How To NFT

HOW TO NFT
1st Edition, January 2022

https://t.me/igdrazelmethods
Benjamin Hor, Khor Win Win,

Shaun Paul Lee, Dillon Yap, Chin Yi Hong
Copyright © 2021 CoinGecko

1st edition, January 2022
Layout: Anna Tan

teaspoonpublishing.com.my
All rights reserved. No part of this publication may be reproduced, stored in a

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Disclaimers
This book may feature copyrighted material, the use of which may not have been
specifically authorized by the copyright owner. The content made available is for
educational and informational purposes only under the doctrine of “fair use”. The
authors and other CoinGecko employees may own some of the NFTs featured in
this book.
“This is the single best resource on NFTs I have ever seen in my life.”
– Cooper Turley, Advisor at Audius
“If you are new to the NFT space or want to take a deep dive into the NFT
revolution we are currently experiencing, be sure to get your hands on the
How to NFT book brought to you by the CoinGecko team. It's a great
resource to have at your fingertips for those who need a well-researched
introduction into all things NFTs.”
– Jeff Zirlin, Growth Lead and Co-Founder of Sky Mavis
“This book is a great cheat sheet for investing in NFTs. It condenses 6 years’
worth of experience into one easy read.”
– Benjamin Rameau, Co-founder of Jenny DAO
“What DeFi is doing to finance, NFTs will do to social networks. How to NFT
will give you the tools to thrive in the metaverse.”
– Alex Masmej, Founder of Showtime
“This book gives an incredibly comprehensive insight into the NFT

landscape, a must-read for anyone trying to stay on top of the madness that
is NFTs.”
– Joe Grech, Head of Crypto at Chiliz
“Onboarding into NFTs is often an intimidating and complex process. This

is a great resource for everyone who is curious about it and didn’t know
where to start before.”
– pplpleasr
CONTENTS
Introduction 1
Part One: NFT 101 2
Chapter 1: The Non-Fungible Token (NFT) Landscape 3
Fungible versus Non-Fungible Tokens 5

Authenticity and Efficiency 6
NFTs are Disrupting Intermediaries 8
History of NFTs 9
NFTs on Other Blockchains 13
How Big is the NFT Sector? 15
Recommended Readings 17
Chapter 2: Creating and Trading NFTs 18
How Metadata Works 19
NFT Marketplaces 23
OpenSea 23
The OpenSea Interface 24
Purchasing Your First NFT 31
Creating Your First NFT Collection 35
Minting Your First NFT 35
NFT Scams to Look Out For 40
Fake Websites 41
Fake Collections 41
Impersonation 42
Lowball Bids 43
Notable Mentions 45
Conclusion 46
Part Two: Deep Diving into the NFT Ecosystem 48
Chapter 3: Art 48
Defining Art 49
Static Art 50
Beeple 50
Pak 52
GIFs/Videos 54
XCOPY 55
Mad Dog Jones 56
Photography 58
Cath Simard 58
Alejandro Cartagena 59
Generative Art 60
Art Blocks Curated 61
Notable Mentions 62
Conclusion 63
Chapter 4: Music 65
Euler Beats 65
Audius 68
Notable Music NFTs 69
Death of the Old by Grimes 69
One Hundredth Stream by Mike Shinoda 70
When You See Yourself by Kings of Leon 70
Jenny by Steve Aoki and 3LAU 71
BeatBoxes by Zeblocks 72
Notable Mentions 72
Conclusion 73
Chapter 5: Collectibles 75
CryptoPunks 76
Hashmasks 79
Bored Ape Yacht Club (BAYC) 80
Measuring Rarity 82
Notable Mentions 84
Conclusion 85
Chapter 6: Gaming 87
Axie Infinity 89
Cometh 90
Gods Unchained 92
Play-to-Earn (P2E) 93
Notable Mentions 100
Conclusion 101
Chapter 7: Sports 104
NBA Top Shot 104
Sorare 108
Chiliz 110

Conclusion 113
Chapter 8: Metaverses 115
Decentraland 116
The Sandbox 118
Cryptovoxels 119
Somnium Space 121
Investing in Virtual Land and Real Estate 122
Conclusion 125
Chapter 9: Utility-based NFTs 128
Ethereum Name Services (ENS) 128
How to Register and ENS 130
Proof of Attendance Protocol (POAP) 133
Conclusion 136
Part Three: NFT Trends 138
Chapter 10: Fractionalized NFTs 138
Why Do We Need Fractionalized NFTs? 140
Niftex 141
Unicly 142
NFTX 143
Conclusion 146
Chapter 11: NFTs and DeFi 148
Uniswap 148
Uniswap V2 149
Uniswap V3 150
Solv Protocol 152
Charged Particles 155
Conclusion 157
Chapter 12: Brand Marketing Using NFTs 159
The Buyer’s Approach 161
The Creator’s Approach 164
Conclusion 169
Chapter 13: NFT Legos 171
The Birth of Loot 171
Loot Derivatives 173
The Future of NFT Legos 175
Conclusion 177
Chapter 14: NFTs are the Future 179
Closing Remarks 180
Appendix 181
CoinGecko’s Recommended NFT Resources 181
Analytics 181
News Sites 181
Newsletters 182
Podcast 182
Youtube 182
Bankless Level-Up Guide 183
Projects We Like Too 183
Dashboard Interfaces 183
NFT Marketplaces 183
Art 183
Music 184
Sports 184
Collectibles 184
Metaverses 184
Gaming 184
Utilities 185
Fractional NFTs 185
Taxes 185
Wallet 185
References 186
Chapter 1: The Non-Fungible Token Landscape 186
Chapter 2: Creating and Trading NFTs 186
Chapter 3: Art 187
Chapter 4: Music 188
Chapter 5: Collectibles 189
Chapter 6: Gaming 190
Chapter 7: Sports 190
Chapter 8: Metaverses 191
Chapter 9: Utility-based NFTs 191
Chapter 10: Fractionalized NFTs 192
Chapter 11: NFTs and DeFi 193
Chapter 12: Brand Marketing using NFTs 193
Chapter 13: NFT Legos 194
Chapter 14: NFTs are the Future 194
Glossary 196
INTRODUCTION
Non-Fungible Tokens (NFTs) have taken the world by storm in 2021. Many
in the crypto space were surprised by the massive growth of the NFT market
and the various mentions by mainstream media this year. Unlike more
complicated concepts such as DeFi, the general public could intuitively
understand NFTs and the digital collectibles they represent. NFTs may very
well be the killer blockchain product that the crypto industry has been waiting
for to drive further adoption amongst the masses.
Sales of NFTs have gained significant traction since the start of 2021. The
NFT mania was kickstarted by the launch of Dapper Lab’s NBA Top Shot -
digital trading cards represented as NFTs featuring video highlights or
“Moments” of top NBA plays. These NFTs, officially licensed by the NBA,
garnered huge public recognition and marked one of the first successful
forays of sports organizations into NFTs. Fans have taken their passion for
NBA and began collecting digital cards representing their favorite athletes or
sporting moments, giving birth to a new fan economy.
Soon after NBA Top Shot took off, artists also turned to NFTs as a new
gateway to marketing and monetizing their art. Christie’s, one of the premier
auction houses, further legitimized the art NFT movement by collaborating
with NFT artists to auction off their artwork. The most prolific example was
Beeple’s historic $69 million sale of “Everydays - The First 5000 Days”.
The crypto bull market of 2020–2021 also contributed to the NFT craze as
crypto natives looked for a way to signal their status and wealth online,
Introduction
particularly on Twitter, Discord, and Reddit. With digital identities gaining

more significance, digital avatars such as CryptoPunks have also quickly risen
in value.
1
Collectively, NFTs have provided creators globally with an alternative way to
gain value from their work. The impact of NFTs has not just been felt in the
creative space. In the gaming space, we are starting to see the emergence of
a new “Play to Earn” model enabled by NFTs, which upends the traditional
model in which players pay for games.
Following the publication of our How to Bitcoin and How to DeFi books, we
wanted to follow up with a book on NFTs. The target audience of this book
is NFT beginners, with step-by-step guides on how to buy, sell, store, and
mint NFTs. We will also be looking at various categories of NFTs such as
Art, Music, Collectibles, Metaverses, Sports, and Utilities. In each of these
NFT categories, we will be looking at some of the top NFT projects and how
they generate value.
We are still in the early innings of the NFT revolution, with new NFT
projects coming out daily with novel ideas on utilizing this new technology.
It is our pleasure to be a part of this movement. Join us in experiencing the
new world of NFTs.
CoinGecko Research Team

Benjamin Hor, Khor Win Win, Shaun Paul Lee, Dillon Yap, Chin Yi Hong
1 January 2022
PART ONE: NFT 101
CHAPTER 1: THE NON-FUNGIBLE
TOKEN (NFT) LANDSCAPE
In simple terms, a fungible good is an item that is mutually interchangeable
with another. Money is a good example. A $100 bill is worth the same as
other $100 bills (or even two $50 bills). Despite minor distinctions such as
serial numbers and issue dates, paper money is considered fungible as they
are interchangeable and facilitate transactions in our daily lives.
On the other hand, vehicles, art, and properties are examples of non-fungible
items that are unique and not interchangeable with one another.
Think of two houses located next to each other—they may reside within the
same neighborhood, share the same property developer, and even look
completely identical from the outside, but they are technically not similar nor
interchangeable. Their decor and interior layout may be different. One of
them could be that much closer to a high-traffic train station, which makes
it marginally more valuable than the other.
Simply put, unlike two $100 bills, these two houses do not share the same
intrinsic value and thus are not mutually interchangeable, making them
nonfungible.
3
The Non-Fungible Token (NFT) Landscape
Fungible and non-fungible items are traditionally tangible items. As our world
gets increasingly digitized, intangible items are now becoming increasingly
common.
In the past few years, we have seen the rise of intangible and fungible tokens
such as Bitcoin, Ethereum, and others. These items are intangible because
they do not exist in a physical form that can be felt or touched, much like
how your Instagram account only exists digitally.
With the rise of smart contract platforms like Ethereum, the technology now
exists for Non-Fungible Tokens (NFTs) to be created. Examples of NFTs
include avatars CryptoPunks and Bored Apes or even masterful pieces from
distinguished artists such as Tom Sachs and Damien Hirst.
The easiest way to understand NFTs is to imagine Pokémon trading cards.

Each Pokémon trading card is unique, and no two cards are interchangeable
since they may have different move sets, rarities, and physical conditions.
You would not want to trade a mint condition Holo Charizard card for a
physically-battered Rattata card. Even though both these cards are first
edition copies, the Holo Charizard card is more sought after due to its rarity,
ability, and physical condition.
4
In essence, NFTs are digital representations of such items stored on the

blockchain. NFTs allow us to differentiate our Rattatas from our Charizards
digitally. Besides that, NFTs also enable us to prove whether our Pokémon
cards are authentic or not in a simple manner, a problem that is all too
common with physical trading cards and collectibles.
Before we dive deeper into NFTs, let’s consider how NFTs are different from
fungible tokens such as Bitcoin and Ethereum.
Fungible versus Non-Fungible Tokens

We keep hearing about NFTs, but what exactly are they? In simple terms, an
NFT is a token that possesses a unique identifier and has additional
parameters that allow you to store certain information on it. That unique
identifier is what makes a token non-fungible. The additional information
can be any information such as text, images, audio, and videos files.
Unlike fungible cryptocurrencies, NFTs are unique and not interchangeable.

Since each bitcoin or ether is uniform and practically indistinguishable from
the other, you can freely trade them on cryptocurrency exchanges without
much hassle.
5
Fungible Tokens (BTC/ETH) Non-Fungible Tokens (NFTs)
Interchangeable Non-interchangeable
Uniform Unique
- Tradeable on exchanges - Tradeable on marketplaces
- Similar to currencies or stocks - Used in games, collectibles, art
pieces, intellectual property
Divisible Non-divisible
- Can be divided into fractional - Cannot be divided into parts
amounts. - Generally illiquid and is
- For example, 1 BTC is difficult to sell instantly
divisible up to
0.00000001 BTC, allowing for better
liquidity for swapping your tokens.
However, you cannot easily trade an NFT as no two NFTs are the same.
Each NFT has its unique identifier and trait, thus making each piece
different, even though they may look similar on the surface.
Additionally, NFTs cannot be divided into smaller pieces like conventional

cryptocurrencies. Bitcoin, for example, is divisible up to 8 decimal places.
Therefore, NFTs are usually illiquid and harder to sell since the NFT has to
be purchased in its entirety.
That said, there are projects which allow NFTs to be fractionalized into
smaller fungible pieces (discussed under Chapter 10). This allows users the
opportunity to own portions of an NFT instead of the whole piece, lowering
the entry barrier for highly-priced NFTs and improving the liquidity of these
NFTs.
Authenticity and Efficiency

Verifying authenticity and transaction efficiency are usual pain points when
it comes to non-fungible goods. For instance, if someone were to run off
with the Mona Lisa and then attempt to sell it, it would be difficult to verify
6
its authenticity without bringing in art experts. The thief might create
multiple replicas and sell them to different buyers.
With digital art, it is even easier to create copies and claim the piece as their
own; and unlike the real world, there is no way to verify which digital image
is the original. This is where NFTs come in.
NFTs take advantage of smart contract technology to store and record

unique information on the blockchain, which means that whenever an NFT
is created, only one of it verifiably exists. NFT creators can also encrypt
details such as rich metadata or secure file links, allowing people to create all
sorts of verifiable digital assets based on images, audio, and video files. These
technologies allow everyone to verify the authenticity of digital assets, and
simplify the process of establishing ownership. It also allows the transfer of
assets safely, efficiently, and verifiably.
With NFTs, you can digitally certify that an asset is authentic, and artists can
easily prove that a particular work is original. Additionally, you can verify the
provenance of digital assets through the blockchain. For example, you can
easily track when an asset was first created and subsequently sold. You can
then follow the trail and track the list of past owners and view how much
each buyer paid for the piece.
NFTs mitigate issues such as fraud and plagiarism, which is a common

problem all non-fungible goods face. Rather than hiring an expert, we can
verify the authenticity of an NFT using the blockchain. In addition, we can
also check whether an NFT is part of a larger collection by checking whether
the contract addresses match.
7
NFTs are already disrupting many industries. For example, artists do not
need intermediaries like art galleries (often gatekeepers and highly selective)
to market and sell their work. Art galleries also charge exorbitant commission
fees of up to 50%, reducing the net pay to the artists.1 With NFTs, artists can
sell their work directly to purchasers on NFT marketplaces such as OpenSea.
NFTs are Disrupting Intermediaries

Art is just one example where NFTs are disrupting intermediaries. The key
takeaway is that NFTs can tokenize anything and remove layers of
inefficiencies beyond authenticity.
Have you ever wondered why some crucial documents are still recorded using
paper? This is because there was no way of verifying whether a particular
digital copy was unique and trustworthy. NFTs will change that, opening up
the creation of outstanding digital art, collectibles, in-game items, and even
important documents like wills, passports, and land titles.
An example of NFTs holding real-world assets can be seen with the work
done by Centrifuge. Centrifuge integrates with MakerDAO to onboard
nondigital assets as collateral through their app, Tinlake. Tinlake turns real-
world assets such as mortgages into NFTs with all of the necessary legal
documentation attached. On 21 April 2021, the company successfully
executed its first MakerDAO loan for $181,000 by using a house as collateral,
effectively creating one of the first blockchain-based mortgages.
Imagine if governments and other companies start using NFTs for their
documents and processes. How much more efficient will it be when
everything is tokenized? The possibilities are endless, and it is only a matter
of time before the world catches on!
1 Martin, J. (2014, November 14). Selling Art in Galleries: Everything You Need To Know.
Retrieved September 23, 2021, from https://petapixel.com/2014/11/14/selling-
artgalleries-everything-need-know/
8
History of NFTs
Quantum, an NFT minted in 2014 by New York artist Kevin McCoy on the
Namecoin blockchain is often considered the first NFT in history. However,
while it is one of the oldest, it is not technically the first NFT in existence.
Quantum NFT
The first NFTs can be traced back to Colored Coins, designed on the Bitcoin
network back in 2012.2 Colored Coins was an experimental project designed
to explore the idea of Non-Fungible Tokens.
Several whitepapers analyzed its capabilities and hailed it as an achievement

for distinguishing itself from regular Bitcoin transactions. However, because
it was created on the Bitcoin network, there were technical limitations in
place because Bitcoin’s scripting language required full consensus on its
value.
2 Rosenfeld, M. (2012, December 4). Overview of Colored Coins. Retrieved September 21, 2021,
from https://bitcoil.co.il/BitcoinX.pdf
9
“For example, 3 people agree that 100 Colored Coins represent 100 company shares. If
even one participant decides they no longer equate Colored Coins to represent company
shares, the entire system falls apart.”3
Nonetheless, Colored Coins spurred further innovation and established the

foundation for NFTs. Subsequent projects like Counterparty (asset creator
and decentralized exchange) reaffirmed the potential of putting real-world
assets onto distributed ledgers. However, it was evident that developers
require a more versatile blockchain to showcase the full potential of NFTs.
When the Ethereum network launched in July 2015 and introduced

programmable code through smart contracts, developers finally had a viable
platform to develop NFT projects. One of the first NFTs on the Ethereum
network was Etheria, a virtual isometric world where players can own tiles,
farm them for blocks, and build things. The project was created in 2015 and
has since become a collector’s item for being a part of Ethereum’s history. 4
Fast forward to 2017, and we saw the release of notable projects such as
CryptoPunks, Mooncats, and CryptoKitties which are now widely known.
3 Steinwold, A. (2019, October 7). The History of Non-Fungible Tokens (NFTs). Retrieved
September 24, 2021, from https://medium.com/@Andrew.Steinwold/the-history-ofnon-
fungible-tokens-nfts-f362ca57ae10
4 Hakki, T. (2021, March 14). An NFT game almost as old as Ethereum Just resurfaced and players are
cashing out. Retrieved September 21, 2021, from https://decrypt.co/61359/an-nftgame-

almost-old-as-ethereum-just-resurfaced-and-players-are-cashing-out
10
Source: HarryBTC (this list is meant to be illustrative and non-exhaustive

as there are other NFTs that have not been listed here)
It was also around this time that proper NFT development standards started
taking shape. Before this, most fungible tokens on Ethereum utilized the
ERC-20 standard (ERC stands for Ethereum Request for Comment). The
ERC-20 standard works well for many functions on Ethereum used in
building fungible tokens, but it is not well-equipped to create unique tokens.
In September 2017, Dieter Shirley, a Github contributor, proposed ERC-721

to standardize token standards for unique tokens. The proposal aimed to
improve past iterations such as gas efficiency and enable the blockchain to
recognize non-fungible tokens.5
5 William Entriken, D. S. (2018, January 24). Eip-721: Non-fungible token standard. Retrieved
September 21, 2021, from https://eips.ethereum.org/EIPS/eip-721
11
It was also in this proposal that the term “NFT” was first coined. This new
standard will be used later by CryptoKitties, the first project to implement
ERC-721. Since CryptoKitties, many NFT projects have followed suit and
adopted the ERC-721 standard.
ERC-721 v ERC-1155
Prior to the creation of ERC-721, older NFTs like CryptoPunks were built
on a derivative of ERC-20 and are today considered hybrids. ERC-721 grew
to become the most popular NFT standard, but in 2018 an alternative
common NFT standard known as ERC-1155 was created and introduced
ERC-1155’s thesis was simple: it aimed to merge the functionalities of both

ERC-20 and ERC-721 into one NFT standard, while addressing some of the
inherent flaws of ERC-721, such as higher gas consumption.
As a result, ERC-1155 is highly gas efficient, especially when doing batch

transfers. For instance, it could process 10 NFTs in 1 transaction, as
opposed to ERC-721 which requires 10 separate transactions to transfer 10
NFTs. However, the main trade-off is that the ownership history for ERC-
1155 tokens is harder to track because of how it is programmed. 6
Both standards have their pros and cons and are designed for different types
of assets. Notably, ERC-1155 is often seen as a semi-fungible standard
because it allows the smart contract interface to represent and control both
ERC-20 and ERC-721 type tokens simultaneously. Nonetheless, the core
principle remains the same and allows for nonfungible assets to be tokenized
and authenticated on the blockchain.
6 CryptoYuna (2021, May 27). ERC-721 vs. ERC-1155: The great contract debate. Retrieved
September 21, 2021, from https://www.one37pm.com/nft/tech/erc-721-vs-erc-1155nft-
contract-what-to-use
12
NFTs on Other Blockchains

Blockchains are public playgrounds for decentralized applications. Anyone
can create anything on blockchain networks, but that also means there are
no requirements or standards to conform to. For example, we can build a
slide with plastic, but another person may build a slide using a different
material such as cement. The point is that due to its decentralized nature,
there are no enforceable standards.
ERC-721 and ERC-1155 are clear examples of different NFT standards on

Ethereum. However, we are now part of a multi-blockchain world, each with
its own technical specifications for NFTs. Below is a (non-exhaustive) list of

different NFT standards and NFT projects on other blockchains.
NFT NFT Projects

Standard
s
ERC-721,
ERC-
Ethereum
1155,
CryptoPunks Name Service CryptoKitties
ERC-998
NFT Collection Domain name for First Inflationary
Ethereum (breedable) NFT
Ethereum addresses Collection
BEP-721, Crypto
BEP-1155 Doggies
Decentralized Plant vs
Binance meme tokens Undead Cryptoblades
Smart with burning Multiplayer tower NFT Role-Playing
Chain mechanism defense game. Game (RPG)
13
Metaplex
(SPL) Aurory
Blockchain-based
Degen Ape game and NFT Frakt
Academy ecosystem on Generative art
Solana Collectibles Solana NFT project
Atomic
John Van Topps Series 1 Street Fighter
Assets,
Hamersveld MLB baseball cards Collectible cards
Simple
“Post-
Assets
Future”
vIRL
Iconic pop art
Wax collection
NFT NFT Projects

Standard
s
FA2
(TZIP-12) The Rise of
Pupila Neonz Planet Doja
Dilatada Collectible Collectible VIP
Tezos Art Collection Animated Avatars Concert Ticket
You might be wondering whether it is possible to bridge and move your

NFTs between the various blockchains. On Ethereum, for example, bridging
is currently possible but is in an experimental phase on Ethereum’s Rinkeby
testnet.
In the not-so-distant future, you should be able to bridge NFTs on Ethereum

Virtual Machine (EVM) compatible chains that use a similar ERC-721 token
standard such as Binance Smart Chain and Polygon. On the other hand,
nonEVM compatible chains like Solana, which uses the SPL NFT standard,
14
will require new infrastructure to be built before you can move your NFTs
over.
How Big is the NFT Sector?

The NFT industry is rife with innovation. New use cases pop up every day,
stretching our imagination of what we can do with NFTs. Nevertheless,
properly categorizing the industry is difficult as there are many different
interpretations.
For this book, we are focusing on NFTs themselves, i.e., the different use
cases for NFTs, not the infrastructure or supplementary segments for NFTs.
Based on this approach, we can broadly categorize the industry into eight
segments:
1. Art
2. Music
3. Collectibles
4. Games
5. Sports
6. Metaverse
7. Utility
8. Financial
Collectibles are by far the biggest segment and usually boast expensive sales.
As of 25 October 2021, 7 out of the top-10 NFTs in CryptoSlam are
collectibles, totaling over $3 billion in sales volume.
15
Source: CryptoSlam
One way we can estimate the size of the NFT market is by calculating the
total volume of NFTs sold on marketplaces for each chain. As of 25 October
2021, total NFT sales volume across all chains added up to $12.3 billion.
Source: CryptoSlam
With a total sales volume of over $8 billion, Ethereum far outstrips other
chains. The next largest is Ronin, Axie Infinity’s sidechain. However, we are
starting to see more and more NFTs being minted and sold on other
blockchains such as Binance Smart Chain, Polygon, and Solana.
16
Nevertheless, it is worth noting that the numbers above are just an estimate
as some chains like Tezos are not tracked on CryptoSlam, which means the
entire NFT industry may be a lot bigger than it appears. Moreover, both
Utility and Financial NFTs are not tracked by CryptoSlam either—this could
be because they are less popular as speculative investments and represent a
smaller portion of the entire NFT market.
Aside from project availability, one of the main reasons project owners and
investors choose between different blockchains to mint or invest in NFT
projects is the on-chain cost. For instance, if an NFT on Ethereum costs $50,
gas fees often cost more than the artwork itself. Aside from the cost, some
blockchains are faster and more accessible for users than others. Some
popular non-Ethereum NFT projects include Zed Run, a horse racing game
on Polygon, and Degen Ape Academy on Solana.
Ultimately, Ethereum remains (for now) the market leader in this space, as it
houses the earliest projects and has the first-mover advantage, combined
with its vibrant culture and large community. This may change, however, as
NFTs begin to see widespread adoption across different chains.
Recommended Readings
1. Fungible v Non-Fungible Goods
https://www.investopedia.com/terms/f/fungibles.asp
2. Example of DeFi + NFI + Real World Assets
https://medium.com/centrifuge/investing-in-your-first-
tinlakepool-how-to-dyor-5b79cf88861c
3. Understanding the Hype Behind NFTs
https://www.coingecko.com/buzz/understanding-the-hypebehind-
nfts
4. History of NFTs https://medium.com/@Andrew.Steinwold/the-
history-of-nonfungible-tokens-nfts-f362ca57ae10
5. Coding Explanation of ERC-721 http://erc721.org/
6. NFTs then and the Future https://www.linkedin.com/pulse/brief-
history-nfts-look-futurebrad-bulent-yasar/
7. Bridging NFTs https://anyswap.medium.com/anyswap-nft-cross-
chain-bridgealpha-f4ad72ee74da
17
CHAPTER 2: CREATING AND TRADING
NFTS
Before we dive into buying or creating an NFT, we first need to answer one
question - how do we choose which NFT to buy? There are many subjective
reasons for purchasing an NFT, such as aesthetics, emotional resonance, and
social value. As with all items of value, scarcity also plays an important role.
If we reuse the Pokémon analogy for trading cards, we will be looking at

rarities. In Pokémon, each card displays the number of cards in its collection
(refer to 1) and its rarity tiers (refer to 2).
Similarly, each NFT has its own limited supply as well as specific traits, also
known as metadata. Not all pieces are equal, and some will be rarer than
others, especially if a particular trait is highly sought after. Therefore, a key
factor in valuing NFTs lies in its metadata, which is the source of the piece’s
properties, such as the name, image, or video associated with it.
18
Creating and Trading NFTs
How Metadata Works

Most ERC-721 tokens come with an attached standardized set of metadata
used for name display, description, and image of a digital asset. As part of the
minting process, the metadata and associated files are deployed onto the
InterPlanetary File System (IPFS).
IPFS provides us with a secure, transparent, decentralized, and public way to

host asset metadata. The metadata on NFTs is usually frozen to ensure that
your NFTs can still be proudly displayed for years to come. This means that
the NFT’s properties will be permanently locked and stored using the
decentralized file storage system and cannot be edited or removed.
For NFTs that may serve as functional game pieces, the metadata can also be
left unfrozen and used to display dynamic abilities and statistics. In this case,
the NFT metadata can be changed or evolved in-game, unlocking additional
properties. In some cases, it makes them even more unique— imagine
combining different pieces to create a new, unique NFT character! This is all
possible by leveraging the token’s metadata.
You may view an NFT’s metadata on the smart contract directly or on an

