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    NTT Docomo

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    2203854
    i-mode was a mobile internet system invented by NTT DoCoMo in 1999. NTT DoCoMo was formed in 1992 after the Japanese telecom monopoly NTT was partially broken up by the government. Faced with a declining mobile phone market and restrictions, DoCoMo's president Ohboshi expanded the market by improving the network, slashing prices, and reducing phone sizes to attract more customers. DoCoMo also launched early internet and email services that created new users and helped shift the market from voice to information and entertainment.

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    NTT Docomo

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    2203854
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    i-mode was a mobile internet system invented by NTT DoCoMo in 1999. NTT DoCoMo was formed in 1992 after the Japanese telecom monopoly NTT was partially broken up by the government. Faced with a declining mobile phone market and restrictions, DoCoMo's president Ohboshi expanded the market by improving the network, slashing prices, and reducing phone sizes to attract more customers. DoCoMo also launched early internet and email services that created new users and helped shift the market from voice to information and entertainment.

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    NTT DOCOMO

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    i-mode was a mobile internet system invented by NTT DoCoMo in 1999. NTT DoCoMo was formed in 1992 after the Japanese telecom monopoly NTT was partially broken up by the government. Faced with a declining mobile phone market and restrictions, DoCoMo's president Ohboshi expanded the market by improving the network, slashing prices, and reducing phone sizes to attract more customers. DoCoMo also launched early internet and email services that created new users and helped shift the market from voice to information and entertainment.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    19 views2 pages

    NTT Docomo

    Uploaded by

    2203854
    i-mode was a mobile internet system invented by NTT DoCoMo in 1999. NTT DoCoMo was formed in 1992 after the Japanese telecom monopoly NTT was partially broken up by the government. Faced with a declining mobile phone market and restrictions, DoCoMo's president Ohboshi expanded the market by improving the network, slashing prices, and reducing phone sizes to attract more customers. DoCoMo also launched early internet and email services that created new users and helped shift the market from voice to information and entertainment.

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    ● i-mode: registered trademark of NTT DoCoMo (from Japan).

    Invented in 1999
    - new mobile Internet system

    ● NTT DoCoMo ('Do Communications o ver the Mobile network) was formed in 1992
    as part of a partial goverment break-up of the powerful Nippon Telephone and
    Telegraph (NTT) telecom monopoly.
    ● The mobile phone market was over-regulated, transmission quality was poor,
    subscription fees were costly and mobiles were heavy.
    ● Japan's economic bubble had burst and businesses had cut back mobile phone
    purchases. To add insult to injury, tough new govemment rules forbade the fledgling
    DoCoMo to ask NTT for financial assistance.

    ● Faced with a looming crisis, Ohboshi went for broke, setting out to expand the
    market by bringing cellular phones to the masses
    ● His first move was to improve DoCoMo's network. In 1993 the company 1aunched its
    new revolutionary PDC (Personal Digital Cellular): standard, bringing crystal clear
    calls, fewer interruptions and less background noise. Also helped DoCoMo use its
    limited allocation of radio spectrum more efficiently.
    ● DoCoMo's PDC standard was adopted by competitor carriers across Japan.
    ● Next DoCoMo slashed prices. By March 1999 monthly basic charges had dropped
    73%, the average charge for a three-minute call on DoCoMo falling 57.6% in the
    same period. Once again, the rest of the industry quickly followed suit by cutting fees
    ● Ohboshi also attracted new customers by reducing the size of the phones. And
    extend their battery life.

    ● NTT DoCoMo's emergence, together with deregulation, technological innovation,


    price reduction and the launch of new services all contributed to the rapid expansion
    of the mobile phone market to mass users in Japan.
    ● By January 1999, the wireless market in Japan had experienced seven years of rapid
    expansion (Exhibit 1 ), with every third person owning a mobile phone.
    ● Ohboshi told his employees that DoCoMo had to shift from simply increasing the
    size of the voice-based wireless market, to creating new value for customers.
    ● Ohboshi was convinced that, "the daily needs and wants of the people in a mature
    society like Japan would shift from physical goods to communication, information,
    knowledge and entertainment".
    ● DoCoMo was building one of Japan's ftrst nationwide packet-switching networks.
    ● Although these early Internet initiatives were not big profit-makers for NTT DoCoMo,
    they created a new market by attracting customers who had never used cellular
    phones or e-mail before.
    ● "Our intention was not to develop and introduce new products into the market, but to
    create and introduce new ways of using our traditional wireless services."

    - Los celulares analógicos de la primera generación (1G), que vieron el mundo en


    la década de 1980.
    - Diez años después llegarían los 2G, los cuales harían posible el gran salto a
    internet: la llamada "telefonía digital".
    - i-mode. Basado en la arquitectura GPRS (la denominada Generación 2.5 de los
    móviles): https://www.lavozdegalicia.es/noticia/tecnologia/2003/06/26/i-mode-nueva-
    evolucion-moviles/0003_100000034700.htm

    - La avanzada tecnología de Japón es el resultado de años de


    continua y permanente investigación basada en su filosofía de
    excelencia en las cosas que hacen y producen (monozukuri):
    https://www.ieee.es/Galerias/fichero/docs_opinion/2021/DIEE
    EO39_2021_GLOGAR_Japon.pdf

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