INSTITUTIONAL TRAINING REPORT

A practical Assignment report submitted to the Periyar University in partial

fulfillment of the requirements for the requirements for the award of the degree of

MASTER OFBUSINESS ADMINISTRATION

Submitted by

PRAVEENKUMAR . G

(Reg. No :C22PG120BAD062)

Under the guidance of

Dr.V.RAMANITHILAGAMMA.,BL.,MBA.,Ph.D.,NET

Head of the department

DEPARTMENT OF MANAGEMENT AND RESEARCH

AVS COLLEGE OF ARTS AND SCIENCE

RAMALINGAPURAM

SALEM636106

MAY 2023
 CERTIFICATE

This is to certify that this practical work entitled “ INSTITUTIONAL TRAINING REPORT “is
a benefited record of work done by PRAVEENKUMAR . G( Reg .
No:C22PG120BAD062)submitted to the partial fulfilment of the requirements for the degree of
the MASTER OF BUSINESS ADMINISTRATION,PeriyarUniversity,Salem, during the year
2022-2023.

Faculty Guide Head ofthe Department

Internal examiner External examiner

 DECLARATION

I hereby declare that this practical assignment report titled,“INSTITUTIONAL TRAINING

REPORT“submitted to the PERIYAR UNIVERSITY,SALEMin partial fulfilment of the
requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATIONis
an original one and has not been submitted earlier either to thisuniversity or to any other
institution for the award of any degree / diploma .

Date: SIGNATURE

Place:
 ACKNOWLEDGEMENT

The ultimate result of any practical or research work depends upon the help and guidance of
many persons. The help and guidance of such people cannot be left unnoticed.

I take this opportunity to thank them for providing the relevant and necessary inputs for
successful completion of this project.

I express my sincere thanks toThiru.K.Kailasam , Chairman of AVS College of Arts & Science
, Salem for providing the opportunity to undertake my post graduate program in this esteemed
institution .

I express my gratitude to Thiru.K.Rajavinayakam , M.B.A .. D.E.M. , Secretary , AVS College

of Arts & Science , Salem for providing the opportunity to undertake mypost graduate program
in this esteemed institution .

I sincerely thank Dr.I.Carmel Mercy Priya M.B.A., M.Phil.. , Ph. D. SET Principal, AVS
College of Arts &Sciencefor providing all the required facilities for completing this work.
I am grateful to Dr.V.RamanithilagamMA,. BL., MBA.,Ph.D.,NET Guide& Head of the
department, AVS College of &Sciencefor providing me an excellent environment for completion
of this professional course and given official permission for doing this practical assignment
work.
 Contents

Chapter I:

1) Introduction about the concern.

2) Objectives.
3) Scope of the study
4) Limitations of the study.
Chapter II:

1) History of the Organisation.

2) Company profile.
3) Product Profile.
4) Market Status.
5) Organizational Structure.
Chapter III:

1) Various Departments.
2) Environment, Society, Governance.
3) SWOT Analysis.
Chapter IV:

1) Suggestion.
2) Conclusion.
3) Reference.
CHAPTER – I
1.1 INTRODUCTION ABOUT THE CONCERN:
Training is a process of learning and understanding the sequence of program activities. It is the
application of knowledge it gives people an awareness of rules and procedures to guide their
behaviour. It attempts of improve their performance of the current job on prepare them for an
intended job.

Employee training tries to improve skills are add to the exiting level of knowledge so that the
employee is better equipped to do his present job or to prepare him for higher position with
increased. Responsibilities however individual growth is not an end.

Marketing department is the backbone of every organization. This is also possible to this
organization. Because this organization can claim all the benefit from various mixes of
promotion activities through advertisement, sales promotion, public relation and customer
awareness program.

