This business plan report is submitted by Debashis Chakravartti to Tina Bank for Phoenix Media Marketing, a media and marketing agency founded in 2010. The 3-person agency provides event management and branding services primarily to pharmaceutical companies. Goals include securing a first client by December 2011, becoming profitable within a year, and establishing an office and in-house vendors by 2013. The plan outlines the company's history, services, structure, SWOT analysis, financial projections, and marketing strategies.
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This business plan report is submitted by Debashis Chakravartti to Tina Bank for Phoenix Media Marketing, a media and marketing agency founded in 2010. The 3-person agency provides event management and branding services primarily to pharmaceutical companies. Goals include securing a first client by December 2011, becoming profitable within a year, and establishing an office and in-house vendors by 2013. The plan outlines the company's history, services, structure, SWOT analysis, financial projections, and marketing strategies.
This business plan report is submitted by Debashis Chakravartti to Tina Bank for Phoenix Media Marketing, a media and marketing agency founded in 2010. The 3-person agency provides event management and branding services primarily to pharmaceutical companies. Goals include securing a first client by December 2011, becoming profitable within a year, and establishing an office and in-house vendors by 2013. The plan outlines the company's history, services, structure, SWOT analysis, financial projections, and marketing strategies.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online from Scribd
This business plan report is submitted by Debashis Chakravartti to Tina Bank for Phoenix Media Marketing, a media and marketing agency founded in 2010. The 3-person agency provides event management and branding services primarily to pharmaceutical companies. Goals include securing a first client by December 2011, becoming profitable within a year, and establishing an office and in-house vendors by 2013. The plan outlines the company's history, services, structure, SWOT analysis, financial projections, and marketing strategies.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as DOC, PDF, TXT or read online from Scribd
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PHOENIX MEDIA MARKETING
BUSINESS PLAN REPORT
To TINA BANK SUBMITTED BY: Debashis Chakravartti
20112012
A MEDIA & MARKETING AGENCY
Contents Brief about Phoenix..................................................................................4 The business in detail...........................................................................6 History and Ideation:..............................................................................6 Products and services............................................................................7 Structure.................................................................................................8 SWOT analysis.....................................................................................11 Goals, milestones, strategies................................................................13 Goals and milestones:..........................................................................13 Marketing.............................................................................................14 Sales....................................................................................................15 Pricing..................................................................................................16 Target market.......................................................................................16 Financial forecasts.................................................................................17
Brief about Phoenix
We are inspired by few messages.
Young people should be at the forefront of global change and innovation. Empowered, they can be key agents for development and peace. Kofi Annan
Revolution is always brought about by the youth
Phoenix media understands the combination of Rationality & Emotionality that runs into the minds of the customers & through structured Creative thinking delivers solutions that are relevant to your Business & thus optimizes the organizations Return on investment. Our clients would be our best judge and testimonial. Our success is vowed only to them and only they can help us grow gradually. Our soul motto is to satisfy our customers emotionally, creatively We operate out of Bangalore and would like to expand places. We have in our arsenal top guns who are thorough professionals in the area of concept development, copywriting, event managements, designing, visualizing etc. We are a media and marketing agency, gleaming with confidence, bubbling with young blood, we believe that one person with passion is better than forty people merely interested.
Owners What we do
Debashis Chakravartti and Rishav Guha Event management and building brands Is dedicated to providing our clients with results-oriented advertising, public relations, and total marketing support Creating value. Quality work at cheaper rates Event management, Building brands, Multimedia activities Pharmaceutical companies To be amongst the top event management companies for pharmaceutical sector in the south of India Amount: Rs 2 lacs
This event management cum advertising company was founded by the mutual consent of both Rishav Guha and Debashis Chakravartti.
The profit and loss sharing is on 50-50 basis
RishavGuha (1981 born), Ms comm (MIC), worked with companies like Wizcraft and DNA. into this field for the past 5 yrs. Debashis Chakravartti(1987 born), pursuing MBA(IIPM), has work experience for 3 yrs. in music industry, and hands on experience about pharma industry. (Father being a doctor and having a nursing home)
Came up with the idea of this company in 2010. Having come up with a market survey in 2009. First and foremost the easy availability of resources.A business which is both technically and commercially viable. Demands being huge and events taking place at regular intervals, this business seems quite profitable. Where we both can use our creativity and
experience to offer valuable services to our customers.