NFT marketplace like OpenSea that pulls the smart contract data. Most
people rely on the latter method, which is more intuitive and as simple as
clicking on an NFT in the marketplace and viewing its properties.
In the example below, we used OpenSea to view the “trait” panel for the
Pudgy Penguins collection. For this collection, there are several main traits
(Body, Face, Head, Background), each with its own sub-traits. Under
Background, we can see five traits (there are more traits, but OpenSea’s
interface only shows five at a time and needs to be scrolled down).
19
If we click on the Blue tickbox, OpenSea will automatically filter and display
all NFTs within the collection that has a Blue Background.
However, if you are interested in the former method to view the NFT’s
metadata on the smart contract, you can refer to our step-by-step guide
below.
20
Step 1:
• Go to an NFT marketplace where your NFT is listed (in our
example, we used opensea.io). However, if you already have the
Contract Address, skip Step 1.
• Choose an ERC-721 NFT.
• Scroll down to Details and click on the Contract Address.
21
Step 2:
• By clicking on Contract Address, it will guide you to Etherscan, an
Ethereum block explorer.
• Click on Contract followed by Read Contract.
Step 3:
• Scroll down and search for Token URI.
• Key in your Token ID and press on Query.
• A URL will pop out.
Step 4:
• Click on the URL.
• It will show you the traits of your token.
22
Now that you understand how metadata works, we can move on to the
community hub of NFTs - NFT Marketplaces.
NFT Marketplaces
Fungible assets have the property of being uniform and interchangeable, and
thus, makes trading easier. For example, shares are traded on stock
exchanges, for instance the New York Stock Exchange, NASDAQ, and
London Stock Exchange. Fungible cryptocurrencies are also interchangeable
and thus traded on crypto exchanges such as Coinbase, Binance, and
Uniswap.
Non-fungible assets, particularly those that are unique and rare, are not
suitable to be traded on such exchanges. The value of each asset is subject to
many different considerations and can vary significantly. In the real-world,
non-fungible items are listed and sold on marketplaces like eBay and Etsy or
consigned and auctioned off via auction houses like Christie’s and Sotheby’s.
For NFTs, a marketplace is also needed to facilitate the minting, sale, and
secondary trading of NFTs between prospective NFT buyers and sellers.
There are multiple NFT marketplaces available, each specializing in catering
to different groups of NFT buyers and sellers. For this section, we use
OpenSea as an example to show you the various functions available on a
typical NFT marketplace.
OpenSea
Founded in December 2017 by Alex Atallah and Devin Finzer, OpenSea is a
generalized marketplace set up to facilitate the trading of NFTs. One may
mistake OpenSea as a place solely for trading NFT art pieces, but that’s far
from the truth. The platform comprises many NFT categories, including
digital art, music, domain names, virtual land, trading cards, and more.
The idea to start OpenSea came to Alex and Devin during CryptoKitties’
surge of popularity. Both founders saw a need for an NFT marketplace to
facilitate NFT trades. In July 2021, OpenSea completed its Series B funding
23
round, raising $100 million from notable investors such as Andreessen
Horowitz, and is now valued at $1.5 billion.7
OpenSea is by far the largest NFT marketplace by trading volume. It saw

about $3 billion in trading volume in September 2021 alone, making up more
than 99% of the total market.
The OpenSea Interface

Learning how to use OpenSea is essential for aspiring NFT collectors. Below,
we will cover the core features on OpenSeas’s user interface.
7 More, S. (2021, July 20). OpenSea secures $100 million in Series B round at $1.5 billion. Retrieved
November 5, 2021, from
https://www.theblockcrypto.com/post/111977/opensea-secures-100-million-in-series-
bround-at-1-5-billion-valuation
24
Marketplace Categorization Tool
The NFT marketplace on OpenSea is rather extensive, and one can get lost
with all the NFTs floating around. That’s where the Marketplace
categorization tool comes in handy. One can sort NFTs in different
categories, including New, Art, Music, Domain Names, Collectibles, and
more.
25
Status Filter
Once you’ve selected a category, you can narrow it down even further via the
filter. There are six filters available: Categories, Status, Price, Collections,
Chains, and On Sale In. We will now go through each filter.
Status can be broken down into Buy Now, On Auction, New, and Has
Offers. As the name suggests, the Buy Now filter allows you to view NFTs
that you can purchase immediately for a fixed price.
Meanwhile, Auction NFTs go through a bidding process, and you’re allowed

to place a bid for an NFT you like. However, you’ll need to compete with
other bidders as well. As for New, these are NFTs that were recently added.
Finally, the Has Offers status will showcase NFTs which interested buyers
have placed bids on.
26
Price Filter
Price allows you to switch between USD and ETH. The price range can also
be adjusted, allowing you to view NFTs within your price range.
27
Collections Filter
The Collections filter allows you to view NFT collections, including

CryptoPunks, CryptoKitties and more. It is also possible to search for a
specific collection via the embedded search bar.
28
Chains Filter
The Chains tab enables you to switch between different blockchains. At the
time of writing, OpenSea only supports Ethereum, Polygon, and Klaytn.
29
On Sale In Filter
The On Sale In filter allows you to sort NFTs by the currency they’re sold
in. For example, you can select only NFTs that are sold in ETH, or select
NFTs that are sold in WETH.
30
Purchasing Your First NFT
Step 1
• To connect your wallet, tap on the wallet icon in the top right corner.
Some of the methods available include MetaMask, Bitski, Fortmatic,
Coinbase Wallet, among others. In this tutorial, we will be using
MetaMask.
• Select the MetaMask icon, and you will be prompted to connect your
wallet to OpenSea. Simply select which MetaMask wallet you would
like to connect, hit “Next”, and tap “Connect”. You have now
successfully connected to Opensea via MetaMask.
31
Step 2
• After finding an NFT that suits your liking, it’s time to purchase it!
Here, we will be purchasing an NFT from CryptoKitties. To get
started, hit the “Buy now” button.
Step 3
• You will now be asked to check a box to agree to OpenSea’s terms.
Once done, you will be allowed to hit the Checkout button.
32
Step 4
• Next, a MetaMask confirmation will pop up, and you will have to
either confirm or reject the transaction.
• If you click on the “Edit” button, there will be the option to increase
or decrease the Max fee. Increasing it will hasten the transaction,
while decreasing it will cause the transaction to take longer to
confirm. When you’re done, click on Save, and then Confirm.
33
Step 5: Viewing the NFT

• There you have it—you have purchased an NFT from OpenSea.
Now, it’s time to view your new purchase. Simply head to your
profile, and the NFT will be available for viewing.
34
Creating Your First NFT Collection

The process to upload an NFT on OpenSea is slightly different than other
NFT platforms. First things first, you’ll need to create a collection. To do
this, go to your profile icon, and select My Collections. From here, tap on
Create a Collection, allowing you to begin a new collection.
You will need to upload a logo for your collection, give it a name and a
description, and choose the blockchain for the NFT to be minted on. Finally,
click Create, and you can begin creating NFTs for your collection. Do note
that it’s possible to add further information to your collection. This consists
of links to social media profiles, a category to make your item discoverable
on OpenSea, and also the ability to upload a banner image.
Minting Your First NFT

After creating a collection, you can begin to upload NFTs into it.
35
Step 1
• Go to your collection, and select Add Items. This will bring you to
the Create New Item page.
36
Step 2
• Add the NFT file; it may be an image or video. OpenSea supports a
host of formats, including JPG, PNG, GIF, MP4, and more. Give it
a name, and a description as well.
• There’s also the option to add an external link to the NFT, for
example a link to your personal website.
37
Step 3
• Time to give your NFT some properties. These are traits for your
NFT, and it could be gender, color, or whatever characteristics you
would like to add.
Step 4
• Next, give your NFT a level and it will show up as a progress bar.
For our NFT, we are giving it a 3/5 for speed and a level of 4/5 for
strength. It is also possible to provide it with levels for other traits.
Adding levels for your NFT is optional.
38
Step 5
• It is also possible to add numerical stats to your NFT. This is similar
to levels, but it won’t show up as a progress bar, but instead will
appear simply as numbers.
Step 6
• If owning your NFT will give the owner access to perks, or tied to a
redeemable item, then activate the Unlockable Content option. This
will allow the buyer to receive the code, link, etc. once it’s purchased.
39
Step 7
• If the NFT contains explicit or sensitive content, you may categorize
it as such.
Step 8
• Finally, it’s time to mint the NFT. Tap on Create, and the next page
will show your newly uploaded NFT. From here, you may visit or
edit it.
NFT Scams to Look Out For

Now that you are familiar with the basics of minting and trading NFTs, you
are ready to dip your toes into the waters and start acquiring your very first
NFT! But before that, you need to be aware of the potential dangers.
Below are a few common NFT scams you should keep an eye out for.
40
Fake Websites
One of the most rampant scams out there is replicating NFT project websites
or popular marketplaces like OpenSea. Often, unwary users will be prompted
to connect their crypto wallets to the fake website to mint or transact with
an NFT. In most cases, the action will drain the funds from the users’ wallets,
whereas the more “fortunate” ones will end up paying for a fake NFT.
So how can you avoid falling for this? Always double-check all the website
links before you click on them. The official links are usually shared in each
projects’ locked Discord channels (e.g., Announcement or FAQ channels) or
on their Twitter page.
Another good “mint habit” to foster is to glance through the comments on

the project’s social channels as you prepare for a mint. Often, internet sleuths
will call out scams, and if you see any, it’s best to take a step back and
investigate deeper. In cases where you are unsure but still insist on buying or
minting an NFT in the hopes of striking gold, connect using a new wallet
with just the right amount of funds needed.
Remember, stay safe and always do your own research!
Fake Collections
If something seems too good to be true, it probably is. The same saying also
applies to NFTs, so don’t buy that 1 ETH CryptoPunk just yet! Be sure to
check the NFT is indeed part of the authentic collection and not an imitation
product.
Marketplaces such as OpenSea will mark most high-profile collections with

a “Verified Collection” tag. Some creative scammers attempt to replicate this
by including the verified tick in the fake collection’s logo. One quick way to
check is to hover over the blue tick on OpenSea, and the words “Verified
Collection” should pop up like what you see below.
41
In cases where the “Verified Collection” tag is not available, it’s best to check
the official websites and community channels of the NFT collection and see
if the contract addresses match up with what you are buying.
Impersonation
Impersonation scams have been around for a long time and unfortunately,
still very much prevalent in the world of crypto. Scammers often impersonate
the projects’ customer support team to prey on unsuspecting users in need
of help. Usually, these are phishing attempts to get ahold of the targets’
personal details and sensitive information such as their wallet seed phrases.
Another common scam is fake giveaways that trick and entice users into
connecting their wallets with a fake website or surrendering their private keys.
If done successfully, the users’ funds will be at the mercy of the scammers,
allowing them to drain all of the wallet’s assets.
Sophisticated hackers may even bypass security and take control of the
project’s social media or Discord accounts. This essentially allows hackers to
share fake “official links” in “official channels” that can dupe even the most
careful users, as in the case of Beeple’s Discord group, which led to a user
losing ~38 ETH.8 While there’s no sure-fire way to prevent such incidents,
you can perform due diligence by cross-checking multiple sources (e.g.,
Twitter, Discord, Telegram, official website) before attempting to buy or
mint any NFTs.
8 Parasol, M. (2021, November 11). Beeple’s Discord compromised, timed to coincide with Christie’s
auction. Retrieved November 11, 2021, from https://cointelegraph.com/news/beeple-
sdiscord-compromised-attack-timed-to-coincide-with-christie-s-auction
42
As you participate in more and more projects’ Discord groups, you will start
to receive many unprompted direct messages (DMs) or spam from other
users. Avoid clicking on links shared by other users, which is a method for
scammers to share fake websites to phish for private keys. This was one of
the methods that scammers used to trick users in Aurory’s high-profile NFT
drop.9
One way to prevent this is to tweak Discord’s privacy settings to prevent

direct messages from server members. By doing so, you will filter out all
private messages from users who are not on your friend list.
Lowball Bids
While strictly not a scam, this is still a widespread phenomenon that both
aspiring and veteran NFT collectors should note. It is common to receive
multiple offers for your NFT, especially for popular collections or rare pieces.
When you receive an offer for your NFT, pay close attention to the
denomination of the cryptocurrency for the offer. Is the offer denominated
in ETH, DAI, USDC, or some other tokens?
Take the below offer for Poet #3179, for instance. While 1.25 ETH might
be a decent offer to consider for the NFT, 1.25 USDC is undoubtedly not.
In this case, the bidder is hoping that the NFT owner mistakenly accepts the
offer for a quick and easy profit, so watch out for these tactics!
9 Copeland, T. (2021, September 1). How scammers are exploiting the NFT mania. Retrieved
November 1, 2021, from https://www.theblockcrypto.com/post/116317/howscammers-
are-exploiting-the-nft-mania
43
As with many lucrative businesses out there, there will always be bad actors
scheming to profit from our momentary lapse of judgment. In general, the
same old cybersecurity practices should be applied with NFTs:
1. Never reveal your wallet seed phrases

2. Verify and check the links you click on
3. Cross-check and verify information across multiple sources
4. Use a fresh wallet when connecting to dubious sites
5. Always do your own research
44
Notable Mentions
SuperRare
SuperRare is a marketplace with highly curated NFTs and is a more
community-centric platform. Being highly curated, you can expect the
marketplace to work closely with artists and feature a smaller variety of art.
SuperRare also has its fungible token named RARE.
Rarible
Rarible is an NFT marketplace that offers various NFTs (e.g., art, video, etc.)
and is not content-restricted (i.e., curated), unlike some platforms. Like
SuperRare, Rarible has its own NFT token, RARI, and is part of a larger
initiative to decentralize the platform.
MakersPlace
Another lesser-known NFT exchange would be MakersPlace. The way they
distinguish themselves from the competition is by offering “truly unique”
NFTs. Most of these are one-off creations and are from exclusive collections.
Artists such as Shakira and T-Pain have also held NFT drops on
MakersPlace.
Nifty Gateway
Nifty Gateway is another NFT marketplace, owned by the crypto exchange
Gemini. The platform is famously known for hosting Beeple’s $6.6 million
sale of CROSSROAD. Other famous collections include drops from
musicians like Grimes, Eminem, and The Weeknd.
Solanart
Catering to your NFT trading needs on the Solana ecosystem is Solanart.
Despite being in beta, the marketplace is already actively facilitating trades,
including prominent collections such as Degen Ape Academy and Aurory.
Binance NFT
45
The popular crypto exchange, Binance, has also gotten into the NFT game
by setting up its own marketplace. Aptly named Binance NFT, the
marketplace allows users to buy and sell Binance Smart Chain and Ethereum
NFTs.
Artion
Artion is a new Fantom-based NFT marketplace launched by Andre Cronje.
Its source code is open-source, and unlike other marketplaces, Artion does
not charge any platform fees for mints and purchases.
Conclusion
NFT artists and owners are spoilt for choice when it comes to choosing an
NFT marketplace to use. While we have covered quite a few, new
marketplaces are always popping up and vying to establish themselves.
You have also seen that setting up a profile on one of these NFT
marketplaces is rather straightforward. By following the step-by-step guide
we have included, you should be able to own an NFT or create your own
NFT collection in no time.
However, you should still be wary of gas fees when it comes to purchasing
or minting NFTs on Ethereum. Be sure to double-check the amount you are
being charged for transaction fees, as there have been too many incidents
where individuals have accidentally overpaid for gas.10
10 Copeland, T. (2021, October 13). Ethereum user pays $430,000 in transaction fees for a failed
payment. Retrieved November 1, 2021, from
https://www.theblockcrypto.com/post/120438/ethereum-user-pays-430000-
intransaction-fees-for-a-failed-payment
46
1. NFT Token Discovery - Metadata
https://dennisonbertram.medium.com/nft-token-
discoverymetadata-3fcfc01c2450
2. What is Freezing Metadata? https://support.opensea.io/hc/en-
us/articles/1500012270982What-is-Freezing-Metadata
3. Getting started on OpenSea https://support.opensea.io/hc/en-
us/sections/360011539774Getting-Started
4. Getting started on Rarible
https://rariblecom.zendesk.com/hc/enus/categories/36000628265
1-Getting-Started-on-Rarible
5. 13 of the Biggest NFT Marketplaces
https://decrypt.co/80595/best-nft-marketplaces
47
PART TWO: DEEP DIVING INTO
THE NFT ECOSYSTEM
CHAPTER 3: ART
The art NFT movement is a movement that was primarily driven by a small
community of digital artists. As the scene garnered more attention and clout,
other artists started coming on board. Budding digital artists saw it as the
chance to showcase their work, while traditional and more renowned artists
made the leap to begin experimenting digitally.
Artists and creators can now create their art directly as NFTs and directly
generate revenue from their fans without any middlemen. Without dealing
with fees from distributors and publishers, artists can now earn their fair
share based on what users are willing to pay.
NFTs essentially opened up the digital art industry because of their ability to
protect ownership rights. Before NFTs, the Internet was a sea of artwork
that was difficult to trace because anyone could easily copy or reproduce
these media assets without any ownership rights attributed. Now, NFTs
allow artists to place their stamp of origin onto any digital media. While this
still does not prevent people from “copy-pasting”, it does prove the origin
of the artwork.
Collectors are willing to spend hefty amounts on art NFTs because these
NFTs are limited and have proof of ownership on the blockchain. In other
words, NFTs facilitate the value of origin and provenance—this is important
because actors such as “prior owners” and the “painter’s identity” play a
significant role in driving art value. 11 There are many examples in the
11 Randall, K. (2021, March 15). What makes art valuable? Retrieved November 3, 2021, from
https://www.thecollector.com/what-makes-art-valuable/
48
traditional art industry where paintings were sold cheaply but later revalued
once the original artist and owner were identified.12
Moreover, NFTs also provide a unique connection to the creators that do

not exist with any other art form. There are many advantages to using the
digital medium such as portability and enabling more creativity. For example,
artists can incorporate sound and movement in their work.
The variety of different artforms offers more appeal to a broader audience,

thereby giving the opportunity for artists and creators to expand their
fanbase. New collectors include investors from the crypto community and
existing art collectors who may have heard of art NFTs from the wider media
attention. The rise of art NFTs is also attracting institutional investors as they
become accepted as investable asset classes.13
Defining Art
Art has been an essential part of human culture since the dawn of time. It
has always been a medium of expression for humanity to portray creativity,
dreams, visions, and more.
Art is also subjective. It has taken on many forms, from sculptures such as
Auguste Rodin’s The Thinker, to Michelangelo’s famous fresco that adorns
the Sistine Chapel’s ceiling. With the advent of the Internet, art now exists in
digital format and is created natively on digital platforms. In a sense, NFTs
are the amalgamation of technology’s advancement and art.
Now, instead of just being painted or printed on paper, art has evolved into
GIFs, JPEGs, and more. NFTs brought a whole new revolution worldwide,
12 Fawcett, K. (2017, September 8). 6 valuable works of art discovered in people’s attics and garages.
Retrieved November 3, 2021, from
https://www.mentalfloss.com/article/504146/6valuable-works-art-discovered-peoples-
attics-and-garages
13 Quarmby, B. (2021, August 31). Three Arrows Capital executives launch NFT fund. Retrieved
November 1, 2021, from https://cointelegraph.com/news/three-arrows-capital-

execslaunch-nft-fund
49
Art
bringing immense opportunities into the art industry for paintings,

photography, graphic design, or even short animation.
Within the NFT industry, artists utilize various art segments to create unique
artworks. Much like how there are oil and watercolor paintings, the digital art
space is a lot more nuanced than you think. Here are some of the segments
that we will cover:
1. Static Art
2. GIFs/Videos
3. Photography
4. Generative Art
Static Art
As the name suggests, static art is digital art that does not move. Static art is
usually the choice of graphic artists who specialize in ‘photoshopping’ and
‘painting’ but is also preferred by traditional artists who tokenize their
physical copies. Here, we will look at two of the most prominent NFT ‘static’
artists in the scene: Beeple and Pak.
Beeple
Beeple is the pseudonym used by Mike Winkelmann, a South Carolina-based
graphic designer with 1.8 million Instagram followers. His artworks have
been shown in Louis Vuitton’s collection and at least one of Justin Bieber’s
concerts, yet he has no gallery representation in the traditional art world.
Until October 2020, Mike Winkelmann was selling his digital prints for
merely $100. The first part in Beeple’s artwork, titled “Everyday’s - The First
5000 Days”, dates back to 1 May 2007. That was when Beeple set out to
create and publish online a new artwork every day, which is a task he had
been doing for the past 13 years. His artwork focuses on society’s obsession
and fear of technology.
The “Everydays” series is a composite of every single individual image

created in 5000 days into a single image. This art NFT was generated by
MakersPlace, a marketplace for digital creators, and is the first purely digital
50
Art
NFT artwork sold by Christie’s, a major auction house. It sold for over $69
million in March 2021. 14 According to Christie’s, the art sale puts Beeple
“among the top three most valuable living artists.” Beeple is now ranked as
the most influential figure in Fortune’s “NFTy 50” list. 15
Mike Winkleman himself quotes, “I do view this as the next chapter of art
history. Now there is a way to collect digital art.”
Everydays: The First 5000 days by Beeple
Another piece of artwork from “The First Drop” collection by Beeple,

named “Crossroads” had fetched $6.6 million on the secondary market on
Nifty Gateway.16 During the auction in October 2020, the original buyer did
not know how the art piece would turn out as the final form depended on
the outcome of the 2020 U.S. presidential election. Once the result was
14 Christie’s. (2021, March 11). Beeple’s Opus. Retrieved November 2, 2021, from
https://cutt.ly/9EiDeyA
15 Fortune (2021, July 29). NFTy 50: The 50 most influential people In NFTs. Retrieved
November 2, 2021, from https://fortune.com/nfty-50/

16 Solomon, T. (2021, February 25). Beeple NFT artwork sells for $6.6 M. ahead of Viral Christie’s
auction. Retrieved November 2, 2021, from

https://www.artnews.com/artnews/news/beeple-nft-artwork-nifty-gateway-sale-
1234584701/
51
Art
finalized, the final art was presented—a picture of a defeated President

Donald Trump lying in his birthday suit covered in graffiti on the roadside.
Pablo Rodriguez-Fraile, who initially bought this artwork for $66,666, resold
it for 100 times the original purchase price in just four months. He started
his digital art collection a year ago and co-founded the Museum of Crypto
Art to display his growing collection. He views Winklemann’s rising sale
prices as an indication of the importance of technology to the public.17
Crossroads by Beeple
Pak
Pak is a mystery to date as nobody knows who Pak is. Due to Pak’s
pseudonymous identity, the crypto community has even labeled Pak as the
“Satoshi of crypto art”.
Pak is a designer widely known for creating the Archillect, an AI algorithm

that offers unique images featuring floating, geometrical shapes and tens and
thousands of matching cubes. With the launch of The Fungible Collection,
Pak seeks to challenge the relationship between scarcity and value while
pointing to the future of digital art.
17 Kastrenakas, J. (2021, March 11) Beeple sold an NFT for $69 million. Retrieved November 2,
2021, from https://www.theverge.com/2021/3/11/22325054/beeple-christies-nftsale-
cost-everydays-69-million
52
Art
In collaboration with Sotheby’s and Nifty Gateway, Pak’s ‘The Fungible

Collection’ earned nearly $10 million in the first 15 minutes of sales and $16.8
million in 2 days. The highest valued artwork within this collection was The
Switch, which sold for $1.44 million.18
On Nifty Gateway, The Switch is described as a unique, “one of one” NFT

that demonstrates the evolution of artwork in the digital realm. The Switch
is developed to change form at a specific point in the future, known only to
Pak. The transition is determined and rendered immutable by smart contracts
or self-executing code on the Ethereum blockchain.
The Fungible Collection: The Switch by Pak
Another art piece from The Fungible Collection is The Pixel. The Pixel is a
digitally native artwork represented by a single pixel. It is meant to symbolize
the entry of NFTs into the traditional art world and was sold for $1.36 million
after a 90-minute bidding war on the Nifty Gateway.
18 Sotheby’s. (n.d.). The fungible collection. Retrieved November 3, 2021, from

https://cutt.ly/CEjITxC
53
Art
The Fungible Collection: The Pixel by Pak
Unlike the Switch, which encompasses a collection of white and grey

threedimensional shapes on black background, The Pixel is just a grey square.
It is meant to showcase the significance of digital art (NFTs) entering
traditional auction houses. The Pixel was later sold on Sotheby’s.
Other than The Fungible Collection, Pak has many other NFT collections
like “The Title”. Pak has already imprinted his name in crypto art history,
and could very well become a household name in the future.
GIFs/Videos
Take a look at any NFT marketplace, and you will find tons of GIFs and
video NFTs available for sale. While it is unlikely for you to find a whole
movie tokenized into an NFT, there are many animations that have been
made into NFTs because it fully maximizes the digital medium. Unlike
54
Art
traditional paintings or static digital images, GIFs and videos can incorporate
animation and sound, thus allowing artists to create pieces which integrate
visual movement and auditory experiences.
XCOPY
XCOPY is a London-based crypto artist who explores death, dystopia, and
apathy through distorted visual loops. XCOPY participated in the SuperRare
launch in 2018, becoming the second-ever artist to mint on the now-iconic
platform.
He has minted over 100 NFTs on SuperRare since the platform’s earliest
days in 2018. XCOPY not only has NFTs minted on SuperRare, but he also
has his artworks on other platforms like Nifty Gateway.
His piece Death Drip was the 14th NFT ever minted on SuperRare, and it
was sold for 1,000 ETH in a SuperRare secondary market transaction on 24
March 2021. 19 This purchase marks the largest all-time sale made on
SuperRare to date and notably saw a royalty payment of 100 ETH (10% of
the resale price as per SuperRare contract) sent straight to XCOPY’s
Ethereum wallet.
19 SuperRare. (n.d.). Authentic digital art market. Retrieved November 3, 2021, from
https://superrare.com/artwork/death-dip-14
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Art
Death Drip by XCOPY
Another GIF by XCOPY, NGMI, is a 1 of 1 NFT minted on a custom smart

contract, which allows the owner’s wallet address to determine the piece’s
color.20 The artist asks the question, “How do we defuse the bomb if we are
the bomb?” as his personalized animation sees vibrant color set against a
dark illustrated background. It was sold for $378k on Sotheby's Natively
Digital: A Curated NFT Sale in June 2021.
NGMI by XCOPY
Mad Dog Jones