Organisational growth needs to be measured with the individual growth. The concern for the
organisation visibility that is adopt itself to a changing environment growth and development
must be seen in the context of the change.
1.2. OBJECTIVES OF THE STUDY:
 The main objective of this study is to “DISTRIBUTION CHANNEL OF PAINTS” with
reference to Kansai Nerolac Paints Limited.
 To know the market position of the KNP Limited.
 Understanding how sales & distribution fits into big picture of Marketing & How they are
achieving organisation goals.
 Analyse the planning and implementation of sales and marketing program.
 Study of the organisation structure.
 To analyse the quality of the Product.
 And Identify the Strength and Weakness of the Organisation.
1.3 SCOPE OF THE STUDY:
 The scope of the study for management student gets to apply all their theoretical
knowledge in the company's training. During training they solve the problem
given by the company and to know the things practically.
 The study gives the company a true and unbiased picture.
1.4. LIMITATIONS OF THE STUDY:

 I had completed my study within short period, and it was not to understand
practically all aspects of the subjects.
 Each factor has been carried out carefully as much as possible limitation to the
study is beyond control.
 As all the primary data has been discussion and interviews.
 And some data are collected by the secondary information.
CHAPTER – II
2.1 HISTORY OF THE ORGANISATION:

 Kansai Nerolac Paints Limited (KNPL) has been a cherished name in millions of
households across India and is well known brand for its eco-friendly and high-quality
products.
 Our product innovations, cutting-edge R&D, state-of-the-art solutions along with our
sensitivity towards the environment led Kansai Nerolac as the second largest coating
company in India and a market leader in industrial Coatings.
 KNPL started its journey as Gahagan Paints and Varnish Co. Ltd at lower Parel in
Mumbai in 1920.
 It grew popular as GoodlassNerolac Paints (Pvt) Ltd. In 1957 and went public in the same
year in 1976, GoodlassNerolac Paints (GNPL) became a part of Tata Forbes Group on
acquisition of a part of the foreign shareholdings by Forbes Gokak in 1999, Kansai Paint
Co. Ltd., Japan took over the entire stake of Tata Forbes group and thus GNP became
wholly owned subsidiary of Kansai Paints on 11th July 2006, its name changed to Kansai
Nerolac Paints Ltd (KNPL).
 Today KNPL is leading Asia's second largest market with sales location all over India
and strategically located four manufacturing facilities at Lote (Maharashtra), Jaipur (Utra
Pradesh), Bawal (Haryana), Hosur (Tamil Nadu).
 Company is embarked upon expansion journey and plans to add advanced technology
manufacturing facilities at Gujarat and Punjab.
 KNPL, being leader in industrial coatings, has strong presence in automotive paints
segment with its clients include Maruti Udyog, Bajaj Auto, tata motors, Honda cars,
Mahindra etc.
 It was pioneer in introducing for its customers.
 In decorative market, company’s products are known for their superior quality and eco-
friendly nature of paints.
 Impressions, excel, Beauty and Suraksha are some of the popular brands of KNPL.
 The total income of the Kansai Nerolaco Paints Company amounted to Rs. 2,162.19
crore in the record of 2011.
 The net profit of the company amounted to Rs. 215.89 crore.
 The various plants of Kansai Nerolac Paints have been certified by agencies such as
BVQI and Intertek, ISO 14000, ISO 9000 2000, OHSAS 18000 are just some of the
certifications that Kansai Nerolac Paints has received for its efficiencies in work
processes and standards.
 Kansai Nerolac Paints has very wide network of more than 11,000 dealers spread all over
the country.
 Who is the chairman of the company Mr. Harishchandra Bharukha is the managing
director of Kansai Nerolac Paints which employs more than 2000 people.
 The company has presence in several Indian states such as West Bengal, Assam, Tamil
Nadu, Gujarat, Haryana, U.P, M.P, and Maharashtra.
Parent company:
 Kansai Paint was founded by Katsujiro Iwai in Amagasaki City, Japan in May
1918.Kansai Paint is a comprehensive manufacturer of paints and coatings. The Products
include- Automotive Coatings, Industrial coatings, Decorative coatings, Protective
coatings and Marine Coatings. They are also present in
U.K.,Turkey,U.S.,Canada,Mexico, UAE.

