Text 3
Text 3
Text 3
How can you manage or delete your information and exercise your rights?
How do we respond to legal requests, comply with applicable law and prevent harm?
Other policies
Terms of Service
Cookies Policy
This Privacy Policy explains how we collect, use and share your information. It
also describes how long we keep your information and how we keep it safe when we
transfer it.
The Privacy Policy also lets you know your rights
This policy applies to what we call Meta Products, or Products. Our Products
include Facebook, Instagram, Messenger and Portal.
It also applies to Meta Quest if you log in with a Facebook or Meta account
We at Meta want you to understand what information we collect, and how we use and
share it. That’s why we encourage you to read our Privacy Policy. This helps you
use Meta Products[1] in the way that’s right for you.
In the Privacy Policy, we explain how we collect, use, share, retain and transfer
information. We also let you know your rights. Each section of the Policy includes
helpful examples and simpler language to make our practices easier to understand.
We’ve also added links to resources where you can learn more about the privacy
topics that interest you.
It's important to us that you know how to control your privacy, so we also show you
where you can manage your information in the settings of the Meta Products you use.
You can update these settings to shape your experience.
Read the full policy below.
What Products does this policy cover? [1]
1
What Products does this policy cover?
This policy describes the information we, Meta Platforms, Inc., process to provide
Meta Products. Meta Products, which we also call "Products," include:
Facebook
Messenger
Instagram (including apps like Boomerang and Threads)
Facebook Portal products
Meta Platforms Technologies Products, such as Meta Horizon Worlds or Meta Quest
(when using a Facebook or Meta account)
Shops
Marketplace
Spark AR
Meta Business Tools
Meta Audience Network
Facebook View
Meta Pay
Meta checkout experiences
Some of our Products also have a supplemental privacy policy[2] that adds to the
information provided in this policy.
2
Supplemental policies
Facebook Portal products
Facebook View
Free Basics
Oversight Board
Return to top
Highlights
In this policy we list the kinds of information we collect. Here are some important
ones. We collect:
The information you give us when you sign up for our Products and create a profile,
like your email address or phone number
What you do on our Products. This includes what you click on or like, your posts
and photos and messages you send. If you use end-to-end encrypted messaging, we
can't read those messages unless users report them to us for review.
Who your friends or followers are, and what they do on our Products
Information from the phone, computer, or tablet you use our Products on, like what
kind it is and what version of our app you’re using
Information from partners[3] about things you do both on and off of our Products.
This could include other websites you visit, apps you use or online games you play.
The information we collect and process about you depends on how you use our
Products[4]. For example, we collect different information if you sell furniture on
Marketplace than if you post a reel on Instagram. When you use our Products, we
collect some information about you even if you don't have an account[5].
Here's the information we collect:
Your activity and information you provide
On our Products[4], you can send messages, take photos and videos, buy or sell
things and much more. We call all of the things you can do on our Products
"activity." We collect your activity across our Products and information you
provide[6], such as:
Content you create, like posts, comments or audio[7]
Content you provide through our camera feature or your camera roll settings, or
through our voice-enabled features. Learn more[8] about what we collect from these
features, and how we use information from the camera for masks, filters, avatars
and effects.
Messages you send and receive, including their content, subject to applicable law.
We can't see the content of end-to-end encrypted messages unless users report them
to us for review. Learn more.
Metadata[9] about content and messages, subject to applicable law
Types of content, including ads, you view or interact with, and how you interact
with it
Apps and features you use, and what actions you take in them. See examples[10].
Purchases or other transactions you make, such as through Meta checkout
experiences, including credit card information. Learn more[11].
Hashtags you use
The time, frequency and duration of your activities on our Products
Information with special protections
You might choose to provide information about your religious views, your sexual
orientation, political views, health, racial or ethnic origin, philosophical
beliefs or trade union membership. These and other types of information could have
special protections under the laws of your jurisdiction.
Friends, followers and other connections
We collect and receive information from and about the different devices[12] you use
and how you use them.
Device information we collect and receive includes:
The device and software you’re using, and other device characteristics. See
examples[14].
What you’re doing on your device, like whether our app is in the foreground or if
your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’, including Family Device
IDs. See examples[15].
Signals from your device. See examples[16].
Information you’ve shared with us through device settings, like GPS location,
camera access, photos and related metadata[17]
Information about the network you connect your device to and your connection,
including your IP address[18]. See more examples[19].
Some location-related information, even if Location Services is turned off in your
device settings. This includes using IP addresses to estimate your general
location.
Information about our Products’ performance on your device. Learn more[20].
Information from cookies and similar technologies. Learn more.[21]
Information from partners, vendors and other third parties
Off-Facebook activity
3
Partner
A person, business, organization or body using or integrating our Products to
advertise, market or support their products and services
4
What Products does this policy cover?
This policy describes the information we, Meta Platforms, Inc., process to provide
Meta Products. Meta Products, which we also call "Products," include:
Facebook
Messenger
Instagram (including apps like Boomerang and Threads)
Facebook Portal products
Meta Platforms Technologies Products, such as Meta Horizon Worlds or Meta Quest
(when using a Facebook or Meta account)
Shops
Marketplace
Spark AR
Meta Business Tools
Meta Audience Network
Facebook View
Meta Pay
Meta checkout experiences
Some of our Products also have a supplemental privacy policy[25] that adds to the
information provided in this policy.
5
Information we collect and receive if you use or interact with our Products but
don’t have an account
Even if you don't have an account, you may interact with or use Meta Products[4].
Then we collect things like:
Browser and app logs of your visits to public content, like Facebook Pages, videos
and rooms
Basic information about devices[12] that downloaded our apps, like device model and
OS
We also receive information using cookies and similar technologies, like the Meta
Pixel or Social Plugins, when you visit other websites and apps that use our
Business Tools or other Meta Products. Read more about information we receive from
partners, vendors and other third parties in this policy and in our Cookies Policy.
Examples of why we collect and receive information
For example, you may also see ads for the Meta Company Products shown through Meta
Audience Network when you visit other apps if we can’t recognize you as a
registered user of the Meta Products.
Performance
For example, we collect information when people use our Products, even if they
don’t have an account, to measure how fast our pages load in different countries
and whether they're working properly. This helps us identify and fix issues with
local networks.
6
Information you provide
For example, when you create a Facebook account, you must provide some information,
like a password and your email address or phone number. You might choose to add
other details to your account, like a profile photo or payment information.
We also collect information you provide when you:
Create your avatar
Fill out a form
Contact us
7
Audio content you create
You can create audio content, like if you're a host or speaker in an audio-only
broadcast. Anyone in the audience for the broadcast can listen to this audio
content.
8
What we collect from our camera feature
José likes using Instagram’s Camera feature to take pictures of his flower garden.
We collect information about how José uses the Camera feature. For example, if he
chooses a background effect for the photo he’s about to take, we collect
information from the camera so we can apply the effect to his photo.
How filters, effects, masks and avatars work
If you use our camera or allow access to photos and videos, on certain Meta
Products you can add filters, effects, masks or avatars. Some of these features
process parts of faces or bodies within the camera frame, photo or video. Then they
can do things like fit a mask correctly over the eyes, nose and mouth. The
information we use for this process is used to create the feature. It’s not used to
identify you.
What we collect from voice-enabled features
When you buy things or make other payments in Marketplace, Shops or groups, or use
other Meta checkout experiences, we collect information about your purchase or
other financial transactions, like:
Credit or debit card number and other card information
Billing, shipping and contact details
Items you bought and how many
Other account and authentication information
Why we collect this information
How do we respond to legal requests, comply with applicable law and prevent harm?
12
Device
Devices include computers, phones, hardware, connected TVs, Portal devices and
other web-connected devices.
13
When we collect information based on others’ activity
For example, we collect information about you on Meta Products when others:
Share or comment on a photo you’re tagged in
Send you a message
Invite you to join a conversation
Upload their address book that has your contact information in it
Invite you to play a game
14
What device you’re using, and other device characteristics
We collect device information like:
The type of device
Details about its operating system
Details about its hardware and software
Brand and model
Battery level
Signal strength
Available storage
Browser type
App and file names and types
Plugins
15
Identifiers that tell your device apart from other users’
Identifiers we collect include device IDs, mobile advertiser ID or IDs from games,
apps or accounts you use. We also collect Family Device IDs or other identifiers
unique to Meta Company Products associated with the same device or account.