Creating Brand Personality & Identity Synchronizing with Corporate Identity Ideating & executing Brand Campaign & Activities Conceptualizing & developing Visual aids Designing & Developing other Marketing inputs like Posters, Brochures, Catalogues
Multi Media Activities
Designing Press Advertisements & Hoardings Crafting Multimedia CD Presentations Motivational films & Corporate films Website designing
Structure This is a partnership firm. Where the two of us does the most of the work. We have a very few employees. And mostly on commission basis.(i.e. referral bonus and some cuts if the deal is converted) the following structure is of the ad agency The following structure is of the EVENT management In case of event managements the stalls are fabricated and executed by vendors depending upon the locales.(fully outsourced) This is supervised by an employee of our company till the end.
Work Structure for Stall designing
10
SWOT analysis Strengths Young blood Creative people Have made quite a good clientele Have succeeded in a tie up with wizcraft international Have some experienced minds working for us.
Weaknesses Capital Employee strength low Most work to be outsourced Lack of personal vendors
Lacking proper infrastructure
Opportunities
Threats
Though event Biggest threats are management is competitors like vinto the basis, have communication and value ventured point verticals like We are susceptible to a advertisement takeover Planning to Competitions in cell venture to info selections during an event media and fore mostly vendor Would like to problems as we do not have globalise soon an in house vendor venture into corporate
11
companies apart from pharma
12
Goals, milestones, strategies
Goals and milestones: Goals Goal 1.
1. Getting our first client by Dec 2011 2. Setting up an impactful stall 1. Reaching a proper BEP within a year 2. Setting up a small office and would like to have in house vendor by December 2013 1. Within next five years to be one of the top event management companies in the pharma industry 2. Would venture into other horizontal corporates 3. Have a well-staffed, well infrastructure office 4. BE A BRAND.
Goal 2.
Goal 3.
13
Marketing Goals The most important thing is marketing Our strategy is RACEY MARKETING Advertising
Online advertising.(Social networking sites mostly on linked in and Facebook)
Paid searches (Google ads). Yellow Pages. Shop-a-dockets. Marketing material Business cards. Flyers for letterboxing. Brochures.(limited) Catalogues.(Limited) Referral cards. Website Mailings Have a very impactful website where Physical mail.
We do have an email for all your queries i.e. phoenixmediamarketing@ gmail.com
14
Sales Goals Annual sales target 1 crore.
Profitability: annually 1015% in 1styr gradually increase it up to 30-40%
Customer satisfaction To ensure all clients are active. To bring some predictability to business To track these through monthly profit and loss report Sales team Starting off with 2 person on commission basis pitching and product training given by rishav
Final sales closure handled by rishav.
Sales material
Brochures. Samples and photos. Testimonials. Appointment cards.
Sales techniques
Special offers. Trade-ins.
15
Pricing Strategy Our main focussed strategy currently is to gain as many clients as possible Prices are variable Priced according to customers design.
Price s
Target market for beginning all pharmaceutical company in south of India gradually span across the country and finally globalise
16
Financial forecasts SET UP COST
17
All values in INR
18
Projected profit and loss statement for 2 years
19
2012 Sales 800,000.0 0 610,000.0 0 190,000.0 0
% 1
2013 1,300,000.0 0
% 1 0.58 0.42
Cost 0.76 750,000.00 Stall fabrication designs Gross Profit Operating Expenses Salary (Office & Overhead) Payroll (taxes etc.) Outside Services Infrastructure Repairs/ Maintenance Advertising Car, Delivery and Travel Accounting and Legal Rent Telephone Utilities Insurance Taxes (real estate etc.) Interest Depreciation Loan Other expense (specify) Total Expenses Net Profit Before Tax 0.24 550,000.00
Phoenix media marketing will continue to be a thought leader in media and marketing industry. Five years from now, phoenix will have many sister companies, all of which are focused on helping individuals and delivering value at the marginal cost. As for me I will continue to be a board member for phoenix but I do not see myself as the Chief much longer. Over the next few quarters, I will look to take on an evangelical role for the company which will allow me to do what I do best (and love to do!). Phoenix is my first business, and certainly will not be my last. There are many more to come! Wish me luck in this and many more upcoming ventures