Mad Dog Jones, an Ontario artist also known as Michah Dowbak, has
created art in line with the dynamic, adaptive, and surreal concept by
combining music and art. His artwork starts as photographs or drawings of
urban viscera such as buildings and street signs, which he then morphs
through colors and illustrations into a cyberpunk scene. He has sold 1,567
NFT artworks averaging $9,063.52 apiece.
20 Sotheby’s. (n.d.). NGMI: Natively Digital: A curated NFT Sale 2021. Retrieved November 3,
2021, from https://www.sothebys.com/en/buy/auction/2021/natively-digital-acurated-
nft-sale-2/ngmi.
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Art
His NFT artworks, such as “Crash + burn”, which sold for $3.9 million, have
made NFT headlines. Like Beeple, Mad Dog Jones has created artworks for
entertainers and musicians like Maroon 5.
Mad Dog Jones’ REPLICATOR (2021) sold for $4.1 million on 23 April
2021 at an auction organized by Philips.21 The Replicator is unique as it will
generate new NFTs every 28 days. The buyer could ultimately own between
180 and 220 unique NFTs, each with its own resale value.
REPLICATOR (2021) by Mad Dog Jones
Mad Dog Jones’ passion for the cyberpunk art genre eventually led him to
create an MP4 NFT, Visor.22 He rendered a light and color study of the face
inside a motorcycle helmet within the present work, illustrating a vivid and
captivating visualization of the metropolitan aesthetic. This 1 of 1 art edition
was sold at $201.6k on Sotheby’s Natively Digital: A Curated NFT Sale in
June 2021.
21 Kinsella, E. (2021, April 23). Mad Dog Jones is The Most Expensive Canadian Artist After
Phillips’s $4.1 Million Sale of His Self-replicating NFT. Retrieved November 3, 2021, from
https://cutt.ly/cEjSoS3
22 Sotheby’s. (n.d.). Visor: Natively digital: A curated NFT Sale 2021. Retrieved November 3,
2021, from https://www.sothebys.com/en/buy/auction/2021/natively-digital-acurated-

nft-sale-2/visor
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Art
Visor by Mad Dog Jones
Photography
In digital photography, image ownership is traditionally disputable. Anyone
on the internet can claim they own an image without proof.
Original creators receive little to no credit for the photographs they take.
With photographs being made into NFTs, the authenticity and proof of
ownership of these photos can now be verified on the blockchain.
Cath Simard
Back in 2017, landscape photographer Cath Simard captured an image of a
lonely road in Hawaii. Posted on her Instagram account, it quickly became
viral and was soon shared by thousands on various social media platforms.
However, many failed to credit the original photographer in their postings,
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Art
and Simard could not obtain any monetary compensation even after fighting
multiple copyright infringement cases.
#FreeHawaii Photo by Cath Simard
In the end, Simard decided to mint the photo as an NFT on SuperRare and
have its usage rights released to the public after its purchase. It was placed
for auction with a reserve price of 100 ETH. A well-known NFT collector,
Gmoney purchased this NFT. The photograph can now be used by Gmoney
for any commercial purpose without the need to attribute it to the
photographer.
#FreeHawaii Photo is now one of the most famous photographs turned into
an NFT.
Alejandro Cartagena
The 50 Carpoolers is a collection of images captured by Alejandro Cartagena.
The pictures depict laborers commuting between suburbs and urban centers
in the city of Monterrey, Mexico. While the photographs were captured as
part of a collection of 50 works in 2011, they were only turned into NFTs in
July 2021.
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Art
The project came from Cartagena’s desire to showcase the environmental,

economic, and demographic changes playing out in his home city of
Monterrey.
The minted NFTs were put up for auction on the Foundation marketplace,
and interested buyers were allowed to bid for a period of time. NFTs from
the collection were sold for between 0.75 ETH and 10 ETH via this bidding
process.
Carpoolers #1 by Alejandro Cartagena
Generative Art
It is commonly assumed that a living being must create artwork, but that
assumption is far from the truth. With generative art, artworks are created by
an autonomous system, meaning that the artworks lack any human
participation. Usually, such artworks are inspired by modern art, which
heavily involves geometric shapes. This genre of art has seen quite the hype
in the NFT space, and at the forefront of it all has been Art Blocks.
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Art Blocks Curated

Art Blocks is the first platform that focuses on programmable on-demand
generative content, also known as generative art. Its collection consists of a
wide range of different drops by different artists. Some are static images or
3D models, but they are all united by a similar concept: every final, unique
image is generated by the Ethereum blockchain. The artist creates an
algorithm or script and deploys it on the Ethereum blockchain, and the
algorithm generates a unique, randomly generated piece of content.
Ringers #879, created by the artist Dmitri Cherniak, has been purchased
through a secondary market transaction on OpenSea for 1,800 ETH, roughly
$5.8 million at the time of sale, making it the most expensive Art Blocks
piece in the market.23 The buyer was Three Arrows Capital, a Singaporebased
cryptocurrency investment firm.
Ringers #879, Art Blocks Curated
Another Art Blocks collection, Fidenza by Tyler Hobbs, consists of 999

unique arts representing a series of colorful squares and rectangles generated
through an algorithm.24 Tyler Hobbs is one of many artists currently featured
23 Weeks, R. (2021, August 27). NFT Platform Art Blocks breaks record with $5.8 million sale.
Retrieved November 6, 2021, from https://cutt.ly/UEjAZNE
24 Ahonen, E. (2021, September 17). Fidenza: Tyler Hobbs wrote software that generates art worth
millions. Retrieved November 6, 2021, from https://cutt.ly/hEiKetS
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Art
on the Art Blocks platform founded in November 2020 for Ethereum-based

generative art drops. Fidenza #313 sold for 1,000 ETH, which amounted to
just over $3.3 million at the time of sale.
Fidenza #313, Art Blocks Curated
Notable Mentions
The Everlasting Beautiful

FEWOCiOUS or Victor Langlois is an 18-year-old artist from Las Vegas.
His artworks have fetched over $18 million and are being auctioned on
Christie’s. In his last year of high school, he has over 27k Instagram followers
and 58k Twitter followers.
Gunky’s Uprising by SSX3LAU

SSX3LAU is a collaboration between electronic musician 3LAU, Justin
David Blau, and visual artist Slime Sunday. It sold for $1.33 million on Nifty
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Art
Gateway. The Iridescent collection consists of four audio with visual pieces
combining unreleased music from 3LAU and Slimesunday’s mesmerizing
animation.
Bitcoin Angel
Trevor Jones broke a new record for the most expensive open edition NFT
artwork by selling 4,157 editions of his painting Bitcoin Angel for $777 each
in a mere seven minutes on 25 February 2021, bringing in a total amount of
over $3.2 million. Jones also collaborated with Pak in an NFT piece titled
“The Collision” that brought in a total of $1.3 million in December 2020.
Conclusion
NFTs are undoubtedly disrupting the entire art industry and hold the
potential to transform the wider creative industry. Art NFTs give creators
more options to expose their works on different platforms to a broader
audience, thus having more opportunities to get noticed. Collectors can also
showcase their collections without the need for physical spaces, while artists
can experiment with different mediums. Perhaps NFTs represent the next
step for artists to further unlock their artistic potential and produce even
more exotic art forms, be it physical or digital.
Nevertheless, there are still a lot of unanswered questions that need to be

addressed. For example, what happens if NFTs become the dominant
medium for art? Will traditional art forms slowly fade out to be replaced by
JPEGs and GIFs on the blockchain?
There are a lot of uncertainties, but one thing we can be sure about is that
art is always evolving. Since time immemorial, art has always transcended
mediums. Before 400 A.D., there were cave paintings, hieroglyphs, and
Greek sculptures.25 Thereafter, the Medieval Age and Renaissance ushered
25 Invaluable. (2021, April 8). Western Art Movements and their Impact. Retrieved November
11, 2021, from https://www.invaluable.com/blog/art-history-timeline/
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Art
in the era of oil paintings and poetry. Today, we still retain a lot of traditional
art forms like paintings.
History tells us that some artforms die out, but many will remain relevant. It
is, therefore, premature to assume that digital art will cannibalize existing art
or even become the dominant art form. Rather, a more practical assumption
would be that digital art, through NFTs, will supplement the art industry as
a more modern interpretation of what constitutes art.
1. Crypto Artist https://www.delphidigital.io/reports/crypto-artists/
2. How NFTs are revolutionizing the art and entertainment worlds
https://www.forbes.com/sites/forbesbusinesscouncil/2021/09/0
7/rise-of-a-new-disruptor-how-nfts-are-revolutionizing-the-artand-
entertainment-worlds/?sh=25a4b8a31a90
3. NFTs online exhibition crypto art https://www.artnews.com/art-
in-america/features/nfts-curationonline-exhibitions-crypto-art-
1234601534/
4. NFT explained: Crypto art
https://www.theverge.com/22310188/nft-explainer-what-
isblockchain-crypto-art-faq
5. Most expensive art NFT list
https://www.businessinsider.com/most-expensive-nft-list-
topselling-nfts-crypto-art-sales-2021-3
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CHAPTER 4: MUSIC
Musicians worldwide have also started embracing this innovative medium to
breathe new life into the music industry. From unreleased tracks to exclusive
full albums, artists can now publish their songs directly as NFTs and generate
revenue directly from their fans, without any middlemen.
Without dealing with intermediaries such as record labels, distributors, and

publishers, musicians can now earn their fair share based on what users are
willing to pay. For example, Mike Shinoda of Linkin Park received a $10,000
bid on one of his NFTs, and reaffirmed the potential of NFTs by stating that
he would “never get even close to $10,000” from Digital Service Providers
after deducting fees.26
In this chapter, we will be looking at how decentralized music streaming

platforms like Audius are empowering content creators and how Euler Beats
and other audio-based NFTs are changing the music copyright landscape for
the better.
Euler Beats
We are used to musicians making music through instruments, but what if the
music was randomly generated using the power of math? Euler Beats brings
this to reality by allowing users to mint a limited series of unique NFTs based
on Euler’s Number, e, and the Euler’s totient function. The art and music for
each piece are algorithmically generated using data such as the creator’s wallet
address and the block hash at the time of minting.
26 Shinoda, M. (2021, February 20). Someone bid $10k USD on my piece (thanks!). Retrieved
https://twitter.com/mikeshinoda/status/1358090976414236674
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Music
The Euler Record consists of two limited series called Genesis and Enigma,
each made up of 27 NFTs. Mirroring old master records, each NFT set has
one unique, non-fungible original token and a series of fungible copies
known as prints.
A total of 119 and 160 print tokens can be minted from each Genesis and
Enigma original NFT. When sold, print token holders can opt to receive a
refund of up to 90% of the current printing cost by burning their prints. 8%
of the price of each print is sent to the original holder, while 2% goes towards
the EulerBeats project.
NFTs from Genesis and Enigma are priced using the bonding curve
mathematical formula. Therefore, as print token holders create new prints
from the original token, the price of subsequent prints increases
exponentially.
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Music
For example, the original NFT from the Genesis series was initially priced at
0.271 ETH each, but as of writing time, the minted print token would cost
anywhere from 1 ETH to over 3 ETH, as shown above.
The Enigma series, on the other hand, was mostly sold via OpenSea auctions
with a starting price of 2.71 ETH. 25 of the original Enigma tokens were sold
this way, while the remaining two are reserved as a DAO donation and for
the EulerBeats team, respectively.
These NFTs are not just pleasing to the ears, but they can also be used in
EulerBeat’s print initiative staking program. To begin staking, you need a pair
of the same LP editions from both Genesis and Enigma sets. For example, a
Genesis LP 01 print has to be paired with an Enigma LP 01 print. Originals
cannot be staked. Participants will receive 100% of the print royalties based
on the number of LP pairs staked. Rewards are accrued in ETH and can be
claimed at any time.
To summarize, EulerBeats combines many innovative techniques to produce

truly one-of-a-kind NFTs that are not just beautiful but would fit well in any
playlist. Even famous entrepreneur Mark Cuban has expressed his love for
these masterpieces! Many later NFT projects have emulated mechanisms
such as the bonding curve and burning process, but EulerBeats remains one
of the more enduring ones, with pleasant music to boot.
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Audius
Audius is a music streaming and sharing platform where artists can upload
their creations for others to enjoy. Although it may seem similar to Spotify
or Soundcloud, it is a decentralized platform that stores the artists’ content
on a public blockchain, transparent for all to see. One advantage of using the
platform is nobody can change the content unless the creator allows it, thus
preserving creator rights. Furthermore, producers have the opportunity to
produce the type of music they want.
Audius functions pretty much like any other music streaming service. Users
can discover trending sounds from world-renowned artists or obscure
creators based on their music preferences. Users will also have the option of
listening to curated playlists or creating their own.
The main difference is that Audius is powered by its rewards and governance
token, AUDIO, which empowers both the listeners and the musicians.
Creators can earn AUDIO tokens by uploading their work, be it music or
other applications, to improve the Audius experience and then use the
AUDIO tokens to vote for new improvements to the platform.
Token holders can also get profile badges to show off to their friends. These
badges are divided into four tiers based on the number of AUDIO tokens
held on Audius. Each tier comes with its special perks, such as Discord roles,
NFT collectibles, and much more. To top it off, users can even vote on what
benefits they receive for each tier through governance.
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Music
The platform has also introduced Audius collectibles, where artists can
showcase their NFTs directly on their profiles. Audius collectively gathers all
of the artists’ NFTs in one place to showcase them to listeners. This feature
functions as an alternative way for artists to personalize their profiles and
monetize their work through exclusive drops.
Notable Music NFTs

The growing popularity and interest surrounding the NFT space have
transcended into the realm of celebrities and artists. Famous bands and DJs
have taken their first steps into the crypto scene by releasing their work songs
or even entire albums as exclusive NFTs! Here are some of the more notable
audio NFTs that have been released:
Death of the Old by Grimes
Death
of the Old by Grimes
Grimes, a musician from Canada, released this music and art NFT as part of
her debut WarNymph Collection Volume 1, together with her brother Mac
Boucher. The collection featured ten digital art pieces, three of which were
accompanied by her music. This unique piece, “Death of the Old”, also the
highest-selling music NFT at $389,938, features numerous flying cherubs,
eventually closing in on a glowing cross.
The remaining two music videos in the collection, “Earth” and “Mars”, were
released under a different scheme, where up to 9,999 copies could be minted
while the collection was open. “Earth” and “Mars” were sold for $7,500, with
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over 300 pieces minted for each collection. In total, pieces from the
collection cumulatively sold for nearly $6 million, where a portion of the sales
was donated to Carbon 180, a non-governmental organization working to
lower carbon emissions.
One Hundredth Stream by Mike Shinoda
One Hundredth Stream by Mike Shinoda
This NFT is created by Mike Shinoda, a member of the American rock band
Linkin Park. It features a minimalist representation of a skull with an
accompanying track. At the time of writing, the NFT is still available for
purchase on Zora, but be prepared to have a healthy stack of cash lying
around as its current listing price is 200 WETH, or approximately $400,000.
When You See Yourself by Kings of Leon
When
You See Yourself by Kings of Leon
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Rather than releasing just a single track, the iconic band released their entire
album “When You See Yourself” as an NFT, becoming the first band to do
so. Initially priced at $50, the NFT includes an animated album cover and a
limited edition vinyl. However, the token is merely a part of a series called
“NFT Yourself”, each with its unique perks.27 The first one is a special album
package, while another offers front-row seats for life, while the third contains
unique audiovisual art.
Jenny by Steve Aoki and 3LAU
Jenny by Steve Aoki & 3LAU
Forged from a collaboration between Steve Aoki and 3LAU, two world-class
DJs, Jenny is an unreleased song that features amazing visuals by Peiter
Hergert and uses an AI voice sample. This piece was purpose-made to
celebrate the launch of Jenny DAO, an organization where users can invest
in NFTs via fractionalized ownership. Members can come together to decide
which NFTs to invest in and propose how the treasury should be managed.
Jenny DAO has already purchased the song for $1 million as the first NFT
in its collection.
27 Hissong, S. (2021, March 3). Kings of Leon Will Be the First Band to Release an Album as an
NFT. Retrieved July 14, 2021, from https://www.rollingstone.com/pro/news/kings-
ofleon-when-you-see-yourself-album-nft-crypto-1135192/
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BeatBoxes by Zeblocks
Beatboxes is an immersive audiovisual experience consisting of 841 unique,

algorithmically-generated rooms. Owners can walk around and interact with
the many different elements in virtual reality and enjoy generative art and
sound within these rooms. If you do not have a VR device, you can still enjoy
these pieces from your computer. The collection was launched under the Art
Blocks Factory via a Dutch auction with a starting price of 14.2 ETH.
Notable Mentions
POW NFT
POW NFT is the first-ever mineable NFT that allows users to mint Atom
NFTs with unique properties. Generated by the token’s hash and the Atom’s
atomic number, each NFT features different elements such as various color
palettes, electron positions, and its unique piece of music.
JingleBe NFT Collection

Created by two musicians, each musical NFT grants full ownership rights of
the song and comes with a unique cover. The cover features unique artwork
and a face completely generated by artificial intelligence. In other words, the
100 people that you see on the covers are not real.
Nifty Sax
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The Genesis collection from Nifty Sax consists of 100 different auditory
experiences and has unique saxophone solos created through a “human”
generative process. Each piece has three distinct traits and comes with
unlockable content, including the original work’s audio file and the raw,
unprocessed version.
DAOrecords
DAOrecords plans to build the future of the music industry through Audio
NFTs and virtual events. They have released over 150 NFTs from over 100
artists and organized various virtual parties in the metaverse.
Conclusion
Music NFTs are giving more control to creators globally, allowing them to
be more active in choosing what they want to produce and how they choose
to distribute it to their fans. By removing intermediaries and censorship,
artists and musicians worldwide may provide a more incomparable
experience, not just in terms of music but also exclusive once-in-a-lifetime
experiences, directly to their listeners. Through NFTs, not only fans can
directly support their favorite creators, but they may also receive additional
content or perks.
Through the power of blockchain technology, creators can access a wider

range of new tracks and sounds while still infusing their particular style. The
combination of generative art with modern sound production techniques has
paved the way for a diverse range of NFTs for fans to choose from, which
can unlock even greater creativity and unexpected results than ever before.
NFTs have also become a new beacon of light for indie musicians who have
previously relied on gigs, which are now more challenging to come by due to
the COVID-19 pandemic. In May 2021, more than 57% of music-related
NFT sales were made by independent artists. In other words, these artists are
no longer bound to traditional record labels and are free to market their audio
creations directly to their fans.
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1. FAQ Vol. 1 With Audius Co-Founder Roneil Rumberg
https://www.reddit.com/r/audius/comments/lggl8n/faq_vol_1_
w_audius_cofounder_roneil_rumberg/
2. NFTs: Are they the future of the music industry?
https://www.bbc.com/news/entertainment-arts-57164487
3. Here’s what NFTs are - and what they could do for the music
industry, artists and fans
https://www.nbcnews.com/think/opinion/what-are-nfts-
whatcould-they-do-music-industry-artists-ncna1261205
4. EulerBeats and The Future of NFTs
https://www.one37pm.com/nft/music/eulerbeats-nfts-enigma
74
CHAPTER 5: COLLECTIBLES
Collectibles have always been a unique asset class. People collect all sorts of
stuff like seashells, stamps, cards, fridge magnets, and more as a hobby or
even to show off.
Most of the time, the value of such collectibles is highly speculative. For
example, Pokémon trading cards have risen in value since the craze in the
late 90s. A sealed box of Pokémon cards skyrocketed from the original price
of $100 to $50,000 in Q1 2021.28
Collectibles are hard to define as a class on their own because technically,

anything (including Art, Games, etc.) can fall under this category. However,
within the NFT world, a growing list of crypto assets have proven themselves
as highly collectible items. Here we will examine three different projects:
Cryptopunks, Hashmasks, and Bored Ape Yacht Club (BAYC).
28 Devlin, J. J. (2021, March 19). The ‘insane’ money in trading collectible cards. Retrieved
September 22, 2021, from https://www.bbc.com/news/business-56413186
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Collectibles
CryptoPunks
CryptoPunks have a long and illustrious history. In 2017, co-creators John

Watkinson and Matt Hall (both would later go on to found Larva Labs)
issued 10,000 CryptoPunks, all of which were procedurally generated and
claimed for free (claimers merely had to pay a small Ethereum minting gas
fee).29
Attributes were randomized and funneled through a generator based on the

creators’ curated elements. Different traits sprung up, some rarer than others.
For example, some were aliens (only nine such CryptoPunks) and apes (only
24 such CryptoPunks), while most were plain old humanoids.
Despite being one of the first NFT projects on Ethereum (even predating
CryptoKitties by months), there was little activity on CryptoPunks in the
early days. According to Hall, less than 30 CryptoPunks were claimed in the
days following launch. Over time, as more people started to learn about the
project, especially with Mashable’s article, all CryptoPunks were eventually
minted.30
29 Matney, L. (2021, April 8). The Cult of Cryptopunks. Retrieved September 22, 2021, from
https://techcrunch.com/2021/04/08/the-cult-of-cryptopunks/
30 Abbruzzese, J. (2021, June 10). This Ethereum-based project could change how we think about digital
art. Retrieved September 22, 2021, from

https://mashable.com/article/cryptopunks-ethereum-art-collectibles
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Collectibles
The community was small but passionate. Slowly but surely, being a
CryptoPunk owner became a sort of status symbol. Provenance has always
carried value for any collectibles market, and blockchain technology is no
different. Holding a CryptoPunk conveyed two things—you were either an
NFT/Ethereum OG or derived value from being part of history.
However, real attention shifted towards CryptoPunks only when celebrities,

venture capitalists, and business personalities started snapping them up as
investments. The main allure of CryptoPunks was their historical relevance
as one of the first-ever NFTs on Ethereum. Even Three Arrows Capital, one
of the most successful crypto venture firms in the space, has acquired
CryptoPunks.
Over time, many holders started to imbue their identity into CryptoPunks,
so much so that people began to recognize and respect CryptoPunk holders
within the crypto community. Owners recognized the social status it
conferred and began changing their profile pictures on social media
platforms (e.g., Twitter, Discord, etc.) to CryptoPunks.
CryptoPunks even managed to grab the attention of traditional auction

houses. Sotheby’s and Christie’s, the two largest global auction houses,
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Collectibles
recently listed CryptoPunks and managed to sell rare CryptoPunks for
millions of dollars.31
Beyond just existing as a ‘JPEG’, however, CryptoPunks later became a

‘membership pass’ to LarvaLabs latest project, Meebits. Meebits, launched in
May 2021, are 3D voxel characters randomly created by a generative
algorithm. Meebits aims to become the digital avatar of the virtual world by
being interoperable between multiple virtual worlds.
In total, there are only 20,000 Meebits. Half of them were claimed by the
owners of CryptoPunks and Autoglyph (another project by LarvaLabs),
while the other half was auctioned off using Dutch Auction. They quickly
sold out after the launch.
31 Locke, T. (2021, June 10). ‘Covid Alien’ Cryptopunk NFT sells for over $11.7 million to billionaire
buyer in Sotheby’s auction. Retrieved September 22, 2021, from
https://www.cnbc.com/2021/06/10/covid-alien-cryptopunk-nft-sells-for-
11point7million-in-sothebys-auction.html
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Hashmasks
Hashmasks is a collaborative art project created by over 70 global artists and

was launched in January 2021. In total, there are only 16,384 unique
Hashmasks.
Hashmasks introduces a combination of digital art and collectibles with a

value hierarchy determined by both the creator and the consumer of the
artwork. Unlike other collectibles, where the creators set out the rarity of all
traits, Hashmasks includes two layers of scarcity:
1. Unique traits – Hashmasks are randomly assigned a Character, Mask,

Eye colors, Skin colors, and Items during the initial distribution
period.
2. The name – Hashmasks can be assigned names. The name is the
rarest of all traits, and the user can change the name by burning
Name Change Token (NCT). Each name is unique and can only
belong to one Hashmask.
Hashmasks is one the first collectible where each piece’s value and rarity are
not predetermined but will change and adapt over many years before it takes
its final form when the last NCT is burnt. Each Hashmask accumulates 10
Name Change Tokens (NCTs) each day. When users have 1,830 NCTs
(about half a year’s worth of NCTs), users can burn these tokens and change
the name of the Hashmask. Each name must be unique, creating a second
layer of scarcity within the artwork.
The last NCT will be emitted after ten years on 26 January 2031. Once this
has taken place, the supply of NCT will only decrease as users burn NCT to
change the art’s name. The art piece is complete when all NCTs have been
burned.
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To date, the biggest purchase has been by a pseudonymous individual known

as Danny. Selling for 420 ETH (roughly $650,000 at the time of purchase),
the Hashmask was named ‘sex’.32
Bored Ape Yacht Club (BAYC)
YugaLabs released Bored Ape Yacht Club (BAYC) on 30th April 2021. Each
of the 10,000 Apes is unique and programmatically generated using 170
possible traits, including background, clothes, earrings, eyes, fur, hat, mouth,
and more. The traits and designs were heavily inspired by the ’80s and ’90s
punk rock and hip hop genres.
In BAYC’s world, which is set in the year 2031, these Apes hang out in a
swamp club and ‘get weird’ because they are extremely rich and bored.
BAYC owners were granted these utilities at launch: full commercial rights
on any BAYC owned and access to a private ‘Bathroom’ where holders can
put graffiti on the wall.
32 Sinclair, S. (2021, February 4). Rare Hashmasks Digital Artwork Sells for $650k in Ether.
Retrieved September 22, 2021, from
https://www.coindesk.com/markets/2021/02/04/rare-hashmasks-digital-artwork-
sellsfor-650k-in-ether/
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Several creative owners have since created projects around BAYC, such as
books, comics, coffee, and beer brands.33
BAYC was one of the few NFT projects that have garnered significant
attention from the NFT community. Since its launch in April 2021, the
project has achieved many milestones, including donating over $850,000 to
an orangutan charity.34
One of the main reasons for its success is the transparency and constant
communication delivered by the project team. Many creators of NFT
projects stopped offering any further updates or development to their
33 swensonk7. (2021, June 11). Bored Apes Comic: Alt Ape Vacation Drops today. Find out how to get
your ape in the next issue. Retrieved September 22, 2021, from
https://www.theboredapegazette.com/post/the-first-bored-ape-comic-was-
releasedtoday-find-out-how-to-get-your-ape-in-the-next-issue
34 Copeland, T. (2021, August 10). NFT project Bored Ape Yacht club has donated $850,000 to an
orangutan charity. Retrieved September 22, 2021, from

https://www.theblockcrypto.com/post/114030/nft-project-bored-ape-yacht-club-
hasdonated-850000-to-an-orangutan-charity
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Collectibles
projects after the initial sale, but BAYC has created a future roadmap and is
constantly seeking ways to surprise holders.
For example, there was a surprise gift (airdrop) in the form of the Bored Ape
Kennel Club (BAKC). Similar to Meebits, BAYC holders were able to adopt
a free dog NFT on 25th June 2021. The adoption period was set for only one
week. In the first six weeks since launch, secondary sales of BAKC incurred
a 2.5% royalty fee. All the proceeds were donated to animal shelters.
BAYC’s strong culture, which developed organically due to its interactive

community, good chemistry, and openness has attracted many others to be a
part of the brand. As the community grew, BAYC eventually became
regarded as the second CryptoPunks.
Measuring Rarity
If you have been in the NFT space for a while, you will notice that people
often compliment each other’s JPEGs with different iterations on the word
‘rare’. Phrases such as ‘looks rare’ are a cultural callback towards the
popularity of measuring the value of NFTs through rarity.
As discussed earlier in Chapter 2, creators can artificially create scarcity by

fiddling with the metadata. For example, an art NFT collection may have 10
pieces, 9 of which are designed using blue colors, while only 1 was designed
using red. Regardless of whether you prefer red or blue, there is no denying
that a red piece is rarer by virtue of lower supply. Consequently, collectors
naturally price these ‘rare’ pieces higher because of their provable scarcity.
While the value of NFTs is highly speculative and subjective, this is one of
the only ways where value has a quantitative element. And because humans
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Collectibles
are highly social creatures, there is often an instinctual drive to get the ‘most
rare’ piece and be able to show off one’s collection. This is no different from
players trying to get ‘rare skins’ on Fortnite or Pokémon players trying to get
the rare Holo Charizard from a booster pack.
As the NFT industry explodes, more tools are being built to improve a
collector’s experience. Two examples of this are rarity.tools and Rarity
Sniper, both of which assign rarity scores based on the collection’s metadata.
Users may key in an NFT’s token ID and check the scores (provided it is
being tracked).
In the example above, we can see that for Rarity.tools (pictured on the left),
the ‘rarest’ CryptoPunk is ranked No.1 because it has the highest rarity score
(10342.68). A big contributor to its high score is its high attribute count at 7
attributes—this is a result of tracking the commonality of all traits within the
CryptoPunk collection.
While rarity.tools is a website, Rarity Sniper operates as a discord bot where