16
Device signals
Device signals include GPS, Bluetooth signals, nearby Wi-Fi access points, beacons
and cell towers.
17
Related metadata
For example, if you give us permission to access your device’s camera roll, we
collect metadata. This metadata is from and about your photos and videos and
includes the date and time they were made. We use this to do things like remind you
when you have new photos to upload.
18
IP address
Stands for "internet protocol address." It’s a unique number assigned to a device,
like a phone or computer, that allows it to communicate over the internet. Numbers
are assigned according to standard guidelines, or protocols.
Just like you need a mailing address to receive a letter from a friend, your device
needs an IP address to receive information on the internet.
19
Information about the network you connect your device to and your internet
connection
Information about your network and connection includes:
The name of your mobile operator or internet service provider (ISP)
Language
Time zone
Mobile phone number
IP address
Connection and download speed
Network capability
Information about other devices that are nearby or on your network
Wi-Fi hotspots you connect to using our Products
One reason we collect this information is to make your experience better. For
example, if we know that your phone and TV are connected to the same network, we
can help you use your phone to control a video stream on your TV.
More in the Privacy Policy
How do we use your information?
20
Information about our Products’ performance on your device
We collect device information to prevent, diagnose, troubleshoot and fix errors and
bugs. This includes how long the app was running, what model of device you were
using and other performance and diagnostic information.
21
Information from cookies and similar technologies
Cookies are small pieces of text used to store information on web browsers. We use
cookies and similar technologies, including data that we store on your web browser
or device, identifiers associated with your device and other software, Social
Plugins and the Meta Pixel. They help us provide, protect and improve our Products,
such as by personalizing content, tailoring and measuring ads and providing a safer
experience.
We collect information from cookies stored on your device, including cookie IDs and
settings.
Read our Meta Cookies Policy.
22
Types of partners
Partners
Our partners[3] use our Products, including our Business Tools and other
technologies that allow businesses to advertise or support their products. Business
Tools also help our partners understand and measure how people are using their
products and services and how well their ads are working. For example, they might
put one of our Business Tools, the Meta Pixel, on their website. Or they might use
Meta Audience Network tools to monetize their apps by showing ads from businesses
that advertise on Facebook.
Integrated partners
Integrated partners[26] also use our Products, specifically the technologies that
help you make a connection to them. For example, you might log into their app or
website using Facebook Login. Or you might play their game on Facebook, which we
call an integration because you can play without leaving our app.
Who are our partners and integrated partners?
For example, we get datasets from publicly available sources, research institutions
and professional and non-profit groups. We use these datasets to:
Detect and stop scraping in violation of our terms
Take other actions to promote the safety, security and integrity of our Products,
our users, the public and our personnel and property
Improve our AI technologies and support AI research and product development, such
as translations, computer vision, content understanding, natural language
processing, and tools for people and businesses to create content
Engage with research survey respondents who choose to participate in additional
conversations
More in the Privacy Policy
How do we use your information?
24
What happens if you don’t let us collect certain information
For example, if you don’t provide an email address or phone number, we won’t be
able to create an account for you to use our Products.
Or you can choose not to add Facebook friends, but then your Facebook Feed won’t
show friends’ photos and status updates.
25
Supplemental policies
Facebook Portal products
Facebook View
Free Basics
Oversight Board
26
Integrated partner
A partner who uses technologies that help you make a connection to them through our
Products, including plugins, login, checkout experiences, instant games, and other
such integrations
27
Third party
A person, business, organization or body that is not part of the Meta Companies
Return to top
Highlights
When you use our Products, you see ads and sponsored or commercial content, like
product listings in Shops. You also see ads shown through Meta Audience Network
when you visit other apps. We want everything you see to be interesting and useful
to you.
To decide what to show you and others, we use information we have about you,
including:
Your profile information
Your activity on and off our Products, including information we receive through
cookies and similar technologies, according to your settings
Content you create or interact with across Facebook and Instagram
Things we infer about you, like topics we think you may be interested in
Information about your friends, followers or other connections, including their
activity or interests
See some examples.[33]
Learn more about some of the ways we show you ads that we think may be interesting
to you, including using machine learning.
Take control
Manage ad preferences
How we use information to improve our Products
We’re always trying to make our Products better and create new ones with the
features you want. Information we collect from you helps us learn how.
We use information we collect to:
See if a product is working correctly
Troubleshoot and fix it when it’s not
Test out new products and features to see if they work
Get feedback on our ideas for products or features
Conduct surveys and other research about what you like about our Products and
brands and what we can do better
How we use location-related information
We use location-related information that you allow us to receive if you turn on the
Location Services device setting. This includes things like your GPS location and,
depending on the operating system you're using, other device signals[34].
We also receive and use some location-related information even if Location Services
is turned off. This includes:
IP addresses[35], which we use to estimate your general location. We can use IP
addresses to estimate your specific location if it’s necessary to protect the
safety and security of you or others.
Your and others' activity on our Products, like check-ins and events
Information you give us directly, like if you enter your current city on your
profile, or provide your address in Marketplace
We use location-related information, such as your current location, where you live,
the places you like to go and the businesses and people you're near, to do the
things described in the “How do we use your information?” section of the Policy,
like:
Provide, personalize and improve our Products, including ads, for you and others.
See an example[36].
Detect suspicious activity and help keep your account secure. Learn how.[37]
Take control
How to manage Facebook location settings
Facebook Help Center
We use information we collect to help protect people from harm and provide safe,
secure Products.
Learn more
Lots of people rely on our Products to run or promote their businesses. We help
them measure how well their ads and other content, products and services are
working.
Learn more
We communicate with you using information you've given us, like contact information
you've entered on your profile.
Learn more
We use information we have, information from researchers and datasets from publicly
available sources, professional groups and non-profit groups to conduct and support
research.
Learn more
Here are some ways we promote safety, security and integrity. We work to:
Verify accounts and activity
Find and address violations of our terms or policies. In some cases, the decisions
we make about violations are reviewed by the Oversight Board. They may use
information we have when they review our decisions. Learn more about how the
Oversight Board processes information.
Investigate suspicious activity
Detect, prevent and combat harmful or unlawful behavior
Identify and combat disparities and racial bias against historically marginalized
communities
Detect and prevent spam and other bad experiences
Detect when someone needs help and provide support
Detect and stop threats to our personnel and property
Maintain the integrity of our Products
Learn more about how we work to keep Meta a safe place for everyone.
Take control
Account security
Communication preferences
We research and innovate to help people around the world. Our goals include:
Contributing to social good and areas of public interest
Advancing technology
Improving safety, health and well-being
Here are some examples of our research:
We analyze information about where groups of people go during crises. This helps
relief organizations get aid to the right places.
We work with independent researchers to better understand the impact social media
might have on elections and democratic processes
We’ve collaborated with academics and industry experts to help improve internet
access and quality in rural areas
We support research in areas like artificial intelligence and machine learning to
do things like create COVID-19 forecasting models
Learn more about our research programs
More in the Privacy Policy
Why and how we process your information
28
Using information across our Products
We use information across your accounts on our Products to:
Personalize ads for you and others. Learn more.
Measure the performance of those ads. Learn more.
Provide more personalized features, content and suggestions across our Products.
See examples[41].
More accurately count people and understand how they use our Products
Help keep you and others safe. Learn more.
If you add accounts to the same Accounts Center, we also use your information to
offer connected experiences and improve your experiences across accounts. See an
example.[42]
Take control
How to add or delete accounts in your Accounts Center
Facebook Help Center
Manage accounts
29
Why we use information across devices
One reason we use your information across devices[43] is to help us give you a more
personalized experience. For example, we might show you an ad on your phone, and
later you might use your laptop to click on the ad and buy the product. By
combining that information across your devices, we can understand what ads are
relevant to you and help businesses measure how well their ad performed.