Our clients:
 Honda Motor Company.
 Toyota Motor Corporation.
 Tata Motors.
 Maruti Suzuki India Limited.
 Nissan Motor Company.
 Fiat Chrysler Automobiles.
 Hero MotoCorp.
 Bajaj Auto.
 Volvo Group.
 Industrial Vehicle Corporation.
 Ford Motor Company.
 Swaraj Mazda Limited.
 Hindustan Motors Limited.
 Mercedes Benz India Private Limited.
 Volkswagen India Private Limited.
 Suzuki Motor Corporation.
 Eicher Motors Limited.
 Yamaha Motor Company Limited.
 Mitsubishi Motors Corporation.
 Hinduja Group.
 Mahindra & Mahindra Limited.
 TVS Motor Company Limited

Awards and achievements:

 Golden Peacock Environment Management Award, 2005.
 Short listed for the Best Managed Company Award from Business Today &A.T. Kearney
2005.
 Best Vendor Award from customers like Toyota Kirloskar Motors Ltd. (TKML) for Cost
and from Maruti Udyog Ltd. (MUL) on overall commendation.
 Awards for Marketing Initiatives like Cannes 2007 Bronze for Press Ad.
 Reader's Digest Trusted Brands Gold Awards, 2008.
  Product of the Year Award 2010 for Nerolac Excel April 2010.
 Product of the Year Award 2011 for Nerolac Excel Total with Heat-Guard Technology
April 2011.
 Sustainability Award for outstanding contribution by Mahindra & Mahindra – October
2011.
 Best Vendor Performance Award in Paint Supplier's Category by Honda Motors cycles &
scooters at their annual conference 2012.
 ASAPP Media Information Group – Construction World Magazine Ranked Kansai
Nerolac Paints First.

Cultural Ethos:
♦ Vision driven organization.
♦ Employees feel pride in being part of the organization.
♦ Recognition of human dignity.
♦ Performance-linked reward system.
♦ Autonomy in work is high.
♦ High commitment to quality products.

OUR PHILOSOPHY
 With a philosophy that encourages compassion and a vision that has tremendous foresight,
the way ahead has been charted for success and growth.
 Our belief in them provides us with the firm foundation to build our business and it serves as
a blueprint to guide us as we surge ahead.
 Kansai Paints Ltd organisation has laid out the future direction.
 We believe that magic happens when people come together with a shared mission, clear
strategy and shared values.
 We have embarked on this new journey with a new vision, mission and a new set of core
values.

Vision Statement
 “We design solutions that protect, inspire and touch lives everyday”.

Mission Statement
 “We leverage superior technology to contribute to our Customers and Society, in a
sustainable manner, with innovative Products and Services, through a competent workforce,
built on a culture of Customer Focus, Integrity and Respect to our Stakeholders.”

Core Values
 Our core values are a representation of an enthusiastic group of people, together around a
single purpose. “icare!” defines the way we live our core values everyday
 There’s no limit to the possibilities of growth and dreams at Nerolac. Everyone is encouraged
to become an active participant in the company’s story with their contribution. This can be in
the form of originality of thinking, practicality of execution and even just by taking the onus
to see an idea through.
 We believe we are as strong as our team. By creating open and lateral channels of
communication within teams and between cross-functional teams, we encourage idea
generation, and this unhindered flow of information could be where our next big idea comes
from.

Nurturing our Capitals and ESG approach

  We follow a triple bottom-line (3P – People, Planet and Profit) approach and judiciously
manage the six capitals (Natural, Human, Financial, Manufactured, Intellectual and
Social & Relationship) to achieve our strategic objectives.
 As a responsible corporate citizen, we have mapped our capitals to the relevant United
Nations Sustainable Development Goals (UN SDGs).

2.2 Company Profile:

Kansai Nerolac Paints Limited Ariyavur, Tiruchirappalli

 Kansai Nerolac Paints Limited is in Ariyavur, Tiruchirappalli. Based on 10 online
review(s), this home goods store has a very good rating of 4.4 stars. There are at least 23
Home goods stores in Ariyavur, out of which this home goods store has an overall rank
of 2. Address of the Home goods store is No:202 Santhaipettai Road Punganoor village,
behind RTO Office, Tiruchirappalli, 620009.