users key in the NFT’s token ID on their discord channel. In the example
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Collectibles
above (pictured on the right), we can see that Pudgy Penguin #103 has a base
score of 96.27 and is ranked 125 out of the entire Pudgy Penguins collection.
There are various tools, each with their own scoring methods. Some may
have differing results as they possess different weightages but the core data
source will always remain the same i.e. the collection’s metadata from their
smart contract.
Nevertheless, we cannot emphasize enough that these tools are not the only
way to determine value. NFTs derive their value from all sorts of factors such
as the strength of the community, cultural significance and so on. More often
than not, people buy one just because they like them. That being said, if you
are an avid JPEG collector, these kinds of tools may be useful for the hunt.
Notable Mentions
CryptoKitties
Created by Dapper Labs, the company behind Flow blockchain and NBA
Top Shot, CryptoKitties ignited a frenzy back in 2017. The influx of activities
caused by CryptoKitties was so strong that it caused heavy congestion on the
Ethereum mainnet.
Wicked Craniums
There are in total only 10,762 Craniums with over 180 features. Cranium
holders have access to The Cradle, a members’ only social platform.
Pudgy Penguins
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Collectibles
8,888 Pudgy Penguins were launched with a mint price of 0.03 ETH in July
2021. Since then, Penguins have developed a cult-like following among its
community35, which even caught the attention of The New York Times36.
Cool Cats
Cool Cats is a collection of 10,000 programmatically and randomly generated
NFTs. More than just a profile picture, Cool Cats holders are also entitled to
participate in exclusive events such as raffles, giveaways and more. The NFT
collection skyrocketed in popularity where even the legendary boxer Mike
Tyson was seen sporting a Cool Cats NFT as his Twitter profile picture 37.
Conclusion
Humans have a desire to collect rare and premium items. Collectibles can be
viewed as crypto versions of luxury digital items. This phenomenon is more
pronounced in Crypto Twitter, where many anonymous or pseudonymous
characters prefer to use these collectibles as their profile picture. This is
especially prominent amongst CryptoPunks and BAYC holders.
In an increasingly digitized world, our digital identities are becoming even

more important, and one day, it may even surpass our physical identity. As
we spend more time in the virtual world, it is not difficult to imagine that our
digital identities may become the primary mode of self-introduction and
identification. The great thing about digital identity is that you can craft
whatever image you want, arguably more “free” than the physical identity,
which faces biases like race, skin color, religion and more.
Like the luxury items or the art world, the value of each collectible is
subjective and usually only recognizable within a closed group of people.
35 Hor, B. (2021, August 19). Punks, Apes, and Penguins: A New Cultural Paradigm. Retrieved
November 1, 2021, from https://www.coingecko.com/buzz/punks-apes-and-penguinsa-
new-cultural-paradigm
36 Powers. B. (2021, August 12). I Joined a Penguin NFT Club Because Apparently That’s What We
Do Now. https://www.nytimes.com/2021/08/12/technology/penguin-nftclub.html.
37 Princess. (2021, August 11). The Cool Cats NFTs Makes a Splash with 45x Gains.
https://nftevening.com/the-cool-cats-nfts-makes-a-splash-with-45x-gains/
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Collectibles
Collectibles are one of the tools to find like-minded people. There is a huge
potential in creating a widely sought-after identity that can resonate with
most people across the world. This is the potential of the metaverse - creating
a parallel world that provides purpose to our lives.
1. Ten things to know about CryptoPunks
https://www.christies.com/features/10-things-to-know-
aboutCryptoPunks-11569-1.aspx
2. What is Bored Ape Yacht Club (BAYC)?
https://momentranks.com/blog/what-is-bored-ape-yacht-clubthe-
ape-nft-transforming-nfts
3. The story behind Hashmasks https://decrypt.co/58109/the-story-
behind-hashmasksethereums-greatest-art-sale
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CHAPTER 6: GAMING
Games have always been built in isolated bubbles controlled by centralized
entities. Developers or publishers dictate the rules of the system and usually
have strict conditions regarding in-game currencies.
Players are generally restricted from selling their game items or assets for fiat
currency. Often, they would have to resort to the illegal use of third-party
platforms and rely on unsafe Peer-to-Peer (P2P) transactions. Above all, the
digital assets are ultimately owned and controlled by the developers.
While most gamers may be content with the status quo, there is no denying
that limitations are in place. Many players value their virtual possessions, but
can you truly say that you own the assets if the game developers have the
right to take them away from you? From a technical standpoint, games are
also limited from virtually interacting with one another, and valuable items
are locked into a particular game, except perhaps for larger long-running
series that boasts a strong development team (e.g., Pokémon).
Now imagine a digital world where games are interconnected, and players can
move avatars, assets, and currencies between one another. If you have
watched the movie Ready Player One (or even read the book), you might be
able to resonate with this idea of a gaming paradise. In ‘traditional gaming’,
one example we can think of would be Pokémon HOME, a mobile
application that facilitates the transfer of Pokémon from different Pokémon
series and Nintendo consoles through the cloud.
However, the problem with Pokémon HOME (and generally all games) is
that:
1. Game interactivity is only limited to the Pokémon series and not

other games
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Gaming
2. Creating ‘Hacked Pokémon’ is a very common phenomenon
3. Player autonomy is still limited by the developers
4. There is no (legal) way to sell assets for cash or other virtual assets
Recognizing the limitations of ‘traditional gaming’, developers are capitalizing

on blockchain technology to build games that allow players greater freedom
and autonomy with their in-game items and currencies. A big part of that
process involves creating NFTs and tokens to represent digital assets and in-
game currencies. This may seem inconsequential, but the implications are
more significant than you think.
Once in-game currencies and items are deployed as tokens and NFTs, they
will become accessible on decentralized exchanges (DEXs) and NFT
marketplaces. In other words, players can freely trade and exchange these
items for other cryptocurrencies such as Dai, USD Coin, Ethereum, and even
other gaming assets. This is a result of greater player autonomy as NFTs offer
real ownership and allow players to do whatever they want with the assets.
At the same time, it also limits asset hacking, i.e., creating new assets out of
thin air because of the security that blockchain provides. Nevertheless, it
should be noted that other forms of hacking may still take place if there is a
flaw in the smart contract (e.g., unlimited minting) or the game itself (e.g.,
maphacks, unlimited energy generation, etc.).
In this chapter, we will cover three examples of NFT games and dive into the
burgeoning Play-to-Earn (P2E) economy.
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Gaming
Axie Infinity
Axie Infinity was first developed by Sky Mavis, a gaming studio, back in 2018.
Within the Axie Infinity game, both Axies (virtual pets) and Lunacia Land
(virtual land) are represented as NFTs. These NFTs are primarily traded on
Sky Mavis’s own Ethereum sidechain, Ronin.
Axie Infinity has become extremely popular for its Play-to-Earn (P2E)
element in many developing countries. Play-to-Earn (P2E) refers to the
gaming concept whereby players are awarded in-game currency for
completing certain tasks or achievements. These in-game tokens can also be
transferred out of the game, and into wallets or exchanges, where they can
be traded for various other currencies to be used in the real world.
In May 2021, Axie Infinity released a mini-documentary on its growing

adoption rate in the Philippines.38 This Play-to-Earn element in Axie Infinity
has provided a supplementary income source for many players of all ages,
including those who were financially impacted by the Covid pandemic.
Axie Infinity borrows many elements from Pokémon, including a breeding

system for skill cards and stats (analogous to Pokémon’s moves and IV stats).
The gameplay can roughly be divided into two core features, Player-versus-
38 cnunley7. (2021, June 28). People in the Philippines are earning cryptocurrency during the pandemic by
playing a video game. Retrieved September 21, 2021, from
https://www.cnbc.com/2021/05/14/people-in-philippines-earn-cryptocurrencyplaying-
nft-video-game-axie-infinity.html
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Gaming
Environment (PVE) and Player-versus-Player (PVP). In PVE, players play

against bots but in PVP, players play against each other.
Whether it is PVP or PVE, players must bring three Axies. Each Axie has
four skills, represented by cards randomly drawn every round. There are over
100 different skills and nine species of Axies. Axie Infinity also has
positioning and energy consumption mechanics.
Unlike most blockchain-based games, Axie Infinity works on both Android

and Apple devices. This is on top of their desktop apps which are all
operating under the same servers. Users are thus free to play under one
account on all devices. Users must have a Ronin Wallet to acquire and breed
Axies.
Axie Infinity has two fungible tokens—Axie Infinity Shard (AXS) and
Smooth Love Potion (SLP). Both tokens are required to breed an Axie. A
single Axie can breed a maximum of seven times. The cost of breeding is 1
AXS + a certain amount of SLP (depending on how many times both parents
have bred). For example, if one parent has bred 0 times and the other has
bred 2 times, the total SLP cost will be 2100 SLP.
One thing to note is that Axie parents and siblings cannot mate with each
other. This breeding system forms the backbone of the Axie economy.
Cometh
Players in Cometh (also called astrominers) control spaceships, which are

NFTs issued on the Polygon blockchain. They orbit in a circular trajectory
around giant stars and their primary goal is to mine tokens from smart
asteroids.
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Gaming
The initial parameters of a spaceship trajectory are drawn randomly from the
block hash in which it was created. A spaceship can be pulled in space
towards another spaceship to get closer to another smart asteroid.
Spaceships can be upgraded with other NFTs such as better drilling tools,
engines, or crew members that can improve the spaceship’s mining
capabilities, allowing you to get more yield.
Pulling is a core mechanism of Cometh. Other players can pay a spaceship

for pulling service and pay a fee to the spaceship’s owner, who are free to set
and change the fee they charge at will. Ultimately, the goal is to pull your ship
close enough to reach an asteroid’s trajectory and farm the reward.
Smart asteroids are smart contracts representing asteroids in the game.

Mirroring Kepler’s First law in the real world, smart asteroids have an
elliptical trajectory around the star they orbit. The trajectory parameters of a
smart asteroid are drawn at random from the block hash in which the asteroid
appears.
The creation of new smart asteroids is a process left to the Cometh

Generator. It is a smart contract that accumulates yield in the form of
Ethereum-based assets (e.g., liquidity pool tokens). Miners may then mine
the asteroid and receive the “stored yield” in return.
Under Cometh V1, these assets were accumulated as a portion of earning

fees from ComethSwap, Cometh’s own DEX built on top of the game.
However, with Cometh v2 (Cometh: Beyond), the developers plan to
introduce a new Fee-Earning system which will only be revealed in their
upcoming Whitepaper v2.39
39 Cometh. (2021, September 6). Per Aspera Ad Astra: Cometh 2022 teaser. Retrieved
November 11, 2021, from https://medium.com/cometh/per-aspera-ad-
astra%EF%B8%8Fcometh-2022-teaser-490962246862
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Gaming
Gods Unchained
Gods Unchained is a free-to-play tactical card game that launched in 2019.

Its gameplay is very similar to Hearthstone. Led by the former game director
of Magic: The Gathering Arena, the game focuses on competitive play, which
means players must strategically outsmart their opponents by building decks
that can combat a wide variety of tactics.
In Gods Unchained, players completely own their digital items, mainly

trading cards, in the form of NFTs, giving them the freedom to trade, sell
and use their cards any way they like—just like owning real, tangible cards.
There are a few game modes to choose from. Solo Mode sets you against a
computer opponent, designed for players to train and test out new decks.
Constructed mode lets you face opponents online, allowing players to gain
experience points, level up, and unlock new cards.
If you are a real competitor who wants to climb the ranks, you will have to
enter Ranked Constructed. In addition to earning experience points, you will
also be able to unlock prizes and earn Flux (native token) which offers
crafting capabilities in the Gauntlet of Gods.
New players are given 2 copies of 70 different cards, a total of 140 cards as
part of the Welcome Set. These premade decks are meant to ease new players
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into the game by sharing the different traits and strategies that each of the six
gods (type) offers. Additionally, basic cards (known as Core cards) are also
provided.
Although most cards are minted as NFTs, some cards, particularly the free
core cards, are not minted on the blockchain. Core cards earned in-game are
not blockchain-native but can be fused together to increase their quality.
Through fusing, the cards are minted on the blockchain as actual NFTs. You
can trade them for cryptocurrencies to gain the cards you seek to complete
your deck.
Play-to-Earn (P2E)
As its name suggests, Play-to-Earn (P2E) involves players playing games to
earn an income. Depending on the game, there are different economies,
strategies, and methods to build a reliable revenue stream.
A typical example would be selling resources in-game that require a

significant investment of time to obtain. Other players who seek convenience
and faster game progression but are unwilling to put in the hours are usually
more than happy to pay for it.
P2E is not a new phenomenon. Entrepreneurial players have been around

way before the advent of blockchain-based NFT games. Runescape, a highly
popular Mass-Multiplayer Online Role-Playing Game (MMORPG) released
back in 2001 by Jagex, has been the primary source of income for many
Venezuelans over the past few years.40 Selling Gold from World of Warcraft
or Meso from Maplestory are also immensely popular till today.
However, P2E players rely on third-party platforms to transact and sell their
in-game currencies. These platforms are often illegal because they do not
have permission from the game developers and go against the games’ terms
and conditions.
40 Ombler, M. (2020, May 27). How RuneScape is Helping Venezuelans Survive. Retrieved
September 28, 2021, from
https://www.polygon.com/features/2020/5/27/21265613/runescape-is-
helpingvenezuelans-survive
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Gaming
In 2021, we started seeing massive growth in gaming NFTs. A large part of

this can be attributed to Axie Infinity’s parabolic run, both in terms of the
price of AXS, its native token, and the number of daily active users it has
gained (1.8 million as of August 2021). Such impressive growth metrics have
also put Axie Infinity at the top in terms of crypto protocol revenue.
Source: Token Terminal - 30-day protocol revenue as of 28 September 2021
Case Study: Axie Infinity
Axie Infinity’s success is largely due to its strong P2E elements. There are
currently four primary methods in which Axie Players can play-to-earn.
Source: CoinGecko Q2 2021 Report
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Gaming
To truly understand how lucrative it is to play Axie Infinity, here is a

typical daily routine of an Axie Player who farms SLP using Method 1, the
most popular option. We tested the game ourselves and have come up
with a base case approximation.
Game Considerations
• Players earn SLP from matches, which require 1 Energy per entry. A
team of 3 Axies (minimum requirement to play) gives 20 Energy per
day.
• Energy is not required to earn SLP in Adventure Mode. However
Energy is required for Axies to earn experience points, which boosts
their stats. We will assume an average of 10 Energy is spent per day
to level up.
• This leaves 10 Energy remaining to be spent in the Arena. Depending
on your Matchmaking Rank (MMR), you will earn different amounts
of SLP. Moreover, you will only earn SLP if you win your match. We
will assume each match awards 15 SLP (average SLP earned from the
1550-1650 MMR bracket) and 5 matches won per day.
• Winning 10 matches in Adventure Mode and 5 matches in Arena
Mode will give 25 SLP as part of the Daily Quest Reward.
Estimated SLP Rewards Earned Per Day

Adventure Mode = 50 SLP
Arena Mode = 75 SLP
Daily Quest = 25 SLP
Total SLP earned = 150 SLP
Estimated Amount of Time Contributed

From our own experience, one Axie match lasts approximately 5 minutes.
This translates into 100 minutes of pure playtime. To be more
conservative, if we include rest periods, loading times, and games played
in Adventure Mode (before reaching the 75 SLP cap), we can approximate
the total time spent per day at 4 hours.
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Wage Comparisons
Following these assumptions, here are the following earnings calculations
for an Axie player compared to minimum wage jobs in select countries
(before tax) if the SLP price is at $0.1:
Hourly Earnings Monthly Earnings

Rate* Rate**
Axie Infinity $3.75 $450
UK (23 and over) $12.30 $2,952
US (Federal) $7.25 $1,740
Malaysia $1.19 $285
Philippines $1.06 $254

* Daily Earnings Rate for each country based on their respective minimum wages, which was
sourced from, gov.uk, US Department of Labour, and ASEAN Briefing.
** Monthly Earnings Rate based on 8-hour shifts except for Axie Infinity which is capped at
20 energy per day
Take note that this is just the base case earnings rate. Players with 20 Axies
or more will be able to use 60 energy per day. Although Adventure mode
is capped at 75 SLP, the player would be able to capitalize on more
opportunities to earn SLP in the Arena. Not to mention tournaments and
seasons where AXS and SLP rewards are also distributed to top-ranking
players.
Regardless, earning $450 per month is already very respectable by

SouthEast Asian standards, considering it only requires roughly 4 hours
per day. And remember, Axie Infinity is not a job but a game. People are
being rewarded just by playing a game whose ultimate purpose is
entertainment!
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Gaming
However, not everyone can afford an Axie team. As of November 2021,

a single Axie boasts an average floor price of $115. A person would need
to invest roughly $345 upfront to meet the minimum requirement of 3
Axies to play. This is quite a significant amount, especially for players in
developing countries who lack basic income.
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Gaming
To address this, Axie Infinity allows Axies to be loaned through their

system. Sponsors can loan Axies out by sharing their Mavis Hub password
with Scholars. Scholars have no control over the assets as they are tied to
the owner’s Ronin Wallets, but the scholar can still play the game.41
In return, Scholars enter into a profit -sharing agreement where the SLP
earned while playing in -game is split between both parties. This has
spawned a whole new class of ‘employment’ known as Axie Scholarships.
Some scholars even have CVs!
Source: CoinGecko
To provide some context, here is an example of the expected returns for

Axie Sponsors and Scholars. Our assumptions are as follows:
1. SLP price is maintained at $0.1 throughout a 1-year period

2. The upfront cost per team is $345
3. Price of assets (Axies) remains the same throughout a 1 -year period
41 Nevertheless, it should be noted that while the assets are secure, there is still an element
of trust between a Sponsor and Scholar as the Sponsor has ultimate control over the SLP
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Gaming
earnings in the Ronin Wallet: the Scholar has to trust that the Sponsor will distribute the
SLP in accordance with their agreed upon terms.
Monthly Earnings Rate
Axie Scholarship (30 days) Expected Return on
Terms Investment (ROI) for a
(Scholar:Sponsor) Sponsor over a 1-year
Scholar Sponsor period
70:30 $315 $135 370%
60:40 $270 $180 526%
50:50 $225 $225 683%
Axie Scholarships are immensely popular because they lower the barrier
of entry to play the game. At the same time, investors are also starting to
notice the Axie economy; there are already dedicated hedge funds (e.g.,
Blackpool41) and decentralized gaming guilds (e.g., Yield Guide Games42)
actively investing in the game through the Scholarship system. It is only a
matter of time before more institutions and private investors start to
realize the potential of P2E.
Axie Infinity may be the King of P2E for now, but other games are starting
to capitalize on the P2E trend. Technically any crypto game with a tradable
asset can be considered a P2E game. Moreover, more developers are
beginning to actively market their products as P2E, specifically because of
their low barriers of entry designed to attract free-to-play (F2P) players.
As more players enter the system, each game becomes its own virtual
economy, which is then driven by the current game state and market demand;
a derivation of the real influence developers have by controlling the game’s
laws. This is very similar to how governments act and react, but instead of
policy and regulation, patch updates serve as the method of economic
preservation.
41 BlackPool Finance. (n.d.). BlackPool Finance - Axie Infinity. Retrieved September 22, 2021,
from https://blackpool.finance/metrics/axie
42 YGG. (n.d.). Yield Guild Games. Retrieved September 22, 2021, from https://yieldguild.io/
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Gaming
Many of the games we have discussed in this chapter are very new, while
others have not even been launched (discussed below under notable
mentions). Even Axie Infinity, which launched in 2018 and is one of the
oldest blockchain games, is still at the Alpha stage.
The P2E phenomenon has undoubtedly redefined gaming and proven itself
as a surefire way to attract new players but whether or not the in-game
economy is sustainable is an entirely different matter. Developers are still
trying to come up with the right formula. Each game has to be judged on its
own merits.
However, once a solid business model and tokenomics structure have been
developed, disrupting the entire gaming industry is inevitable.
Notable Mentions
Star Atlas
Star Atlas is an upcoming space-themed, grand strategy game set in a
metaverse in the year 2620. Like EVE Online, players will have to manage
politics, trade routes, and economically productive territories. Each in-game
asset is represented as NFT, which can be found or created by players.
Illuvium
Illuvium is an upcoming open-world RPG adventure game. Like Pokémon,
players can explore the world and capture deity-like creatures called Illuvials,
which are also NFTs. A key differentiating factor is the battle system. Similar
to AutoChess, automated battles take place on a board. Players can earn
Illuvium (ILV) through play while climbing the ranked ladder.
Plants vs Undead
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Gaming
Plants vs Undead (PVU) is a P2E tower defense game on the Binance Smart
Chain. Similar to the popular Plants vs Zombies franchise, players will need
to use their plant NFTs to fight off hordes of undead minions.
R-Planet
R-Planet is all about crafting and collecting NFTs. Players are incentivized to
mine and synthesize new elements and expand their collection through a
story rooted in space exploration. Native NFTs can also be staked to earn
the in-game currency, Aether.
Alien Worlds
Alien Worlds is a resource-based game that focuses on governance and
mining. Six different factions govern six planets. Each faction operates as a
DAO and competes with one another to grow their planet’s economy using
the in-game currency, Trilium.
MyNeighbourAlice
MyNeighbourAlice is a narrative-driven RPG story strongly inspired by
Animal Crossings. Players build on top of plots of land and socially interact
with their friends and other players. Almost all in-game items are represented
as NFTs.
Conclusion
The gaming industry blossomed in the age of the Internet. However, basic
limitations such as developer overreach and IP rights restricted the growth
of true gaming economies. The integration of NFTs may not be a novel
concept, but it may become the medium to support the next generation of
gaming.
Non-blockchain based-games like Fortnite, Dota 2, and Counter-Strike are

examples of free-to-play (F2P) games that thrive on revenue generated from
“skins” (virtual fashion wear) and other cosmetic-related effects. The key
difference, however, is that players do not technically own these skins. With
NFTs, players are free to do what they want with the items.
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Moreover, developers can build and integrate existing games with other
dApps on the decentralized network that offers all sorts of exciting
opportunities. For example, two games can cross-collaborate in-game or
even integrate with existing financial dApps to offer financial services to their
players.
With this newfound freedom, more and more games are starting to introduce
P2E mechanics. Gaming developers can capitalize on attractive financial
incentives to attract players. However, a robust P2E economy game that is
entertaining in its own right is not easy to achieve.
While gaming offers both entertainment and economic freedom to players,

establishing a balanced flywheel effect is challenging. The industry is still in
its infancy; however, the potential upside and opportunities are endless.
As more games start to refine the formulas for success, we expect more
traditional gaming giants to enter the crypto scene. We are already beginning
to see this take place. Companies like Electronic Arts (EA) are currently
looking for new staff who have experience with NFTs and blockchain
gaming,43 not to mention that the CEO of EA has publicly stated that “NFTs
are an important part of the future of our industry”.44 It is only a matter of
time before blockchains become the primary web infrastructure for
gamebuilding.
43 Insights, L. (2021, August 27). Electronic Arts recruits for Blockchain, NFTS. Why it matters.
Retrieved September 28, 2021, from https://www.ledgerinsights.com/electronic-
artsrecruits-for-blockchain-nfts-why-it-matters/
44 BBC. (2021, November 4). EA says NFTs are part of the future of games industry. Retrieved
November 11, 2021, from https://www.bbc.com/news/technology-59167668
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Gaming
1. How Gamers are Making a Living: A Case Study on Axie Infinity
https://www.coingecko.com/buzz/how-gamers-are-making-
aliving-a-case-study-on-axie-infinity
2. Play-to-Earn: A Study on Scholarship Viability
https://www.coingecko.com/buzz/play-to-earn-a-study-
onscholarship-viability
3. What is Gods Unchained?
https://decrypt.co/48379/gods-unchained-review-and-
beginnersguide
4. Cometh Whitepaper https://www.cometh.io/cometh-white-
paper.pdf
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CHAPTER 7: SPORTS
With millions of fans worldwide, sports unite people from different countries
and backgrounds. It has become a form of camaraderie when supporters
from all walks of life come together to watch their favorite teams and players
duke it out.
NFTs have introduced a new way for sports teams and athletes to engage
with their fans, and give ordinary fans another way to show support to their
favorite sports teams and players. This development has ushered in a new era
of sports collectibles and, in some cases, allows the fans to have a decision-
making role in their favorite club.
Most sports NFTs function as trading cards or game pieces, where users can
participate in exciting events and compete against each other in fantasy
games. Some sports teams also offer additional perks that are unlocked upon
an NFT purchase, such as the opportunity to meet your sports hero
personally and influence team decisions.
Several NFT projects including NBA Top Shot and Sorare have licensed the
rights to work together with major sports franchises. On the other hand,
Chiliz has focused more on improving engagement with fans via their Fan
Tokens, which will unlock exclusive benefits, including limited edition NFTs.
In this chapter, we will look at some of these sports NFT projects and how
they are changing the game of sports.
NBA Top Shot