30
Manual review
Examples of when we use manual review
Our reviewers help us promote safety, security and integrity across our Products.
For example, reviewers can look for and remove content that violates our terms and
policies and keep content that doesn’t break our terms and policies available.
Their work supplements our technology that detects violations.
When our algorithms detect that someone might need help, a reviewer can review
their post and offer support if needed.
We also use manual review to analyze content to train our algorithms to review
content the same way a person would. This improves our automatic processing, which
in turn helps us improve our products.
Who reviews this information
Our reviewers work at Meta, for Meta Companies or for a trusted service
provider[44]. We require every reviewer who's allowed access to your information to
meet privacy and security standards.
Learn more about how Meta prioritizes content for manual review.
31
What Products does this policy cover?
This policy describes the information we, Meta Platforms, Inc., process to provide
Meta Products. Meta Products, which we also call "Products," include:
Facebook
Messenger
Instagram (including apps like Boomerang and Threads)
Facebook Portal products
Meta Platforms Technologies Products, such as Meta Horizon Worlds or Meta Quest
(when using a Facebook or Meta account)
Shops
Marketplace
Spark AR
Meta Business Tools
Meta Audience Network
Facebook View
Meta Pay
Meta checkout experiences
Some of our Products also have a supplemental privacy policy[45] that adds to the
information provided in this policy.
32
How we personalize your Facebook Feed
Your Facebook Feed is unique to you. We order (or “rank”) the content you can see
in your Feed, and you can learn more about the different types of signals we use to
rank it. We also suggest content that’s relevant to you.
Many things influence the content you see in your Feed.
For example:
If your friends, connections or people you may know interact with a Facebook Page,
post or certain topic, we can suggest similar content to you. So if your friend
Ahmad comments on a post about national parks, we can suggest the national parks
post to you.
If you and others interact with the same group, Facebook Page or post, we can
suggest another group, Page or post that they interact with for you. So if you and
Sharmila are in the same cat lovers group and Sharmila likes a Page that sells
scarves, we might suggest the scarves Page to you.
If you’ve recently engaged with a certain topic on Facebook, we might then suggest
other posts that are related to that topic. So if you recently liked or commented
on a post from a basketball Page, we could suggest other posts about basketball.
You might see posts based on where you are and what people near you are interacting
with on Facebook. So if you’re near a sports stadium, we can suggest games or
events occurring at the stadium. Learn more about how we use location-related
information.
Take control
How to manage your Facebook Feed
Facebook Help Center
For example, William checks into a local bakery on Facebook, so later we might show
him ads on Instagram for other local bakeries.
Your activity on third-party websites and apps, depending on your settings
For example, Jane buys a pair of shoes from an online shoe store or in an online
chat with a shoe seller. The seller shares Jane’s activity with us using our
Business Tools, subject to our Business Tools Terms.
Later, Jane sees an ad on Instagram for a discount on her next shoe purchase from
the online store.
If she doesn't want to see ads from this shoe store again, she can hide them in her
Advertisers setting. Or if she doesn’t want us to show her any ads based on her
activity on other websites and apps, she can make sure that this setting is turned
off in her ad preferences.
Topics we think you might be interested in
For example, Jon likes several Facebook Pages about famous musicians, so we think
he has an interest in "music."
Based on this interest, we might show him an ad for a local record shop or an
online music publication.
Jon can manage his interests in his ad topics.
Your connections
For example, Fiona’s friend likes an Instagram account for a local art fair. Based
on her friend’s activity, we might show Fiona an ad for the art fair.
34
Other device signals we receive
We receive different types of device signals from different operating systems. They
include things like nearby Bluetooth or Wi-Fi connections.
35
IP address
Stands for "internet protocol address." It’s a unique number assigned to a device,
like a phone or computer, that allows it to communicate over the internet. Numbers
are assigned according to standard guidelines, or protocols.
Just like you need a mailing address to receive a letter from a friend, your device
needs an IP address to receive information on the internet.
36
Personalizing ads for you and others
For example, Marcus is going on a trip and wants to use Find Wi-Fi to find free,
public Wi-Fi at the airport. He has turned on Location Services on his device and
allowed location access on the Facebook app, so we can use his GPS information to
help him find the most relevant public Wi-Fi networks. We’ll also use this
information to show him ads for local businesses near the airport.
Later, Marcus turns off Location Services before he lands, so we don’t collect his
GPS information anymore. Later on his trip, he opens the Facebook app, and we can
use the IP address we receive to estimate Marcus’ general location and show him ads
for businesses nearby.
37
Helping to keep your account secure
For example, we use information about the locations you normally log in from,
combined with other information, to detect suspicious activity. So if we detect an
attempt to log into your account from a new location, we can check that it’s really
you.
38
Partner
A person, business, organization or body using or integrating our Products to
advertise, market or support their products and services
39
Information we provide about different types of people
For example, we might tell an advertiser that their ad was seen by women aged 25–34
who live in Madrid and like software engineering.
40
Third party
A person, business, organization or body that is not part of the Meta Companies
41
Providing more personalized features, content and suggestions across our Products
For example we can:
Automatically fill in registration information, like your phone number, from one
Meta Product when you sign up for an account on a different Product
Let others see and search your name and profile photo across our Products and
communicate with you
Show all interactions in one place for content you’ve cross-posted to different
Products
42
Using your information if you add accounts to the same Accounts Center
For example, if you follow your favorite team on Instagram, we can more easily
suggest that you follow that team’s Page on Facebook.
Learn more about how we use information across accounts if you add accounts to the
same Accounts Center.
43
Device
Devices include computers, phones, hardware, connected TVs, Portal devices and
other web-connected devices.
44
Service provider
A person, business, organization or body that provides services to Meta or to our
users on behalf of Meta. For example, our service providers do things like
investigate suspicious activity and provide customer support.
45
Supplemental policies
Facebook Portal products
Facebook View
Free Basics
Oversight Board
Return to top
Highlights
You can choose to share information on our Products or with integrated partners
Remember to share only with people you trust
You might decide to use a product that integrates with one of ours, like if you use
Facebook Login to log into a music service or a shopping site
If you do, that organization will ask you to receive some information about you,
like your email address or birthday
On Meta Products
Learn more about the different cases when your information can be shared on our
Products[46]:
People and accounts you share and communicate with
When you share and communicate using our Products, you can sometimes choose the
audience[47] for what you share.
When you interact with people or businesses, they can see:
What you share with them
For example, the audience you choose can see when you:
Share a post you’ve written
Share a photo or video
Create a story
Share a news article
Add information to your profile
What you communicate with them
People you interact with can see what you send to them. So if you send a person or
a business a message on Messenger or Instagram, that person or business can read
your message.
Some of your activity
People and businesses can also see some of your activity on our Products. This
includes when you:
Comment on or react to others’ posts
Engage with ads or other sponsored or commercial content, like by commenting or
liking
Allow content you've shared about a product in a Shop to be shared across our
Products
View their story on Facebook or Instagram
Connect a new Meta device, like Portal or Ray-Ban Stories, to your account
When you’re active
Some of our Products might provide you with settings that allow others to see when
you're active on our Products, such as “active status.” In some cases, we also
offer settings that allow others to see when you’re active in a particular section
of one of our Products, like a message thread, game or event, or when you last used
one of our Products.
Learn how to update your Active Status on Facebook and Messenger, or how to update
your Activity Status on Instagram.
Content others share or reshare about you
Manage tags
Public content
Integrated partners receive information about your activity when you interact with
other Facebook, Instagram or Messenger users while they’re using the integrated
partner’s product or service.
For example, a gamer livestreams to Facebook using a partner app. Then you comment
on that livestream. The app developer will receive information about your comment.
How integrated partners handle your information
Integrated partners handle the information you share with them according to their
own terms and policies, not Meta’s. You can review their privacy policy on their
website or app to learn how they receive and process your information. In some
cases, they use a separate service provider to receive and process your
information.
