fair?
● If Prospect Say “Yes” To Personalized Video: “Heart their last message” and
send them these links/pics in separate messages:
If Prospect asks if we’re an agency (or says manager, sales department, etc.):
● We help brands like yours [explain service briefly]
● Again we GUARANTEE [guarantee agency offers]