For basketball fans out there, NBA Top Shot is the perfect platform for you.
Here, you can buy and sell Moments, which are NFTs featuring officially
licensed video clips of your favorite players in action. You can think of
Moments as traditional basketball trading cards with a modern digital twist.
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Sports
There is a whole range of clips to choose from for each player, from different
seasons, and with different versions. Each Moment, which comes in multiple
copies, is labeled with either the Circulating Count (CC) tag or the Limited
Edition (LE) tag. CC tags mean that the supply of this Moment may increase
further from new issuance, whereas LE tags mean that no new copies of this
Moment will be released in the future.
To start your collection, simply create a Dapper account on NBA Top Shot
and load up your wallet with some funds. You can top up your Dapper wallet
balance using your credit card or cryptocurrency. Currently, only five
cryptocurrencies are supported - Bitcoin, Ethereum, Bitcoin Cash, Litecoin,
and USD Coin.
You can purchase Moments by buying and opening new packs from NBA
Top Shot. Such purchases are known as drops (primary market sales), and
you will not know which Moments you will get in each pack. Drops take
place at pre-selected times, and you have to be lucky to be able to pick one
up as they get sold out very quickly.
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Sports
If you missed the chance to buy a drop, you could purchase Moments from
other users on the NBA Top Shot Marketplace (secondary market sales).
Prices of Moments can range anywhere from $4 to over $200,000 depending
on the rarity and tier of the Moment.
Do note that not all packs available are for everyone. While some packs are
specially made available for first-time collectors, packs with higher-rarity
Moments may require collectors to attain a specific Collector score before it
is available for purchase. Collector scores are calculated based on the rarity
and tiers of the Moments you have collected.
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Sports
NBA Top Shot Moments are issued as NFTs on the Flow blockchain. This
means that after you buy a Moment, you have the right to resell the Moment
to another user. You can sort through the listings in the marketplace to find
the lowest-priced Moments or Moments with unique attributes such as serial
numbers corresponding to the players' jersey numbers. Do note there is a
5% marketplace fee for sales conducted on the NBA Top Shot marketplace.
For more information on past transactions and historical prices, collectors

can head to Own The Moment (https://otmnft.com/) or Evaluate.Market
(https://evaluate.market/). Here, you can discover the biggest movers for
individual Moments as well as the circulating distribution. You can even
appraise the value of your collection just through your username.
Another interesting aspect of NBA Top Shot is the inclusion of Challenges,

which requires collectors to acquire and hold specific Moments to receive an
exclusive Moment as a reward. The rewards are only available through these
challenges and can never be acquired through drops. To complete the
Challenges and claim the rewards, users need to hold the required Moments
until the timer expires.
NBA Top Shot is not just a collectible but also a community where NBA
fans come together to celebrate the best dunks and three-pointers by
collecting these special Moments. NBA's involvement in NFTs has enabled
them to engage with their legion of sports fans in a new, innovative way
relevant to our digitized world today.
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Sports
Sorare
If basketball is not your cup of tea, maybe soccer would pique your interest
instead. Similar to Top Shot, you can purchase NFTs in the form of player
cards. You can then use the player cards to form your fantasy soccer teams,
where the real-life performance of your selected players will dictate the
number of points scored by your team.
It is very much like traditional fantasy football, where you, as a manager, can
select your team for the week, and points will be calculated based on their
performance. In Sorare, you can only choose five players and appoint a
captain. However, the main difference here is that rarity matters.
For the 2020–2021 season, rarity is divided into three tiers. Each tier has a
limited number of copies—Rare, which only has 100 copies, Super Rare, with
ten copies, and Unique, with only a single copy available in the game.
Naturally, these Unique cards are worth a lot of money, even more so if they
feature world-class talents such as Kylian Mbappe or Christiano Ronaldo. In
March 2021, the Unique version of Christian Ronaldo’s player card was sold
for a mind-boggling $290,000.45
45 Williams, C. (2021, March 15). Unique Cristiano Ronaldo NFT Sells for $290,000. Retrieved
July 26, 2021, from https://cryptobriefing.com/unique-cristiano-ronaldo-nft-sells290000-
sorare/
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Sports
If you’re looking for new players to add to your roster, you can scour the
marketplace to purchase the strongest footballers and your favorite players.
You may deposit funds into your Sorare wallet using your credit card, bank
transfers, or ether from your external crypto wallet. Cards are not priced in
US dollars but rather in Euros, so check that you have the right amount of
funds.
You can purchase existing player cards from other managers in the
marketplace, or purchase new player cards by participating in the marketplace
auction. If you get outbid by another user, you will be instantly refunded.
The Player Score shows how well your players perform on the pitch, while
the Card Score is derived from the Player plus an additional bonus based on
the card's own unique traits. For example, let’s say that you have a Rare card
with a player score of 80 and a 10% bonus. Therefore, the Card Score for the
week will be 88% (80 x 1.1).
Although higher rarities inherently start with a higher bonus, experience

points can help to boost your players to the next level. Each time a card is
played for the week, it gains experience points which progressively increase
the card’s level, granting it an additional 0.5% bonus for each level attained.
Note that a card can be leveled up to 20 times, but it will take approximately
three years to do so.
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Sports
As a fantasy soccer game, leagues are one of Sorare’s key features. Leagues
are divided into four different divisions, each with its card requirements to
ensure a more competitive playing field. For example, Division 4 requires at
least four Rare player cards, while Division 1 requires at least three Unique
player cards to participate. By entering a weekly league, you stand a chance
to win more cards and even some ether!
Sorare combines the traditional fantasy football experience with digital

collectibles that appeal to both crypto enthusiasts and soccer fans. Although
it may seem like a pay-to-win experience, where all the rarest cards will have
the strongest bonuses, you can always build your squad using the free cards
provided and climb to the top from there.
Chiliz
Although fans are an important part of any sports team, they are rarely
involved in decision-making in driving their teams’ growth and future
development. Chiliz is offering to change that by offering Fan Tokens on
their platform, giving hardcore fans the power to vote in fan-led decisions,
access to a group of like-minded supporters, and the chance to participate in
exclusive events that reward fans with NFTs.
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Sports
By partnering with large football clubs like Juventus FC and even esports
organizations, such as Natus Vincere, Chiliz has been able to offer the
respective teams’ Fan Tokens via their own Chiliz exchange. Their native
Chiliz token, CHZ, is used as the currency for their exchange and on their
fan rewards app, Socios.
Since all Fan Tokens are paired to CHZ on the Chiliz exchange, you would
need to acquire some before you can start influencing decisions and showing
support for your favorite team. Alternatively, you can also acquire Fan
Tokens using the usual cryptocurrencies from other exchanges, for example
Binance.
As mentioned previously, these Fan Tokens can be used to influence the

choices made by the team, such as choosing a message for the captain’s
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Sports
armband or even as far as designing a new team bus design! The best part is,
you only need one token to receive the right to vote, but having more tokens
will give you more power to influence the outcome.
The Socios app provides an all-in-one experience for sports fans. You can
place match predictions and compete against others to win great prizes, such
as signed jerseys or even VIP matchday experiences. Additionally, in a similar
concept to Pokémon Go, you can earn free Fan Tokens by engaging in the
daily Token Hunt. Socios also has its own “Fan Token” called SSU, which
can be used to vote on changes and additional features for the app.
Besides Fan Tokens, Chiliz has already made major plans to include NFTs
on their fan engagement platforms. By integrating Chainlink, partner clubs
can mint NFTs in real-time, be it for live sporting events or commemorate
particular moments in the club’s history. Additionally, Socios users may stand
a chance to receive them as prizes for accurate match predictions. These
NFTs will initially be based on Ethereum but will eventually be supported
on other blockchains in the future.
Notable Mentions
Revv Motorsport
Revv Motorsport is an Ethereum-based blockchain gaming platform that
supports the highly-popular F1 Delta Time game. Players can collect virtual
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cars, drivers, and even circuits in the form of NFTs. Additional car
components can also be purchased to boost performance in the racing game.
Zed Run
Users can participate in digital horse races and stand to win attractive prize
pools from each race. Every racehorse NFT comes from different bloodlines
and has unique traits. Users can breed horses from different families to create
a winning horse.
Lympo
Branding itself as a sports NFT ecosystem, Lympo offers a variety of
collectible cards featuring prominent athletes from a variety of sports such
as MMA, tennis, and figure skating. The NFTs can be obtained by staking
the platform’s Lympo Market Token to earn credits which can then be used
to redeem the NFTs. These NFTs come in different rarities, with varying
amounts of credits needed to mint them.
Conclusion
Sports NFTs cater to sports fans among existing crypto users and attract
sports enthusiasts into the crypto space. Sports teams and clubs have equally
much to gain as the gamification of experiences using NFTs become a new
medium for fan engagement. By making the applications simple and
accessible to every sports fan worldwide, Sports NFTs is an excellent way for
official clubs to generate additional revenue.
As for Fan Tokens, although they are not exactly NFTs, they play an
important role to bridge the gap between sports and crypto. Much like how
users showcase these NFTs as part of their identity, fans can show off their
level of support through Fan Tokens. Instead of becoming a form of
competition to sports NFTs, they both have a synergistic relationship. Their
main goals are clear—to give fans a better experience and draw even more
attention to the digital collectibles space.
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1. What is NBA Top Shot? Explaining the Blockchain NBA highlight
collectibles https://ca.nba.com/news/what-is-nba-top-shot-
explaining-theblockchain-nba-
highlightcollectables/18nram5ye1ub01hres3lkk3xvd
2. What is Sorare? The Ultimate 2021 Guide to Sorare Fantasy
Football https://sorarescout.com/the-ultimate-2021-guide-to-
sorarefantasy-football/
3. What Are Fan Tokens?
https://www.socios.com/help_center/what-are-fan-tokens/
114
CHAPTER 8: METAVERSES
Metaverse is the convergence of virtually enhanced physical reality and
physically persistent virtual space, allowing users to experience it as either. 46
The term was first coined in 1992 in the science fiction novel Snow Crash,
consisting of the prefix “meta” (meaning beyond) and the root word “verse”
(meaning universe).
Simply put, a metaverse can be understood as a shared virtual space that

resembles our experience of the physical world. For instance, players can buy
virtual assets such as land and vehicles, hang out with friends, attend events,
and more in the digital world.
Given the current limitations of technology, the full potential of a metaverse

is still unknown. Still, non-blockchain metaverses have existed for many
years.
Some examples include open-world/sandbox games such as The Elder

Scrolls Online and Minecraft. These video games integrate with virtual space
that resembles reality to give players experiences that are somewhat
indistinguishable from reality. More recently, some would argue that a
primitive metaverse would include social media platforms like Twitter and
Facebook.
Regardless, there is one pervading difference between old and new

metaverses—the level of decentralization. If the developer of a centralized
digital world decides to cease operations, then all the players will lose their
accounts, along with any precious in-game progress and assets. Also, a
46 Metaverse Roadmap. (n.d.). Metaverse Roadmap Foresight Framework. Retrieved September

15, 2021, from https://metaverseroadmap.org/inputs4.html#glossary
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Metaverses
centralized non-blockchain platform generally gives moderators limitless
authority to alter data, making them a “god” in the digital world.
This type of virtual reality can only provide non-persistent instances, which
defies the metaverse’s requirement of being able to provide persistence in
objects. To tackle this issue, developers have started integrating VR games
with blockchain to give players access to persistent assets immutably
recorded on the blockchain, providing them with “true ownership” of the
digital objects they own in the virtually enhanced reality.
Furthermore, by utilizing blockchain technology, virtual assets such as lands

and digital currencies can be rendered scarce since everything is recorded in
the ledger. For example, even the project originators cannot create more
lands in any particular digital area. A decentralized platform may also
distribute the game’s stake to the community, providing community
members the right to vote on any decisions that would change the metaverse.
Below, we will learn more about the pioneers of blockchain metaverse,

namely Decentraland, The Sandbox, Cryptovoxels, and Somnium Space.
Decentraland
Decentraland is a decentralized 3D virtual reality world powered by the
Ethereum blockchain. It is overseen by the non-profit Decentraland
Foundation and was first launched to the public in February 2020.
Decentraland was initially created in 2015 by like-minded friends to “fight

back” against centralized VR games.47 During its early stage, in what was
known as the “Stone Age,” Decentraland was simply modeled in the form of
a simple grid allocated to users through a proof-of-work algorithm.
47 Zeoli, F. (2017, June 18). Introducing the Decentraland Team. Retrieved September 15, 2021,
from https://medium.com/decentraland/introducing-the-decentraland-team-
3071f7c947a
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Metaverses
In early 2017, Decentraland evolved into a 3D metaverse on the same
blockchain.48 Over time, the 3D virtual space has grown to be integrated with
the Ethereum ecosystem to utilize Ethereum smart contracts, which has
enabled interactive apps, in-world payments, and peer-to-peer
communication in the metaverse. Today, players may trade digital assets,
socialize with friends, and even hold VR conferences, all while exploring this
ever-expanding digital world.
As the name implies, Decentraland (decentralized land) provides the

community with complete control over their creation on the platform by
representing these digital lands as NFTs. For instance, landowners will have
full authority over the content built within their portion of land, which is
specified by a set of Cartesian coordinates (x,y).
Landowners can build a range of items on their land, from static 3D objects
to interactive systems like games and music players. Above all, Decentraland
is free to play, and it does not require any blockchain knowledge to start.
48 Ordano, E. (2017. June 23). The Decentraland Development Roadmap. Retrieved September 17,
2021, from https://medium.com/decentraland/the-decentraland-developmentroadmap-
51bf7903ff16
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Metaverses
However, it is recommended to get yourself a digital wallet to enjoy the whole
experience. A digital wallet like MetaMask will safeguard all your game assets
and in-world progress as long as you keep your private keys secured.
To start playing Decentraland, go to play.decentraland.org, click Play to

connect your digital wallet. Afterward, follow the prompts in your digital
wallet, then you may begin to personalize your avatar.
Make your avatar unique by customizing it in many ways, including Body,

Head, Top, Bottom, Shoes, Accessories, and Collectibles. Once done, enter
a new username, and you are ready to experience the world!
The Sandbox
The Sandbox is a decentralized virtual world where you can create 3D
objects, own digital assets in the form of NFT, build and play in an expansive
metaverse, and monetize in-game creations. The project aims to provide
artists, makers, and players the tools they need to express themselves through
voxel art, a sort of art form in which 3D models are created entirely out of
tiny 3D cubes called voxels.
Interestingly, The Sandbox began as two centralized mobile games produced

by Pixowl, The Sandbox (2012) and The Sandbox Evolution (2016). Both
games are 2D sandbox games seemingly inspired by Terraria, but The
Sandbox focuses more on user-generated content.
In early 2018, the team announced its acquisition by Animoca Brands and
revealed its plans to create a new blockchain-based, multiplayer,
crossplatform 3D sandbox game. They aimed to redefine the sandbox
gaming industry and disrupt major game developers such as Roblox and
Minecraft with their NFT and Play-to-Earn model.
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The Sandbox is not just a regular sandbox game. It consists of three

integrated products which provide players with a comprehensive
sandboxgaming experience: Voxedit, Marketplace, and Game Maker.
Voxedit is a free 3D voxel modeling software that allows users to construct
and animate 3D objects out of voxels. The artwork can be uploaded into an
IPFS network (decentralized storage system), registered onto the blockchain
as an NFT, and published on The Sandbox’s Marketplace to be sold as NFTs
to potential buyers.
Lastly, the Sandbox Game Maker allows players to build their 3D games for
free, with no coding experience required, as the program is designed to
provide easily understandable visual scripting tools. Similarly, art and script
can be bundled together to be uploaded and listed for sale as an NFT. Finally,
all the assets can serve as creative elements that would contribute to a vast
metaverse, which consists of a capped total of 166,464 LANDS or digital real
estate in The Sandbox.
Cryptovoxels
Cryptovoxels is an Ethereum-powered metaverse that utilizes voxel-asset
architecture similar to The Sandbox, and it allows players to buy land to build
stores, museums, art galleries, and more. Ben Nolan, the founder of
Cryptovoxels, envisioned a user-editable metaverse that does not require
users to have programming knowledge to realize the full potential of a
blockchain-based virtual world. Ben released Cryptovoxels to the public in
mid-2018.
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Metaverses
Cryptovoxels started as a black and white metaverse. When the developer

began to add color to the metaverse, the COLR token was required to add
color blocks. The sale of COLR token was discontinued in June 2020 and
replaced with color blocks, provided for free. The world of Cryptovoxels has
brightened up significantly since then.
The metaverse land, or parcel, is bought and sold on the OpenSea NFT
marketplace using Ethereum. Same as The Sandbox, landowners can place
voxel-built objects on the land they own to decorate their land and turn it
into stores and art galleries. Likewise, players who do not own any land can
also enjoy the building experience by using the Free Space or building on one
of the available sandbox parcels. However, do note that what’s built on public
land is not permanent as anyone is allowed to modify it.
Cryptovoxels focuses heavily on adding interactive multimedia into the

building blocks of digital infrastructure, including text, images, GIFs, audio
files, .vox files, scripting, and video streaming. The interactive environment
that Cryptovoxels employed greatly enhances users’ multisensory
experiences in the metaverse. As such, the metaverse is an excellent fit to
organize digital events, such as virtual music festivals and virtual art
exhibitions.
Another exciting aspect of Cryptovoxels is its wearables. Wearables are

virtual NFT clothing that users can use to customize their avatars.
Cryptovoxels wearables come in all shapes and sizes, and they function
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Metaverses
similarly to digital apparel from the other games. Furthermore, it is possible
to design your unique wearables with voxel blocks and turn them into NFT
assets. You can also choose to sell your works on NFT platforms to earn
cryptocurrency.
Somnium Space
Somnium Space is a VR-centric blockchain-based metaverse founded by
Artur Sychov in 2017 with a bold vision of establishing a permanent
economy and virtual currency for the world. Today, Somnium Space is an
open-source, decentralized VR metaverse that is entirely shaped by its users.
The digital world technically works the same as the metaverses we introduced
to you earlier, allowing activities such as owning digital lands, building
houses, buying in-game NFT assets like avatar equipment, and more.
The metaverse is integrated with Ethereum blockchain to power its in-app

digital currency, Somnium Cubes (CUBE). The CUBEs are an essential
component of the blockchain-based economy, allowing players to transact
with each other and provide users with permanent ownership of NFT assets,
from virtual lands to avatars, goods, buildings, and more.
The difference between Somnium Space from other blockchain metaverses

is that it aims to incorporate cutting-edge VR technology to provide users
with a fully immersive VR experience. It has already enabled full-body
tracking technology, which tracks and detects body and fingers movement.
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In October 2021, Somnium Space made strategic investments in VRgineers
and Teslasuit. VRgineers is a leading manufacturer of XTAL, a new
generation, high-resolution VR headsets, while Teslasuit is a firm that
produces full-body haptic suits for physical VR experiences. Somnium Space
has also announced the research and development of its own standalone
Somnium Space VR headset.
What’s more, Somnium Space announced in October 2021 that it is

integrating the Solana network as part of its ultimate plan to create a
multichain metaverse with highly-efficient interoperability capability. From
December 2021 onwards, Solana ecosystem users will be allowed to utilize
their Solana-based NFTs inside Somnium Space clients to build NFT
galleries and more.
According to the Somnium Space Economy Paper, CUBE tokens can be

used to enter arcades and amusement parks in the metaverse. You may even
visit user-generated museums or watch performances, some of which require
you to purchase tickets from the artist.
The Somnium Space client is available for download on Steam and accessible
from any VR device.
Investing in Virtual Land and Real Estate

Much like the real world, there are a lot of aspects to consider when
purchasing virtual real estate. Buyers must consider various factors such as
its proximity to amenities, location, price per area of land, and more.
As of November 2021, the floor price for a parcel of land in Decentraland is

roughly 1.2 ETH, or about $5,200. The MANA token, meanwhile, has a
market capitalization of approximately $3.54 billion. In addition, the most
expensive land sale in Decentraland history featured 259 plots of land sold
for about $913,228 in MANA tokens. But why all the hype?
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It is generally believed that the metaverse will significantly impact our daily
lives in the future. The metaverse could potentially serve as a digital country
or civilization, linking the real and virtual worlds.
Metaverses have already enabled users to purchase land, construct properties,

and organize virtual parties and concerts. Investing in a decentralized
metaverse may appear to be a niche market, but retail investors are not the
only ones pouring money into these virtual realities.
For example, prominent auction house Sotheby’s has established an art

gallery in Decentraland, virtually recreating its London headquarters on New
Bond Street. The Sotheby’s gallery is in a prime location in Decentraland’s
Voltaire Art District, with all five ground floor exhibition spaces dedicated
to displaying its art collections.
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Metaverses
Some celebrities have expressed their interest in taking part in metaverses.

Snoop Dogg, for example, has replicated his mansion within The Sandbox
metaverse and is offering fans VIP seats to his virtual parties. In addition,
Paris Hilton, Deadmau5, Alabaster dePlume, and 3LAU have participated at
Decentraland’s music festival in October 2021.
Metaverses may even be utilized for remote work, home learning, and
tourism. Nestled in the Vegas City district of Decentraland is the Tominoya
Casino, where players can test their luck in various casino games. To
smoothen the onboarding experience for newcomers, the casino even hires
real people as casino greeters, giving a dose of human touch to the virtual
space to foster a deeper sense of familiarity.49
This is just one of the many examples of real-life employment opportunities

within the metaverse. Soon, even the concept of working-in-the-office-
fromhome will become a reality as companies explore setting up virtual
offices in the metaverse, similar to what KuCoin has done. 50
49 Nelson. D. (2021, March 19). This Casino in Decentraland Is Hiring (for Real). Retrieved
September 17, 2021, from https://www.coindesk.com/tech/2021/03/18/this-casinoin-
decentraland-is-hiring-for-real
50 Wright. T. (2021, November 3). KuCoin launches virtual office in the Bloktopia metaverse.
Retrieved September 17, 2021, from https://cointelegraph.com/news/kucoin-

launchesvirtual-office-in-the-bloktopia-metaverse
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Metaverses
Like it or not, humans are spending more and more time online. Metaverses
fill that gap where our social needs are becoming increasingly easier to meet.
Notable Mentions
Cyber
Cyber is an immersive 3D metaverse where artists and collectors can display
their NFTs. Aside from the realistic graphic settings of the metaverse,
collectors can easily connect their Ethereum wallet with the platform to
import their NFT assets to be displayed in their personalized space. Cyber
has also collaborated with some remarkable artists in the industry to build
creative spaces.
Isotile
Isotile is a decentralized metaverse built on the Ethereum blockchain, where
you may set up a gallery to display your NFTs and hang out with friends.
Isotile is primarily influenced by Habbo Hotel, allowing users to control their
3D characters from a fixed third-person perspective.
Lunacia (Axie Infinity)

Lunacia is an open world inhabited by creatures called Axies and Chimeras.
The universe is divided into tokenized parcels of land called Terra, which
players can buy, rent, and develop. Players can choose to fight off monstrous
creatures to rebuild and strengthen the Kingdom. The Axie Infinity is
currently a turn-based Play-to-Earn game, but it is expected to develop into
a vast metaverse.
Conclusion
The metaverse is one of the hottest topics in the tech sector, prompting
companies to invest billions of dollars in the near future. Many large tech
companies such as Facebook, Microsoft, and Tencent, are betting big on the
potential of the metaverse as well.
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Metaverses
In late-2021, Facebook teased a plan to hire 10,000 individuals in the

European Union in the next five years to help develop its metaverse, Meta.
Shortly after the announcement, the company renamed its parent company
Facebook Inc. to Meta Platforms Inc. to focus fully on developing the
metaverse. According to a Forbes report, Meta’s metaverse project will cost
at least $10 billion in 2021 alone.51
Similar to how we are attached to our social media accounts, in the future it
is projected that many people will choose at least one metaverse as their
second life and form connections within the platform.
A centralized metaverse may have its own perks, but in a decentralized

blockchain infrastructure, individual networks can govern themselves under
a decentralized protocol. This stops one organization wielding monopolistic
power over the sphere of online interactions.
The upcoming key development for the overall metaverse industry is to

incorporate cutting-edge augmented reality and virtual reality technology to
enhance virtual environment settings. For example, Decentraland’s roadmap
includes plans to integrate VR technology to complete the virtual reality
experience.
Although the future of the metaverse is still somewhat obscure, we can

certainly picture it evolving into an immersive digital world like the Oasis in
Ernest Cline’s novel “Ready Player One”, a place where the limits of reality
are your own imagination.
1. The Metaverse Primer https://www.matthewball.vc/the-metaverse-
primer
2. Are We in the Metaverse Yet?
51 Brown, A. (2021, October 25). Facebook Expects Metaverse Project Will Cost At Least $10
Billion—In 2021 Alone. Retrieved October 28, 2021, from
https://www.forbes.com/sites/abrambrown/2021/10/25/facebook-expectsmetaverse-
project-will-cost-at-least-10-billion-in-2021-alone/
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Metaverses
https://www.nytimes.com/2021/07/10/style/metaverse-
virtualworlds.html
3. For the love of the loot: Blockchain, the metaverse and gaming’s
blind spot https://techcrunch.com/2021/09/16/for-the-love-of-
the-lootblockchain-the-metaverse-and-gamings-blind-spot/
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CHAPTER 9: UTILITY-BASED NFTS
Many people assume that NFTs are only for vanity reasons, used as profile
pictures or displayed in virtual art galleries. However, certain NFTs can also
carry some form of utility and grant special rights to the owners. From
decentralized naming systems to attendance verification systems, NFTs can
help smoothen the user experience and help creators ensure that the right
participants are duly rewarded.
Imagine having a decentralized name that improves the readability of

blockchain addresses instead of random strings of characters, making it easier
for users to share their blockchain addresses. Or creators issuing limited
edition NFTs that unlock special perks such as exclusive access to private
groups or events. The possibilities are endless with these utility-based NFTs.
We will be looking at some of these NFT projects that aim to add compelling
use cases that bestow NFTs with useful functions, such as the Ethereum
Name Service (ENS) and the Proof of Attendance Protocol (POAP).
Ethereum Name Service (ENS)
As its name implies, the Ethereum Name Service (ENS) is an open,

decentralized naming system built on the Ethereum blockchain. The main
goal of the ENS is to map machine-readable identifiers, such as Ethereum
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addresses and InterPlanetary File System (IPFS) content hashes, to
humanreadable names.
For instance, we have associated our Ethereum address,

0x4Cdc86fa95Ec2704f0849825f1F8b077deeD8d39 to an ENS,
coingecko.eth. This makes it much easier for other users to remember and
reference a particular address by using human-readable words rather than a
long string of random characters.
It is similar to how Internet domain names work. For example,

https://www.coingecko.com/ is mapped to our server’s IP address where
CoinGecko is hosted while coingecko.eth is mapped to our Ethereum
address.
ENS functions similarly to a conventional Domain Name System (DNS)

used by websites around the world, and owners of ENS .eth domains have
total control over their subdomains. Since we have control of coingecko.eth,
we can create new subdomains like buzz.coingecko.eth and configure them
to our liking.
All ENS registrations are ERC-721 compliant, meaning that they are NFTs
that are transferable. While they are under your control, you can configure
them to have additional records such as addresses and social media links. As
shown below, ENS holders can receive currencies from other blockchains
by including the wallet addresses for Bitcoin, Litecoin, or Dogecoin.
ENS ownership is not permanent as they need to be renewed upon expiry.