More resources
How Meta reviews apps that integrate with our Products
Facebook Developers
Take control
This policy describes the information we, Meta Platforms, Inc., process to provide
Meta Products. Meta Products, which we also call "Products," include:
Facebook
Messenger
Instagram (including apps like Boomerang and Threads)
Facebook Portal products
Meta Platforms Technologies Products, such as Meta Horizon Worlds or Meta Quest
(when using a Facebook or Meta account)
Shops
Marketplace
Spark AR
Meta Business Tools
Meta Audience Network
Facebook View
Meta Pay
Meta checkout experiences
Some of our Products also have a supplemental privacy policy[52] that adds to the
information provided in this policy.
47
Choosing an audience
On Facebook, the audience can be made up of:
The public, including people on and off Facebook
Your friends and other connections, such as the friends of people you tag
A customized list of people
Yourself
The members of a single community, such as a group
On Instagram, you can set the audience for what you share by choosing between a
private or public account. With a private account, only followers you approve can
see what you share. With a public account, your posts and other content on
Instagram can be seen by anyone, on or off our Products, including if they don’t
have an account. You can restrict the audience for your content by blocking
individual accounts from viewing them. You can also create a close friends list for
certain types of content that only the people on that list can see.
Take control
Audience settings
Manage your audience settings on Facebook or Instagram.
Your audience settings are different from the permissions you give to individual
apps and websites to access your information. Read our policy about how you may
share information with integrated partners.
48
Search engines
You can visit your privacy settings to control whether search engines outside
Facebook can link to your profile. But other public content–like if you post with
your audience set to Public, or post on public Pages or accounts–might still be
accessible through search engines, depending on the settings of that account.
49
Integrated partner
A partner who uses technologies that help you make a connection to them through our
Products, including plugins, login, checkout experiences, instant games, and other
such integrations
50
When an integrated partner might receive your information
For example, you might use your Facebook login to play an online game with your
Facebook friends. The game developer automatically receives information about your
activities in the game.
When an integrated partner might receive your information
Or you might use the Facebook Like button on an article posted on a news website.
The website developer automatically receives information about your Like on their
article.
51
Sharing friends lists
When you share your friends list
If you use Facebook Login to log into an app, the app developer might request
access to your list of Facebook friends. Here's what happens if you give the app
developer permission to view these lists:
They can view and access a list of your Facebook friends who use the same app and
have given the app permission to access their list of friends. They can’t access
nonpublic information about your friends or followers through this process. Note
that the app developer will receive more information about your friends if your
friends choose to share it themselves. They can share it by providing the
information directly or giving the developer permission to access information from
their account.
You’ll appear on friends lists that your Facebook friends can choose to share with
the same app. You can remove this permission, or the app entirely, if you later
decide that you don’t want to share your friends list with an app, or don’t want to
appear on other friends lists shared with that app.
When your friends share their friends list
Your friends might choose to share their friends lists with app developers through
Facebook Login. But your friends can’t use Facebook Login to share nonpublic
information about you.
52
Supplemental policies
Facebook Portal products
Facebook View
Free Basics
Oversight Board
Return to top
Highlights
We don't sell any of your information to anyone, and we never will. We also require
partners[53] and other third parties[54] to follow rules about how they can and
cannot use and disclose the information we provide.
Here’s more detail about who we share information with:
Partners
Advertisers and Audience Network publishers
Advertisers
We provide advertisers with reports about the number and kinds of people who see
and engage with their ads. These reports include information about the general
demographics and interests of people who engaged with an advertiser’s ad. Then
advertisers can better understand their audience. See an example[55].
Meta also provides advertisers and their vendors with information about:
Ads people engaged with, if any
When people engaged with ads
Where that ad was shown (for example, on Instagram, or on Facebook)
We also confirm which ads you viewed that led you to take an action with an
advertiser, such as downloading an advertiser's app. But we don't share information
with these advertisers and their vendors that by itself can be used to contact or
identify you, such as your name or email address, unless you give us permission.
[56]
Audience Network publishers and their vendors
Meta Audience Network lets advertisers place ads with us that will be published on
other apps and websites outside of Meta.
To help show you ads on their apps and websites, we share information with
publishers who use Audience Network, as well as vendors who facilitate that use.
For example, we share:
How many people see and engage with ads on publisher apps
Information related to or in response to a publisher’s request to serve an ad on
its app.
But we don't share information with these publishers and their vendors that by
itself can be used to contact or identify you, such as your name or email address,
unless you give us permission[56].
Partners who use our analytics services
People rely on our Products[57], like business accounts, professional tools and
Facebook Pages, to run and promote their businesses. Businesses use our analytics
services to understand more about how people are using their content, features,
products and services.
To provide these services, we use the information we collect about you. We put this
information into aggregate reports so that partners can see how well their content,
features, products and services are performing and are able to understand things
like users’ experience with such content, products and services.
These reports aggregate information like:
How many people interacted with our partners' content, products or services
The general demographics and interests[55] of the people who interacted with it
How people use our partners’ products and services to connect to Meta Products and
the performance of their connection and networks
Advertisers also receive other information. Read our policy about how we share
information with advertisers.
Partners who offer goods or services on our Products and commerce services
platforms
When you choose to use integrated partners’ products or services, they may receive
information about you and your activity. Read the policy.
Vendors
Measurement vendors
We share information about you with marketing vendors[61]. For example, we share
your device identifier or other identifiers with marketing vendors to help us serve
you ads most relevant to your interests.
Marketing vendors support our marketing and advertising efforts by:
Serving our advertisements across the internet, including on mobile, desktop and
connected television devices
Tracking and categorizing your online and mobile app activity
Providing us information about your interests and community and advertising
interactions
These marketing vendors help us understand who might find our advertising most
relevant to their interests, and which of our Products might interest you. This
information can be used to personalize which of our ads are shown to you. Marketing
vendors also use this information to measure response to our marketing efforts and
the effectiveness of our advertising.
Learn more[62] about how to manage the Meta ads you see off our Products.
Service providers
Service providers
Service providers provide services to us that help us provide our Products to you.
We share the information we have about you to receive these services, which
include:
Investigating suspicious activity
Detecting and stopping threats to our personnel and property
Facilitating payments
Providing customer support
Improving the functionality of our Products
Providing technical infrastructure services
Analyzing how our Products are used
Conducting research and surveys
Marketing and promoting our Products
Third parties
External researchers
This policy describes the information we, Meta Platforms, Inc., process to provide
Meta Products. Meta Products, which we also call "Products," include:
Facebook
Messenger
Instagram (including apps like Boomerang and Threads)
Facebook Portal products
Meta Platforms Technologies Products, such as Meta Horizon Worlds or Meta Quest
(when using a Facebook or Meta account)
Shops
Marketplace
Spark AR
Meta Business Tools
Meta Audience Network
Facebook View
Meta Pay
Meta checkout experiences
Some of our Products also have a supplemental privacy policy[63] that adds to the
information provided in this policy.
58
Transactions you might make
Subscribing to premium content
Buying, selling or using products
Buying, selling or using services
Donating to charities
59
Commerce services platforms
Commerce services platforms provide a range of commerce services, including:
Payments
Marketing
Shipping
Customer engagement tools
60
Measurement vendor
A third party that creates reports to help advertisers understand how their content
and ads are performing. These reports also measure whether people took an action
after seeing an ad.
61
Marketing vendor
A third party that helps market or advertise Meta and our Products, measures the
effectiveness of our own marketing campaigns and performs advertising research
62
Manage the ads you see on our Products
Visit your ad preferences.
Manage Meta ads you see off our Products
We advertise our own products and services on non-Meta ad platforms. We use
marketing vendors to deliver these ads. Here’s how to opt out of our tailored ads
you see off our Products:
Cookie-based opt out: If applicable and available in your jurisdiction, you may use
the Digital Advertising Alliance industry opt-out platform, available in English
and Spanish. Residents of Canada may use the Digital Advertising Alliance of Canada
industry opt-out platform. If you apply certain ad blockers and tools to restrict
cookies, it may interfere with your ability to opt out.
Mobile phone-based opt out: Check your mobile device settings. Different
manufacturers provide different ways to opt out of advertisements.
