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Table of Contents
Executive Summary...................................................................................................................................3
1.0 ASSIGNMENT 1: Marketing Plan for A New Product....................................................................3
1.1 Market Industry and market overview..........................................................................................3
1.2 Target Market..................................................................................................................................4
1.3 Longrich Company Leadership Team...........................................................................................4
1.4 Marketing Tools...............................................................................................................................4
1.5 SWOT Analysis................................................................................................................................4
1.6 Positioning strategy.........................................................................................................................4
2.0 ASSIGNMNET 2: A Strategic Blueprint for Mental Health Enhancement...................................5
2.1 Technology Selection.......................................................................................................................5
2.2 Technology Cost Plan......................................................................................................................5
2.3 Yearly Breakdown...........................................................................................................................6
3.0 ASSIGNMNET 3: New Dawn Livestream Media.............................................................................6
3.1 Conception and Planning................................................................................................................6
3.2 Development and Launch...............................................................................................................6
3.3 Service Deployment.........................................................................................................................7
3.4 Optimization and Maturity.............................................................................................................7
3.5 Marketing Tool Costs......................................................................................................................7
3.6 Tools for Marketing Automation....................................................................................................7
4.0 ASSIGNMNET 4: Wellness Subscription Box Company.................................................................8
4.1 Organizational Chart......................................................................................................................8
4.2 Human Resources Capital Plan......................................................................................................8
4.3 Organizational Plan (5-Year Plan).................................................................................................8
5.0 ASSIGNMNET 5: Business Idea Generator......................................................................................9
5.1 Business Idea Overview...................................................................................................................9
5.2 New Product or Service...................................................................................................................9
5.3 Company's Leadership Team.........................................................................................................9
6.0 ASSIGNMNET 6: New Dawn Livestream Media...........................................................................10
6.1 Legal structure and Business Description....................................................................................10
6.2 Pro-Forma Income Statement and Profit maximization sales tactics........................................10
7.0 Conclusion..........................................................................................................................................10
8.0 References..........................................................................................................................................12

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Executive Summary
The Business Marketing Plan provides and evaluation which focuses on strategic marketing
programs enabling market presence. Topics cover market research, segmentation, targeting, and
positioning strategies. The plan emphasizes leveraging digital platforms, customer relationship
management, and innovative campaigns to increase brand visibility and engagement. Business
Legal Structure and Finance: Examining legal frameworks and financial strategies crucial for
business viability. This includes analyzing entity structures, compliance with regulations, and
financial planning. It emphasizes securing capital, managing cash flow, and optimizing financial
resources to sustain operations and foster growth. Business Accounting and Product/Service
Planning: Focuses on effective accounting practices and product/service development strategies.
It entails budgeting, cost analysis, pricing strategies, and product/service lifecycle management.
The plan underscores aligning offerings with market demands and maintaining sound financial
records for informed decision-making. Business Technology Planning: Explores technology
integration to drive efficiency and innovation. Covers IT infrastructure, software/hardware
implementations, cybersecurity, and digital transformation strategies. Emphasis lies in leveraging
technology to streamline operations, enhance customer experiences, and gain a competitive edge
(Bakker, Kazantzis, Rickwood & Rickard, 2016). Business Human Resources Capital and
Organizational Plan: Centers on human capital management and organizational development.
Topics include talent acquisition, training, performance management, and fostering a positive
workplace culture. The plan prioritizes nurturing a skilled workforce, fostering teamwork, and
creating a conducive environment for growth and productivity. Each analysis addresses critical
aspects, aiming to facilitate strategic decision-making and operational excellence across all
domains within the business.

1.0 ASSIGNMENT 1: Marketing Plan for A New Product

1.1 Market Industry and market overview
Longrich is well, established organization in the health and wellness industry, it is preparing to
launch the latest innovation: The Longrich Hair shampoo. This product launch is strategically
positioned within the thriving beauty and personal care sector. With the focus to quality and
consumer fulfilments, Longrich intends to capitalize on this modern venture, focusing it
establishment of the reputation of the brand. The Longrich Hair shampoo is tailored t meet

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peoples requiring premium hair care solutions. Created with natural ingredients and supported by
robust research, this product promises to enrich, strengthen and revitalize hair, appealing to
customers who gives priorities to efficiency effective and natural ingredients in their hair care
production (Cheng, 2020).

1.2 Target Market

The target market for longrich Hair shampoo entails varied parts. Primarily. It intended to lure
health enthusiast seeking safety, toxin free solution in the hair nourishment (Cheng, 2020). To
add on, the product target people with different hair types, acknowledging the global
requirements for hair quality care across various demographics and hair clients.

1.3 Longrich Company Leadership Team

In the leadership of visionary team. Comprising industry professional and invention minds,
Longrich is intended for success. Their cumulative experience in product creation, marketing and
business approach equips the organization the ability to move across the competitive landscape
and create a strong basis in the market (Islam, 2017).