You can view the expiration date on your ENS account dashboard and even
set a reminder. The cost to register a .eth domain varies based on the number
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of characters in the name. Due to the smaller pool of available names, shorter
names cost much more than lengthier names.
Source: https://docs.ens.domains/frequently-asked-questions
That covers the basics of ENS! There are more technical use cases for
developers to use and integrate ENS with their applications. However, for
regular users and newcomers, ENS is a great way to adopt an on-chain alter
ego, and you can use them to send and receive funds in a simpler manner.
Before we head to the next section, here’s a step-by-step guide on how to
register your very own ENS!
How to Register an ENS
Step 1
• Head to https://app.ens.domains/. Make sure to connect your
wallet to the Ethereum mainnet before doing so.
• Then, search for a name that you would like to register. In this
example, we will look for “howtonft2021”.
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Step 2
• If the name is unavailable, the expiry date will be shown. If it is
available, it will be highlighted in green.
• Click on the available name.
Step 3
• Select the number of years to register the ENS domain.
• You will be shown the amount you have to pay in ETH (including
transaction fees).
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Step 4
• Once you have selected the registration period, click on ‘Request to
Register’.
• You will need to confirm the first of two transactions to complete
the registration.
• Confirm the first transaction.
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Step 5
• After the first transaction is complete, you need to wait for 1 minute
to make sure that no one else is trying to register the exact same
name.
• Once the waiting period is over, click on ‘Register’ to confirm the
second transaction.
Step 6
• You’re all done!
• You can manage your ENS domains by accessing your account and
selecting the relevant name.
• Here, you can transfer ownership, add records and renew your name
before it expires.
Proof of Attendance Protocol (POAP)

Proof of Attendance Protocol (POAP) is an app that makes it possible to
record the events you have attended. For instance, if you have participated
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in a concert, the physical ticket could serve as your proof of attendance.
However, the physical ticket might get misplaced, and its proof lost forever.
With POAPs, an attendee receives a digital badge represented as an NFT

when attending a particular event. Event organizers can give attendees POAP
as mementos for attending an event, further engaging their attendees and
serving as a bridge to lengthen the relationship between event organizers and
attendees.
Each POAP has a unique design that represents the event. Organizers can
also add features, such as private chat rooms, raffles, and even send token
airdrops to POAP holders to create a richer experience for their attendees.
Additionally, event organizers can ask attendees to decide future events via
polls.
The Graph NFT Badges by POAP
For the collector, this offers a way to bookmark their life experiences. Each
POAP collection will look very different and unique. POAPs are not just a
collection of badges. It provides a story that can be shared with others.
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Collectors can meaningfully engage with other people with similar interests
from POAPs they own by using the badges as verification to access private
chat channels.
The cost of minting POAPs is low because POAP NFTs are issued on the
xDai blockchain, an Ethereum sidechain with fast and inexpensive
transactions. Event organizers can decide the timeframe when the POAPs
can be claimed and distribute the POAPs through a link or QR code to
anyone who has attended the events.
The only requirement to claim a POAP is participating in the event and

claiming the POAP using an Ethereum address. POAPs then show up in the
address’s collection and can be viewed on https://app.poap.xyz/. Below is a
guide on claiming your POAP NFT for each event.
Step 1
• Click the link provided by the event.
Step 2
• Input your Ethereum address into the box.
• Click on the “Claim POAP token” button
Notable Mentions
Collab.Land
Collab.Land has a similar use case to POAPs to create more engaged
communities. Owning an NFT from a collection can serve as a verification
process to gain entry into gated Telegram or Discord communities.
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Handshake
Handshake is a decentralized naming protocol where top-level domain names
are sold through auctions every two weeks. Users can participate in these
auctions using their native currency, HNS. Auctions are conducted on
Namebase, a Handshake registrar and exchange.
Unstoppable Domains
Unstoppable Domains allows users to create blockchain-based domain
names that can be used to retrieve and send over 275 different tokens.
Although it is similar to ENS, Unstoppable Domains enable users to own
the domains for life with no renewal fees.
Conclusion
As seen from ENS and POAP, NFTs are definitely more useful than most
people may think. Functioning more than just naming conventions or as a
fancy souvenir, some projects such as APY Vision, which provides yield
farming tools and analytics, have even used NFTs as a form of subscription
for more premium services. Instead of holding fungible tokens, as long as
you own the NFT, you gain access to professional features for a fixed
period.52
We at CoinGecko also use NFTs as a form of access into our CoinGecko

Premium+ Telegram and Discord groups! Using the tool provided by
Collab.Land, users holding these special NFTs can connect their wallets to
verify ownership of their NFTs to gain access to our exclusive groups.
Outside of the cryptoverse, NFTs have many other real-world applications,

such as movies and events tickets.
52 APY Vision. (2020, November 26). Introducing NFT Subscriptions. Retrieved September 20,
2021, from https://medium.com/apy-vision/introducing-nft-subscriptions-for-
apyvision-78b6d9a02a39
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Entrepreneur Mark Cuban is trying to use NFTs to represent Dallas
Mavericks’ sports tickets, allowing fans to buy and resell them. With possibly
commemorative designs for each occasion, a secondary market of these NFT
tickets can exist, allowing the tickets to retain some form of value well into
the future. This is just one example of how NFTs will continue to pave the
way to a smoother and more transparent way of exchanging ownership in the
future.
1. Step-by-Step Guide to Registering a .ETH Name
https://medium.com/the-ethereum-name-service/step-by-
stepguide-to-registering-a-eth-name-on-the-new-ens-
registrarc07d3ab9d6a6
2. How and Why to Replace Your Ethereum Address with a
UserFriendly Name https://blog.makerdao.com/how-and-why-to-
replace-yourethereum-address-with-a-user-friendly-name/
3. POAPs: What are they and how to collect NFT attendance badges
https://nftevening.com/poaps-all-you-need-to-know-about-
nftbadges/
4. NFTs will change everything we know about subscriptions,
membership, licensing https://mattgalligan.com/membership-nfts/
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PART THREE: NFT TRENDS
CHAPTER 10: FRACTIONALIZED NFTS

On 11 June 2021, PleasrDAO grabbed headlines by purchasing the internet’s
most iconic meme, The Doge NFT, at a whopping price of 1,629 ETH,
worth roughly $4 million at the time of transaction. 54 Short of amassing
generational wealth, the general public has virtually no opportunity to gain
ownership of this particular Doge NFT due to its astronomical price.
The Doge NFT by Atsuko Sato
54 Manoylov, MK. (2021, August 31). Fractions of the original ‘Doge’ NFT will soon be sold.
Retrieved September 29, 2021, from
https://www.theblockcrypto.com/linked/116180/fractional-doge-nft-auction
Much like traditional art pieces or even real estate properties, prices of unique
NFTs can be prohibitive, preventing many from gaining exposure to the
most sought-after pieces. If holders want to sell their NFTs immediately,
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they will have to look for buyers with enough capital or reduce the price
significantly to lower the barrier of entry. This makes NFTs illiquid since you
cannot easily exchange them for money or other assets.
Unless you are a professional NFT appraiser, it’s also challenging to gauge
the intrinsic value of NFTs. Sure, there are cases where rarity can be
established, but there are also many other non-quantifiable factors such as
aesthetics, social prestige, and cultural significance - who’s to say that one
NFT is more valuable than the other?
Without a reliable price reference, it can be difficult for NFTs to be used as

collateral for more complex financial products. For instance, one could easily
use ETH as the collateral for borrowing other assets like USDC since ETH
is traded 24/7 on markets globally. However, because NFTs trade at a much
lower frequency, their prices cannot be readily established at any given
moment in time.
For example, if you would like to collateralize your NFT to draw out a USDC
loan, how much USDC would someone be willing to lend to you? For NFTs
to become a viable form of collateral, highly accurate real-time pricing is
required. In short, NFTs have a few hurdles to overcome before becoming
an attractive asset class,
Here are some of its challenges:

• Illiquid – resulting in high slippage during buying and selling
• Lack of market prices – consequently hard to value
• Not a good collateral – therefore, low capital efficiency
• Significant capital outlay – required to obtain exposure to the
highly-prized NFTs
The challenges highlighted above led the NFT community to ask this
question - what if there’s a way to buy just a slice of the NFT rather than the
entire piece?
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Why Do We Need Fractionalized NFTs?
Illustration of NFT fractionalization by Fractional53
Enter NFT fractionalization. NFT fractionalization aims to solve the

problems mentioned above by making NFT divisible, thus more tradable.
This allows investors with less capital to own a slice of unique, high-value
NFTs previously outside their reach.
In September 2021, many Doge lovers gained the opportunity to partially

own The Doge NFT mentioned above as PleasrDAO decided to
fractionalize the NFT and auctioned off DOG tokens representing fractional
ownership of The Doge NFT. The batch auction raised 11,942 WETH in
total, propelling the NFT to a record-breaking valuation of $225 million!54
The fractionalized pieces of the NFT are considered fungible with one
another. As they are fungible, users can trade these fractional NFT tokens
through decentralized exchanges, similar to how fungible tokens are traded.
Users can provide liquidity to decentralized exchanges, thus lowering
slippage for others.
Just like how Real Estate Investment Trusts (REITs) have allowed retail
investors to own a part of real estate, fractionalized NFTs have also allowed
investors to own a piece of a valuable NFT. Below we will look at three
projects tackling the problem of fractionalizing NFTs—Niftex, Unicly, and
NFTX.
53 (n.d.). Fractional.art. Retrieved November 1, 2021, from https://fractional.art/

54 Shen. M. (2021, September 3rd). Record Doge NFT Sale Highlights Growing Demand for
Fractionalization. https://www.coindesk.com/markets/2021/09/02/record-doge-nftsale-
highlights-growing-demand-for-fractionalization/
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Niftex
Niftex, one of the first fractionalized NFT projects, was launched back in
May 2020, way before the NFT hype of 2021. It allows users to mint
fractionalized NFTs that are called shards. Niftex initially focused on
individual NFTs such as highly-priced Axies and CryptoPunks.
Although the first iteration of Niftex only allowed for the fractionalization of
single items, Niftex V2 enables users to mint shards for a bundle of NFTs.
Shard holders will also have governance rights towards the underlying NFTs.
For example, if the underlying NFT is a piece of land from Decentraland,

any underlying utility, such as rent, can be distributed to the shard holders.
Niftex supports different types of NFTs that can be included inside a bundle.
Even though Niftex started out by leveraging Uniswap v1, with the launch
of Niftex v2, Niftex has decided to utilize its own exchange to incorporate
features like royalty distribution.
Royalty distribution is a feature that allows royalties to be distributed to the

NFT issuer each time the NFT is sold. NFT royalty may significantly
improve the artists’ earnings where traditionally, artists have only benefited
from the primary sales of their creations.
With fractionalized NFTs, the NFT is locked inside a smart contract. This
means that any sales of the NFT shards will not trigger the royalty payout as
the underlying NFT itself does not have a change of owners. With the launch
of its exchange, Niftex pioneered a new feature called artist trade fee
royalties, where part of the trading fees will be accrued to the artist.
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Niftex introduced the buyout clause for individual NFT and bundles so that
purchasers have a way to buy the underlying assets even without collecting
all the shards. Let’s take a look at an example to see how the buyout works
in practice, and how it is designed to prevent spamming.
Assume there are 100 shards available for an NFT with a 10% minimum
amount of shards required to trigger a buyout. A buyer would like to buy the
whole NFT for 100 ETH. The buyer will have to stake 10 shards and 90
ETH to trigger the buyout. To cancel the buyout, fraction holders will have
to buy the staked 10 shards at the quoted price, totaling 10 ETH.
Unicly
Unicly is a relative newcomer in the NFT space.
Users can lock a collection of NFTs through Unicly to issue fungible share
tokens called uTokens, which represent ownership of the NFT collection.
uTokens have governance rights over the collection, such as deciding which
NFTs can be included in the collection. The structure is similar to an NFT
fund since Unicly supports different types of NFTs inside a collection.
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To redeem the underlying NFTs, sufficient uToken holders need to vote to

unlock the collection. Interestingly, there is no way to bid for the entire
collection; buyers have to bid on the underlying NFTs individually.
Each collection has its own voting threshold set by the collection’s creator,
which can be unlocked when the voting threshold is achieved. After the
voting is over, the respective highest bidders can claim the NFTs while
uToken holders can claim the ETH paid by the bidders.
Unicly has a governance token named UNIC. UNIC holders can lock UNIC
to receive xUNIC, which is eligible for 0.05% of the protocol’s volume taken
in fees.
Unicly’s Automated Market Maker (AMM) exchange is called UnicSwap, a

fork of Uniswap V2. Users trading uTokens in Unicswap are charged 0.3%
as swap fee, of which 0.25% goes to uTokens's Liquidity Providers. The
remaining fees are used to buy back UNIC tokens and subsequently
distributed to xUNIC holders.
NFTX
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Although Niftex and NFTX sound very similar, they are anything but. Unlike
Niftex, NFTX does not support the sharding of individual NFTs. NFTX
focuses on creating funds for NFTs with similar attributes, thus helping to
create a floor price for particular NFT types.
NFTX funds are constructed using NFTs that users deposit into the vault.
This process is called minting. For example, users can deposit CryptoPunks
into the CryptoPunks vault and receive PUNK tokens in return. Some vaults,
however, might only allow certain subtypes such as the CryptoKiittes (Gen
0) vault. As its name suggests, only Gen 0 CryptoKitties are eligible to be
deposited into the vault.
The funds’ token follows the ERC-20 standard and is fungible. Users can
choose to provide liquidity in decentralized exchanges like Sushiswap, and
the default token pair is with ETH.
With a sufficiently large enough liquidity, NFTX funds help to improve price
discovery for particular NFT types. For example, if a PUNK token is trading
at $40,000, this suggests that the price floor of every CryptoPunk is $40,000.
In the latest version of NFTX V2, fees are charged when users mint or
redeem NFTs. The default fees are the following:
1. 5% minting fees
2. 0% random redemption fees
3. 5% targeted redemption fees
Fees can be changed anytime through a governance vote by the vault owners.
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In the case of minting, a user who deposits one CryptoPunk into the vault,
for instance, would receive 0.95 PUNK tokens in return. 0.05 PUNK token
will be paid to the liquidity providers of the vault. You can avoid paying the
mint fee if you stake the tokens for a minimum of 48 hours.
Users can redeem their NFTs anytime and bypass any redemption fees if they
choose to redeem a randomized NFT from the vault. Alternatively, the user
can pay a premium (5% targeted redemption fees by default) to select specific
NFTs. As such, you should not deposit any NFTs that have high or
sentimental value if you do not want to lose them to other collectors.
Notable Mentions
DAOFi
DaoFi released Fraction.art, a primary art marketplace that launches
fractionalized NFTs. Fraction community members can enter lotteries to
receive allocations for the fractionalized NFTs. After the primary sale, the
fractions are traded on a bonding curve on the secondary marketplace
facilitated by DaoFi.
Fractional
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Fractional allows users to mint fractionalized NFTs. Users can own a share
of their favorite NFTs by purchasing fractionalized ownership tokens of a
particular NFT. The Doge NFT was fractionalized through this protocol.
NFT20
NFT20 is another NFT index fund provider with a governance token named
MUSE. Similar to NFTX, NFT20 funds support similarly priced NFTs that
come from the same project and also offer NFT flash loans. For rarer pieces,
a Dutch auction can be initiated where the owner gets to set the price.
Conclusion
NFTs received unprecedented attention in 2021, with eye-popping sales such
as Beeple’s $69 million art sale.55 Before NFT fractionalization, it was hard
to own highly-priced NFTs. Fractionalized NFTs aim to democratize the
NFT market and allow retail traders to have exposure to this asset class.
The adoption of fractionalized NFTs is still fairly early, and they hold
immense potential to upend the market for illiquid asset classes. As of
September 2021, the combined total value locked for Niftex, Unicly, and
NFTX still sits around $120 million. To put this number into perspective,
that’s only 0.1% of the $120 billion locked in Ethereum DeFi protocols in the
same period.
NFT as an asset class still has a long way to go to prove its profitability and
sustainability. With the rise of digital natives and the growing demand for
alternative investments, fractionalized NFT may emerge as the investment
dark horse in the next decade.
55 (2021, March 11). Beeple sold an NFT for $69 million. The Verge. Retrieved September 23,
2021, from https://www.theverge.com/2021/3/11/22325054/beeple-christies-nft-
salecost-everydays-69-million
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1. Comparing different NFT Fractionalization Protocols
https://www.coingecko.com/buzz/fractionalized-nft
2. Lessons along the wei https://gaus.substack.com/p/lessons-along-
the-wei
3. NFTX: NFT-backed index vaults on Ethereum
https://blog.nftx.org/
4. Road to Financialization of NFTs https://medium.com/iosg-
ventures/road-to-financialization-ofnfts-145f3829dfdf
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CHAPTER 11: NFTS & DEFI
The financialization of NFTs through fractionalization has enabled improved
accessibility, liquidity, and ironically, fungibility of NFTs. It shows how the
utility of NFT can go beyond the stereotypical association of just arts or
collectibles. NFTs do in fact have a role to play in the world of Decentralized
Finance (DeFi).
Decentralized Finance or DeFi is the movement that allows users to utilize financial
services such as borrowing, lending, and trading without relying on centralized entities.
These financial services are provided via Decentralized Applications (Dapps), most of
which are deployed on the Ethereum platform.
NFT fractionalization showcases the integration of DeFi mechanics in the

world of NFTs, but the influence isn’t merely a one-way street.
As the development of DeFi matures, several projects have started exploring

the combination of NFTs with DeFi products, giving birth to a new class of
assets called “Financial NFTs”. Simply put, financial NFTs are any NFTs
applied as financial instruments—but why?
Why go through the hassle of integrating NFTs into DeFi? What is the point
when ERC-20 tokens are already working so well? We will explore in this
chapter how financial NFTs can bring about improved capabilities and
efficiency for DeFi products. The examples that we will cover are Uniswap,
Solv Protocol, and Charged Particles.
Uniswap
To fully understand Uniswap, we must first comprehend the core concepts
of both Uniswap V2 and Uniswap V3.
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Uniswap V2
Uniswap V2 is an Automatic Market Maker (AMM) that allows the setup of

any ERC20-ERC20 liquidity pools, which are completely fungible in nature.
For instance, in a DAI/USDC pool, both DAI and USDC are equally and
indiscriminately distributed along an x*y=k price curve to cover all prices,
from $0 to infinity.
Source: https://www.coindesk.com/business/2021/02/04/what-is-uniswap-a-completebeginners-
guide/
What this means is that most assets within most liquidity pools are never
utilized unless their respective prices swing to the extreme ends. According
to Uniswap, the V2 trading pairs of DAI/USDC only reserves about 0.50%
of capital for swaps between $0.99 and $1.01, which is the price range where
most trades are typically concentrated around in a stable pool.
While Uniswap V2 is revolutionary, we can observe a number of issues:

• Capital inefficiency – most of the liquidity (or about 99.5% in the
above DAI/USDC example) supplied by LPs sits unutilized.
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• High slippage – as funds are spread thin across all prices, users
may have to pay higher prices when buying tokens due to the lack
of liquidity at a specific price.
• Lower fee earnings – Liquidity Providers (LPs) only earn fees on a
small portion of the capital they provide, which can be insufficient
to offset the risk of Impermanent Loss (IL) they take on.
Uniswap V3
Uniswap V3 launched in May 2021 with new features and improvements. In

this chapter, we will focus on the key implications of Uniswap V3 introducing
non-fungible liquidity pools. This fundamental change is instrumental in
addressing the flaws of Uniswap V2 and serves as an interesting example of
the role that NFTs can play in the core design of DeFi products.
Unlike Uniswap V2, LPs in Uniswap V3 can concentrate their liquidity within
custom price ranges. As shown in the graph below, instead of liquidity being
spread across all prices in an ETH/USDC pool, an LP, for instance, can
choose to allocate his capital specifically in the price range of $250– $12,000.
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NFTs & DeFi
Source:
https://uniswap.org/blog/uniswap-v3/
What the LP has essentially done is that he has created his own personalized
liquidity pool covering only the range of $250–$12,000. The collective
liquidity positions of all LPs will then make up the ETH/USDC pool.
Interestingly, this also means that it is theoretically possible to have price
ranges in Uniswap V3 pools where no liquidity is available at all.
If the above LP provided liquidity for Uniswap V2, his share of the
ETH/USDC pool would have been represented by fungible Uniswap-
ETHUSDC-LP tokens, but this is not the case in Uniswap V3.
On top of “quantity”, Uniswap V3 positions need to account for an extra

dimension of “liquidity concentration”. For example, two LPs may have
added $100 to the ETH/USDC pool, but their choice of liquidity allocation
in terms of price range might be very different.
In this sense, their liquidity positions are not interchangeable and hence,
nonfungible. This is where NFTs come into play since non-fungible ERC-
721 tokens are a more suitable fit to represent the unique positions of both
LPs.
As such, Uniswap V3 has managed to leverage NFTs effectively in the DeFi

space, leading to:
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• Improved capital efficiency – Uniswap V3 requires less capital to

generate the same amount of expected fees compared to Uniswap
V2.
• Lower fee slippage – as a result of higher liquidity depth in
highvolume price ranges.
• Higher fee earnings – a higher percentage of the deployed funds
can be used to generate swap fees.
The flip side of this user empowerment is that it also demands proficiency in
market knowledge to identify optimal liquidity positions, which may be
limited to only a handful of financially-savvy DeFi users. Becoming an LP
for Uniswap V3 has a much steeper learning curve compared to becoming
an LP for Uniswap V2 since your choice of fund allocation has major
implications on the trading fees that you may earn, as well as the level of risk
you are exposed to.
Nevertheless, this reward mechanism for capital efficiency bodes well for the
long run. It offers a glimpse into how NFTs can play a pivotal role in
cultivating an increasingly sophisticated DeFi space, which is essential for
sustainable growth.
Solv Protocol
Solv Protocol is a DeFi platform that enables the minting and trading of
financial NFTs called Solv Vouchers.
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An example of a Solv Voucher - 2 years linear vesting of 20,520 DODO
Solv Vouchers are a form of derivatives product that represents vesting

assets. Vesting is the process of locking up and releasing the tokens after a
set period of time. This helps to ensure long-term commitment from early
investors and team members, which will help to align their financial interests
in furthering the project’s growth and success.
Through Solv, projects are able to mint and distribute locked investment
allocations in the form of Solv Vouchers to their investors, who are then
entitled to any future token flows of the underlying assets.
Take the voucher above as an example. The allocation of 20,520 DODO is

vested linearly for two years, which means that the voucher will be unlocked
for redemption at a fixed interval. For Solv Vouchers, linear vesting releases
the tokens every Ethereum block, which works out to roughly 0.00488
DODO every 15 seconds. Other methods of release include one-time release
and staged release.
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Source: https://docs.solv.finance/solv-documentation/
Usually, locked assets are absolutely illiquid, and the only action available is
to passively wait out the vesting period to claim the assets. With Solv
Vouchers, owners of locked assets can now exercise active control, including:
1. Buying and selling the vouchers on Solv’s marketplace, which is akin
to transferring the ownership of the vested tokens 56
2. Splitting the vouchers into multiple, smaller portions
3. Merging the vouchers into a bigger portion
This opens up fascinating market strategies for vesting assets where buyers
can enter long-term positions at a discount, while early investors can opt to
sell a portion or all of their Vouchers for liquidity.
It is interesting to note how Solv Protocol has managed to flip the narrative
that “NFTs are illiquid” by enabling liquidity and trading for the otherwise
illiquid, locked fungible assets through the innovative use of financial NFTs.
But again, why NFTs?
By nature, ERC-20 tokens lack the sophistication to be encoded with

complex information needed in certain financial instruments. ERC-721
tokens, on the other hand, while suitable in carrying the metadata of a Pudgy
Penguin, for instance, lack flexibility as they cannot be divided or combined.
In order to circumvent these limitations, Solv Finance had to develop a novel

token standard called “vNFT”, which stands for versatile non-fungible
token. vNFTs is a culmination of the best of both worlds from ERC-20 and
56 (n.d.). Solv Protocol - The Pioneer of Financial NFTs. Retrieved November 1, 2021, from
https://solv.finance/
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ERC-721, enabling Solv Vouchers to be encoded with the intricacies of

vesting contracts, as well as the composability of ERC-20 that allows them
to be split or combined.
Charged Particles
One can think of Charged Particles as the Matryoshka dolls of NFTs, except,
in this case, the dolls do not have to be identical at all. This protocol allows
any tokens (e.g., ERC-20, ERC-721, ERC-1155) to be deposited into any
NFTs. With this, your apes and penguins transform beyond being just
expensive JPEGs into utility NFTs or virtual baskets capable of carrying
various digital assets.
Here’s where things get even more interesting. You can also “charge” your
NFT by depositing an Aave-supported ERC-20 token, such as DAI, into it.
In doing so, the DAI will automatically be swapped into its interest-bearing
counterpart, aDAI, allowing your NFT to evolve into yield-generating
financial NFTs. The accrued interest can then be programmed to “discharge”
to any other wallets—your favorite aunt, a charity, CoinGecko—it’s up to
you!
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NFTs & DeFi
This innovative approach in the treatment of NFTs paves the way for many
new, exciting possibilities. Picture a loot box (which is an NFT by itself) that
contains a plethora of items ranging from aTokens to LP Tokens to other
valuable NFTs, which is what Charged Particles have done in partnership
with The Guild. This loot box can then be embedded within a blockchain
game as a treasure chest containing other in-game items or even reimagined
as a music album filled with individual music NFTs.
This is just one of the many ways that Charged Particles could be used, and
it will certainly be fascinating to observe how many more use cases can be
drummed up in the coming months.
As of now, Charged Particles can only support NFTs minted on their

platform, but in the near future users will be able to “charge” or deposit
digital assets into any NFTs as stated.57
57 Charged Particles Documentation. (n.d.). Retrieved November 1, 2021, from

https://docs.charged.fi/
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Notable Mentions
Aavegotchi
The Gotchiverse is an upcoming open-ended social space where players can
engage in many activities, such as farming, crafting, trading, and battles. Each
ghost NFT called Aavegotchi requires collateral in the form of Aave’s
interest-bearing aTokens to summon. This means on top of being an in-game
avatar, these pixelated ghosts are also financial NFTs that can accrue value
over time.
Unvest
Similar to Solv Protocol, Unvest also facilitates the on-chain trading of locked
tokens. This is achieved through the minting of ERC-20 Liquid Vesting
Tokens (LVTs) that represent the vesting assets or their version of financial
NFTs—Unvest NFTs.
Revest
Revest enables the locking of ERC-20 tokens in ERC-1155 NFTs. The user
can configure the locking mechanism to one of the following: Time Lock,
Value Lock, and Address Lock.
NFTfi
NFTfi is the “Aave of NFTs”. Instead of fungible tokens, NFTfi facilitates
peer-to-peer lending and borrowing by using NFTs as collaterals.
Conclusion
While the application of NFTs in Uniswap V3 centers around financial
practicality, financial NFTs like Solv Vouchers, Charged Particles, or even
Aavegotchis also possess the artistic elements typical of NFTs. As such, the
value of financial NFTs becomes multi-dimensional and can be summed by
the collective aspects of:
1. The perceived value of their utility (if any)
2. The speculative value of their artwork, design, and rarity
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3. The intrinsic value of their underlying assets
As demonstrated, the use-cases of NFTs transcend beyond that of just

tokenizing art and collectibles. The fundamental technology sets the stage for
financial NFTs to have widespread utility in DeFi too.
The relationship between NFTs and DeFi is not mutually exclusive. Rather,
they work symbiotically and strengthen each other. As the crypto ecosystem
grows and flourishes, we will likely observe the emergence of more novel
combinations and use cases between DeFi and NFTs. The ecosystem as a
whole is still in an experimental stage, and it will be interesting to see what
new, exciting directions financial NFTs will bring about.
1. The boom of financial NFTs https://hackernoon.com/financial-
nfts-will-be-the-real-nft-boomjz1a32wl
2. Uniswap V3 explained https://defiprime.com/uniswap-v3-
explained
3. How can NFTs be used in DeFi https://101blockchains.com/nft-
and-defi/
4. When DeFi meets NFTs https://cointelegraph.com/news/this-
time-it-s-different-whendefi-meets-nfts
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CHAPTER 12: BRAND MARKETING
USING NFTS
On 23 August 2021, Visa, the global payments processing company,
announced that it acquired CryptoPunk #7610 for $150,000. The purchase
marked the first foray of a large company into NFTs. According to Cuy
Sheffield, Head of Crypto at Visa, there were three main reasons for the
purchase.58
“We think NFTs will play an important role in the future of retail, social
media, entertainment, and commerce. To help our clients and partners
participate, we need a firsthand understanding of the infrastructure requirements
for a global brand to purchase, store, and leverage an NFT.
We also wanted to signal our support for the creators, collectors, and artists
driving the future of NFT-commerce. Enabling buyers and sellers is what we do
—whether it’s helping small and micro business owners get online, or making it
easier for companies to pay their partners across borders. We’re excited to work
with this growing community to make NFTs usable and accessible in a variety
of contexts.
Lastly, we wanted to collect an NFT that symbolizes the excitement and opportunity
of this particular cultural moment. We’re a company steeped in the
history of commerce and payments—but with our eyes on the future. With our
CryptoPunk purchase, we’re jumping in feet first. This is just the beginning of
our work in this space.”
58 Sheffield, C. (n.d.). NFTs mark a new chapter for digital commerce. Retrieved September 22,
2021, from https://usa.visa.com/visa-everywhere/blog/bdp/2021/08/18/nfts-mark-
a1629328216374.html
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Brand Marketing using NFTs
Although the official reasons have been spelled out, there is a fourth
underlying reason that has not been expressly stated—marketing. A quick
scroll through VisaNews’s Twitter page and you would notice that the
CryptoPunk post has received far more attention than any other post.
Immediately after the announcement, news of the purchase also spread like
wildfire across both crypto and business news websites. 59 A $150,000
purchase effectively became an extensive marketing campaign that generated
far more public relations value than the cost of acquiring the asset itself.
Additionally, with this NFT purchase, Visa still holds the asset on its balance
sheet, which has roughly doubled in value since the purchase was made. The
point is that acquiring an NFT can not only be used by individuals to flex
but can also be used by companies and other institutions to build their brand
and market themselves.
Based on our observations so far, there are two approaches that companies
have adopted - one is by buying an existing NFT, and the other is by growing
their brand through their own NFTs.
59 Browne, R. (2021, August 24). Visa jumps into THE NFT craze, buying a ‘CryptoPunk’ for
$150,000. Retrieved September 22, 2021, from
https://www.cnbc.com/2021/08/23/visa-buys-cryptopunk-nft-for-150000.html
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The Buyer’s Approach