Other online identifiers: You may use the NAI industry opt-out platform.
63
Supplemental policies
Facebook Portal products
Facebook View
Free Basics
Oversight Board
Return to top
Highlights
Meta owns Facebook, Instagram, Messenger, Portal and the other Products covered by
this policy
Meta also owns the Meta Companies, which include WhatsApp
Sometimes we share information within these Companies
We do this to make new features or shared experiences between different products.
Then you can do things like use WhatsApp to chat on Portal.
We also share information, like your name and email address, to help verify your
accounts, and check out suspicious activities. This helps us keep your accounts
safe.
We are part of the Meta Companies that provide Meta Company Products. Meta Company
Products include all the Meta Products[64] covered by this Policy, plus other
products like WhatsApp, Novi and more.
We share information we collect, infrastructure, systems and technology with the
other Meta Companies. Learn more about how we transfer information to other
countries.
We also process information that we receive about you from other Meta Companies,
according to their terms and policies and as permitted by applicable law. In some
cases, Meta acts as a service provider[65] for other Meta Companies. We act on
their behalf and in accordance with their instructions and terms.
Why we share across the Meta Companies
Meta Products share information with other Meta Companies:
To promote safety, security and integrity and comply with applicable laws
To personalize offers, ads and other sponsored or commercial content
To develop and provide features and integrations
To understand how people use and interact with Meta Company Products
See some examples[66] of why we share.
More resources
Review the privacy policies of the other Meta Companies
Facebook Help Center
64
What Products does this policy cover?
This policy describes the information we, Meta Platforms, Inc., process to provide
Meta Products. Meta Products, which we also call "Products," include:
Facebook
Messenger
Instagram (including apps like Boomerang and Threads)
Facebook Portal products
Meta Platforms Technologies Products, such as Meta Horizon Worlds or Meta Quest
(when using a Facebook or Meta account)
Shops
Marketplace
Spark AR
Meta Business Tools
Meta Audience Network
Facebook View
Meta Pay
Meta checkout experiences
Some of our Products also have a supplemental privacy policy[67] that adds to the
information provided in this policy.
65
Service provider
A person, business, organization or body that provides services to Meta or to our
users on behalf of Meta. For example, our service providers do things like
investigate suspicious activity and provide customer support.
66
Why we share across the Meta Companies
Promoting safety, security and integrity and complying with applicable law
For example, we share information with Meta Companies that provide financial
products and services to help them promote safety, security and integrity and
comply with applicable law. This includes:
Complying with their legal obligations
Helping keep you and others safe
Performing account verification
Investigating suspicious activities
Creating analytics
For these purposes, we might share your name, email address, who you’re friends
with and other account information within the Meta Companies.
Developing and providing features and integrations
For example, where available in your country, you can choose to use certain
integrations that connect your WhatsApp experiences with other Meta Company
Products. These integrations let you do things like:
Use your Meta Pay account to pay for things on WhatsApp
Chat with your friends on other Meta Company Products, such as Portal, by
connecting your WhatsApp account
We also share information with Meta Companies to support innovation. For example,
your videos can help train our products to recognize objects, like trees, or
activities, like when a dog chases a ball. They can also help train tools that let
people and businesses create content, like images and videos. This technology is
used to help us offer new products or features in the future.
Understanding how people use our products
We count the number of unique users, monthly active users and daily active users on
our products. This information helps us understand the community using our products
and publicly share important trends about how our products are used.
67
Supplemental policies
Facebook Portal products
Facebook View
Free Basics
Oversight Board
Return to top
How can you manage or delete your information and exercise your rights?
Highlights
You have rights to view and download the information we have about you
You can use the settings in this section to manage your privacy
You also can delete your account or specific account information, if you want to
We offer you a variety of tools to view, manage, download and delete your
information below. You can also manage your information by visiting the settings of
the Products you use. You may also have other privacy rights under applicable laws.
To exercise your rights, visit our Help Centers, your settings for Facebook and
Instagram and your device-based settings.
Take a privacy checkup
Off-Facebook activity
Ad preferences [68]
You can learn more about how privacy works on Facebook and on Instagram, and in the
Facebook Help Center. If you have questions about this policy, you can contact us
as described below. In some countries, you may also be able to contact the Data
Protection Officer for Meta Platforms, Inc., and depending on your jurisdiction,
you may also contact your local Data Protection Authority (“DPA”) directly.
68
Manage the ads you see on our Products
Visit your ad preferences.
Manage Meta ads you see off our Products
We advertise our own products and services on non-Meta ad platforms. We use
marketing vendors to deliver these ads. Here’s how to opt out of our tailored ads
you see off our Products:
Cookie-based opt out: If applicable and available in your jurisdiction, you may use
the Digital Advertising Alliance industry opt-out platform, available in English
and Spanish. Residents of Canada may use the Digital Advertising Alliance of Canada
industry opt-out platform. If you apply certain ad blockers and tools to restrict
cookies, it may interfere with your ability to opt out.
Mobile phone-based opt out: Check your mobile device settings. Different
manufacturers provide different ways to opt out of advertisements.
Other online identifiers: You may use the NAI industry opt-out platform.
69
Port your information
In certain cases and subject to applicable law, you have the right to port your
information.
70
Delete your information or account
To delete your information, you can:
Find and delete specific information. We offer tools you can use to delete certain
information. For example, you can use Delete buttons to delete content you’ve
posted to your account. You can also use tools like activity log on Facebook to
send content to the trash in bulk. When you delete content, it’s no longer visible
to other users. Visit the Facebook Help Center or Instagram Help Center to learn
what happens when you delete your content or move it to trash.
Permanently delete your account. If you delete your account on Facebook or
Instagram, we delete your information, including the things you’ve posted, such as
your photos and status updates, unless we need to keep it as described in "How long
do we keep your information?" Once your account is permanently deleted you won’t be
able to reactivate it, and you won’t be able to retrieve information, including
content you’ve posted.
How long does it take to delete your information?
If you request that we delete your account or content, it may take up to 90 days to
delete your information after we begin the account deletion process or receive a
content deletion request. After the information is deleted, it may take us up to
another 90 days to remove it from backups and disaster recovery.
If you leave your deleted content in your trash on Facebook or your Recently
Deleted folder on Instagram, the deletion process will begin automatically in 30
days. Or you can start the deletion process right away by deleting the content from
your trash or Recently Deleted folder.
Return to top
Highlights
We keep information for as long as we need it to provide a feature or service
But you can request that we delete your information
We’ll delete that information unless we have to keep it for something else, like
for legal reasons
We keep information as long as we need it to provide our Products, comply with
legal obligations or protect our or other’s interests. We decide how long we need
information on a case-by-case basis. Here’s what we consider when we decide:
If we need it to operate or provide our Products. For example, we need to keep some
of your information to maintain your account. Learn more[71].
The feature we use it for, and how that feature works. For example, messages sent
using Messenger’s vanish mode are retained for less time than regular messages.
Learn more[72].
How long we need to retain the information to comply with certain legal
obligations. See some examples[73].
If we need it for other legitimate purposes, such as to prevent harm; investigate
possible violations of our terms or policies; promote safety, security and
integrity; or protect ourselves, including our rights, property or products
In some instances and for specific reasons, we’ll keep information for an extended
period of time. Read our policy[74] about when we may preserve your information.
71
If we need it to operate or provide our Products
For example, we keep profile information, photos you’ve posted (and not deleted)
and security information for the lifetime of your account.
And when you search for something on Facebook, we keep your search history until
you clear the search in your activity log or delete your account. Once you clear a
search or delete your account, it will no longer be visible to you, and it will be
deleted[75].
But even if you don’t clear your search or delete your account, within six months
of your search we delete information about that search that isn’t necessary to show
you your search history, like information about the device you were using, or your
location.
72
The feature we use it for, and how that feature works
For example, May is planning a surprise party for Yang. She sends Cynthia the party
details in Messenger using vanish mode so that the message will disappear. The
message will no longer be visible to May once she leaves the chat, and Cynthia will
see the message only the first time she opens the chat thread.