1.4 Marketing Tools

Making sure that a sure that a successful launch and sustained growth, Longrich will work a
multifaceted marketing approach. Leveraging a mix of traditional and digital channels, the
organization will employ social media promotions, influencers collaborations, targeted
advertisements, and strategic partnerships. Through Utilizing these tools, Longrich intends to
increase brand exposure and engage with the target group in an efficient manner (Bredehoft,
2016).

1.5 SWOT Analysis

Carrying out a strong SWOT analysis encourages Longrich to assess the strengths, weakness,
opportunities and threats. The organization’s strength lies in the commitments to quality,
extensive R&D abilities, and a strong distribution network. The possible weaknesses like market
saturation and transforming consumer tastes, results to problems.

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1.6 Positioning strategy
To position the Longrich Hair shampoo efficiently, the organization will focus its unique selling
point: premium, natural and effective hair care solution. Through highlighting the natural
ingredients, superior quality, and positive results. Longrich intends to offer the shampoo as the
go choice for discerning clients seeking a holistic hair care experience. To summarize, Longrich
entry in the hair care market with Hair Shampoo offers current exciting chance. With a strong
marketing plan, focus on the quality and sufficiently positioned approach, the organization is
poised to carve a niche and form itself as a strong partner in the much competitive beauty and
personal care industry (Bredehoft, 2016).

2.0 ASSIGNMNET 2: A Strategic Blueprint for Mental Health Enhancement

2.1 Technology Selection
The tech-infused wellness which is strategic blueprint for mental Health promotion, integrates
technology with health care to transform mental health. Core to its achievements is found in a
strong business legal structure and a well enhances out of finance plan, concentrating on
technology choice and cost management (Bredehoft, 2016). Choosing the best technology
creates the center stage of the blueprint embracing telemedicine platforms, Tech motivated
mental health apps, and wearable devices empowers applicants to reach care remotely, watch
their mental state, and involve in proactive self-care. However, selecting the right technologies
entails navigating legal complexities and making sure compliance with health care is adhere to.
This compliance includes Health care insurance portability and accountability Act to safeguard
patient’s data. Creating partnership and regulations agreement with tech offers while modeling
across contracts can protect intellectual property and stating the roles, controlling possible legal
hazards.

2.2 Technology Cost Plan

Alternatively, modelling a comprehensive technology cost plan is imperative. The preliminary
investment in study and development. Software acquisition and infrastructure creation needs a
robust budget allocation. The operation costs, involving maintenance, updates and cybersecurity
regulations, requires critical considerations. Choosing a scalable approach enables steady
technology involvements creating efficiency in resources while testing efficacy. Financing this
project entails different aspect (Heggde & Shainesh, 2018). Getting financing through venture

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capitals, angel investors aa and even government grants enables initial development stages.
Focusing on the possible return on investment and societal effect alluring the investors
passionate about mental health innovation. In addition, navigating partnerships with health care
offers or insurance organization for possible collaborations can provide financial stability and
market reach.

2.3 Yearly Breakdown

Executing a subscription oriented design or freemium structure for the technology can create
revenue streams. Providing premium or personalized services as add-ons provides value and
widens income. Additionally, considering alternative revenue resources such as data analytics or
collaborations for clinical trials amplifies financial viability. Strategically controlling finances is
important. Periodic assessments to increase technology application and negotiating favorable
contacts with vendor’s controls expenses. Constant monitoring of market trends assists in
adopting cost-effective robust technology.

To summarize, the effusion of technology and mental wellbeing care requires meticulous care to
enhance legal and financial strategies. Through navigating regulatory landscapes, judiciously
choosing technology, and employing a comprehensive cost plan, tech-infused wellness: a
strategic blue print Mental Health Enhancement can give way for changes to attain advancement
in mental health care, making sure there is positive suitability and effect.

3.0 ASSIGNMNET 3: New Dawn Livestream Media

New Dawn Livestream media, a pioneering venture in the sector of digital broadcasting, moves
across a service life cycle intended by innovation, strategic planning and technological
transformation (Heggde & Shainesh, 2018). From its inception to the current standing, the
organization had exemplified a comprehensive understanding of media landscape and a
commitment to delivering cutting edge content to the target audience.

3.1 Conception and Planning

The conception and planning, the starting point of New Dawn Livestream media stemmed from
an objective to revolutionize how content is given and used. Extensive market research and
analysis were conducted to find gaps and opportunities within the livestreaming sector. This
phase entails outlining the service’s aims, target audience and competitive positioning.

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Additionally, financial projections and feasibility studies contributed to a core role in modeling
the firm’s roadmap.

