Negotiation Simulation 1 Park Row, Seller
Negotiation Simulation 1 Park Row, Seller
Negotiation Simulation 1 Park Row, Seller
Negotiation situation:
You live in a house at 33 Park Row, Greenwich, London – just opposite the Greenwich Business
School.
You only have on-street parking, but 10 years ago you bought a small piece of land nearby for
£35,000 because you wanted to build a garage on it. The land is close by your house but not
attached to your property, it is adjacent to 1 Park Row.
Earlier in 2019 you decided to move to Edinburgh, Scotland. You were lucky enough to sell the house
quickly, but the buyer of your house is not particularly interested in this tiny bit of land. The buyers
of your house said they would pay £10,000 for it – less than a third you paid for it! However, no one
else is interested in buying it.
You decided that you would approach your neighbours at 1 Park Row to see if they might be
interested in the land, given that it is attached to their property.
There’s no reason to believe your neighbours are interested in the land. They have never
approached you to ask about selling it to them in the last 10 years, even when they knew from your
‘For Sale’ sign that you were leaving the area. Nevertheless, there is no harm in asking your
neighbour if they are interested in buying this land from you for a sum greater than the £10,000
offered by the buyers of your house.
Instructions:
Guidance:
1. Your Best Alternative to a Negotiated Agreement (BATNA) is to sell the land to the buyers
of your house for £10,000. As such, your Resistance Point is £10,000. In other words, do not
sell this land for less than £10,000.
2. While £10,000 is an absolute minimum, remember you originally paid £35,000. This being
said, no one else is interested in this land, and you want rid of it. For the purpose of this
negotiation exercise, there is no other potential buyer: this land will either be sold to your
neighbours at 1 Park Row, or the new buyers of your house at 33 Park Row.
3. Before discussing price with the potential buyer, try to probe discover their Resistance
Point. Use this information to get the highest price you can.
Post-negotiation questions:
Very unhappy
Unhappy
Happy
Very happy.