Products and services:

 Technologically innovative products are the company's hallmark. Kansai Nerolac Paint
offers differentiated products with a focus on being eco-friendly and healthy. Kansai
Nerolac Paint’s key products and brands include the following:
 Decorative Paints: Interior wall paints, exterior wall paints, Wood surface paints, and
Metals surface paints.
 Automotive Coatings: Pre-Treatment Chemicals, Electrodeposition. Intermediate
Coats/Primer Surfacers, Topcoats, Clear Coats, Touch Up Paints, Auto Refinishing
Products, Heat Resistant Paints, Underbody Paints & PVC Sealants &Rapgard Transit
Protection Films.
 Performance Coatings: Performance Coating is available for a wide range of products.
For household appliances and metal fittings in factories, there is a comprehensive range
of general industrial coating systems like P.T. chemicals, Primers and lacquers, Coil
Coat, Heat Resistant Paints & Metal Decoration Coatings. Powder Coating is now
increasing in popularity because of its high quality, resistance to corrosion, the apparent
ease of application and the environmental friendliness of the technology.
Application Details

2.3 Product Profile

Company provides products/ services as:

a) Wonder wood Gloria, impressions Ultra HD, Nero fix Adhesive which are newly launched.

b) The company has launched pro products in the Rebar Powders segment which is expected to
grow further in times.

c) The company is popular for decorative paint.

d) Also, Interior wall paints and exterior Wall paints.

e) Wood coatings, Metal Enamel Paints, Paint Ancillary.

f) Designer Range, Primers, Enamel Paints.

g) Waterproofing, Adhesives, Solider.

Products
Satin Enamel
Nerolac satin enamel is specially formulated to give an excellent smooth finish resembling the
smoothness of satin to masonry, wood and metal surfaces. It can be easily cleaned to give new
look to the surface.

Synthetic Enamel

Nerolac Synthetic Enamel is a time tested and proven, high-quality based enamel Performance
Features & Benefits
Excellent Water Repellence Good Stain Resistance Excellent flow characteristics to form smooth
and uniform finish Excellent Hardness and Durability Excellent Gloss.

Hi-Performance Enamel

Nerolac Impression Hi-Performance Enamel is a specially designed coating having a judicious

blend of high-quality resin & light fast pigments. It is recommended for suitably primed interior
& exterior wooden, masonry and metal surfaces.

Impressions Metallic Designer Finish

premium quality water base special effect designer series range that creates a variety of special
effects and textures on interior walls and is based on pure acrylic emulsion.
Impressions Disney Special Paint for Kids

Nerolac Disney Emulsion is a water-based, premium super luxury interior wall finish. It provides
a distinctly rich, velvety smooth with exquisite satin finish. Ideal base coat for Disney stencil
application and for superior results.

Impressions 24 Carat Premium Emulsion

Nerolac Impression 24 Carat Premium Luxury Emulsion is a premium quality Architectural

coating specially formulated by using pure acrylic latex, and high opacity micronized pigments
to impart smooth velvet finish, with excellent washability.

Beauty Gold Acrylic Emulsion Washable Smooth Finish

Product Description.
Not available.
Performance Features & Benefits.
Not available.
Available in shades.
Not available.

Beauty Flexi Stretchable Emulsion

Nerolac Beauty Flexi Coat Premium Interior Emulsion is a specially designed water-based,
Premium, Topcoat capable of bridging cracks* in underneath plaster services, better than most of
the other premium emulsions. Its formula using pure acrylic latex, and high opacity micronized
pigments give good flow and levelling properties, that impart smooth velvet finish with soft
sheen, excellent elasticity and washability.

Organization chart:
2.4 Market Status:
The Mumbai-based company is the leader in the industrial paints segment with a market
share of over 40%. It is the third-largest player in the decorative paints segment with a modest
market share of 13%. Nearly 75% of the Indian paints industry consists of the decorative
segment.

