PD6 Apa

1
Project Delivery 7
Capstone-Project Delivery
Group 4
Mohamed Anaz Mohamed Rafik
Saif Rahman
Sagar Patel
JosephinVarghese
Arihant dogra
MereenaVarghese
Durham College
2
Project Delivery 7
Table of Content
1.Sales Channels………………………………………………………………………………….3
2.Training and Support for Sales Teams…………………………………………………………3
3.Customs Clearance Complexity………………………………………………………………..3
4.Third-Party Logistics Partnership……………………………………………………………...4
5.References……………………………………………………………………………………...5
3
Project Delivery 7
1)Sales Channels:
Traditional Retail: Establish partnerships with major health and fitness retail chains like Centauro or
Netshoes, ensuring prominent placement of MuscleTech products in their stores.
E-commerce Platforms: To increase online sales, work with top marketplaces like Americanas.com or
Submarino and take use of their large consumer base and reach.
Specialty Stores: Focus on specialised supplement and sports nutrition stores, forming a partnerships to
meet the unique requirements of athletes and fitness enthusiasts.
Gym Partnerships: Create partnerships with fitness facilities and gyms to provide members with
exclusive MuscleTech products and to increase brand awareness among the fitness community.
2)Training and Support for Sales Teams:

Regulatory Training: To guarantee compliance, conduct thorough training on Brazilian health and safety
legislation, with a particular emphasis on the limitations on marketing claims and the requirements for
product labelling.
Product Workshops: Offer practical instruction on MuscleTech's line of products, highlighting their
salient characteristics, advantages, and the scientific rationale supporting their compositions.
Provide sales teams with thorough market research insights, such as competitor analysis, consumer
preferences, and regional trends, so they may effectively customise their sales strategy.
Digital Marketing Training: To optimise online brand visibility and engaagement, provide specialised
training programmes on digital marketing strategies, such as influencer alliances, social media
advertising, and email campaigns.
Enhancing Your Sales Team's Ability to Negotiate: Set up seminars to help sales teams learn how to
negotiate effectively and secure favourable terms and agreements with retailers and distribution
partners.
3) Customs Clearance Complexity:

MuscleTech ought to collaborate closely with knowledgeable customs brokers who are aware of
Brazilian laws governing customs and the necessary paperwork. For example, collaborating with
companies that provide customs brokerage services, such as FedEx or DHL, can guarantee efficient
customs clearing procedures.
MuscleTech quickly navigates complex customs procedures, minimising delays and avoiding any
penalties or fines due to non-compliance, thanks to meticulous planning and collaboration with customs
brokers.
Bottlenecks in the infrastructure:
MuscleTech may consider deploying specialised fleets of vehicles or setting up local distribution centres
in order to address the lack of suitable transportation infrastructure in outlying areas. One way around
infrastructural constraints is to work with local trucking companies who specialise in delivering goods
to outlying places.
By making investments in alternative logistics systems, MuscleTech can guarantee prompt product
delivery even in areas with inadequate infrastructure, extending its market reach and raising customer
satisfaction levels.
Issues with Last-Mile Delivery:
MuscleTech can develop effective delivery routes that save transit times and fuel consumption by
utilising technological solutions such as route optimisation software. Furthermore, collaborating with
outside delivery firms like Rappi or Loggi can give access to neighbourhood couriers who are
knowledgeable about cities, enabling last-mile deliveries that are quicker and more dependable.
MuscleTech uses cutting-edge last-mile delivery techniques to get beyond rural and urban accessibility
problems, guaranteeing clients receive their orders on time and improving overall service quality.
.
Inventory Management Complexity:
Putting in place a strong inventory management system, such as SAP or Oracle, can manage a variety of
product SKUs, track inventory levels in real time, and produce demand projections that are accurate.
MuscleTech can also predict changing demand trends and modify inventory levels by employing
sophisticated demand forecasting algorithms.
4
Project Delivery 7
MuscleTech may increase operational efficiency and cut costs by optimising stock levels, minimising
stockouts, and reducing surplus inventory by investing in cutting-edge inventory management solutions.
4)Third-Party Logistics Partnership:

MuscleTech can work with respectable Brazilian 3PL firms like DHL Supply Chain or Total Express
that have expertise overseeing local logistics operations.
By using the infrastructure and expertise of the 3PL suppliers, MuscleTech can maximise cost-
effectiveness and service quality while guaranteeing effective order fulfillment, transportation, and
warehousiing.
Customized Solutions for Logistics: MuscleTech can colla borate with its chosen third-party logistics
partner to set up temperature-controlled storage facilities in key locations across Brazil, offering the best
possible storage conditions for perishable or temperature-sensitive products like protein bars or pre-
workout supplements.
MuscleTech can enhance brand reputation and customer satisfaction by tailoring logistics solutions to
meet consumer demands for product quality and integrity.
Integrated Supply Chain Visibility:

MuscleTech have the financial capacity to allocate resources towards sophisticated supply chain
visibility solutions such as Oracle Supply Chain Management or SAP Integrated Business Planning.
These systems provide real-time tracking of inventory movements and order status updates from the
warehouse to the delivery point.
MuscleTech is able to proactively detect any bottlenecks or disturbances, like transit delays or inventory
shortages, thanks to its enhanced awareness of the supply chain. This makes it possible to sustain
operational effectiveness through prompt action and resolution.
Continuous Performance Improvement: In order to assess service levels and pinpoint areas for
improvement, MuscleTech can set KPIs such as order fulfilment accuracy, on-time delivery rates, and
inventory turnover ratios. It can also regularly conduct performance reviews with its 3PL partner.
MuscleTech can improve operational efficiency, reduce expenses, and guarantee a smooth logistics
experience for clients by consistently tracking performance indicators and spearheading optimisation
projects. This will eventually lead to long-term growth and competitiveness in the Brazilian market.
References
5
Project Delivery 7
Kotler, P. (2000). Marketing management: analysis. planning. implementation and

control. http://uxybyc.files.wordpress.com/2014/06/marketing-management-analysis-planning-
implementation-and-control.pdf

PD6 Apa

Uploaded by

Copyright:

Available Formats

PD6 Apa

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

PD6 Apa

Uploaded by

Copyright:

Available Formats

1

Mohamed Anaz Mohamed Rafik

2.Training and Support for Sales Teams…………………………………………………………3

3.Customs Clearance Complexity………………………………………………………………..3

4.Third-Party Logistics Partnership……………………………………………………………...4

2)Training and Support for Sales Teams:

3) Customs Clearance Complexity:

4)Third-Party Logistics Partnership:

Integrated Supply Chain Visibility:

Kotler, P. (2000). Marketing management: analysis. planning. implementation and

You might also like