Final Project Presentation Instruction For Your BIG Project

Your Project final presentation is due to be submitted on March
24, 2024.
You will present on the 26th of March, 2024 as a team
as an additional tool, there is a template on Moodle that you can use
guidance
The goal of your presentation is to describe the a) desirability b) feasibility and c) viability of
your proposed business concept.
Guidelines for the presentation:
10 slides (PowerPoint or equivalent)
 You will have 5 minutes for the presentation followed by 5 minutes investor discussion
 Please include visuals that illustrate and graphically reinforce your major ideas.
 Please do not just create a list of bullet points. Your slides should supplement your audio
presentation – not be your presentation.
 The presentation should exhibit professionalism and critical thinking, have a coherent
narrative from beginning to end, smooth transitions from point to point, clear speaking and
delivery, evidence of teamwork through the project, and a conclusion that effectively
reinforces your main idea.
 The Q&A should demonstrate a full understanding of the project by all team members
and full participation by the members.
 In the “notes” section of the slides, please include a coherently developed set of talking
points to explain your rationale, and elaborate and highlight the most important
information. I will review your notes in detail to understand the logic behind your
presentation.
 Your prototype should be used (or shown as pictures) in the presentation.
 Please upload your presentation to Moodle by midnight on March 24, 2024
All presentations will be peer-evaluated online during the class on the Google Form link provided
prior to class
Opportunity Analysis Objectives: This group project uses entrepreneurship frameworks,

ideation tools and methodologies to ideate, create, and iterate on a business concept. The
project give you experience in identifying and analyzing market and customer needs, gathering real
(primary) data, and using competitive information. With innovative and new ideas there is rarely
existing any valid data, so you are largely expected to collect your own data through action
(customer interviews). Any opportunity analysis is reliant on information gathering and analysis.
While these initial stages are highly uncertain, the goal is to reduce uncertainty and gain
greater confidence about the opportunity and potential business model. While the steps we
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follow in class may appear sequential, you should recognize that opportunity analysis and
business creation is far from a linear process.
The steps should be repeated, not necessarily in order, but always informed by prior
information gathering, analysis, etc. Remember....Act. Learn. Build.
Learning through iteration is essential.
Presentation Details
The list of questions below addresses most critical elements one needs to consider during the initial
conceptualization of a new venture. Regardless of the type of venture or initiative, an entrepreneur
must typically answer these fundamental questions:
 What is the key problem/need that this concept will solve or address? Strong projects
clearly articulate and communicate the problem, issue, or need they wish to solve.
 How will you solve this problem or address this need with your product/service concept?
Strong projects clearly articulate and communicate their concept well enough to describe
how it solves the problem, issue, or need they identified.
 Who are your key customers, users, and/or stakeholders? Strong projects clearly define the
target customer(s) qualitatively (e.g. using information collected from observation,
interviews, persona development).
 What is your customer value proposition (i.e. how do you propose to create value for your
customer)? Strong projects contain a compelling value proposition easily understood by the
customer.
 What is the competitive positioning of your concept? What is your key differentiator (e.g.
relative to potential competitors and substitutes)? Strong projects show their competitive
advantage based on preliminary competitor analysis
 What is the size/extent of the market for this product/service idea now and in the future?
Can you create a rough estimate of market size and potential demand? Strong projects
clearly determine the target customer(s) quantitatively (market size is estimated today and
in the future) and the target price per unit in order to estimate margin potential.
• What is the revenue/income model in brief (i.e. how will you make money)? Strong projects
clearly present how the product/service will be monetized. There are a lot of good ideas in
the world, but not all can be monetized. See reading posted on Moodle 12 Business
models and how to choose the right one

In addition to addressing the questions above, your team should draw some conclusions
about whether this opportunity is desirable, feasible, and viable. If not, describe what the major
constraints are. You want to be as honest as possible in deciding whether or not the proposed
business concept is worthy of further investigation (if we had more time in class!). Is the concept
desirable, feasible, and viable as a startup?
Grading: The final presentation is worth 40% of your total course grade. The grading for the
presentation is based on your ability to address the questions above (see presentation details), and
demonstrating your learning across the course to answer those questions. You will also be graded on
presentation delivery, presentation visuals, and handling of Q&A. The delivery of the
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presentation is a key component and should be coherent and engage the audience. The
Q&A should demonstrate a full understanding of the project by all team members. All group
members will received the same presentation grade unless the required peer evaluation
warrants an adjustment. An individual grade cannot be increased by the peer evaluation, but it can
be decreased.

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Final Project Presentation Instruction For Your BIG Project

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Your Project final presentation is due to be submitted on March

Guidelines for the presentation:

10 slides (PowerPoint or equivalent)

Opportunity Analysis Objectives: This group project uses entrepreneurship frameworks,

Learning through iteration is essential.

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