After Cynthia reads the message, the content is deleted after one hour. If Cynthia
never reads it, it’s deleted after 14 days.
73
How long we need to retain the information to comply with certain legal obligations
For example, we retain information for as long as we need it for:
A legal request or obligation, including obligations of Meta Companies or to comply
with applicable law
A governmental investigation
A legal claim, complaint, litigation or regulatory proceedings
74
Why we may preserve your information longer
Your information, including financial transaction data related to purchases or
money transfers made on our Products, may be preserved and accessed for a longer
time period if it’s related to any of the following:
A legal request or obligation, including obligations of Meta Companies or to comply
with applicable law
A governmental investigation
An investigation of possible violations of our terms or policies
To prevent harm
For safety, security and integrity purposes
To protect ourselves, including our rights, property or products
If it’s needed in relation to a legal claim, complaint, litigation or regulatory
proceedings
See some examples[76].
In some cases, we may preserve your information based on the above reasons even
after you request deletion of your account or some of your content. We may also
preserve information from accounts that have been disabled and content that has
been removed for violations of our terms and policies.
75
Delete your information or account
To delete your information, you can:
Find and delete specific information. We offer tools you can use to delete certain
information. For example, you can use Delete buttons to delete content you’ve
posted to your account. You can also use tools like activity log on Facebook to
send content to the trash in bulk. When you delete content, it’s no longer visible
to other users. Visit the Facebook Help Center or Instagram Help Center to learn
what happens when you delete your content or move it to trash.
Permanently delete your account. If you delete your account on Facebook or
Instagram, we delete your information, including the things you’ve posted, such as
your photos and status updates, unless we need to keep it as described in "How long
do we keep your information?" Once your account is permanently deleted you won’t be
able to reactivate it, and you won’t be able to retrieve information, including
content you’ve posted.
How long does it take to delete your information?
If you request that we delete your account or content, it may take up to 90 days to
delete your information after we begin the account deletion process or receive a
content deletion request. After the information is deleted, it may take us up to
another 90 days to remove it from backups and disaster recovery.
If you leave your deleted content in your trash on Facebook or your Recently
Deleted folder on Instagram, the deletion process will begin automatically in 30
days. Or you can start the deletion process right away by deleting the content from
your trash or Recently Deleted folder.
76
Examples of why we might preserve your information
To respond to a legal request
For example, we might preserve your information after you delete your account when
we receive a valid legal request, such as a preservation order or search warrant,
related to your account.
To comply with applicable law
We may preserve your information where we deem it necessary for reasons related to
a legal claim or complaint. For example, we may be required to defend ourselves in
legal proceedings in a claim related to your information.
Return to top
How do we transfer information?
Highlights
Because we connect people all around the world, we need to transfer information all
around the world, too
When we do this, we follow international regulations to keep your information safe
Why is information transferred to other countries?
We share the information we collect globally, both internally across our offices
and data centers, and externally with our partners[77], measurement vendors[78],
service providers[79] and other third parties[80]. Because Meta is global, with
users, partners and employees around the world, transfers are necessary for a
variety of reasons, including:
So we can operate and provide the services stated in the terms of the Meta
Product[81] you’re using and this Policy. This includes allowing you to share
information and connect with your family and friends around the globe.
So we can fix, analyze and improve our Products
Where is information transferred?
Your information will be transferred or transmitted to, or stored and processed in:
Places we have infrastructure or data centers, including the United States,
Ireland, Denmark and Sweden, among others
Countries where Meta Company Products are available
Other countries where our partners, vendors, service providers and other third
parties are located outside of the country where you live, for purposes as
described in this Policy
How do we safeguard your information?
This policy describes the information we, Meta Platforms, Inc., process to provide
Meta Products. Meta Products, which we also call "Products," include:
Facebook
Messenger
Instagram (including apps like Boomerang and Threads)
Facebook Portal products
Meta Platforms Technologies Products, such as Meta Horizon Worlds or Meta Quest
(when using a Facebook or Meta account)
Shops
Marketplace
Spark AR
Meta Business Tools
Meta Audience Network
Facebook View
Meta Pay
Meta checkout experiences
Some of our Products also have a supplemental privacy policy[83] that adds to the
information provided in this policy.
82
Mechanisms we use for global data transfers
We rely on appropriate mechanisms for international data transfers. For example,
for information we collect:
We utilize standard contractual clauses approved by the European Commission and by
other relevant authorities.
We rely on determinations from the European Commission, and from other relevant
authorities, about whether other countries have adequate levels of data protection.
We use equivalent mechanisms under applicable laws that apply to data transfers to
the United States and other relevant countries.
83
Supplemental policies
Facebook Portal products
Facebook View
Free Basics
Oversight Board
Return to top
How do we respond to legal requests, comply with applicable law and prevent harm?
Highlights
This policy describes the information we, Meta Platforms, Inc., process to provide
Meta Products. Meta Products, which we also call "Products," include:
Facebook
Messenger
Instagram (including apps like Boomerang and Threads)
Facebook Portal products
Meta Platforms Technologies Products, such as Meta Horizon Worlds or Meta Quest
(when using a Facebook or Meta account)
Shops
Marketplace
Spark AR
Meta Business Tools
Meta Audience Network
Facebook View
Meta Pay
Meta checkout experiences
Some of our Products also have a supplemental privacy policy[89] that adds to the
information provided in this policy.
87
How we promote safety, security and integrity
We share your information with law enforcement, government authorities, Meta
Companies and other third parties (including industry peers) when we have a good
faith belief it’s necessary to detect, prevent and address a variety of situations,
such as:
Unauthorized use of our Products. See an example.[90]
Violations of our terms and policies. See an example.[91]
Investigating suspicious activity
Protecting ourselves, including our rights, property, personnel or Products
Preventing abuse, fraud, or other harmful or illegal activity, on and off our
Products
Protecting you or others, including as part of investigations or regulatory
inquiries
Emergency situations, such as risk of death or imminent bodily harm
88
Why we may preserve your information longer
Your information, including financial transaction data related to purchases or
money transfers made on our Products, may be preserved and accessed for a longer
time period if it’s related to any of the following:
A legal request or obligation, including obligations of Meta Companies or to comply
with applicable law
A governmental investigation
An investigation of possible violations of our terms or policies
To prevent harm
For safety, security and integrity purposes
To protect ourselves, including our rights, property or products
If it’s needed in relation to a legal claim, complaint, litigation or regulatory
proceedings
See some examples[92].
In some cases, we may preserve your information based on the above reasons even
after you request deletion of your account or some of your content. We may also
preserve information from accounts that have been disabled and content that has
been removed for violations of our terms and policies.
89
Supplemental policies
Facebook Portal products
Facebook View
Free Basics
Oversight Board
90
Unauthorized use of our Products
For example, if you unlawfully collect and use Facebook user data, we may share
your information to defend ourselves against claims or in litigation.
91
Violations of our terms and policies
For example, if you post threatening or harmful content, we may share your
information across the Meta Companies to protect ourselves and others. This can
include blocking your access to certain features or disabling your account across
the Meta Companies.
92
Examples of why we might preserve your information
To respond to a legal request
For example, we might preserve your information after you delete your account when
we receive a valid legal request, such as a preservation order or search warrant,
related to your account.
To comply with applicable law
We may preserve your information where we deem it necessary for reasons related to
a legal claim or complaint. For example, we may be required to defend ourselves in
legal proceedings in a claim related to your information.
Return to top
We'll notify you before we make material changes to this Policy. You’ll have the
opportunity to review the revised Policy before you choose to continue using our
Products.
Return to top
Learn more about our legal bases for processing your data and the privacy rights
available to you by reviewing our Philippines Privacy Notice.
Philippines Privacy Notice
This notice applies to our processing of your information to support Facebook,
Instagram, Messenger and other products and features offered by Meta (Meta Products
or Products) to the extent such processing is subject to Philippines law, including
the Data Privacy Act of 2012, its Implementing Laws and Regulations, and issuances
of the National Privacy Commission (“NPC”). This notice supplements our Privacy
Policy.