3.2 Development and Launch

Development and launch, the development stage phase saw meticulous execution and
technological advancements. Considerable investments were made in both human resources and
technology infrastructure to make sure a seamless streaming experience. The development of
proprietary software and a robust streaming protocols transformed into a backbone of the
service’s dependency and efficiency. A robust testing stage was done to level any kind of
technical challenges before the grand opening (Heggde & Shainesh, 2018).

3.3 Service Deployment

In terms of deployment, upon launch, New dawn livestream Media focused on widespread
deployment across many platforms and services. Strategic partnership was created with key
stakeholders in the industry to enlarged the services reach. The emphasis on the applications
experience and accessibility played an important role in attaining an initial applicants base.

3.4 Optimization and Maturity

Optimization and maturity, continuous optimization transforms into modern Dawn’s approach.
Clients feedback and data assessments were capitalized to modify the service, enhance applicant
involvement, and model content to evolving preferences. Investment in technology and
infrastructure remained a constant to make sure scalability are dependable as the service
matured.

3.5 Marketing Tool Costs

Marketing tools costs and automation. An important part of budget was set aside for marketing
tools and automation software. These tools enabled targeted advertising, social media outreach,
and data driven marketing campaigns, increasing rate on return and applicants acquisition.
Development and acquisition of content, content acquisition and creation entailed strategic
collaborations with content and live events organizers. New dawn livestream Media invested in
a wide content to develop a wide audience spectrum, making sure of a continuous stream of
engaging and important contents (Heggde & Shainesh, 2018).

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3.6 Tools for Marketing Automation
Innovation and upgrade in technology, the organization consistently invested in research and
development to maintain at the fore front of technology growth, Regular upgrades in streaming
technology, Artificial intelligence technology motivated personalization, and immersive
examination of experiences wee major focus areas making sure New Dawn remained ahead in an
ever transforming landscape.

To summarize new dawn livestream media’s journey embodies a strategic amalgamation of

technological prowess, strategic planning and commitment to delivering high quality, innovative
content. Through every stage of the service life cycle, the organization has shown adoptability a
close understanding of market dynamics and dedication to pushing the boundaries of livestream
media (Evans, Bratton & McKee, 2021).

4.0 ASSIGNMNET 4: Wellness Subscription Box Company

4.1 Organizational Chart

A wellness subscription box organization operating at the link of health, lifestyle and convenient
recognition of core responsibilities of strategic business technology planning in its growth trends.
With the period of 5 years’ plan. The organization focuses a robust model to Business human
resource capital and the organization plan., molding technology and human resource to fortify
the position.

4.2 Human Resources Capital Plan

At the center of the plans there is an intricately modelled organization chart that focuses on the
company’s transformation. The structure not only delineates the hierarchies but also boost cross
functional collaborations, important for transformation in the wellness industry. Teams making
up of the product creation, logistics, marketing and customer care services converge under
framework, boosting a culture of agility and adoptability (Bredehoft, 2016). Human resource
capital planning for the coming five years indicated the organization focus on to nurturing talents
and boosting a strong workforce. It makes up of the prolonged approach in recruitment, training
and retention of employees. A strong recruitment approaches, aligned in the organization’s ethos,
aiming to bring on board individuals passionate about wellness and technology. A tailored

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training initiative makes sure of a continuous upskilling, enhancing employees with the modern
technological growth and well ness trends.

4.3 Organizational Plan (5-Year Plan)

At the same time, the firm plan capitalized on technology a s trigger towards growth in
investment on cutting edge software for supply chain increase, and, data analytics for client
behaviors and the Artificial intelligence plans which underscores, the firms focus to operational
efficiency and customer oriented.

In a period stated of five years, the holistic approach incorporates technology and human capital
to forget a resilient organization. The amalgamation of forward thinking organization structure, a
robust HR capital plan and the infusion of technology not to boost the organization development
but also strengthens the position the trailblazer in competitive wellness subscription box.
Through synergizing invention. Talent growth. And technological prowess, the company intends
not just achievement but for dependable leadership in the competitive industry (Adams, 2018).

5.0 ASSIGNMNET 5: Business Idea Generator

5.1 Business Idea Overview
A wellness subscription box focused to transforming human resource capital and organization
planning presents a visionary mission: to boost workplace wellness by curation, innovation
subscription boxes made to enhance employee health and productivity, our important
concertation revolves within boosting a healthy work ecosystem through giving priority to the
mental, physical and emotional wellbeing of each employee (Gomeseria, 2019).

5.2 New Product or Service

The organization’s key role and strength is the creation of a specialized subscription boxes
containing a curated choice of wellness products, resources, and apparatus unique made to allow
HR strategies and organizational effectiveness. From mindfulness assistance to productivity
enhancement products, every box is meticulously made to fit within the organizations mission of
enhancing a growing workplace culture (Gomeseria, 2019).