Visa’s CryptoPunk purchase was clearly the buyer’s approach. However, Visa
was not the only one to adopt this method. Another example is Budweiser
purchasing an NFT from Tom Sach’s: Rocket Factory (TSRF) collection.
As its name suggests, TSRF is by Tom Sachs, a renowned contemporary artist

in New York. TSRF was a unique project as it involved collecting Rocket
parts to form a complete Rocket. A Rocket comprises three Component
NFTs: a Nose Cone, a Body, and a Tail Assembly. These three components
may be combined to form a Completed Rocket NFT. Once the Component
NFTs are combined and burned, a Completed Rocket NFT is minted. Up to
1,000 Completed Rockets may be minted.
Over the years, Sachs has worked closely together with many established
brands like Chanel and Nike. Along with the use of Copyright Laws that
allow parody works (fair use doctrine), most of the Rocket parts have a
preexisting company logo on them.
161
Once a Completed Rocket has been minted, owners have the option to
launch their rocket. If approved, the project will create a physical sculpture
of the rocket, launch it and make every attempt at recovery. The Physical
Rocket is then shipped to its owner in a custom display box, while the
Completed Rocket NFT will be updated with metadata gathered from the
launch. A video documenting the launch will be linked to the Completed
Rocket NFT as well.
Now here’s the kicker. Shortly after Visa’s CryptoPunk purchase, Budweiser
bought a Budweiser Rocket on 24 August 2021 for $25,000. Notably,
Budweiser also bought the ENS domain beer.eth previously for $95,000.
There was no notice, nor was there any big announcement. Budweiser only
did two things; changed their Twitter profile picture to the NFT and posted
three rocket emojis.
A spokesperson later confirmed the purchase and stated:60
“Budweiser is taking its first steps into the NFT universe. We’re excited to
support Tom Sachs and his Rocket Factory project and join this incredible
community.”
Like Visa, Budweiser’s NFT purchase galvanized the crypto community and
drew widespread attention across social media and other news platforms.
Budweiser has effectively reaffirmed Visa’s approach towards a new form of
marketing.
Even smaller brands have taken the leap. For instance, AriZona Iced Tea is
actively collaborating with Bored Ape Yacht Club (BAYC) on new products
after purchasing an Ape.
60 Kiderlin, S. (2021, 25 August). Budweiser gets INTO NFTS by launching A Bud-themed space
rocket on Twitter. Retrieved September 22, 2021, from
https://markets.businessinsider.com/news/currencies/budweiser-nft-
spacerocketrocket-factory-project-nonfungible-token-crypto-asset-2021-8
162
The iced tea company has even bought other growing NFTs such as Pudgy
Penguins and Cool Cats.61
Buying an NFT automatically enrolls a brand into an exclusive club. Notably,

members of the club will naturally become de facto brand ambassadors
because it is in everyone’s mutual interest to grow the community. Rather
than paying millions of dollars to sign a contract with Stephen Curry, it might
be worth considering buying a BAYC instead since Curry owns one.62 The
best part is that the NFT remains an asset with (albeit speculative) value on
the balance sheet instead of a marketing campaign that gets spent
immediately.
61 OpenSea. (n.d.). AriZonaNFTea - Profile. Retrieved September 22, 2021, from

https://opensea.io/AriZonaNFTea?identifier=AriZonaNFTea
62 Lee, I. (2021, August 30). Steph Curry jumps into NFTs with $180,000 purchase of Bored Ape
Digital Artwork. Retrieved September 22, 2021, from

https://markets.businessinsider.com/news/currencies/steph-curry-nft-bored-ape-
yachtclub-180000-ethereum-nba-2021-8
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The Creator’s Approach

Unlike the Buyer’s Approach, the Creator’s Approach involves companies
creating their own NFTs. However, because NFTs can be encoded and
utilized in various ways, the possibilities for building a brand are endless.
Luxury giants like Burberry and Louis Vuitton have already implemented this
method.63 In Burberry’s case, they have collaborated with Mythical Games’
multiplayer online game Blankos Block Party to create an official NFT game
character called Sharky B that can be purchased in-game.
Burberry’s reasoning is that the company has always been experimenting with
creative marketing strategies and has identified gaming and the digital sphere
as a strong area of interest among its consumers.64
Louis Vuitton has gone one step further by creating their own mobile-app
game, Louis: The Game. The game follows the journey of the fashion brand’s
63 Shumba, C. (2021, August 9). Luxury fashion houses Louis Vuitton and Burberry dive into the
world of NFTs and online gaming. Retrieved September 22, 2021, from
https://www.scmp.com/magazines/style/luxury/article/3144333/louis-vuitton-
andburberry-are-diving-nfts-and-online-gaming
64 Theodosi, N. (2021, August 4). Burberry drops first digital products. Retrieved September 22,
2021, from https://wwd.com/fashion-news/fashion-features/burberry-drops-

firstdigital-products-1234892893/
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mascot Vivienne to Paris and features 30 NFTs to be collected by players
along the way, 10 of which were designed by digital artist Beeple. The NFTs
are collectible but not for sale.
Although this is Louis Vuitton’s first direct involvement with NFTs, it should
be noted that its parent company, LVMH is the founder of the Aura
Blockchain Consortium, which aims to combat counterfeiting in the luxury
industry through blockchain technology.
Old school brand Adam Bomb Squad is also experimenting with NFTs.65
Known for its streetwear style and multiple collaborations with big players
like Disney and Pepsi, Adam Bomb Squad launched an NFT line of 25,000
art designs centered around their company’s mascot.
65 Princess. (2021, September 21). Adam Bomb Squad: Overlap between streetwear and NFTs.
Retrieved September 22, 2021, from https://nftevening.com/https-nftevening-
comadam-bomb-squad-overlap-between-streetwear-and-nfts/
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Each NFT has historical significance and is based on real prints

manufactured over the firm’s 18-year history (founded in 2003), or even
designs that did not make the cut.
Unlike other conventional NFT projects, Adam Bomb Squad is also looking
to incorporate revenue-sharing mechanics through its NFTs. The idea is that
the holders of NFT designs that go to print (e.g., NFT #1 gets printed on a
T-Shirt for the Summer of 2022) will receive a portion of the sales as
royalties.
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Case Study: Revitalizing the magazine industry
The rise of the digital era has made many industries obsolete. The print
media industry, though a formidable and stil l-relevant giant, will never
recapture the same market share it once held with the advent of the
Internet.
Recognizing the need to adapt, a flurry of magazines entered the NFT

foray in 2021 after seeing both the financial and marketing opportunities
the space offered.68 Iconic magazines such as Time and Fortune auctioned
off NFTs based on their magazine covers and were widely successful.
Time designed its first NFT cover, “Is Fiat Dead?” for its March 2021
issue, which formed a 3 -part series of its well -known cover design, “Is
God Dead?” from April 1966 and “Is Truth Dead? ” from April 2017. In
68 McDowell, M. (2021, August 25). Exclusive: Fashion magazines are minting NFTs. Retrieved
https://www.voguebusiness.com/technology/exclusivefashion-magazines-are-minting-
nft
167
total, the 3 -part collection managed to raise $435,000 through the NFT
marketplace SuperRare.69
Fortune was a little more adventurous with their NFT direction and hired
pplpleasr, which in their opinion, “is the graphic artist whose work has
defined the look of the ‘decentralized finance’ movement.” 70 The
August/September 2021 cover included many famous yet anonymous

individuals on “Crypto Twitter” depicted by their avatars.
As part of the release, 259 NFTs were created, 3 of which were special.
These special NFTs provided individuals depicted on the cover with the
opportunity to acquire specially -generated artwork designed for them
(determin ed based on their listed addresses). The catch was that these
69 Southern, L. (2021, March 25). Time’s NFT Covers Sold at Auction for $435,000. Retrieved
November 1, 2021, from https://www.adweek.com/media/times-nft-covers-sold-
atauction-for-435000/
168
70 Hackett, R., & Harty, D. (2021, August 8). Fortune is dropping its latest cover as NFTs.
Retrieved November 1, 2021, from https://fortune.com/2021/08/05/nft-
droppplpleasr-cover-art-opensea-auction-ethereum/
special NFTs are only attainable if the individuals depicted win the bid. If
the winning bid is from a non-listed address, the NFT reverts to its original
form. In totality, the entire collection managed to raise 429 ETH (roughly
$1.3 million), half of which were donated to charity.
Notable Mentions
Project Galaxy
Marketing in a different vein, Project Galaxy offers NFT-as-a-service to help
projects drive user engagement and retention. 66 For instance, Protocol usage
can be gamified, thus allowing users to earn NFTs by completing specific
tasks.
Conclusion
NFTs are status symbols that generate social clout. Savvy brands and
marketeers will recognize the power of NFTs and how they can speak to a
broader audience, especially when identities and expressions of oneself are
only becoming more prevalent in the digital space.
NFTs are allowing companies to reshape marketing strategies. Companies

that traditionally seek out celebrities and athletes for sponsorships are now
considering NFTs as a viable alternative. Each NFT also has a narrative and
message which can be used for broader market appeal (e.g., charitable
donations from sales). Public relations value comes from the initial news
hype and the community engagement that follows.
At the same time, NFTs grant access to new markets in the digital space. We
have already seen how Burberry collaborated with a game developer—what
66 (n.d.). Project Galaxy: Powering On-chain Credentials. Retrieved November 1, 2021, from
https://galaxy.eco/
169
is stopping Burberry from collaborating with other game developers to
increase its brand awareness further?
But more than just that, NFTs offer new opportunities for brands to build
closer relationships with their community. Brands can offer benefits and
perks to their NFT holders, much like buying a membership pass. By sharing
similar values and offering social utility to customers, brands can grow a
more loyal consumer base.
1. Other Brands experimenting with NFTs
https://www.thedrum.com/news/2021/08/04/5-brands-
areexperimenting-with-nfts
2. How Brands can benefit from NFTs
https://bettermarketing.pub/how-brands-can-benefit-from-
nonfungible-tokens-nfts-dc38500a1c26
3. Reshaping the Creator Economy
https://www.forbes.com/sites/avidan/2021/09/13/nfts-
reshapebrand-marketing-in-the-creator-
economy/?sh=34e3a508da2d
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CHAPTER 13: NFT LEGOS
Most NFT projects have a similar approach to how their NFTs will be used
in the future. Be it as a profile picture or an in-game item, NFTs are usually
considered as “finished products” and accrue more value as the project
expands and continues to provide more benefits to the holders.
But what if there is no finished product? In other words, NFTs can also
serve as fundamental building blocks for a larger ecosystem, where a
passionate community comes together to build new items, narratives, and
experiences around the NFTs. Instead of the creators having complete
control over the direction of their work and how they may be used, these
“NFT Legos” provide a foundation and enable the broader community to
participate in innovation, creativity and value creation.
By allowing holders to come together to build an entirely new ecosystem for

the NFTs, no single holder can dictate the NFT value. Instead, value is
generated by all the projects that come about from the community. This is
an unprecedented way forward for the future of NFTs, where the
community participates and contributes to how valuable their pieces will be.
And it all started with eight lines of text on a black background.
The Birth of Loot

The brainchild of Dominik Hoffman, one of the co-founders of Vine,
“Loot” is a limited series NFT consisting of randomly generated sentences,
with each sentence representing a particular form of gear that one would
usually find in a fantasy role-playing game. Each set of “Loot” consists of
different items from weapons to armor, with varying rarities for each item,
ranging from Common to Mythic.
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Loot Bag #3637
The project was launched on the Ethereum blockchain. The NFTs were free
of charge, and all participants had to do was pay the Ethereum transaction
fee to mint a Loot bag. However, minting the Loot NFT was not the most
straightforward task—there was no website or user interface for users to
easily mint the NFT, and users had to interact with the Loot smart contract
directly.
After Dominik’s announcement on Twitter, savvy crypto users quickly

rushed to mint the Loot NFTs directly from the smart contract while
newbies struggled.67 The opportunity to mint an NFT created by one of the
co-founders of Vine motivated many to teach themselves how to interact

directly with Ethereum’s smart contracts.
The “minting” period concluded quickly, and the community soon got their
hands busy trying to identify the rarest bags. Within a few hours, the
community compiled a rarity list for items in each Loot bag.
67 dhof. (2021, August 27). “LOOT - randomized adventurer gear - no fee, just gas…”. Retrieved
September 13, 2021, from https://twitter.com/dhof/status/1431316631934967815
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NFT Legos
People collectively gathered that Divine Robes were the most coveted item.
Although Divine Robes were not special on their own, the memetics was
such that they catapulted their way into popularity, thereby granting special
status and fetching higher prices. The community started organizing itself
into various guilds for different items such as Katanas and Crowns, each
with its dedicated chat room for community members to interact with each
other.
Loot Derivatives
Although the Loot project started slowly, the community started envisioning
a future where these NFTs could be used as the building blocks for a
completely new and vast fantasy role-playing game akin to the traditional
Dungeons and Dragons game. However, several missing pieces are needed
to complete this vision, such as locations, quests, and enemies to battle. As
a result, this set off a chain reaction for the community to launch Loot
spinoffs, known as Loot Derivatives.
Loot Derivatives are projects built on top of Loot NFTs and are meant to
complement and fill the missing pieces of the Loot universe. One of them
is Adventure Gold (AGLD), the currency for adventurers. 68 AGLD are
fungible tokens that players can use in a future fantasy world to transact with
one another.
Each Loot NFT entitled its owner to claim 10,000 AGLD. On the day of
the announcement, the amount of claimable AGLD per bag was about
$50,000.
Imagine receiving that amount just for minting a free NFT!
As of September 2021, there are well over 40 Loot derivative projects.69

Three major projects that have emerged are Realms, Abstract Loots, and
mLoot. Realms is a series of generated maps with unique regions for the
68 Will Papper (2021, September 1). “Adventure Gold is now available for…”. Retrieved
September 13, 2021, from
https://twitter.com/willpapper/status/1433243941449568259
69 (n.d.). Loot Derivatives. Retrieved September 22, 2021, from
https://www.lootproject.com/resources
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Loot world while Abstract Loot are animated artworks based on the Loot
metadata. The third major project is mLoot, an extension of Loot that allows
for more participation from those who missed the original Loot drop. Other
Loot derivatives include Loot extensions such as pets, songs, guilds, mounts,
and many more.
Realm #3862 (Lisnoli)
Although the price of Loot derivatives have not performed as well as the
original, there is still a relatively decent amount of support for these
derivatives. It will be interesting to see whether they can come together to
build out the greater Loot universe. Some on-chain data analysts have even
taken a step further by creating detailed dashboards that offer a more
indepth view of price and number of holders via detailed dashboards. 70
Besides these spin-offs, Loot’s simplistic design has inspired many other
projects to launch forks. The main difference is that these forks are not built
on top of Loot and thus are not part of the larger Loot universe. Some of
70 (n.d.). Loot Derivatives Overview. Retrieved September 22, 2021, from

https://dune.xyz/dqniellew/Loot-Derivatives-Overview
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these projects include The Settlements, 71 an on-chain turn-based strategy
game reminiscent of the Settlers of Catan board game, competing factions
such as Bloot, 72 and Rarity, 73 a game developed by Andre Cronje and
inspired by Loot on the Fantom blockchain.
The Future of NFT Legos

Loot and its successors have invariably challenged the conventional view of
NFTs, where there is already a fixed world in place. Rather, these NFTs can
be viewed as composable parts that can be used as a part of something much
larger, like Lego pieces for creators and innovators to build on.
Historically, creators would use a top-down approach to set the project’s

direction from the art style, roadmap, and execution. With NFT Legos, the
top-down approach is flipped on its head. Instead, the community is
provided with a blank canvas to imagine and build the project together.
This bottom-up approach represents the unbundling of an NFT into

individual parts that can be repurposed for other use-cases, one that is not
constrained to a set plan. The vastness of what could be built on top of a
fantasy theme NFT is immense.
71 The Settlements. (n.d.). (@the_settlements). Retrieved September 27, 2021, from

https://twitter.com/the_settlements
72 Bloot. (n.d.). (@TeamBloot). Retrieved September 27, 2021, from
https://twitter.com/teambloot
73 Rarity Game. (n.d.). (@RarityGame). Retrieved September 27, 2021, from
https://twitter.com/raritygame
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Source: https://twitter.com/tandavas/status/1432802983528448000
Is it possible that this could be the “metaverse” that people have been talking
about for many years now? Will NFT Legos fade into obscurity months
from now, or will it pave the way forward with more innovation? We will
have to wait and see where the future takes us.
Notable Mentions
The Settlements
Inspired by strategy video games like Civilizations and Age of Empires, users
collect various resources from their Settlements to expand their territories
to grow their influence. Each Settlement comes with six traits, such as
Government and Resources, which can be randomized up to 5 times by
rerolling your traits.
Rarity
Created by Andre Cronje, the founder of Yearn Finance, Rarity is a
roleplaying game that was inspired by Loot and traditional fantasy adventure
games like Dungeons and Dragons. Players select characters from various
classes to go on adventures and complete quests in return for experience
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NFT Legos
points, gold, and crafting items. Characters can upgrade their skills as they
progress and forge new equipment along the way.
The Colors
The Colors is a collection of over 4,000 images, each filled with their
distinctive shade of color. These NFTs can be used to create various
derivative projects, which will use the metadata of your colors to define
them. The Spirals is the first derivative project of The Colors. It uses the
HEX and RGB properties to generate unique animated spirals.
Conclusion
NFT Legos are still very much an exploration into uncharted territory, and
we don’t know exactly where all this is headed. What is certain is that we are
seeing the coordination of passionate builders and community members
working together to realize this vision. NFTs can be a blank slate, and as
long as the community rallies to build something greater together, then the
sky’s the limit.
Will the bottom-up approach to NFT development pave the way forward
with more innovation, or will such NFT Legos fade into obscurity months
from now? Nobody knows, and we will have to wait and see. Currently, it is
getting increasingly difficult to track the development of every NFT project,
and the best part is that such development is only just the beginning.
1. Loot And Bloot: What To Know About Text-Based NFTs Seeing
Strong Interest
https://www.benzinga.com/markets/cryptocurrency/21/09/2283
7032/loot-and-bloot-what-to-know-about-text-based-nfts-
seeingstrong-interest
2. The Ultimate Guide to Loot NFTs
https://dappradar.com/blog/the-ultimate-guide-to-loot-nfts
3. Loot & Rarity https://andrecronje.medium.com/loot-rarity-
d341faa4485c
177
NFT Legos
178
CHAPTER 14: NFTS ARE THE FUTURE
For the longest time, the perception behind blockchain technology has
always been that of a payment network and closely related to finance use
cases. However, NFTs have changed this; we can safely say that the
blockchain is now akin to one big decentralized development platform,
containing a swath of different assets and dApps, filled with identities,
cultures, and communities that provide both financial and intangible social
value.
NFTs also represent a new paradigm in the way we digitize physical assets
and how we treat natively digital assets. As the world heads down the path
of digitalization, the need for technologies that can securely authenticate
digital assets will only continue to grow. NFTs fill this gap and have so much
potential to change the way we function as a society.
There are many NFT use cases, from art to games. Validating provenance is
a common use case, yet we are still only scratching the surface.
Any product or service that is or relies on an intermediary can be tokenized

through an NFT. Clear cases ripe for “NFTing” are important documents
like legal contracts, house deeds, insurance, and licenses. Just like how
property rights enabled traditional economies to grow, NFTs will do the
same for the digital economy.
Even if companies and governments do not participate in the decentralized

network, the technology behind NFTs is too large to ignore. At the very least,
NFTs are the Future
they would have to consider the implications of how NFTs can vastly reduce
bureaucratic processes.
179
But beyond the more obvious use cases, through the act of tokenization,
NFTs allow us to break down abstract social constructs into dollars and
cents. Humans have long ascribed value to all sorts of things, but with NFTs,
we can even tokenize memes. This offers all sorts of exciting opportunities
to develop decentralized brands and communities.
NFTs are not just redefining the way we perceive value but also how humans
traditionally interact. Take a look at how the Loot NFT project developed,
and you will see how NFTs and decentralization have affected the producer
and creator economy. What we are witnessing is, in fact, the percolation of
tokenization into communities, culture, and even ourselves.
Whether we like it or not, the digital world is imminent, and NFTs are the
gateway to digital ownership. Some might argue that we are approaching a
digital dystopia, but we at CoinGecko have long believed that almost
everything will eventually be tokenized - the genie is already out of the bottle,
and there is nothing we can do to stop it. We can only prepare for what’s
coming.
Are you Ready, Player One?
CLOSING REMARKS
Congratulations on making it this far! From the inception of NFTs to the
various applications in music, sports, and games, our journey through the
NFT landscape in this book has come to an end. However, this is just the
beginning, as the future looks bright for our NFTs, with even more realworld
applications in the making.
By now, dear reader, you should have a deeper understanding of what NFTs
are and how they can be used in many different ways. As the crypto and NFT
space continues to evolve and move at the speed of light, it is inevitable that
180
we may not be able to capture all the latest NFT developments. By the time
we publish this book, some of the information may already be outdated!
Nevertheless, we sincerely hope that this How to NFT book will be the perfect
starting point on your adventure through the vast contours in the world of
NFTs. May it guide you on your continuous quest to explore the multifaceted
world of NFTs.
APPENDIX
CoinGecko’s Recommended NFT Resources
Analytics
Dune Analytics - https://dune.xyz/home
Nansen - https://www.nansen.ai/
NFTBank - https://nftbank.ai/
NFTCrunch - http://nftcrunch.com/
NonFungible - https://nonfungible.com/
The Block Dashboard - https://www.theblockcrypto.com/data
News Sites
CoinDesk - https://www.coindesk.com/
CoinTelegraph - https://cointelegraph.com/
Decrypt - https://decrypt.co/
The Block - https://www.theblockcrypto.com/
Crypto Briefing - https://cryptobriefing.com/
181
Appendix
Newsletters
CoinGecko - https://landing.coingecko.com/newsletter/
Bankless - https://bankless.substack.com/
Delphi Digital - https://www.delphidigital.io/research/
Ethhub - https://ethhub.substack.com/
My Two Gwei - https://mytwogwei.substack.com/
Messari - https://messari.io/
The Defiant - https://thedefiant.substack.com/
Week in Ethereum News - https://www.weekinethereumnews.com/
Zima Red - https://andrewsteinwold.substack.com/
Podcast
CoinGecko - https://podcast.coingecko.com/
Bankless - http://podcast.banklesshq.com/
BlockCrunch - https://castbox.fm/channel/Blockcrunch%3A-Crypto-
Deep-Dives-id1182347
Chain Reaction - https://fiftyonepercent.podbean.com/
Into the Ether - Ethhub - https://podcast.ethhub.io/
PoV Crypto - https://povcryptopod.libsyn.com/
Unchained Podcast - https://unchainedpodcast.com/
Zima Red Podcast -
https://podcasts.apple.com/au/podcast/zimared/id1494165748
The Metaverse Podcast -
https://podcasts.apple.com/us/podcast/themetaverse-
podcast/id1511782129
Welcome to the Metaverse -
https://podcasts.apple.com/us/podcast/welcome-to-
themetaverse/id1565851466
Youtube
CoinGecko - https://www.youtube.com/c/CoinGeckoTV
Bankless -
https://www.youtube.com/channel/UCAl9Ld79qaZxp9JzEOwd3aA
Art Blocks Official -
https://www.youtube.com/channel/UCJ3do9nWP6qaJkcbxZaJZ4w
CAGYJAN - https://www.youtube.com/c/CAGYJAN
182
Appendix
NFT TIMES -
https://www.youtube.com/channel/UCMTMppmOoXmMwhdbFIV
HyA
NFT Verse -
https://www.youtube.com/channel/UCf9cq3uePT1qmE5RNxiCqLg
NBA Top Shot Talk -
https://www.youtube.com/channel/UCby4rlWo01pEz0AEEfPiZNQ
Brycent - https://www.youtube.com/c/brycent
Bankless Level-Up Guide

https://bankless.substack.com/p/bankless-level-up-guide
Projects We Like Too
Dashboard Interfaces
Apeboard - https://apeboard.finance/dashboard
NFTBank - https://nftbank.ai/
Zapper - https://zapper.fi/dashboard
Zerion - https://zerion.io/
Debank - https://debank.com/
NFT Marketplaces
OpenSea - https://opensea.io/
Rarible - https://rarible.com/
SuperRare - https://superrare.com/
MakersPlace - https://makersplace.com/
Foundation - https://foundation.app/
Nifty Gateway - https://niftygateway.com/
Async Art - https://async.art/
Zora - https://zora.co/
Art
Art Blocks - https://artblocks.io/
Pak - https://twitter.com/muratpak
Beeple - https://www.beeple-crap.com/
FVCKRENDER - https://twitter.com/fvckrender
183
Appendix
XCOPY - https://twitter.com/XCOPYART
Tom Sachs - https://www.tomsachs.com/
Damien Hirst - https://www.damienhirst.com/
Music
Audius - https://audius.co/feed
EulerBeats - https://eulerbeats.com/
POW NFT - https://www.pownft.com/
JingleBe - https://www.jinglebe.com/
Nifty Sax - https://www.niftysax.com/
Sports
Chiliz - https://www.chiliz.com/
Sorare - https://sorare.com/
NBA Top Shot - https://nbatopshot.com/
REVV Motorsport - https://revvmotorsport.com/
Lympo - https://nft.lympo.io/
Zed Run - https://zed.run/
Collectibles
CryptoPunks - https://www.larvalabs.com/cryptopunks
CryptoKitties - https://www.cryptokitties.co/
Meebits - https://meebits.larvalabs.com/
Hashmasks - https://www.thehashmasks.com/
Bored Ape Yacht Club - https://boredapeyachtclub.com/#/
Pudgy Penguins - https://www.pudgypenguins.io/
Loot (for Adventurers) - https://www.lootproject.com/
The Settlements - https://thesettlements.world/
Metaverses
Decentraland - https://www.larvalabs.com/cryptopunks
Cryptovoxels - https://www.cryptovoxels.com/
The Sandbox - https://www.sandbox.game/en/
Somnium Space - https://www.somniumspace.com/
Gaming
Axie Infinity - https://axieinfinity.com/
184
Appendix
Cometh - https://www.cometh.io/
Gods Unchained - https://godsunchained.com/
CryptoBlades - https://www.cryptoblades.io/
Skyweaver - https://www.skyweaver.net/
Aavegotchi - https://aavegotchi.com/
Illuvium - https://www.illuvium.io/
My Neighbor Alice - https://www.myneighboralice.com/
Ember Sword - https://embersword.com/
Utilities
ENS - https://ens.domains/
POAP - https://poap.xyz/
Fractional NFTs
Unicly - https://www.unic.ly/
Niftex - https://landing.niftex.com/
NFTX - https://nftx.io/
NFT20 - https://nft20.io/
Fraction - https://fraction.art/
Fractional - https://fractional.art/
Taxes
ZenLedger - https://www.zenledger.io/
TokenTax - https://tokentax.co/
Wallet
Metamask - https://metamask.io/
Argent - https://argent.link/coingecko
Dharma - https://www.dharma.io/
GnosisSafe - https://safe.gnosis.io/
Monolith - https://monolith.xyz/
Coin98 - https://coin98.com/
185
Appendix
References
Chapter 1: The Non-Fungible Token Landscape

Heine, O. (2021, August 16). The future of ownership: Mapping the non-fungible
token (NFT) landscape 2021. Medium. Retrieved November 7, 2021,
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the-non-fungible-token-nft-landscape-2021-cffc2007be96
Hor, B. (2021, March 16). Understanding the hype behind Non-fungible tokens
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https://www.coingecko.com/buzz/understanding-the-hype-
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Chapter 2: Creating and Trading NFTs?
Chen, R. (n.d.). Dune analytics. Dune Analytics.

https://dune.xyz/rchen8/opensea
Clark, M. (2021, March 3). Nfts, explained. The Verge.

Hugomd. (n.d.). ERC-721 non-fungible token standard. ethereum.org.