Type Public
Traded as BSE: 500165
NSE: KANSAINER
Industry Chemicals
Founded 1920
Headquarters Mumbai, Maharashtra
,
India
Area served India
Key people H.M.Bharuka (MD)
Products  Chemicals
 Decorative paints
 Industrial finishing products
 Coatings
Revenue ₹5,305 crore (US$660 million)
(2020)
Operating income ₹687 crore (US$86 million) (2020)
Net income ₹515 crore (US$64 million) (2020)
Total assets ₹4,883 crore (US$610 million)
(2020)
Total equity ₹3,706 crore (US$460 million)
(2020)
Number of employees 2,992 (2020)
Parent Kansai Paint
Website nerolac.com
2.5 Organizational Structure.
Chapter III
3.1 Various Departments:
With the whole country moving towards digitisation, it is the need of the hour to invest in the
digital infrastructure of the company. Digitisation is fuelling growth and harnessing its potential
has become imperative in today’s competitive world. It is with this vision that in February 2000,
Nerolac was transformed from a function-based legacy system into a process-based organised
system by investing and implementing the SAP R/3 solution. Further measures to keep the
company abreast of the digital developments were also taken with the implementation of core
SAP applications like SAP R/3, SAP Supply Chain and supported dealer and vendor portals.

Nerolac continues to use enterprise resource planning tools and upgrade them to the latest
versions. All the existing core SAP applications are of the latest version and cutting-edge
applications and solutions are being sought out in the areas of Finance, Marketing and Customer
Relationship, Manufacturing, Corporate Governance, Business Analytics, Mobile and Vendor
portals etc.

This foresight in the IT department puts the company eons ahead and gives it the necessary edge
to stay on the path of success and ensure transparency to all its stakeholders.

HR Department:
HR Strategy & Organizational Performance
Our employees are the pulse of our company. Hence, it has always been our endeavour to create
an atmosphere of trust, confidence and transparency.

Kansai Nerolac’s HR department has initiated multiple tools, processes and activities to
streamline the appraisal and employee recruitment system.

Work Systems
RMS: The Recruitment Management System was introduced in KNPL to improve & provide
seamless services to employees, with regards to the manpower requirements in the Employee
Self Service portal to provides end-to-end solutions starting with online manpower requisitions,
vacancy sharing, position status tracking and offer generation to the appointment of new
incumbents.

PMS: The online Performance Management System (PMS) is a web-based tool that makes it
easier for the appraisal receiver and appraiser to keep track of processes involved in the
Quarterly as well as Annual events. The online PMS has given employees an understanding of
how performance is assessed and monitored. Employees can view their ratings and assessment
on their strengths, weaknesses and development needs, providing them an opportunity to discuss
and clarify developmental and training necessities

Performance Diary: Performance Diary is a tool that’s used to enter information about an
employee’s job-related activities. The information may be daily activities or achievements and
activities that are related to the employee’s current year KRAs.

BOLT: A path-breaking, online testing initiative, the instrument is a lot more than just online
testing & hence appropriately called B. O. L. T i.e., Beyond Online Testing. The aim of BOLT is
to enhance the competency levels of the employees across the organization and evaluate them for
career advancement, appraisals and cross functional movements.

Work Practices
Campus Collaboration: Fresh talents from the management & engineering fields are recruited
through reputed management and engineering / technical institutes. This influx is brought in by
the industry through short- term internship assignments and seminars and campus collaboration
initiatives. We at Nerolac are committed to contribute to the society by enhancing the
capabilities of students.

Finance Department:
KANSAI NEROLAC PAINTS LTD - FINANCIAL OVERVIEW
PARTICULARS (
2022 2021 2020
CR)

NET SALES 5948.90 4770.90 4943.17

OPERATING
668.81 871.56 808.48
PROFIT

OTHER INCOME 32.86 38.85 26.86

INTEREST 9.87 8.48 5.00

DEPRECIATION 153.82 149.01 119.88

PROFIT BEFORE
505.12 714.07 683.60
TAX

TAX 130.79 183.47 148.20

PROFIT AFTER
374.33 530.60 535.40
TAX

SHARE CAPITAL 53.89 53.89 53.89

RESERVES 4117.04 4023.13 3732.98

NET WORTH 4170.93 4077.02 3786.87

LOANS 131.15 98.85 52.44

GROSS BLOCK 3083.02 2849.13 2618.40

INVESTMENTS 300.33 770.18 455.02

CASH 80.65 83.31 166.28

DEBTORS 965.43 846.50 674.50

NET WORKING
1901.72 1423.12 1511.22
CAPITAL

OPERATING
PROFIT MARGIN 11.24 18.27 16.36
(%)

NET PROFIT
6.29 11.12 10.83
MARGIN (%)

