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    Qualitative research focuses on how people interpret and make sense of their experiences. It uses human understanding to analyze diverse data from real-life situations. There are several types of qualitative research, including case studies, ethnography, phenomenology, and content analysis. Qualitative research can combine different research designs, data collection techniques, and analyses to provide a more accurate interpretation. It is used across many fields to study meanings, significance, and human experiences.

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    Qualitative research focuses on how people interpret and make sense of their experiences. It uses human understanding to analyze diverse data from real-life situations. There are several types of qualitative research, including case studies, ethnography, phenomenology, and content analysis. Qualitative research can combine different research designs, data collection techniques, and analyses to provide a more accurate interpretation. It is used across many fields to study meanings, significance, and human experiences.

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    10 views2 pages

    PR Reviewer

    Uploaded by

    Rachelle Golimlim (Chelle)
    Qualitative research focuses on how people interpret and make sense of their experiences. It uses human understanding to analyze diverse data from real-life situations. There are several types of qualitative research, including case studies, ethnography, phenomenology, and content analysis. Qualitative research can combine different research designs, data collection techniques, and analyses to provide a more accurate interpretation. It is used across many fields to study meanings, significance, and human experiences.

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    Qualitative Research

    “A form of social inquiry that focuses on the way people interpret and make sense of their experiences and the
    world which they live.”

    Characteristics of a Qualitative Research


    1. Human understanding and interpretation data analysis
    2. Active, powerful and forceful data gathering
    3. Multiple research approaches and methods allows you to plan your study
    4. Specificity to generalization
    5. Contextualization
    6. Diversified data in real-life situations
    7. Abounds with words and visuals
    8. Internal analysis

    Types of Qualitative Research


     Case Study- a long-time study of a person, group, organization or situation and an empirical inquiry that
    investigates a contemporary phenomenon within its real-life context.
     Ethnography- a study of a particular cultural group.
     Phenomenology- "live-experienced" of a phenomenon
     Content Analysis- is a research technique that analyzes the modes of communication such as letters and
    e-mails
     Discourse Analysis- is the study of social life, understood through analysis of language it includes face-
    to-face talk, non-verbal interaction, images and symbols.
     Historical Analysis- is a qualitative method where there is an examining of past events to draw
    conclusions and make predictions about the future.
     Grounded Theory- takes place when there is a discovery of new theory which underlies your study at the
    time of data collection and analysis.
    Research studies happen in any field of knowledge. Anthropology, Business, Communication, Education,
    Engineering, Nursing. Law etc.

    3 Basic Research Approach


    1. Scientific Approach- Deals with empirical data instead of personal views, feelings or attitudes.
    It allows control of variables or factors affecting the study. (Laursen 2010)
    Makes you express & record your findings quantitatively. (numerical forms)
    2. Naturalistic Approach- A people-oriented approach meaning behind people's lifestyles and social relations.
    "..., not only for the benefit of individual and community but also for the satisfaction of man's quest for
    knowledge." (Sarantakos 2013; Ransome 2013)
    3. Triangulation/ Mixed Method- Allows a combination or a mixture of research designs, data collection and
    data analysis techniques. Enhances accuracy of interpretation.
    3 Main Methods of Data Collection
    Interactive interviewing- people asked to verbally described their experiences of phenomenon.
    Written descriptions by participant- people asked to write descriptions of their experiences of
    phenomenon
    Observation- descriptive observations of verbal and non-verbal behavior.
    In the field of Humanities, researchers ought to focus not to man's social life but instead studies it's meanings,
    significance & visualizations.

    Humanistic Categories
    Literature and Art Criticism- where the researcher, using well-chosen language and appropriate
    organizational pattern
    Philosophical Research- where the focus of inquiry is on knowledge and on the manner human beings
    conduct themselves on Earth.
    Historical Research- where the investigation centers on events

    NOTE: Qualitative and Quantitative Research can go together in a research approach.


    Any form of knowledge, factual or opinionated and any statistical or verbal expression of this knowledge are
    deduced from human experience that is subjective. (Hollway 2013; Letherby 2013)

    RESEARCH PROBLEM
    A statement about an area of concern, a condition to be improved upon, a difficulty to be eliminated, or a
    troubling question that exists in scholarly literature, theory, or practice. (It is what the researchers aim to answer
    later on as they go through the research endeavor).

    S SPECIFIC
    M MEASURABLE
    A ATTAINABLE
    R REALISTIC
    T TIME-BOUND

    RESEARCH TITLE
    Give weight and reputation to the research paper.

    What is a Statement of the Problem?


    A statement of the problem is used in research work as a claim that outlines the problem addressed by a study.

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