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Yılmaz, E. Y. (n.d.). Erc-20 token standard. ethereum.org.

https://ethereum.org/en/developers/docs/standards/tokens/erc-20/
Chapter 3: Art
Chow, A. (2021, August 25). Fidenza art Blocks NFT bought for $1,400
USD sells for $3.3 Million USD. HYPEBEAST.
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3million-ethereum
Clark, M. (2021, March 3). NFTs, explained. The Verge.

Masterpiece. (n.d.). https://masterpiece.so/artist/2
Nirmal, A. (2021, August 28). NFT platform art blocks makes record with $5.8M
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platformart-blocks-makes-record-with-5-8m-sale/
Person, C. (2021, March 11). Beeple’s MASTERWORK: The first purely digital
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first-purely-digital-artwork-NFT-to-come-to-auction-11510-7.aspx
Phillips. (n.d.). Mad dog jones - replicator, a multi-generational nft. Phillips.

https://www.phillips.com/mdj
Reuters. (2021, June 2). Sotheby’s to sell ‘first’ NFT in online auction | the Express
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othebys-to-sell-first-nft-in-online-auction%3famp=1
Sothebys. (n.d.). NGMI: Natively Digital: A CURATED Nft sale2021.
187
Appendix
Sotheby’s.
https://www.sothebys.com/en/buy/auction/2021/nativelydigital-a-
curated-nft-sale-2/ngmi
Winklemann, M. (n.d.). HOME: Beeple: The work of Mike Winkelmann.

Beeple. https://www.beeple-crap.com/
Chapter 4: Music
Audius. (n.d.) https://audius.co/feed
Audius. (2021, March 1). Introducing $AUDIO Badges. Audius Blog

https://blog.audius.co/posts/introducing-audio-badges
Audius. (2021, March 15). The Audius Passport: Accessing NFTs and Beyond.
Audius Blog https://blog.audius.co/posts/audio-rewards
Audius. (2021, March 30). Introducing $AUDIO Rewards. Audius Blog

https://blog.audius.co/posts/audio-rewards
EulerBeats. (n.d.) https://eulerbeats.com/
EulerBeats FAQ (n.d.) https://eulerbeats.gitbook.io/eulerbeats-docs/faq
Frost, L. (2021, May 19). DAO Spends $1 Million on NFT of Unreleased Steve
Aoki, 3LAU Song. https://decrypt.co/71281/steve-aoki-3lau-
sellunreleased-collab-song-1-million-nft
Grimes: WarNymph Collection Vol 1 By Grimes X Mac. (n.d.)

https://niftygateway.com/collections/warnymphvolume1
Partz, H. (2021, March 3). Kings of Leon is releasing an album as an NFT.

https://cointelegraph.com/news/kings-of-leon-are-releasing-analbum-
as-an-nft
188
Appendix
Chapter 5: Collectibles
Bored Ape Yacht Club. BAYC. (n.d.). Retrieved November 7, 2021, from
https://boredapeyachtclub.com/
Business Insider. (n.d.). Steph Curry jumps into NFTs with $180,000 purchase of
Bored Ape Digital artwork. Business Insider. Retrieved November 7,
2021, from
https://markets.businessinsider.com/news/currencies/steph-currynft-
bored-ape-yacht-club-180000-ethereum-nba-2021-8
Chipolina, S. (2021, February 18). The story behind Hashmasks: Ethereum’s

greatest art sale. Decrypt. Retrieved November 7, 2021, from
https://decrypt.co/58109/the-story-behind-hashmasks-
ethereumsgreatest-art-sale
Cryptopunks. Larva Labs. (n.d.). Retrieved November 7, 2021, from

https://www.larvalabs.com/cryptopunks
Join the Rarity Sniper: NFT discord server! Discord. (n.d.). Retrieved November
7, 2021, from https://discord.com/invite/raritysniper
LionCoders. (n.d.). Hashmasks. Retrieved November 7, 2021, from

https://www.thehashmasks.com/
outlookindia.com. (2021, October 8). Cryptopunks: Why NFT collectors love

these punky little characters. Retrieved November 7, 2021, from
https://www.outlookindia.com/website/story/business-
newscryptopunk-i-why-nft-collectors-love-these-punky-
littlecharacters/397061
Rarity.tools. rarity.tools. (n.d.). Retrieved November 7, 2021, from

https://rarity.tools/
Tapscott, A. (2021, October 5). Commentary: With NFTs, the digital medium is
the message. Fortune. Retrieved November 7, 2021, from
https://fortune.com/2021/10/04/nfts-art-collectibles-medium-is-
themessage/
189
Appendix
Chapter 6: Gaming
Axie Infinity. (n.d.). Retrieved November 7, 2021, from
https://axieinfinity.com/
A DeFi powered game. Cometh. (n.d.). Retrieved November 7, 2021, from

https://www.cometh.io/
Geron, T. (2021, November 3). Axie Infinity could be crypto’s killer app for
Finance. Protocol. Retrieved November 7, 2021, from
https://www.protocol.com/fintech/axie-infinity-crypto-gaming
Gods Unchained TCG. Gods Unchained. (n.d.). Retrieved November 7, 2021,

from https://godsunchained.com/
How can gaming NFTs change the gaming economy? The Economic Times. (n.d.).
https://economictimes.indiatimes.com/markets/cryptocurrency/howc
an-gaming-nfts-change-the-gaming-
economy/articleshow/86229719.cms?from=mdr
Newton, C. (2021, October 13). How Axie Infinity is turning gaming on its head.
The Verge. Retrieved November 7, 2021, from
https://www.theverge.com/2021/10/13/22725083/axie-infinity-
skymavis-blockchain-economy-game-Pokémon
Takahashi, D. (2021, February 26). The DeanBeat: How non-fungible tokens

(NFTs) will change games. VentureBeat. Retrieved November 7, 2021,
from https://venturebeat.com/2021/02/26/the-deanbeat-how-
nonfungible-tokens-nfts-will-change-games/
Chapter 7: Sports
Chiliz: The world’s leading blockchain fintech provider for sports and
entertainment. (n.d.) https://www.chiliz.com/en
Chiliz. (2018, March 6). Chiliz FAQs.

https://medium.com/chiliz/chilizfaq-376aafa0e18e
190
Appendix
Fan Tokens: A new digital asset for fans. (n.d.)

https://www.socios.com/fan-tokens/
NBA Top Shot: Officially Licensed Digital Collectibles. (n.d.)

https://nbatopshot.com/
NBA Top Shot Moments (n.d.)

https://support.nbatopshot.com/hc/enus/articles/1500002619921-
Moments
Sorare: Own Your Game. (n.d.) https://sorare.com/
Sorare: Getting Started (n.d.) https://sorare.com/faq
Chapter 8: Metaverses
Cryptovoxels - Everything you need to know. (n.d.)
https://nftplazas.com/cryptovoxels/
Decentraland Blog. (n.d.) https://decentraland.org/blog/
Decentraland Documentation. (n.d.) https://docs.decentraland.org/
Somnium Space Economy Paper. (n.d.)

https://somniumspace.com/files/Somnium%20Space%20Economy%
20Paper.pdf
The Sandbox. (2020, June 30th). What Is The Sandbox? Medium

https://medium.com/sandbox-game/what-is-the-
sandbox850de68d893e
The Sandbox Official Documentation. (n.d.)

https://sandboxgame.gitbook.io/the-sandbox/
Chapter 9: Utility-based NFTs

Adams, R. (2019, November 13th). How to maximize your ENS domain.
191
Appendix
https://newsletter.banklesshq.com/p/how-to-maximize-your-
ensdomain
Collab.Land: Serving Tokenized Communities. (n.d.) https://collab.land/
Powers. B. (2021, April 17th). ENS Is Minting NFTs of 23 Top Level Domains.
https://www.coindesk.com/tech/2021/04/16/ens-is-minting-nfts-of-
23-top-level-domains-heres-what-that-means/
POAP - The bookmarks of your life. (n.d.) https://poap.xyz/
POAP Frequently Asked Questions. (n.d.) https://poap.xyz/faqs
Chapter 10: Fractionalized NFTs

Ezquer, E. (2021, April 2nd). What is Unicly? A New Solution to NFTs.
https://www.asiacryptotoday.com/unicly/
Fraction: Crowdsales for Fractionalized NFT Art. (n.d.)

https://fraction.art/
Fractional: Buy, sell and mint fractions of NFTs. (n.d.)

https://fractional.art/
Hoogendoorn, R. (2020, May 8th). Niftex Allows NFT Investing Through

Partial Ownership. https://medium.com/play-to-earn/niftex-allows-
nftinvesting-through-partial-ownership-4e706ca3c9c1
Kane, I. (2021, January 7th). NFTX: The first NFT Index fund has arrived.
https://dappradar.com/blog/nftx-the-first-nft-index-fund-has-arrived
Niftex: Rare Tokens at Your Fingertips. (n.d.) https://landing.niftex.com/
NFTX: Buy and sell NFTs instantly. (n.d.) https://nftx.io/
NFT20: NFT Liquidity Protocol. (n.d.) https://nft20.io/
192
Appendix
Unicly: The protocol to combine, fractionalize and trade NFTs. (n.d.)

https://www.unic.ly/
Unicly Documentation. (n.d.) https://docs.unic.ly/
Chapter 11: NFTs and DeFi

Chow, R. [@RyanChow_DeFi]. (2021, July 30th). When people hear the term
“Financial #NFT”... [Tweet]. Twitter.
https://twitter.com/RyanChow_DeFi/status/1421108553696178180
Solv Documentation. (n.d.). https://docs.solv.finance/solvdocumentation/
Charged Particles Documentation. (n.d.) https://docs.charged.fi/
Uniswap. (2021, March 23). Introducing Uniswap V3. Uniswap Blog

https://uniswap.org/blog/uniswap-v3/
Unvest: The cross-chain protocol for locked and unvested tokens. (n.d.)
https://www.unvest.io/
Chapter 12: Brand Marketing using NFTs

Adam Bomb Squad - The Hundreds. (n.d.). Retrieved November 7, 2021,
from https://abs.thehundreds.com/
Bourcart, C. (2021, August 13). How 5 top consumer brands use NFTs in their
marketing strategy. Medium. Retrieved November 7, 2021, from
https://bettermarketing.pub/how-5-top-consumer-brands-use-nfts-
intheir-marketing-strategy-ca36f933a0d7
McEleny, C. (2021, October 12). Why marketers need to understand NFTs and
how to get started. The Drum. Retrieved November 7, 2021, from
https://www.thedrum.com/news/2021/10/12/why-marketers-
needunderstand-nfts-and-how-get-started
193
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Tan, J. (2021, March 24). Analysis: What exactly are NFTs and why it’s relevant
to marketing. Marketing Interactive. Retrieved November 7, 2021, from
https://www.marketing-interactive.com/analysis-what-exactly-are-
nftsand-why-its-relevant-to-marketing
Works, F. C. (2021, October 19). Why innovative brands are looking to NFTs to
engage with customers. Fast Company. Retrieved November 7, 2021, from
https://www.fastcompany.com/90687078/why-innovative-brands-
arelooking-to-nfts-to-engage-with-customers
Chapter 13: NFT Legos

Hayward, N. (2021, September 3rd). What is Loot? The Ethereum NFT
RolePlaying Game Phenomenon. https://decrypt.co/80108/what-is-
lootethereum-nft-role-playing-phenonemon
Loot Project FAQ. (n.d.) https://www.lootproject.com/faq
Loot Project Resources (n.d.) https://www.lootproject.com/resources
Russell, K. (2021, September 3rd). The Loot project flips the script on NFTs.
https://techcrunch.com/2021/09/03/loot-games-the-crypto-world/
Tandavas, T. [@tandavas.eth]. (2021, September 1st). This is what I have been

SUPER EXCITED about… [Tweet]. Twitter.
https://twitter.com/tandavas/status/1432802983528448000
Chapter 14: NFTs are the Future

Das, A. (2021, September 17). The NFT renaissance. Medium. Retrieved
November 7, 2021, from https://medium.com/geekculture/the-
nftrenaissance-71b187d6f593
Silver, N. S. (2021, November 4). The history and future of NFTs. Forbes.
https://www.forbes.com/sites/nicolesilver/2021/11/02/the-
historyand-future-of-nfts/
194
Appendix
Tech for future: Why NFTs will drive the Digital Economy. The Economic Times.
(n.d.). Retrieved November 7, 2021, from
https://economictimes.indiatimes.com/small-
biz/securitytech/technology/tech-for-future-why-nfts-will-drive-the-
digitaleconomy/articleshow/87017279.cms?from=mdr
195
GLOSSARY
Index Term Description
A Airdrop Airdrop refers to the distribution of a

reserve of tokens, usually to users who have
completed certain actions or fulfill certain
criterias.
Annual Percentage
It is an annualized return on saving or
Yield (APY)
investment and the interest is compounded
based on the period.
Automated Market
Automated Market Maker removes the
Maker (AMM)
need for a human to manually quote bids
and ask prices in an order book and
replaces it with an algorithm.
Audit
Auditing is a systematic process of
examining an organization’s records to
ensure fair and accurate information the
organization claims to represent. Smart
contract audit refers to the practice of
reviewing the smart contract code to find
vulnerabilities so that they can be fixed
before it is exploited by hackers.
196
Glossary
An Application
An interface that acts as a bridge that
Programming
allows two applications to interact with
Interface (API)
each other. For example, you can use
CoinGecko’s API to fetch the current
market price of cryptocurrencies on your
website.
B Buy and Hold This refers to a TokenSets trading strategy

which realigns to its target allocation to
prevent overexposure to one coin and
spreads risk over multiple tokens.
Bridge
A protocol that connects two blockchains
together, allowing users to transfer assets
between them.
Bonding Curve
A bonding curve is a mathematical curve
that defines a dynamic relationship between
price and token supply. Bonding curves act
as an automated market maker where as
the number of supply of a token decreases,
the price of the token increases. It is useful
as it helps buyers and sellers to access an
instant market without the need of
intermediaries.
C Cryptocurrency It is a digital exchange that helps users

Exchange exchange cryptocurrencies. For some
(Cryptoexchange) exchanges, they also facilitate users to trade
fiat currencies to cryptocurrencies.
Custodian
Custodian refers to the third party to have
control over your assets.
197
Glossary
Centralized
Centralized Exchange (CEX) is an
Exchange (CEX)
exchange that operates in a centralized
manner and requires full custody of users’
funds.
Collateral
Collateral is an asset you will have to lock
in with the lender in order to borrow
another asset. It acts as a guarantor that you
will repay your loan.
Collectibles
Items that are either standalone or part of a
series, often sought after by collectors.
Cryptoasset
Cryptoasset refers to digital assets on
blockchain. Cryptoassets and
cryptocurrencies generally refer to the same
thing.
Composability
Composability is a system design principle
that enables applications to be created from
component parts.
Cross-chain
Transactions that occur between different
blockchains.
D Decentralized DeFi is an ecosystem that allows for the

Finance (DeFi) utilization of financial services such as
borrowing, lending, trading, getting access
to insurance, and more without the need to
rely on a centralized entity.
198
Glossary
Applications that run on decentralized

Decentralized
peer-to-peer networks such as Ethereum.
Applications
(dApps)
Decentralized
Decentralized Autonomous Organizations
Autonomous
are rules encoded by smart contracts on the
Organization
blockchain. The rules and dealings of the
(DAO) DAO are transparent and the DAO is
controlled by token holders.
Decentralized
Decentralized Exchange (DEX) allows for
Exchange (DEX)
trading and direct swapping of tokens
without the need to use a centralized
exchange.
Derivatives
Derivative comes from the word derive
because it is a contract that derives its value
from an underlying entity/product In the
context of NFTs, derivatives are projects
that are built on top of other NFT projects.
Dashboard
A dashboard is a simple platform that
aggregates all your NFT activities in one
place. It is a useful tool to visualize and
track where your NFT portfolio is.
Data Aggregator
Service providers that index and aggregate
data so that it be queried by other
decentralized applications
199
Glossary
Dutch Auction
A Dutch Auction, also known as an
“inverted” auction, starts with a high asking
price and decays over time until a
predetermined floor price.
E Ethereum Ethereum is an open-source,

programmable, decentralized platform built
on blockchain technology. Compared to
Bitcoin, Ethereum allows for scripting
languages which has allowed for
application development.
Ether
Ether is the cryptocurrency that powers the
Ethereum blockchain. It is the fuel for the
apps on the decentralized Ethereum
network
ERC-20
ERC is an abbreviation for Ethereum
Request for Comment and 20 is the
proposal identifier. It is an official protocol
for proposing improvements to the
Ethereum network. ERC-20 refers to the
commonly adopted standard used to create
tokens on Ethereum.
ERC-721
Compared to the well-known ERC-20,
which is fungible, ERC-721 are
nonfungible tokens. That means each and
every ERC-721 is unique and is not equal
to one another.
200
Glossary
ERC-1155
ERC-1155 token standard allows each
token ID to represent both non-fungible
(NFTs) and fungible tokens which may
have their metadata, token supply, and
other attributes.
Ethereum Naming Ethereum Name Service (ENS) is a look-
Service (ENS) up service that allows Ethereum users to
find websites or send and receive funds via
simple names.
Exposure
Exposure refers to how much you are
‘exposed’ to the potential risk of losing
your investment. For example, price
exposure refers to the potential risk you
will face in losing your investment when
the price moves.
F Factory Contract It is a smart contract that is able to

produce other new smart contracts.
Fan Tokens
A type of cryptocurrency that allows fans
to vote on decisions and enjoy benefits that
are related to a specific sports club or
organization.
Floor Price
The lowest price for an item in a particular
series or collection.
Fractionalization
The act of dividing ownership of an NFT
between many smaller participants. This
method is commonly used for highly
valuable NFTs such as CryptoPunks.
201
Glossary
Front-Running
In a DEX, all orders made are broadcasted
to the blockchain for all to see.
Frontrunning is an attempt to execute buy
orders on the market at a favorable price,
in which the frontrunner picks up suitable
orders by placing enough fees to have their
transaction mined faster than the target's
orders.
G Gas Gas refers to the unit of measure on the

amount of computational effort required to
execute a smart contract operation on
Ethereum.
Generative Art Art that has been completely or partially

created automatically using an algorithm.
GIF Graphics Interchange Format, or GIF, is a

file format that usually depicts a short
animation.
Governance
To steer the direction of the DeFi protocol,
governance is introduced whereby the
project community can decide collectively.
To make this possible, governance tokens
are pioneered by Compound, allowing
token holders to vote on protocol
proposals that any community member can
submit.
202
Glossary
H Hard Fork Forced bifurcation of a blockchain, which

is usually given when a fairly significant
change is implemented in the software
code of a network. It results in a permanent
divergence of a blockchain into two
blockchains. The original blockchain does
not recognize the new version.
I IDO IDO stands for Initial Decentralized

Exchange Offering or Initial DEX offering.
This is where tokens are first offered for
sale to the public using a DEXs liquidity
pool.
Impermanent Loss
Temporary loss of funds due to volatility
leading to divergence in price between
token pairs provided by liquidity providers.
Index
An index measures the performance of a
basket of underlying assets. An index
moves when the overall performance of the
underlying assets in the basket moves.
Insurance
An agreement to provide compensation for
losses incurred in exchange for upfront
payment.
InterPlanetary File
The InterPlanetary File System (IPFS) is a
System (IPFS)
peer-to-peer network and distributed file
system protocol for storing and
transferring data including images and
videos.
203
Glossary
J JPEG Joint Photographic Experts Group, or

JPEG, is a format for compressing image
files and also refers to files of that format.
Is it often used as internet slang to describe
NFTs.
K Know-Your- Know-Your-Customer (KYC) is a

Customer (KYC) compliance process for business entities to
verify and assess their clients.
L Layer-1 Chains Blockchains where every transaction is

settled and verified on the network itself.
Layer-2 Chains
Layer 2 is a chain that is built on top of the
base chain to improve scalability without
compromising the security and the
decentralization.
Liquidity Pools
Liquidity pools are token reserves that sit
on smart contracts and are available for
users to exchange tokens. Currently the
pools are mainly used for swapping,
borrowing, lending, and insurance.
Liquidity Mining
The reward program of giving out the
protocol’s native tokens in exchange for
capital. It is a novel way to attract the right
kind of community participation for DeFi
protocols.
Liquidity Providers
Liquidity providers are people who loan
their assets into the liquidity pool. The
liquidity pool will increase as there are more
tokens.
204
Glossary
Liquidity Pool
It is a system which aggregates liquidity
Aggregator
pools from different exchanges and is able
to see all available exchange rates in one
place. It allows you to compare for the best
possible rate.
Leverage
It is an investment strategy to gain higher
potential return of the investment by using
borrowed money.
M Marketplace A platform or protocol where users can

buy and sell various assets such as NFTs.
Metadata
The metadata is used to define the
properties and attributes of an NFT.
Metaverse
A virtual reality environment where users
can interact with one another.
Mint
It refers to the process of issuing new
coins/tokens.
Mint Pass
Usually in the form of an NFT, a mint pass
allows the holder to mint certain NFTs or
access special sales before the public.
Multichain
Usually refers to products or tokens that
exist on one or more blockchains.
205
Glossary
N Node Within the blockchain network, nodes are

computers that connect to the network and
have an updated copy of the blockchain.
Together with the miners, they are the
guarantors that the network works
properly. The nodes in Bitcoin are very
important because they help the mission of
keeping the network decentralized.
Non-fungible NFTs are digital assets or collectibles on a

Token (NFT) blockchain, where each token has a unique
identifier and attributes.
O Order book It refers to the list of buying and selling

orders for a specific asset at various price
levels.
Over-
Over-collateralization refers to the value of
collateralization
a collateral asset that must be higher than
the value of the borrowed asset.
Oracle
Service providers which collect and verify
off-chain data to be provided to smart
contracts on the blockchain.
P Play-To-Earn A growing trend where users can earn

money just from playing games or
participating in the game’s ecosystem.
Prediction Markets
Prediction markets are markets created for
participants to bet on the outcomes of
future events.
Pre-sale
An exclusive token sale event for select
participants, usually held before it is open
to the public.
206
Glossary
Price discovery
Price discovery refers to the act of
determining the proper price of an asset
through several factors such as market
demand and supply.
Protocol
A protocol is a base layer of codes that
defines its functions. For example, Bitcoin
and Ethereum blockchains have different
protocols.
Provenance
The origin or historical record of
ownership for an object. It is commonly
used to determine value for artworks,
antiques and artifacts.
Peer-to-Peer
In blockchain, ‘peer” refers to a computer
system or nodes on a decentralized
network. Peer-to-Peer (P2P) is a network
where each node has an equal permission
to validate data, and it allows two
individuals to interact directly with each
other.
Perpetuals
It refers to perpetual futures, which is an
agreement to purchase or sell an asset in
the future without a specified date.
Q -
R Rebalance It is a process of maintaining a desired

asset allocation of a portfolio by buying
and selling assets in the portfolio.
207
Glossary
Royalties A percentage of profits from each sale

given to the original creator when their
work is sold.
Rug-Pull
In the context of crypto and Decentralized
Finance (DeFi), having been rug pulled
means to have buy support or
Decentralized Exchange (DEX) liquidity
pool taken away from a market. This results
in a sell death spiral as other liquidity
providers, holders and traders sell to
salvage their holdings. This is a new form
of exit scam as token holders are no longer
able to trade in the DEX after the pool has
been drained.
S Smart Contracts A smart contract is a programmable

contract that allows two counterparties to
set conditions of a transaction without
needing to trust another third party for the
execution.
Stablecoins
A stablecoin is a cryptocurrency that is
pegged to another stableasset such as the
US Dollar.
Staking
Staking can mean various things in crypto
space. Generally, staking refers to locking
up your cryptoassets in a dApp. Otherwise,
it could also refer to participation in a
Proof-of-Stake (PoS) system to put your
tokens in to serve as a validator to the
blockchain and receive rewards.
208
Glossary
Spot market
Spot market is the buying and selling of
assets with immediate delivery.
Speculative activity
It is an act of buying and selling, while
expecting to gain profit.
Spread Surplus
The net positive difference between swap
transactions when the executed price is
slightly better than the price quoted
Slippage
Slippage is the difference between the
expected price and the actual price where
an order was filled. It is generally caused by
low liquidity.
T Testnet Shorthand for “Test Network”, testnets are

staging areas for experimenting new
blockchain features.
Total Value Locked Total Value Locked refers to the cumulative
collateral of all DeFi products.
Tokens
It is a unit of a digital asset. Token often
refers to coins that are issued on existing
blockchain.
Tokenize
It refers to the process of converting things
into digital tradable assets.
Technical Risk
It refers to the bugs on smart contracts
which can be exploited by hackers and
cause unintended consequences.
U - -
209
Glossary
V Value Staked It refers to how much value the insurer will

put up against the target risk. If the value
that the insurer staked is lower than the
target risk, then it is not coverable.
Vesting
The act of locking up assets that are then
slowly unlocked after a set period of time.
Validators
In contrast to mining on a Proof of Work
blockchain network, Proof of Stake
blockchain networks are secured by a
distributed consensus of dedicated
validators who have staked (locked into the
network) a significant amount of token as
long as the validator nodes are running.
Validators are queued for block-signing
based on a combination of random
selection, amount (weight) staked and
length of time staked (age), and others
depending on the design of the consensus
algorithm.
W Wallet A wallet is a user-friendly interface to the

blockchain network that can be used as a
storage, transaction, and interaction bridge
between the user and the blockchain.
Wrapped NFTs
Represent assets that existed before the
ERC-721 standard was created. For
example, Acclimated MoonCats are the
official wrapped versions of the original
MoonCats.
X - -
210
Glossary
Y Yield Farming It refers to the act of staking or lending

digital assets in order to generate a return,
usually in the form of other tokens.
Z - -
211

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1st Edition, January 2022

Benjamin Hor, Khor Win Win,

Copyright © 2021 CoinGecko

Layout: Anna Tan

All rights reserved. No part of this publication may be reproduced, stored in a

“This book gives an incredibly comprehensive insight into the NFT

“Onboarding into NFTs is often an intimidating and complex process. This

Part One: NFT 101 2

Chapter 1: The Non-Fungible Token (NFT) Landscape 3

Fungible versus Non-Fungible Tokens 5

NFTs are Disrupting Intermediaries 8

NFTs on Other Blockchains 13

How Big is the NFT Sector? 15

Chapter 2: Creating and Trading NFTs 18

How Metadata Works 19

The OpenSea Interface 24

Purchasing Your First NFT 31

Creating Your First NFT Collection 35

Minting Your First NFT 35

NFT Scams to Look Out For 40

Part Two: Deep Diving into the NFT Ecosystem 48

Mad Dog Jones 56

Art Blocks Curated 61

Notable Music NFTs 69

Death of the Old by Grimes 69

One Hundredth Stream by Mike Shinoda 70

When You See Yourself by Kings of Leon 70

Jenny by Steve Aoki and 3LAU 71

Bored Ape Yacht Club (BAYC) 80

Notable Mentions 100

Recommended Readings 103

Chapter 7: Sports 104

NBA Top Shot 104

Notable Mentions 112

Recommended Readings 114

Chapter 8: Metaverses 115

The Sandbox 118

Somnium Space 121

Investing in Virtual Land and Real Estate 122

Notable Mentions 125

Recommended Readings 126

Chapter 9: Utility-based NFTs 128

Ethereum Name Services (ENS) 128

How to Register and ENS 130

Proof of Attendance Protocol (POAP) 133

Notable Mentions 135

Recommended Readings 137

Part Three: NFT Trends 138

Chapter 10: Fractionalized NFTs 138

Why Do We Need Fractionalized NFTs? 140

Recommended Readings 147

Chapter 11: NFTs and DeFi 148

Solv Protocol 152

Charged Particles 155

Notable Mentions 157

Recommended Readings 158

Chapter 12: Brand Marketing Using NFTs 159

The Buyer’s Approach 161