EARNINGS PER
6.95 9.85 9.94
SHARE (RS)

DIVIDEND (%) 225.00 525.00 315.00

DIVIDEND
282.93 237.12 140.12
PAYOUT
The Traditional Finance Department: Functions and Roles
Finance departments come in all shapes and sizes, but there are four key functions they must take
on. None of these functions exists in a vacuum, and they will need to communicate and
collaborate with each other. Let’s explore each in more detail.
Recording
This is a broad finance function that involves entering, categorizing and reviewing all financial
transactions for a business. Both bookkeepers and accountants fill this role, and it is essential for
maintaining accurate financial records. Some common recording tasks include:

 Accounts Payable (A/P): Reporting money owed to the company’s suppliers

 Accounts Receivable (A/R): Reporting any short-term money or financial assets owed to
the company
 Payroll: Maintaining up-to-date compensation data for the company, and processing
monthly payments
Controlling
This function oversees the recording function of the business to ensure company ledgers are
accurate and adhere to financial regulations. A financial controller, also known as a comptroller,
will usually be responsible for tasks like:

 Accounting team management: Supervising the accounting/bookkeeping team to ensure

accurate and timely reporting
 Inventory accounting: Monitoring, valuing and tracking inventory assets
 Revenue recognition: Creating and applying controls for monthly financial reporting to
ensure compliance
FP&A
Financial planning and analysis, or FP&A, involves gathering relevant financial data and
synthesizing it into digestible trends and forecasts that can inform business decisions. Some of
the task's FP&A analysts typically perform include:

 Data Visualization: Creating easy-to-digest visuals that help company executives

understand business performance
 Budgeting & Forecasting: Creating company-wide and department-level financial
targets to guide the business each month
 Pricing Analysis: Determining the optimal price for company products
Managing
This is the role a Chief Financial Officer, or CFO, will likely inhabit. This executive has a large
role in making strategic decisions and crafting the overall financial strategy. Additionally, a CFO
oversees the entire finance department and uses the insights gathered through FP&A to
communicate with internal and external business stakeholders.
Finance Roles May Differ by Company Size

These finance department functions don’t have to be delegated to employees as listed above.
Depending on the size of the company, you may have multiple people performing one function,
or one person performing multiple functions. Here are examples of how you might see these
functions broken out in businesses of various size:

 Startups: Newer, rapidly growing companies may not need a whole finance department
at first, but as the company grows and finances become increasingly complex, the startup
may need to hire a select team to help them manage. These professionals will likely take
on multiple department roles. For example, the CFO and the controller are often the same
person in a startup. Additionally, a CFO may flex to handle FP&A responsibilities in
addition to strategic planning.
 Small Businesses: Most businesses of this size don’t have the need or funds to hire a
whole full-time finance department. The business owner(s) often handle all the record-
keeping and finances, though they may work with a bookkeeper and/or accountant.
Though there likely won’t be a full internal finance team, small businesses may contract
with part-time finance professionals like a fractional CFO to support growth.
 Midsize to Large Companies: Once a company has grown to be midsize or larger, the
roles within the finance department will become more defined. Each finance team
member will be responsible for one of the four finance functions, and there will often be
entire teams of people for each specific task.
Regardless of company size, businesses can rest assured that if they have a team that handles
recording, controlling, FP&A and finance management, they have covered all the basic functions
of a traditional finance department.

Marketing Department:
Marketing Strategy of Nerolac Paints
Nerolac’s marketing strategy is different from other paint brands. It has always focused on a
healthy paint version by promoting its paints as lead-free.

It has emphasized advertisements that would increase the popularity of the products. Nerolac has
several products which are of decorative and industrial purpose. Also, it has online tools such as
paint calculators that help the customers in using its products efficiently. Online apps include
Nerolac – Colour Myspace, and Nerolac Pragati. The services provided by the brand increased
its popularity, productivity with good quality paints. Now that we know what marketing strategy
the company applies, let us now understand Nerolac’s marketing campaigns in the coming
section.
Marketing Campaigns of Nerolac Paints
Marketing campaigns are important in communicating the brand image. Kansai Nerolac Paints
have launched many successful campaigns. Let’s have a look at some of the successful
campaigns by the brand:

Nerolac and Talent House – A Marketing Campaign of Nerolac Paints

In 2012, Nerolac partnered with Talent house India, they launched a contest and invited people
to recreate their version of the jingle and win prizes. They came out with catchy jingles like-
“Jab Ghar ki RaunakBadhani Ho, Deware ko Sajana Ho, NEROLAC NEROLAC!”