5.3 Company's Leadership Team

Boosted by a dynamic leadership team strongly rooted in HR, Wellness and business
professionals, our company is determined to realizing a strong 5-year plan. This plan involves

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strategic human resource capital approach, implementing forward thinking organization charts,
and boosting development by adopting inventive wellness programs. Central to the achievements
is the dedicated employees, passionate about driving positive transformation in the work
environment wellness (Balcerzyk, 2021). The headquarter located strategically, all the worker,
with passion about work place and boost inventions and reach, we intend to widen our reach
internationally, making workplace wellbeing an important center of modernizing business.

6.0 ASSIGNMNET 6: New Dawn Livestream Media

6.1 Legal structure and Business Description
The New Dawn Livestream media operates within a well-defined legal structure, making sure
compliance and accountability. Their legal aspect comprises different aspects, consisting
contractual agreements, copyright protection, and compliance with broadcasting controls. The
drafting and execution of legal documents within the organization are meticulously handled.
Legal experts integrate with the management to develop a strong contract, outlining partnerships
licensing agreements and talent. Involvements (Islam, 2017). Major components of their legal
framework entails the keen drafting and execution of documents. This include thorough reviews
by legal professions ensuring accuracy, clarity and adherence to positive laws. The emphasis on
precision reduces the possibility of legal risks and disputes, boosting a safe operating ecosystem.

6.2 Pro-Forma Income Statement and Profit maximization sales tactics

The proforma statement utilized by New Dawn Livestream Media provides a comprehensive
snapshot of financial projections and performance. This statement assists in strategic decision
making, providing ideas into anticipated revenues, costs, and profitability, guiding the
company’s financial trajectory. In regards to sales terms approaches, the firm gives priorities on
profit maximization without compromising ethical rules (Jalbert, 2019). Their approach entails
innovative marketing strategies, audience engagement and leveraging data analytics to increase
sales. Customer centric tactics employed to enhance viewer experience while attaining revenue
objectives, emphasizing a balance between profitability and consumer satisfaction.

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7.0 Conclusion
To conclude the first assignment positioned the Longrich Hair shampoo efficiently, the
organization which focuses its unique selling point: premium, natural and effective hair care
solution. In the Second assignment, the effusion of technology and mental wellbeing care
requires meticulous care to enhance legal and financial strategies. Through navigating regulatory
landscapes, judiciously choosing technology, and employing a comprehensive cost plan, tech-
infused wellness: a strategic blue print Mental Health Enhancement can give way for changes to
attain advancement in mental health care, making sure there is positive suitability and effect. The
third assignment, The New Dawn Livestream media, a pioneering venture in the sector of digital
broadcasting, moves across a service life cycle intended by innovation, strategic planning and
technological transformation. In the fourth assignment, a wellness subscription box organization
operating at the link of health, lifestyle and convenient recognition of core responsibilities of
strategic business technology planning in its growth trends. The fifth assignment, a wellness
subscription box focused to transforming human resource capital and organization planning
presents a visionary mission: to boost workplace wellness by curation, innovation subscription
boxes made to enhance employee health and productivity, our important concertation revolves
within boosting a healthy work ecosystem through giving priority to the mental, physical and
emotional wellbeing of each employee. Lastly, the sixth assignment concentrates on, the New
Dawn Livestream media operates within a well-defined legal structure, making sure compliance
and accountability.

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 8.0 References

Adams, J. M. (2018). The value of wellness. Public Health Reports, 133(2), 127-129.

Bakker, D., Kazantzis, N., Rickwood, D., & Rickard, N. (2016). Mental health smartphone apps:
review and evidence-based recommendations for future developments. JMIR mental
health, 3(1), e4984.
Balcerzyk, D. (2021). The role of a leader in contemporary organizations.

Bredehoft, A. L. (2016). Alternative packaging insulation material solutions for a meal kit
subscription box industry leader.

Butcher, L. (2019). Meet the wellness officers—What they're doing about burnout. Neurology
Today, 19(23), 36-38.

Cheng, V. W. S. (2020). Recommendations for implementing gamification for mental health and
wellbeing. Frontiers in psychology, 3434.
Evans, D., Bratton, S., & McKee, J. (2021). Social media marketing. AG Printing & Publishing.
Gomeseria, R. (2019). "The eCommerce Business Plan."
https://www.researchgate.net/publication/331634230_The_eCommerce_Business_Plan

Heggde, G., & Shainesh, G. (Eds.). (2018). Social media marketing: Emerging concepts and
applications (p. 72). Singpore: palgrave macmillan.

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Islam, K. A. (2017). An Empirical Research on Beximco Knitting Ltd: Ratio, DuPont, Valuation
and Pro-Forma Analysis. Indian Journal of Finance and Banking, 1(1), 1-7.
Jalbert, T. (2019). A management focused tool for developing pro-forma financial

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