We collect, use and share the data that we have in the ways described our Privacy
Policy:
As necessary to fulfil our contracts with you. This means providing the services
laid out in the Meta Terms of Service and Instagram Terms of Use.
If you give your consent. For example, you can allow us to show you personalised
ads based on information that advertisers and other partners provide to us about
your activity on their websites and apps, as well as certain offline interactions,
like purchases. You can withdraw consent at any time.
As necessary for our or others' legitimate interests. Our interests include
providing an innovative, personalised, safe and profitable service to our users and
partners, and responding to legal requests. But we won’t process your information
if your interests, or your fundamental rights and freedoms, override ours.
As necessary for vital interests, such as if it will protect you or prevent harm,
like saving your life or someone else’s.
As necessary to comply with a legal obligation.
As necessary for the public interest, such as conducting research or promoting
safety, security, and integrity.
Under Philippines law you have the right to access, rectify, port and erase your
data. You may view and manage your information via the Access Your Information
tool. You may manage a summary of information that businesses and organizations
share with us about your interactions such as visiting their apps or websites via
the Off-Facebook Activity tool. You may manage the information we use to show you
ads via the Ad Preferences tool, and control certain cookies we use to collect
information here. You may also download a copy of your information to keep or
transfer to another service via the Download Your Information tool. You can also
find and delete specific information using provided deletion controls, such as the
Delete buttons to delete content you’ve posted to your account or the Manage
Activity tool to send content to the trash in bulk, or permanently delete your
account. If you request that we delete your account or content, it may take up to
90 days to delete your information after we begin the account deletion process or
receive a content deletion request. After the information is deleted, it may take
us up to another 90 days to remove it from backups and disaster recovery.
Where we rely on your consent to process your information, you can withdraw your
consent at any time. Doing so will not affect the lawfulness of processing based on
consent before withdrawal. However, if you withdraw your consent or if you choose
not to provide your data to us, we may not be able to provide our service to you.
You also have the right to object to certain processing of your information when we
rely on our legitimate interests. We will consider several factors when assessing
an objection, including our users' reasonable expectations, the benefits and risks
to you, us, other users or third parties, and other available means to achieve the
same purpose that may be less invasive and do not require disproportionate effort.
Unless we find that we have compelling legitimate grounds for this processing which
are not outweighed by your interests or fundamental rights and freedoms, or the
processing is needed for legal reasons, your objection will be upheld, and we will
cease processing your information. To learn more about the circumstances in which
an objection may be successful, please visit the Help Center. You can also use the
"unsubscribe" link in our marketing communications to stop us from using your
information for that direct marketing.
Learn more about your rights and find out how you can exercise them in the Facebook
Settings and Instagram Settings.
You can also lodge a complaint with the NPC by contacting them directly. If you
wish to contact the Data Protection Officer for Meta Platforms, Inc., click here.
Return to top
The categories of information we use, and why and how information is processed, are
set out below:
Why and how we process your information
Personalizing the Meta Products[93] (other than ads, see below): Our systems
automatically process information we collect and store associated with you and
others to assess and understand your interests and your preferences and provide you
personalized experiences across the Meta Products in accordance with our terms.
This is how we:
Personalize features and content (such as your News Feed, Instagram Feed and
Stories);
Make suggestions for you (such as people you may know, groups or events that you
may be interested in or topics that you may want to follow) on and off our
products.
Learn more about how we use information about you to personalize your experience on
and across Meta Products and how we choose the ads that you see.
Your activity and information you provide:
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or
through our voice-enabled features
Metadata[94] about content
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our Products
Friends, followers and other connections
App, browser and device information:
Device[95] characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if
your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings (like GPS location)
Location-related information
Information about the network you connect your device to
Reports about our products’ performance on your device
Information from cookies and similar technologies
Information from partners, vendors and third parties
Providing ads on the Meta Products: Our systems automatically process limited
categories of information that we've collected and stored to provide you with ads
on the Meta Products in accordance with our terms.
Your activity and information you provide:
Age
The gender you provide
Information about ads we show you and how you engage with those ads
App, browser and device information:
Location information
Device characteristics and device software
Providing and improving our Meta Products: The provision of the Meta Products
includes collecting, storing, and, where relevant, sharing, profiling, reviewing
and curating, and in some instances not only automated processing but also manual
(human) reviewing, to:
Create and maintain your account and profile,
Connect your Meta Products account, including your public profile information, to
an integrated partner to sign in or share your information,
Facilitate the sharing of content and status,
Provide and curate features,
Provide messaging services, the ability to make voice and video calls and connect
with others,
Provide advertising products,
Understand and enable creation of content like text, images and videos, and
Undertake analytics.
We also use information to develop, research and test improvements to our Products.
We use information we have to:
See if a product is working correctly,
Troubleshoot and fix it when it’s not,
Test out new products and features to see if they work,
Get feedback on our ideas for products or features, and
Conduct surveys and other research about what you like about our Products and
brands and what we can do better.
Your activity and information you provide:
Content you create, like posts, comments or audio
Your public profile information (including your name, username and profile picture)
Content you provide through our camera feature or your camera roll settings, or
through our voice-enabled features
Messages you send and receive, including their content, subject to applicable law
Metadata about content and messages, subject to applicable law
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make, including truncated credit card
information
Hashtags you use
The time, frequency and duration of your activities on our Products
Friends, followers and other connections
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if
your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP
address[96]
Information from cookies and similar technologies
Information from partners, vendors and third parties
Promoting safety, integrity and security on and across the Meta Products: The Meta
Products are designed to research and help ensure the safety, integrity and
security of those services and those people who enjoy them, on and off Meta
Products. We process information we have associated with you and apply automated
processing techniques and, in some instances, conduct manual (human) review to:
Verify accounts and activity,
Find and address violations of our terms or policies. In some cases, the decisions
we make about violations are reviewed by the Oversight Board,
Investigate suspicious activity,
Detect, prevent and combat harmful or unlawful behavior, such as to review and, in
some cases, remove content reported to us,
Identify and combat disparities and racial bias against historically marginalized
communities,
Protect the life, physical or mental health, well-being or integrity of our users
or others,
Detect and prevent spam, other security matters and other bad experiences,
Detect and stop threats to our personnel and property, and
Maintain the integrity of our Products.
For more information on safety, integrity and security generally on Meta Products,
visit the Facebook Security Help Center and Instagram Security Tips.
Your activity and information you provide::
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or
through our voice-enabled features
Messages you send and receive, including their content, subject to applicable law
Metadata about content and messages, subject to applicable law
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make, including truncated credit card
information
Hashtags you use
The time, frequency and duration of your activities on our Products
Friends, followers and other connections
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if
your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Information from partners, vendors and third parties
To communicate with you: We use information you’ve given us (like contact
information on your profile) to send you a communication, like an e-mail or in-
product notice, for example:
We’ll contact you via email or in-product notifications in relation to the Meta
Products, product-related issues, research or to let you know about our terms and
policies.
We also use contact information like your email address to respond when you contact
us.
Your activity and information you provide:
Contact information on your profile and your communications with us
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or
through our voice-enabled features
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if
your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies.
Transferring, storing or processing your information across borders, including from
and to the United States and other countries: We share information we collect
globally, both internally across our offices and data centers and externally with
our partners[97], third parties[98] and service providers[99]. Because Meta is
global, with users, partners, vendors and employees around the world, transfers are
necessary:
To operate and provide the services described in the terms that apply to the Meta
Product(s) you are using. This includes allowing you to share information and
connect with your family and friends around the globe; and
To fix, analyze and improve our Products.
For more information, see the "How do we transfer information?" section of the Meta
Privacy Policy.
Your activity and information you provide:
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or
through our voice-enabled features
Metadata about content and messages, subject to applicable law
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make, including truncated credit card
information
Hashtags you use
The time, frequency and duration of your activities on our Products
Friends, followers and other connections
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if
your mouse is moving (which can help tell humans from bots)
Identifiers that tell your advice apart from other users’
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Information from partners, vendors and third parties
Processing information subject to special protections under applicable laws that
you provide so we can share it with those you choose, to provide, personalize and
improve our Products and to undertake analytics. We’ll collect, store, publish and
apply automated, or sometimes manual (human), processing for these purposes.