In 2008, the company tempted its customers through Shah Rukh Khan for its ad campaigns who
continues to be the brand ambassador for Nerolac Paints.

Little Bit of Nerolac – A Marketing Campaign of Nerolac Paints

“Little Bit of Nerolac” campaign by the brand featuring Ranveer Singh made consumers take a
second look at their home appliances. Your home appliances are shining because of Nerolac’s
everlasting shine, now it’s time for your house walls to shine.

Brand Ambassadors of Nerolac Paints

Roping celebrities is one of the popular marketing strategies of a company. Kansai Nerolac
Paints have appointed some popular faces as brand ambassadors. Ambassadors include Ranveer
Singh and Shah Rukh Khan.

Shah Rukh Khan was appointed as the ambassador of Kansai Nerolac Paints in 2010. His
appearance endorsed the brand to its higher level. At present, Ranveer Singh is the new
ambassador of Kansai Nerolac Paints. The company roped him to increase its popularity with a
new face.
3.2 Environment , Society , Governance
1. Environment:

Water Management:

Zero Liquid Discharge across all plants through installation of Ultrafiltration (UF), Reverse
Osmosis (RO) & Multi-effect Evaporator (MEE) treatment systems.

Waste Management:

Hazardous Waste Reduction Focus on Reduction at Source, co-processing, recycle and reuse
schemes, etc.

Energy Management:

Shifted from HSD to environment friendly and low-cost Solid Fuels and Biodiesel in boilers and
for process heat generation.

Health and Safety:

Plants certified with ISO 45001 by an International Certification Agency.

2. Society:

We believe in the philosophy of POSITIVE CONTRIBUTION for the development of society.

We practise this philosophy by being a good neighbour, being considerate of our stakeholders at
all the levels and most importantly, we play the role of a good corporate citizen with zeal and
compassion.

3. Governance:

The Company believes in abiding by the Code of Governance to be a responsible corporate

citizen and to serve the best interests of all the stakeholders, viz., the employees, shareholders,
customers, vendors and the society at large. The Company seeks to achieve this goal by being
transparent in its business dealings, by disclosure of all relevant information in an easily
understood manner, and by being fair to all stakeholders, by ensuring that the Company’s
activities are managed by a professionally competent and independent Board of Directors.
3.3 SWOT Analysis of Nerolac Paints
A SWOT analysis is a technique that helps to define the Strengths, Weaknesses, Opportunities,
and Threats in an organization. Strengths and weaknesses are the factors that affect internal and
external factors are opportunities and threats. Here is the SWOT analysis of Nerolac Paints:

Strengths of Nerolac Paints

 Kansai Nerolac Paints Limited is at the top of the industry due to its excellent marketing
strategies and branding.
 The company focuses on research and development (R&D) which leads to new quality
products to meet the essentials of the customer. Nerolac Paints has an excellent chain
network that allows consumers to access the goods.
 The company has served many in the automotive industry by working with Maruti
Suzuki, Tata Motors, Honda, etc. Kansai Nerolac Paints have received many awards in
the past years.

Weaknesses of Nerolac Paints

 Customer’s tastes and preferences change as per the trends in the decorative paint
industry. This might cause a problem in terms of product planning.
 Nerolac Paints is known for its tech-savviness which is one of its weak points because of
using the Internet and Artificial intelligence quite a lot.
 There is an inefficient capital allocation to raise income. Revenue and profit growth have
slowed.
 Kansai Nerolac Paints business model is easily replicable by its competitors. As a result,
the organization would need to create a development platform into which manufacturers,
suppliers, and end-users could be integrated.