Your activity and information you provide:
Any information with special protections that you choose to provide, such as your
religious views, your sexual orientation, political views, health, racial or ethnic
origin, philosophical beliefs or trade union membership, or as part of surveys you
choose to participate in, and where you have given your explicit consent
Receiving and using information from third parties to tailor the ads you see: We’ll
use information that advertisers, businesses and other partners provide us about
activity off Meta Products that we have associated with you to personalize ads that
we show you on Meta Products, and on websites, apps and devices that use our
advertising services. We receive this information whether or not you’re logged in
or have an account on our Products. See the Cookies Policy for more information.
Your activity and information you provide:
Information and content you provide, such as your name or email address
Information from partners, vendors and third parties
Sharing your contact, profile or other information with third parties upon your
request: The type of third party and categories of information shared depend on the
circumstances of what you ask us to share. For example:
We share your email (or other contact information) or other information you might
choose when you direct us to share it with an advertiser so they can contact you
with additional information about a promoted product, and
If you choose to integrate other apps, games or websites with Meta Products and log
in, we’ll share your information with the app, game or website to log you in.
Your activity and information you provide:
Information such as your contact or profile information
Content you create, like posts or comments
Providing measurement, analytics and business services:
Our systems automatically, as well as with some manual (human) processing, process
information we have collected and stored about you and others. We use this
information to:
Provide insights and measurement reports to businesses, advertisers and other
partners to help them measure the effectiveness and distribution of their or their
clients’ ads, content and services, to understand the kinds of people who are
seeing their content and ads, and how their content and ads are performing on and
off Meta Products, and
Provide aggregated user analytics and insights reports that help businesses,
advertisers and other partners better understand the audiences with whom they may
want to connect, as well as the types of people who use their services and how
people interact with their websites, apps and services.
Your activity and information you provide:
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or
through our voice-enabled features
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our Products
Friends, followers and other connections
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if
your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Sharing of information across the Meta Companies:
To provide a seamless, consistent and richer, innovative experience across the Meta
Company Products to enable cross app interactions, sharing, viewing and engaging
with content, including posts and videos.
Your activity and information you provide:
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or
through our voice-enabled features
Metadata about content
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our Products
Friends, followers and other connections
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if
your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users'
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Business intelligence and analytics:
To understand, in aggregate, your usage of and across our Products, to accurately
count people and businesses; and
To validate metrics directly related to these, in order to inform and improve
product direction and development and to adhere to (shareholder/earning) reporting
obligations.
Your activity and information you provide:
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or
through our voice-enabled features
Metadata about content and messages, subject to applicable law
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our Products
Friends, followers and other connections
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if
your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users'
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Information from partners, vendors and third parties
Identifying you as a Meta Product user and personalizing the ads we show you
through Meta Audience Network when you visit other apps:
When we show you ads through Meta Audience Network when you visit other apps, our
systems automatically process the information we have collected and stored about
you and others to identify you as a Meta Product user and tailor the ads you see.
Your activity and information you provide:
Information you provide
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or
through our voice-enabled features
Metadata about content
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our Products
Friends, followers and other connections
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if
your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users'
Device signals
Information you’ve shared through your device settings
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Providing marketing communications to you:
Depending on your settings and subject to applicable law, we’ll share marketing
communications with you.
We’ll collect and store your information and use it to send marketing
communications to you, like an email, subject to applicable laws.
Your activity and information you provide:
Information and content you provide, including your contact information like email
address
App, browser and device information:
Device identifiers
Research and innovate for social good:
We carry out surveys and use information (including from researchers we collaborate
with) to conduct and support research and innovation on topics of general social
welfare, technological advancement, public interest, health and well-being.
For example, we analyze information that we have about migration patterns during
crises. This helps relief organizations get aid to the right places.
We collect, store, combine, analyze and apply automatic processing techniques like
aggregation of information as well as manual (human) review, and share information,
as necessary to research and innovate for social good in this way. We do this to do
things like create COVID-19 forecasting models.
Learn more about our research programs.
Your activity and information you provide:
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or
through our voice-enabled features
Metadata about content and messages, subject to applicable law
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our Products
Friends, followers and other connections
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if
your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Information from partners, vendors and third parties
Anonymizing your information
In some cases, we anonymize information we have associated with you, such as your
activity on and off our Products, and use the resulting information, for example,
to provide and improve our Meta Products, including ads.
Your activity and information you provide:
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or
through our voice-enabled features
Metadata about content
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our Products
Friends, followers and other connections
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if
your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Information from partners, vendors and third parties
Sharing information with others, including law enforcement and to respond to legal
requests.
See the "How do we respond to legal requests, prevent harm and promote safety and
integrity?" section of the Meta Privacy Policy for more for information on when we
share information with law enforcement and others.
The categories of information we access, preserve, use and share depend on the
specific circumstances. For example, responses to legal requests where not
compelled by law will typically include limited information (such as contact
details and login information).
However, the information we process will depend on the purposes, which could
include the following:
In response to legal requests from third parties such as civil litigants, law
enforcement and other government authorities
To comply with applicable law or legitimate legal purposes
To promote the safety, security and integrity of Meta Companies, Meta Products,
users, employees, property and the public
Learn more about how we promote safety, security and integrity.
Your activity and information you provide:
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or
through our voice-enabled features
Metadata about content, subject to applicable law
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
Friends, followers and other connections
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if
your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Information from partners, vendors and third parties
For processing information when the law requires it: Where we are under an
obligation to disclose information such as, for example, if we receive a valid
legal request for certain information such as a search warrant, we will access,
preserve and/or share your information with regulators, law enforcement or others.
The way in which the information will be processed depends on the specific
circumstances. See the "How do we respond to legal requests, prevent harm and
promote safety and integrity?" section of the Meta Privacy Policy for more.
"Information for Law Enforcement Authorities" provides information on the
operational guidelines law enforcement needs to follow.
The categories of information depend on the specific circumstances of each
mandatory request or obligation. Only the information necessary to comply with the
relevant legal obligation will be shared or otherwise processed. For example, for
civil matters, this will typically include limited information (such as contact
details and login information). However, depending on the circumstances it could
include the following:
Your activity and information you provide:
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or
through our voice-enabled features
Messages you send and receive, including their content, subject to applicable law
Metadata about content and messages, subject to applicable law
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make, including truncated credit card
information
Hashtags you use
The time, frequency and duration of your activities on our Products
Friends, followers and other connections
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if
your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Information from partners, vendors and third parties
93
What Products does this policy cover?
This policy describes the information we, Meta Platforms, Inc., process to provide
Meta Products. Meta Products, which we also call "Products," include:
Facebook
Messenger
Instagram (including apps like Boomerang and Threads)
Facebook Portal products
Meta Platforms Technologies Products, such as Meta Horizon Worlds or Meta Quest
(when using a Facebook or Meta account)
Shops
Marketplace
Spark AR
Meta Business Tools
Meta Audience Network
Facebook View
Meta Pay
Meta checkout experiences
Some of our Products also have a supplemental privacy policy[100] that adds to the
information provided in this policy.
94
Metadata
Information about the content itself, like the location where a photo was taken or
the date a file was created
Information about the message itself, like the type of message or the date and time
it was sent
95
Device
Devices include computers, phones, hardware, connected TVs, Portal devices and
other web-connected devices.
96
IP address
Stands for "internet protocol address." It’s a unique number assigned to a device,
like a phone or computer, that allows it to communicate over the internet. Numbers
are assigned according to standard guidelines, or protocols.
Just like you need a mailing address to receive a letter from a friend, your device
needs an IP address to receive information on the internet.
97
Partner
A person, business, organization or body using or integrating our Products to
advertise, market or support their products and services
98
Third party
A person, business, organization or body that is not part of the Meta Companies
99
Service provider
A person, business, organization or body that provides services to Meta or to our
users on behalf of Meta. For example, our service providers do things like
investigate suspicious activity and provide customer support.
100
Supplemental policies
Facebook Portal products
Facebook View
Free Basics
Oversight Board