Opportunities of Nerolac Paints

 Developing a reputation as an environmentally friendly and greener brand. A low
inflation rate increases the consumption of a company’s products which provides them
huge opportunities. Online services are increasing day by day. Customers avail of those
services.
  Kansai Nerolac can capture the market by offering special discounts on bulk purchases to
Builders and Developers.
 The company can enter the Sanitizer Manufacturing Industry because the demand is
increasing, it is easily accessible, and it does not necessitate the acquisition of any
additional licenses.

Weakness of Nerolac Paints

 Production depends upon the raw materials and if raw materials are scarce the production
gets affected.
 Any change in government policies concerning chemicals has the potential to have a
direct impact on the market for Kansai Nerolac Paints. Stringent guidelines and
regulations on the quality of goods and production facilities pose a significant challenge
to the company’s operations.
 Environmental policies are becoming more important, and the organization must
constantly monitor them.
 The company needs to come up with ways to eradicate its weakness and threats.
This concludes the case study of Nerolac Paints. So, let’s go through the final points of Nerolac
Paints.
Chapter IV
4.1 Suggestions:

 Companys Representative should go in every sector of the market to demonstrate their

products & convince them by making them aware about the products price & quality
according the socio- economic & environmental factors.
 Through this was public relation will develop & company may know about the different
aspect of socio - economic helpful in the further development of the products.
4.2 Findings:
 Be able to complete a job or assignment given by the employer well and successfully.
 All the staff have their own duties in carrying out the tasks listed.
 If I encounter any problems in the work done, other staff will also be able to assist me as
well as provide valuable and helpful guidance for me because their willingness to share
experiences and knowledge.
 Additionally, I always try to assist all staff and ensure that all work is done smoothly and
in order.
 This situation has helped me to work smoothly and always ask when I'm in trouble.

4.3 Conclusion:
To conduct the survey of Muzaffarpur Market is for knowing the prospect of paints in this area.
In these markets the immediate competitor of KNP is Asian, Berger and ICI. The reasearch first
prepared a questionnaire copntaining questions for collecting information from different paint
outlets. The researcher collected the information from a sample of 70 different outlets. The
researcher collected the some of the important findings of the survey are as under.

1. In urban market, Nerolac paints is the largest selling brand due to the brand name and
good marketing strategy. Asian paints are the second largest selling paints in urban areas,
Berger is the third largest selling paints in this area due to lack of good advertisement
appropriate distribution channel.
2. In Muzaffer market when the researcher asked the name of highest selling brand from the
sub- dealers 35%, respondents said Nerolac, 30% Asian ,15%, respondent said Berger,
10% said others.
3. When the researcher asked about the reason of highest selling brand, 30% said good
quality, 20% said cost effectiveness, 15% said due to advertisement and 25% due to
brand name.
4. when the researcher asked why they purchase paints from these dealers, they said due to
good behaviour, good service and availability of the range of product.
5. When the researcher asked are you interested in dealing directly with the company? Most
of them said No due to large investment of sale of paints.
6. When the researcher asked what your expectation is for taking the dealership, approx.
36% respondent said that they want to easy delivery.
7. According to my finding most of sub- dealers I.e., 70% are satisfied with Nerolac
Services.
4.4 Reference:
1. "Indian paint firms on capacity drive; input costs pinch – The Economic Times".
Economictimes.indiatimes.com. 21 September 2010. Retrieved 26 September 2010.
2. Kansai Nerolac Paints Financial Statements" MoneyControl.com. Retrieved 23 February
2016.
3. "Paint industry smells a huge opportunity in economic growth Mint Money"
Mintmoney.livemint.com. 7 July 2010. Retrieved 26 September 2010.
4. "About Kansai Nerolac Paints Limited" Nerolac.com. Retrieved 26 September 2010.
5. "Nerolac Paints to invest Rs 400 cr on expansion". Hindustan Times. 6 May 2010.
Archived from the original on 24 May 2010. Retrieved 26 September 2010.
6. "Overseas network".Kansai Paint. Archived from the original on 10 March 2016.
Retrieved 27 February 2015.
7. "CMR's India Paints Report 2016 - Cybermedia Research-CMR" (PDF). cmrindia.com.
Archived from the original (PDF) on 12 November 2016. Retrieved 8 November 2016.
Official website:

http://www.nerolac.com/